Without any hesitation, Chen Yu decided to send video out to sea.
Speaking of which, it wasn't really going out to sea.
Because there was no video business in China for the time being.
It wasn't that Huanyu Technologies didn't want to enter, but the current domestic network hardware conditions didn't support it.
Although there were also video websites like Tudou, the video websites at this time obviously didn't get too many people's attention.
If it took a few minutes to watch a video online, who would be interested?
It would be good if it took a few minutes, but if it took ten minutes or half an hour, it would be hopeless.
Don't think that it was impossible. Quite a few regions were like this.
However, it wasn't easy to send video out to sea.
Li Xuelin had some experience in content construction, but it didn't mean that he could succeed if the content was good.
After thinking about it, Chen Yu called Li Xuelin over.
Moreover, Chen Yu also called Wang Xiaochuan, who was in charge of the search engine, over.
"Xuelin, what's going on? Boss Chen called me over as well?"
"Xiaochuan, what did Boss Chen say to you?"
"He said to discuss the video business first."
"It should be the technology side that needs your help."
Li Xuelin bumped into Wang Xiaochuan when he went to Chen Yu's office.
Although both of them were a little surprised, Boss Chen's position was not something they could consider.
Then, the two of them went to Chen Yu's office together.
"You're all here. Sit down."
Seeing the two of them come in, Chen Yu nodded, "Xuelin, how's the preparation going?"
"It's currently being prepared, but it will take some time. After all, I only came up with the plan at that time. I didn't expect Boss Chen to agree to our video business."
When he received Chen Yu's decision to send video out to sea, Li Xuelin was so excited that he couldn't sleep for a few days.
He knew that the opportunity had come.
The future depended on his ability.
"Hehe, didn't you say that video is easy to make money? I'm very interested in making money now."
Bamboo made a pot of tea for the two of them. Then, Chen Yu began to talk about the video business.
Of course, video was actually very expensive. His ability to make money was also very average.
But that didn't matter.
Chen Yu's cashing model was not based on website profits.
He made his money by binding a series of capitalists.
"Let's talk more about the content and operations."
"Yes, Boss Chen."
Li Xuelin sorted out his thoughts and said, "Currently, Youtobe's model is UGC model, which is the content production model. It's like the Internet. Videographers upload their videos to Youtobe, and Youtobe will recommend this content to Internet users. However, most of the videos uploaded by youtobe are funny. I think we can support other genres in terms of content management. For example, sports videos, lifestyle videos, gaming videos … and so on. "
"Ideas are fine, but what if you quickly follow up?"
"We can secretly poach some internet celebrities from YouTube to our platform."
"We can poach people, but we still have to nurture our content producers."
"Boss Chen, we've considered this as well. We're going to add a reward function as well as support for early traffic costs."
"But in terms of model, we're not much different from Youtobe. It's just that we're thinking more long-term."
Chen Yu shook his head and said, "If we follow this model, it'll take us a lot of time to defeat Youtobe."
Youtobe would not sit back and do nothing.
It was the same in China.
Even if Huanyu Gateway surpassed Shin-Lang in terms of traffic, its overall strength was not completely superior to Shin-Lang's.
The main reason was that it took too much time to build the content of the portal.
Although the content construction of a video website was not the same as a portal, it was theoretically shorter. This was because the videos were uploaded by users. They did not need an extremely professional team. They only needed to build the platform.
"Boss Chen, what do you mean?"
"I'm thinking about whether we can change the model."
"Boss Chen, that's basically impossible. If there's no content, then there's no point for the video website to exist."
"I'm not denying the UGC content production model. What I mean is, can our content be changed? For example, when we were doing portals, we also did blogs. Blogs are actually a kind of content. Through blogs, we almost caught up with Sina. "
If blogs were not inherently weaker than factual news, Huanyu Gateway might have defeated Shin-Lang through blogs.
This point of view made Li Xuelin fall into deep thought.
At the same time, Wang Xiaochuan also sighed.
Boss Chen's ideas were always superior. Even if he only listened to a few words from him, he would be deeply inspired.
But just like portals.
Who would have thought that Huanyu Gateway could rely on blogs to rise so quickly?
Even though neither of them had thought of how to do it in another space for the time being. But if blogs were like this, other models might be able to be born.
"Boss Chen, you're right. I have to go back and think about it again."
After thinking for a while, Li Xuelin did not have any ideas.
However, being guided by Chen Yu made him extremely excited.
If he could come up with another more innovative model, even if this model was still based on the UGC content production model.
He had to go back and think carefully with the team and come up with the most perfect plan.
"Don't think about it, I have some ideas here."
This model was not something that could be thought of in a short time.
Sometimes, this kind of innovative model could not be thought of in a lifetime.
"For example, we can recommend short videos that are about 15 seconds long."
"A short video of 15 seconds, isn't that too short?"
Almost immediately, this idea came to Li Xuelin's mind.
At present, youtobe's content videos were also about 10 seconds long.
However, videos that were about 10 seconds long were not mainstream. The mainstream videos were about one minute or even 10 minutes long.
There were already many internet celebrities who specialized in 5-10 minute videos and had millions of fans.
What kind of interesting video content could he produce in 10 seconds?
"Is it short? I don't think it's short at all."
Chen Yu shook his head and said, "If the video is too long, it will limit the user's enthusiasm for participation. In fact, all of us internet users can publish our own videos and become content producers. However, youtobe often makes some videos that look funny, professional, and long. In fact, it limits the user's participation. As long as we strongly recommend short videos that are about 15 seconds long, our video content will increase explosively. "
This was the case in practice.
A few minutes might seem short, but it was difficult for video shooters.
Not everyone could shoot a few minutes of video.
Many people only wanted to shoot videos that were about 10 seconds long or even a few seconds long.
Although it was possible to film a series of boring videos in the process, it was still possible to film a series of boring videos.
But it did not matter.
Once there were more and more of these videos, there would naturally be a series of high-quality products.
This was the inevitable result of the development of things.
That's right.
This model came from TikTok.
TikTok did not support any outstanding internet celebrities, nor did it spend money to poach any awesome people.
However, through his short videos that were about 15 seconds long, he stood out from the other video apps.
Not only did he achieve great success in the country, but he also became number one in the global market.
On the other hand, his similar app, Fast Hands, was also surpassed by TikTok even though Fast Hands was established five years earlier than TikTok.
This was the success of the model innovation.
Select text and click 'Report' to let us know about any bad translation.
