"Of course, I am willing to join KFC."
There was a need to explain.
Once KFC was launched, it would be a trump card.
Even if there were many stores that provided fried chicken wings like KFC, their business was not good.
Why was their business not good?
Was it because the taste of these stores was not as good as KFC?
That was not the case.
In fact, many people did not feel that KFC's taste was good, and they did not feel that KFC was delicious.
Regardless of whether you felt it was delicious or not, there were only so many people in KFC.
If you really want to find out the reason, it was because of the brand.
"But, Xiao Yu, how can we compare with KFC? KFC is a big brand. It is famous in the country, no, the world. Our Conch Beauty is only famous in Shin Fung and Gan City. Also, our brand is not well known. Many people still do not know about us. "
"So, it is because our brand is not famous enough."
"Xiao Yu, do you mean to advertise?"
"Yes."
Chen Yu nodded: "It is necessary to advertise."
Wine is also afraid of deep alleys. No brand can go far without advertisements.
Unless it was a monopoly product.
In this world, not only the less famous brands need to advertise, but also the more famous brands need to advertise.
Everyone in China knew about China Mobile, but China Mobile's advertising was getting scarier year by year.
"Xiao Yu, didn't you say that you are advertising online?"
Chen Simian remembered Chen Yu's advertising online.
"The effect of advertising online is actually limited."
Chen Yu shook his head: "Many people do not go online now. Those who go online are all young people. Look, Dad, people like you don't go online much. "
"That's true."
"But it's precisely because they're at your age, Dad, that they'll have the idea of opening a snack bar."
This was the key point.
This was also the reason why Chen Yu had only managed to attract one franchisee despite running so many advertisements previously.
Although there was some effect after the advertisements, the effect was actually very ordinary.
Also, this kind of advertising was not free. It cost a certain amount to let Fatty Wang's studio help.
"So, Dad, I think we can change the way we advertise."
"Which one?"
"Let's put it this way, Dad. Where are the advertisements that are most eye-catching and spread the most widely?"
"Television."
Chen Simian said: "Xiao Yu, are you asking me to go to the TV station to advertise?"
"Uh …"
Chen Yu was a little embarrassed. "This, this, this is necessary. If you have the money, it's best to find a TV station to advertise. But Dad, advertising on the TV station is so expensive. We don't have that much money. "
"Where should we advertise?"
"Newspapers."
Chen Yu said directly.
"Newspaper?"
"Yes, newspapers."
As he spoke, Chen Yu analyzed, "Dad, you see, other than TV, newspapers have the greatest influence. People of your age usually read newspapers. Even if some of you don't, there are still a lot of people who read newspapers. Moreover, people who read newspapers generally have some assets. This is also beneficial for them to open a shop. "
"In addition, newspaper advertisements are not expensive. We don't need to choose the provincial newspaper. We will choose the city newspaper. Gan City Daily is not bad. It has a large circulation and can influence the entire 18 counties in Gan City. As long as we advertise in Gan City Daily, we will have a certain level of popularity in Gan City. As long as we are well known, then even if someone else opens a snail shop in the future, they will not be able to affect our business. In fact, if someone wants to open a snail shop in the future, they will first think of joining us. "
Chen Yu's idea made Chen Simian very tempted. However, he did not make a decision yet. He said: "This, I will discuss it with your mom later."
"Yes, we have to discuss it. This is an important matter. Mom will definitely make the decision."
"Brat, is your dad so weak?"
"Hahaha, Dad, I am going to school."
After laughing out loud, Chen Yu jogged all the way to school.
…
"Lu Xue, are you free tomorrow?"
"Why?"
"I saw a snail shop in Guoguang Supermarket. The taste is pretty good. I will treat you to some snails."
"Ah?"
Li Wenjie had a Nokia hanging on his waist. He touched it with his hand and generously treated Lu Xue to some snails. Lu Xue looked at Chen Yu and awkwardly shook her head: "Sorry, I am busy tomorrow."
"That is too bad."
Li Wenjie sighed and looked at Chen Yu: "Chen Yu, how about we go to an internet cafe during the weekend? Let me tell you, there is a popular game called Legend of Mir. It is very popular."
"You play Legend of Mir too?"
"Of course. I even play with Zhang Qiang and Huang Liang. Do you play too?"
"Uh, I created a wizard account a few days ago."
"What level?"
"Um … I think it is level 40."
Chen Yu did not play Legend of Mir recently. He gave the wizard account to Zhang Jianming.
He had already reached level 40. As for what level he was now, he did not know.
"Level 40?"
"Yeah."
"Keep bragging."
Li Wenjie laughed: "You know how hard it is to level up in Legend of Mir. To reach level 40, you have to stay online for at least 24 hours a month."
"Well, I can't help it if you don't believe me."
Chen Yu shrugged and said helplessly.
"Ha … keep bragging."
Seeing how thick-skinned Chen Yu was, Li Wenjie snorted and left.
However, before he left, Li Wenjie subconsciously touched the phone on his waist.
"Damn, Wenjie, what is on your waist?"
"You don't know?"
"You guys, what kind of taste is that? It is a phone."
Li Wenjie was a bit depressed when he showed the phone to Lu Xue and Chen Yu. The two of them did not respond.
Luckily, there was finally someone who knew what it was.
"Damn, a phone."
Mobile phones in 2001 weren't considered rare, but to students, it was a valuable item.
Generally, unless one was from a wealthy family, one would not have a phone.
He didn't expect Li Wenjie to have a cell phone.
"Wenjie, take out your phone and let everyone see."
"Wow, it has a color screen."
"Li Wenjie, how much does this phone cost?"
The students next to him said enviously.
"It's okay, it's okay. It's not much, just a few thousand."
Li Wenjie was a bit proud and looked at Chen Yu.
However, Chen Yu and Lu Xue still did not respond at all, which made him very unhappy.
Fortunately, the other students next to him were quite supportive. A lot of compliments kept coming.
"Hey, Li Wenjie has a phone, why don't you have any reaction?"
"Lulu, why should I have any reaction? You don't have any reaction either, right?"
"I don't need the phone, why should I have any reaction?"
"Me too."
Chen Yu nodded: "Besides, do you think a poor kid like me who washes snails every day can afford a phone?"
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