"Boss Chen, our TV box is a success."
Zhao Yicheng excitedly reported to Chen Yu.
"So fast?"
Chen Yu was a little surprised. He thought that it would take a lot of time to fully optimize their Huanyu box.
"Boss Chen, actually, our TV box is mostly complete, but there are some areas that are not done properly. Under your guidance, we have in-depth cooperation with Huanyu Video Network and telecom operators. At the same time, we have also optimized the algorithm. In particular, we went to the headquarters to ask a lot of people for help, so our overall progress is relatively fast."
"Zhao Yicheng, I will remember your contribution. Based on your current progress, you will be able to make it in time for the New Year sales. "
The real sales season was not Double 11 or Double 12, but the Spring Festival at the end of the year.
The Spring Festival could be said to be the most important festival for China, second to none.
Buying a big home appliance to celebrate the New Year was the innate idea of countless consumers.
A big color TV was the first choice of consumers.
In the whole family, they could choose not to buy any home appliance, but they definitely had to buy a TV.
"Yes, Boss Chen, some of our technicians are also holding back. We want to strive to solve the problem of the TV box before the New Year."
"Holding your breath? Why are you holding your breath?"
"Boss Chen, you don't know, but Samsung has shamelessly raised the price of our screens five times. What's more disgusting is that they are raising the price of our screens while lowering the price of their LCD TVs. "
"This is normal. It's our fault for not being able to produce a 50-inch LCD panel."
"Although that's true, they can't compete with us in terms of product quality, so they are using this disgusting method. All of our technicians are unhappy. We also want to optimize the Super TV box as soon as possible and give Samsung a hard time. I want them to see that in the TV industry, our Super TV is the No. 1 in China. "
"Tsk tsk … this kind of mentality is good."
Chen Yu was very happy to hear Zhao Yicheng say this.
Compared to other businesses of Huanyu Technologies, the Super TV business occupied the first line of the market when it was launched.
Later on, new functions such as game mode, karaoke mode, voice mode, and so on were introduced.
Huanyu's Super TV instantly threw the other brands to the back of its mind.
For the time being, Huanyu Technologies' Super TV wasn't the most popular TV in the market.
However, it could be said that in the high-end TV industry, Huanyu's Super TV had always been the number one.
Even the leader of the LCD panel industry was helpless in the face of the super TV.
This also gave the employees of the Super TV Project Department extreme confidence.
And when this confidence was met with Samsung's disgusting attack, their first thought was to quickly eliminate their opponent.
It should be said that this was rare in Huanyu Technologies' other businesses.
At least when it came to operating systems, the group of technicians had yet to develop such confidence.
Of course, the operating system was not the same as the Super TV, so there was no comparison.
However, having such confidence would undoubtedly give them a huge advantage in future competitions.
"Well done, give all the technicians a double bonus. After the Chinese New Year, if our sales are good, give them another two months of bonuses."
"Boss Chen, four months of bonuses?"
"What, you don't want it? If you don't want it, then forget it."
"No, no, no, I want it, I want it, why wouldn't I want it?"
"If you want it, then hurry up and produce it. I want our TV box to hit the market as soon as possible."
"Okay …"
In fact, the hardware for the electronic box had already been completed.
The optimization at this time was mostly optimization of the software system and the signal.
Therefore, Zhao Yicheng didn't need to spend too much effort. He only needed to re-import the data from the hard disk inside.
In just three days, the first batch of Universal Television boxes was distributed to major home appliance stores in the country.
Of course, for the sake of sales, Huanyu Technologies also gave this TV box a very nice name: Super TV.
Super TV was the opposite of Super TV.
Super TV itself was already super TV.
If Super TV was added to the mix, the impact it caused was not just 1 + 1 = 2.
…
"Let's go to the largest home appliance sales center in the city center."
The person in charge of Samsung TV, Kim Zhizhong, brought his subordinates. He was going to personally inspect the offline market in China.
The reason why he paid so much attention to it was actually because the Chinese New Year was coming in China.
Of course, Korea also celebrated Chinese New Year.
However, Korea's population of tens of millions was not comparable to China's population of more than a billion.
It could be seen from the data.
In recent years, more than 30% of the global growth of electronic products was contributed by China.
From this, it could be seen how huge the market in China would be.
Although Samsung TV was currently the high-end TV in China, it was not cheap.
However, Kim Zhizhong believed.
As the technology matured and the product line became richer, LCD TVs would become mainstream in the future.
Then, Samsung LCD TVs would surpass traditional CRT TVs in sales and become the largest TV manufacturer in China.
This was a huge market.
Once they opened up this market, it would be a huge fortune for them.
Facing the upcoming Chinese New Year in China, Kim Zhizhong paid attention to it.
"Mr. Kim, recently, our Samsung TV sales have been increasing rapidly. This benefited from the headquarters' price reduction for Samsung TVs, as well as the good feedback from the market. Today, in just half a day, we sold 10 sets of Samsung LCD TVs … We expect another wave of sales at the end of the year. "
Samsung TV sales were different from other brands.
Samsung TVs had their own stores.
At the same time, in order to expand the influence of Samsung's electronic products, they would also put their products in integrated home appliance stores.
However, even if they entered integrated home appliance stores, Samsung would personally recruit salespeople.
In other words, Samsung's products in the integrated home appliance stores were not sold by the store, but by Samsung itself.
This gave consumers a better reputation in terms of service, experience, and other aspects.
"Mhmm."
Kim Zhizhong nodded and then asked, "Is there any other feedback from consumers? I mainly want to hear the negative ones."
"Basically, everyone's comments are very good. Consumers generally approve of our brand. At the same time, the workmanship and quality of our Samsung TV are not inferior to Huanyu Technologies' Super TV. In fact, they even exceed it. At the same time, our Samsung TV has a 60-inch screen, which Huanyu Super TV does not have. If we have to point out any shortcomings, many consumers feel that the price of our Samsung home appliances should be higher than that of Huanyu Technologies' Super TV. "
"They feel that we are selling it too cheaply?"
"Yes, at least more expensive than the Super TV."
"It seems that many consumers have a good eye."
Kim Zhizhong was delighted.
Of course, he felt that Samsung TVs would surpass Huanyu Technologies' Super TV.
It was not just TVs.
Just from the two brands, Samsung and Huanyu Technologies, Samsung completely surpassed Huanyu Technologies.
However, although consumers said so, Kim Zhizhong did not dare to adjust the price.
Although the price of Samsung TVs was lower than the Super TV, this was only temporary.
As long as they could keep Huanyu Technologies' Super TV in check, Samsung TVs would slowly increase the price.
Business competition had to be done step by step. It could not be rushed.
"What about Huanyu Technologies' Super TV?"
They were all in a large home appliance store, so they more or less knew about it. Jin Zhizhong asked directly.
"Huanyu Technologies' Super TV is selling well at the moment, but it is slightly weaker than before. However, from the feedback from many consumers, they feel that the Super TV is too expensive. At the same time, although the workmanship and quality are good, some details are not as good as ours. If Huanyu Technologies was not the first to introduce the concept of the Super TV, it would not be worth the price. "
"Huanyu Technologies' Super TV is still very strong. It cannot be underestimated."
Jin Zhizhong smiled slightly. He knew that the balance was slowly tilting towards Samsung's side.
However, even so, Jin Zhizhong still decided to go to Huanyu Technologies' Super TV to see the actual situation.
"Hello, would you like to buy Huanyu Technologies' Super TV?"
"Uncle, you can come over and take a look. Our Super TV is the most high-end TV in the country."
Unlike Samsung, Huanyu Technologies' Super TV's sales staff were integrated home appliance sales staff.
Jin Zhizhong only took a glance and he could see the difference between these people and Samsung's staff.
For example, they were not enthusiastic enough when they served customers.
Judging from their conversation, the sales staff's educational level was probably not very high.
Some were even middle-aged women selling.
However, Jin Zhizhong would not point out the shortcomings of Huanyu Technologies.
At the same time, he knew.
Samsung's system wasn't something that other companies could imitate just because they wanted to.
"Yes, I'm here to see your Super TV."
Jin Zhizhong had worked in China for three years and could speak fluent Mandarin. Those who did not know would think that Jin Zhizhong was from China.
In order to understand the Super TV's situation, Jin Zhizhong patiently spoke to the sales staff.
"Uncle, you have good taste."
"But I think your Super TV is a bit expensive. The screen seems to be only 50 inches."
"Yes."
"But Samsung has 60 inches. On the contrary, the 50 inches Super TV is more expensive than the 60 inches."
"Uncle, you can't say that. Universal Television is the number one high-end TV brand. Many of the current Samsung TVs are copied from the Super TV. So why do you think Huanyu Technologies' Super TV is so expensive? "
"This …"
Jin Zhizhong was a bit embarrassed.
Although the sales staff's education level was average and his words were not pleasant to the ears, it was fine as long as he understood.
So what if Samsung was selling it cheap?
He was copying Huanyu's Super TV.
No matter how good Samsung was, the word "copying" was enough to make you unable to raise your head.
However, Jin Zhizhong was not someone to be trifled with. He immediately said, "How is it copying? Don't talk nonsense. Does Huanyu Technologies have evidence to prove that Samsung is copying? If they did, they would have sued Samsung long ago. Samsung's TV technology is their own. How can you say that they are copying? Moreover, the screen of Huanyu Technologies' Super TV is provided by Samsung. How do you explain this? "
"Uh, is the screen of the Super TV provided by Samsung?"
"You don't know?"
Jin Zhizhong smiled.
Sure enough, the sales staff of this kind of comprehensive store was only at this level.
They did not even know which manufacturer the Super TV came from.
But this was normal.
He had seen many sales staff who did not even know the basic configuration.
Fortunately, Samsung did not take this path.
"Hey, uncle, this is not the point. I heard that the source material of Samsung's screen is from China. What do you mean?"
"I …"
When these words came out, Jin Zhizhong vomited blood.
This sales staff was good.
Although he was not very educated, his ability to argue with others was not bad.
"Okay, let's not talk about this. It's still the same problem. It's too expensive. I just went to Samsung to take a look. I found that the functions in this Super TV are also available in Samsung TVs. Moreover, they are cheaper. Why don't I buy from Samsung? "
After a period of time, Samsung had copied all of Huanyu Technologies' gaming functions, karaoke functions, and voice functions.
Of course, this was not considered copying.
Huanyu Technologies could not say that they copied.
But it did not matter whether they copied or not. Anyway, they had this function.
However, after Jin Zhizhong finished speaking, the sales staff next to him said, "Who said that the functions of our Super TV are also available in Samsung TVs?"
"Isn't it?"
"Of course not."
After saying that, the sales staff walked in front of the Super TV and pointed at a rectangular white box on the Super TV. He said, "Look, Samsung TVs don't have this small box."
"What is this, a DVD?"
Jin Zhizhong actually saw this small box when he came in.
However, at that time, he thought that this small box might be something like a VCD or DVD.
“DVD？”
The sales staff laughed and said, "Uncle, what era is this? Why are people still using DVDs?"
"If it's not a DVD, then what is it?"
Jin Zhizhong did not want to argue with him.
Although with the advent of computers, the DVD market was getting smaller and smaller.
However, DVDs were still a relatively important household appliance product for consumers, and the sales were not small.
Just like the TV now.
The best-selling TV now was the CRT TV.
Although their LCD TVs were high-end, there was still a huge gap between them and the CRT TV.
"Let me tell you, this is the latest high-tech product from Huanyu Technologies, Super TV."
"Super TV?"
Jin Zhiyuan pursed his lips. Using Super again.
What are you super for?
Isn't it just a TV? How is it Super?
Now even a small box is called Super, and it's called Super TV.
What does TV mean? TV means TV.
Super TV actually means Super TV.
Aren't these two products the same name?
However, Jin Zhizhong was still more interested in this small box called Super TV.
"I want to know what this small box is used for."
"It's very useful. Uncle, do you like to watch movies? "
"Yes."
"Do you like to watch TV series?"
"Yes."
"Then if the TV series you like is not broadcasted, what will you do?"
"Hey, why are you asking so much? Why do you care what I do?"
"Uncle, don't be angry, I'm just asking."
The sales staff was not angry and slowly explained, "If the TV series you like to watch is not broadcasted at this time, we can only find the DVD of this TV series, but this DVD is also difficult to find and costs money."
"Then I can't watch it online."
"Uncle seems to know a lot about the Internet. Yes, you can also watch it online. However, isn't this very troublesome? "
"What's so troublesome about this?"
Jin Zhizhong gloomily stared at the sales staff.
"Of course it's troublesome."
The sales staff did not care what Jin Zhizhong meant and immediately took out the remote control, "Uncle, look, I can watch any TV series I like at home."
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