Obviously, Nokia had thought about this problem.
Although they had a headache.
Should Nokia 1's price be higher or lower than Pear Super Pear?
In the end, regardless of whether it was higher or lower, Nokia 1 would be at a disadvantage.
However, Su Li thought of a smart price.
Since it could not be higher or lower, then it would be the same price as Super Pear.
It had to be said that the same price as the Super Pear 5999 seemed to be a very wise choice.
But this was only on the surface.
After Nokia officially launched Nokia 1 at the launch event.
Nokia 1 did not sell as well as Super Pear.
Of course, it was not that no one cared about Nokia 1.
Nokia had been in the mobile phone business for many years and had cultivated many hardcore fans.
Many of them supported Nokia.
But after these hardcore fans supported Nokia, Nokia 1's sales quickly declined.
As for the reason, it was because of the ecology.
Smartphones were called smartphones not only because of their functions, but also because of their ecology.
Without a set of compatible applications, your smartphone would be nothing more than a decoration.
Of course, Nokia's Symbian system was compatible with many applications.
But because of the change to a new touch system, Nokia's previous applications had to be optimized or even remade.
Not only did this take time, but it also cost a lot of money.
Of course, it was not that there were no application manufacturers.
Nokia was a global manufacturer, and there were still some applications that quickly caught up with Nokia's pace.
After Nokia 1's launch, a series of applications slowly came out.
However, some applications could catch up, but some applications might not appear even if Nokia wanted to.
For example, WeChat application.
For example, Huanyu video application.
For example, Weibo application.
These were all global applications. More importantly, these applications belonged to Huanyu Technologies.
Would Huanyu Technologies release applications that supported Symbian?
This was impossible.
In fact, Nokia had used this tactic before.
When Super Pear was launched, Nokia also joined forces with a group of partners to boycott Super Pear.
The move of resistance was that they would not release the Super Pear version regardless of all the applications.
But later, they found out that the boycott had no effect at all.
Not only was it ineffective, but some of the boycotters joined Pear's camp.
After some research, they found that Nokia's boycott was useless.
If they wanted to boycott, then Huanyu Technologies would make their own applications.
For example, if Microsoft did not follow, Huanyu Technologies would release WPS mobile version.
Another example. Since Google didn't want to follow, they would use their own Yi Search, or even Baidu.
Now, Nokia was facing the same problem.
If they followed Huanyu Technology's previous approach, they could set up their own social networking site, their own Weibo platform, their own video website … But … you can only dream about it. Dreams were big, but there was no room for manipulation. This kind of platform was not like functional applications. It was a social application. Social platforms were naturally sticky. Users would not easily change their social applications.
This was similar to how people would not easily change their instant messaging software.
Even if you can create these platforms, whether or not people use them is just a decoration.
Of course, you could slowly promote it. Sooner or later, people would use it.
But sorry.
It was fine if you took it slow, but the consumers would not take it slow.
They had to log on to WeChat every day, check Weibo every day, and watch Huanyu videos every day … Would the consumers be able to stand that Nokia 1 did not have these applications?
Of course, how could the world's top manufacturer, Nokia, not consider these problems?
They were very clear about their disadvantage.
But Nokia had more than 100 years of history. They had a series of methods to compete with their competitors.
For example, price reduction.
Yes.
Social applications were Nokia's Achilles heel. Even if Nokia did it themselves, it would be difficult for them to do it.
But when your phone's sales reached a certain level, the series of applications would naturally follow.
In fact, ecological construction was not built in a short period of time.
Just like Symbian.
They knew too well how ecological construction was built.
No matter how good your technology was, no matter how comprehensive the applications were, if there were no sales, it would be over.
But once your sales rose, they would provide you with any application you wanted.
At that time, even if they are your competitors, they will rush to cooperate with you.
Lowering the price was the best way to increase sales.
Nokia did the math.
Based on the Nokia 1's price of 5999, they would have a profit of 2,000 yuan.
If 5999 yuan could not increase sales in a short period of time, what about 4999 yuan?
However, for the sake of his face, he had no choice but to accept it.
After all, lowering the price would affect Nokia's brand.
So, Nokia adopted this method.
The official price was still 5999 yuan, but the suppliers gave them a great discount.
So, you would soon find out in the market.
Although the Nokia 1's price was set at 5999 yuan, in the end, you could buy it at 4999 yuan or even 4899 yuan.
Sure enough.
With this method, Nokia 1's sales rose sharply.
The price of 5999 yuan was indeed a little awkward. Because compared to that, they would rather buy Super Pear.
But at 4999 yuan, they could indeed consider Nokia 1.
"Mr. Su Li, our sales have increased by more than 30% in the past few days."
"Oh, that's not bad."
"We expect our sales to continue to increase in the coming period. Although we can't compare to Super Pear for now, given time, we will definitely catch up to Super Pear's footsteps. "
"Very good."
Su Li nodded with satisfaction.
They had already formulated this strategy when they were developing Nokia 1.
Now, it seemed to be working well.
On the other hand, this also proved Nokia's strength and their long-term vision.
Even if Huanyu Technologies was one step ahead of them, so what?
Motorola was more ahead of Nokia in the past, but didn't Nokia beat Motorola?
As long as they maintained this momentum, the touch smartphone developed by Huanyu Technologies would become their wedding dress.
But what Su Li didn't know was.
When Nokia 1's price was greatly reduced, the leeks that were harvested by Nokia were unhappy.
"4999 yuan, tsk tsk tsk, this is the Nokia 1's latest market price."
"I was f * cking blind when I bought the Nokia 1."
"Do you think we're leeks? You can lower the price just because you want to? Even if you want to lower the price, have you asked us, the leeks, about our feelings?"
"As a loyal fan of Nokia, I bought the Nokia 1 as soon as possible. Although after I bought it, I felt that this phone was not as good as Super Pear, but I am a Nokia fan. No matter how bad Nokia 1 is, I will swallow it. But Nokia is treating us like leeks. Good, very good, then I will expose Nokia 1's rubbish phone … "
Do you know how it feels to be harvested like leeks?
It's like buying a Cadillac for a few months and the price drops by 100,000 yuan.
Or like buying a Tesla for a year and the price drops by 200,000 yuan …
The first batch of Nokia 1's old customers felt like this.
(End of chapter)
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