"WeChat business model?"
Chen Jin's eyes were filled with disbelief as he looked at Li Yuan Liang. "The Little Star learning machine is such a good product, and you're telling me that you want to sell it through WeChat business?
Tell me, did you come up with this idea yourself, or is it someone else's idea? "
Feeling his boss's angry gaze, Li Yuan Liang's face was covered in cold sweat, and his body was trembling slightly.
He quickly explained, "President Chen, I didn't come up with this idea. It was a salesperson named Yang Dan who came up with it. I scolded her at that time. Xing Hai Technologies is a well-known and large company. The Little Star learning machine is a legitimate high-tech product. How could we lower our status and abandon our company image and brand image to sell our products through WeChat Business? I thought that this idea was ridiculous. I scolded her at that time."
Chen Jin stared at him and said, "Since you think it's ridiculous, why did you tell me her idea?"
"This …"
Li Yuan Liang's forehead was covered in a waterfall of sweat. With a sad face, he said, "President Chen, I was wrong, I won't dare to do it again. I'll ask the HR department to fire Yang Dan immediately."
"No! There's no need to fire her! "
Chen Jin suddenly smiled. "On the contrary, the company has to reward her greatly.
Immediately call for a high-level meeting to discuss the feasibility of using WeChat business to solve the sales problem of the Little Star learning machine. Also, let the salesperson called Yang Dan participate in this meeting. I want to hear her opinion. "
"Ah!"
This turn of events was too big. Li Yuan Liang could not react for a moment.
Then, he clutched his heart and smiled bitterly. "President Chen, please stop messing with me!" My heart can't take it anymore.
…
In the company's high-level meeting room.
Facing the company's young boss, CEO Ling, her immediate superior Li Yuan Liang, and a group of high-level executives that she looked up to, it was impossible for Yang Dan not to be nervous.
But she still gathered her courage and said in a clear and smooth voice,
"I used to be a WeChat business for a product, and I became a regional general agent.
Actually, it's not difficult to be a WeChat business. The key is whether your product is good enough. If the product is good enough, not only can you attract enough customers, you can also develop more sub-agents, and finally, drive a bigger sales volume.
"Of course, doing WeChat Business doesn't have a good reputation. We have to advertise a lot, post a lot of WeChat Moments, and add a lot of people every day. Only people with patience and perseverance can achieve some results and get a batch of fixed customers …"
"But I feel that if the Little Star learning machine is sold through WeChat, it will definitely sell a lot, and it will sell very well!"
"Take my son's class for example. I only used 20 minutes between classes to give a brief introduction. Within a few days, seven or eight students in my son's class bought the Little Star learning machine.
"Yesterday, my son told me that apart from two poor students in his class who did not buy the Little Star learning machine, all the other students bought it!"
Even students from other classes in his school have started using the Little Star learning machine. "
"Many parent groups, class groups, and teacher groups on WeChat are all commenting on how useful the Little Star learning machine is. However, there are still many parents who don't know where to buy the Little Star learning machine, so they are asking everywhere in the group."
"There's also a parent who said in the group that he would give 10,000 dollars to anyone who brought him a Little Star learning machine!"
Yang Dan shook her head. "Those parents … are too adorable. They don't even know how to use Taobao."
"But they are often the ones who yearn for their children to be outstanding. They are the ones who want their children to learn knowledge the most. Only knowledge can change their children's fate."
"If these parents don't know where to buy the Little Star learning machine, WeChat can definitely help them!"
"In addition, due to the fixed customer base, our agency system can be made very simple. From top to bottom, it will be Xing Hai Technologies, regional agent, and then parents or teachers. The scope of activity will mainly be the parent and teacher groups. There's no need to advertise on social media. Three levels will suffice."
"The cost of distribution in the middle won't be very high. The regional agent will get 50 dollars for every learning machine they sell. The parent or teacher agents will get 150 dollars for every learning machine they sell. With the quality of the Little Star learning machine, we don't have to worry about not being able to sell it. The WeChat merchants who participate in the agency only have to worry about whether the parent groups are enough."
"The last benefit is that the WeChat business model can effectively crack down on scalpers. As long as we do a good job in supervising the lower levels and conduct strict inspections, we will definitely be able to eliminate the existence of scalpers. We can ensure that every learning machine is bought by parents and used by students."
Yang Dan's point of view made everyone's eyes light up!
The scalper phenomenon was a problem that Xing Hai Technologies abhorred. It was useless no matter how many restrictions were put in place, especially in the early stages of the product's release. The resourceful scalpers would always have countless ways to snatch the product and then mark it at a high price, making Xing Hai Technologies the scapegoat. Xing Hai Technologies would be scolded by people for "playing a monkey" and "colluding with scalpers." No matter how they tried to explain, it would be useless. It would cause serious negative effects.
Perhaps the WeChat business model could really eliminate the group of scalpers.
They did not even need to eliminate them. It would be a great success if they could isolate 80% of the scalpers.
After Yang Dan finished speaking, she sat down uneasily.
The higher-ups looked at each other. There was a long silence in the conference room.
After a long while, Chen Jin said, "I think we can adopt Yang Dan's suggestion and use the WeChat business model to sell our Little Star learning machine."
"We can't!"
Someone immediately dissuaded him. "Xing Hai Technologies' public image is not bad. If we suddenly engage in WeChat business, it will be a huge blow to the company's image. People might even call us a scammer company."
"Yes, President Chen. The sales volume of the Little Star learning machine has already exceeded 2 million units. Recently, the sales volume has increased significantly. This means that even without the WeChat business model, we can still sell 5 million units. There's no need to resort to unorthodox means."
"The company's image is still more important. WeChat business is not something that can be shown in public. It doesn't have a good reputation. It's better that we don't get involved in this."
Most of the higher-ups were against the idea.
CEO Ling Jun Dong also said, "President Chen, this matter can be big or small. You should make a careful decision."
"You don't have to say anymore!"
Chen Jin waved his hand. "The quality of the product is the company's image! It doesn't depend on the marketing methods used. I think that Yang Dan's suggestion is very good. The WeChat business model can indeed achieve a good promotional effect. We can directly target the parents! The distribution fee of $200 per unit is much cheaper than advertising. Most importantly, we can effectively avoid the harm of scalpers. We won't let those scalpers who hoard large quantities of goods and harm the interests of the majority of parents. This is also a positive effect! "
"Li Yuan Liang, your marketing department. Immediately form the relevant team and formulate a sales plan."
Then, he pointed at Yang Dan and said, "Yang Dan, I appoint you as the company's general agent here. You will be responsible for the management of all regional agents. Also, your idea is very good. Finance, give her a $100,000 bonus next month."
"Yes," Finance Manager Zhu Yuefang said.
"Bo … Boss!"
Yang Dan stood up with a flushed face. She was so excited that she did not know what to say.
"Do a good job."
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