Students, if you understand the theory of six degrees of division, then you will understand why WeChat can spread like nuclear fission. This plan of moving social media to the Internet platform created WeChat today … "
At Stanford, computer science professor "Larry" was teaching a group of students.
He shared WeChat with a group of students today.
As the most popular social media website WeChat, he had created too many miracles.
Even though Larry had already done a comprehensive analysis of WeChat Moments in this class, the students still felt that it was not enough.
"Alright, students, that's all for today's discussion on WeChat. If you're interested in WeChat, we can talk about it after class. As you all know, in the Internet field, many technology tycoons emerged from your group of students. Maybe you will be the next technology maniac … "
Larry did not directly say who these tycoons were.
But the students all knew.
There was Microsoft's Bill and Apple's Steve Jobs.
There was also Larry's proud disciple, Paige.
Yes.
Although Larry rarely mentioned her, he had always been proud of having such a disciple.
At the same time, the students were also proud that Stanford had a founder of Google.
What made them even more proud was that the founder of Google was their senior.
Today, Larry's proud disciple was going to visit him.
After class, Larry saw Paige waiting for him on the side of the teaching building.
"Hey, Paige."
"Teacher, long time no see. How are you doing?"
"Of course, I'm doing great."
Larry hugged Paige and said jokingly, "Paige, you haven't been back to Stanford for a long time. Don't tell me you forgot about your alma mater."
"Of course not, teacher. Stanford is a place I will never forget for the rest of my life. But as you know, I have been quite busy recently. "
"Well, I can see that."
Larry saw that Paige was a little tired and said, "Isn't it too exhausting to acquire Youtobe? But I saw your report and you did a good job. Especially the application of capital, Paige, you did a good job. "
Larry had an indescribable fondness for Paige.
Not only did Paige successfully found Google.
What was even more difficult was that Paige could often defeat competitors with extremely flexible capital.
Just like the acquisition of YouTube this time.
On the surface, everyone felt that Google's purchase price was too high.
However, with a change of hands, Youtobe's valuation doubled.
This was not something that could be achieved with computer technology.
"Teacher, it's not because of this."
Shaking his head, Paige said, "We've met a strong competitor."
"Yahoo?"
Larry thought for a moment and said.
Google's biggest competitor is Yahoo.
Yahoo was not only a competitor of Google in the search industry, but it had also recently entered the video industry.
At the same time, Yahoo's overall strength was higher than Google's.
"Not Yahoo."
"Not Yahoo?"
Larry was puzzled when Paige shook her head.
He rubbed his chin. "Microsoft's technology might be good, but they don't have the Internet gene. Their MSN instant messenger is going downhill, and they definitely can't handle video. As for the others, their overall strength can't compare to Google's, let alone be a threat to you. "
"Teacher, it's Huanyu Video, a subsidiary company established by Huanyu Technologies recently in North America."
Hearing this, Larry understood.
Just now, he was analyzing Huanyu Technologies' WeChat.
He had once thought that this website was the brainchild of a genius.
Larry even thought that if WeChat developed well, it might even surpass Google in the future.
This was not impossible.
After all, Google was just a search tool.
There were advanced and outdated tools, and tools could be easily changed.
If there was a more convenient search engine in the future, it was not impossible to change to Google.
However, WeChat was a website built in the real world. It was like an instant messenger and a phone number, difficult to change.
However, he did not study Huanyu Video, so he did not know what website Huanyu Video was.
"Let's go to my office."
When Larry saw Paige's expression, he knew that Paige must be in trouble.
"Teacher, this is Huanyu Video's website. The core of the website is here."
Pointing at the 15-second essence section, Page was still a little confused as he said, "We've already analyzed this section, and we all agree that the 15-second short video is indeed innovative. He has succeeded in getting more people to participate in it, and the viewers have become the original creators of the video. However, most of the 15-second essence videos are boring. I don't know why so many people like to watch these videos. "
"Huanyu Technologies has implanted WeChat's social genes into the videos."
Larry's words hit the nail on the head.
Paige praised in her heart.
As expected, her teacher was awesome. He could see through it at a glance.
"Yes, that's what we thought."
"In that case, Paige, what other doubts do you have?"
"Teacher, we've analyzed the social attributes of these videos. However, according to our research, a considerable number of users spend one to two hours watching these 15-second short videos. Don't you think it's strange? Even if it's WeChat, it's impossible for them to spend more than this amount of time on WeChat. "
One to two hours, this kind of time could be said to be quite frightening.
Compared to Google, the average time users spent on Google was less than a minute.
They would finish searching and then turn off the Google search engine.
Although the time spent on the video website would increase by a lot, it was not that terrifying.
"Now that you mention it, it's true."
When Paige said this, Larry also took it seriously.
He felt that this was an example that he had never encountered before.
"Paige, I can't give my judgment now."
"I have to experience it for a few days."
Larry seemed a little excited.
He felt that he had encountered a subject that he was extremely interested in.
This was a subject that he seemed to have never encountered before.
It was more attractive than the six-degree segmentation theory of WeChat.
A few days later.
After studying Huanyu's videos, Larry finally discovered the mystery.
"Paige, I found it, I found it."
Extremely excited, Larry called Paige.
"Teacher, what did you find?"
Paige was also a little excited.
Although the entire company said that they wanted to quickly imitate Huanyu's video model.
However, before figuring out their model, Paige absolutely did not dare to act rashly.
Because …
Before figuring out other people's model, even if you imitated, you might end up like a tiger or a dog.
This was not the most serious thing.
The most serious thing was …
If the imitation failed, their first-mover advantage would be surpassed by Huanyu's video in one fell swoop.
This was a very sad thing.
A website that they had spent a lot of money to acquire was accidentally surpassed by a newly established website.
What kind of experience was this?
Paige had never experienced this.
However, he knew that this experience was definitely not good.
"Fragmentation, this is fragmentation."
"Fragmentation?"
Paige was stunned. "Teacher, what do you mean by fragmentation?"
"It's very simple. Let me ask you, what were you doing between the ages of 18 and 22?"
"Going to school at Stanford."
"Then, besides going to school, was there nothing else?"
"This …"
Paige did not know what the teacher meant, but Larry continued, "When you were in school, didn't you eat, drink, sleep, go shopping, or go out to play?"
"Teacher, what do you mean?"
"I'm talking about fragmentation time. Back to our question just now, it seems that you were in school between the ages of 18 and 22, but you actually did a lot of things while you were in school. These many things are actually fragmentation time. It's not a complete time, but these fragmentation times are still extremely abundant. "
"Teacher, can it be simpler?"
"Of course. Let's take today as an example. What do you do during your break? "
"I'll drink coffee."
"Then, can you watch 15-second short videos while drinking coffee?"
"Of course."
"Then, other than when you get off work and when you go back home to rest, can you also watch these short videos? Even if it's during work, if I have nothing to do at this time, can I watch a few 15-second videos? "
In fact, fragmentation time was not less than normal time.
It was just that many people couldn't make use of this time.
Most of the time, most people spent this fragmentation time in various places.
For example, find someone to chat with, have a cup of coffee, read the newspaper, take a walk for a few minutes … etc.
But at this time, if there was a website that collected this fragmentation time, then you would spend most of your fragmentation time on these short videos. After all, compared to other more boring things, it was obviously much more relaxing to watch short videos … Moreover, from time to time, you could watch some hot girls. Wasn't this a very good thing?
"Oh my god …"
After receiving the teacher's guidance, Paige was completely dumbfounded.
He finally understood why Huanyu's videos could be so explosive.
It could be said that the fragmentation time theory was more classic than the six-degree division theory.
At the same time, this theory could be used in real events, and it could produce even more explosive results.
This was a perfect business model.
Suddenly, Paige seemed to remember that he had seen this model before.
This reminded him of the office electronic display advertisements in his office building.
Unfortunately.
Paige had always found these advertisements before, but he didn't know that such advertisements were indeed using fragmentation time.
These electronic advertisements in office buildings made use of the few minutes people spent waiting for the elevator to create a brand new business model.
And this business model was very successful.
It was said that Focus Media, which came up with this model, was about to go public.
And what he didn't expect was.
This new theory would be so explosive when it was put on the Internet.
(End of this chapter)
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