April 2nd, Monday …
Meng Chang did not pay much attention to the various jokes and performances of the various flamers on April Fool's Day yesterday. Instead, he devoted all his enthusiasm to work on the first working day of April.
"Brother Meng, I've finished the plan you asked me to do previously. Take a look."
An employee said.
Meng Chang responded and received the document he sent. Then, he took a closer look.
Meng Chang had personally written a framework for the publicity plan this time and then asked his subordinates to perfect it. The content of the plan basically revolved around the theme of "how to publicize the classic domestically-produced game compilation".
According to Meng Chang's plan, the publicity this time would be fully spread online and offline.
Online, the official platform would arrange a more precious recommendation spot for this compilation. On video websites, live-stream platforms, games media, and other websites, the "classic domestically-produced game compilation" would also obtain a lot of advertising resources.
The recommendation spot was not the best. It was not because Tengda Games was not strong enough. The main reason was that the best recommendation spot needed some data to support it. This compilation did not comply with the relevant regulations of the official platform.
The official platform could only give the best recommendation spot within the scope of the rules.
Offline, Meng Chang would not hesitate to place advertisements at bus stations, subway stations, billboards, commercial buildings, squares, and other places with dense traffic to promote the classic domestically-produced game compilation.
He would definitely be able to spend money like water if he did both online and offline!
In addition, in order to have a better effect of confusion and prevent his plan from being exposed later, Meng Chang also hid another trick.
He had already communicated with the official platform. The current "domestically-produced games compilation" was filled with old games from more than ten years ago. He hoped that the official platform could continue to add some outstanding domestically-produced games into this compilation.
That way, the number of games in the "domestically-produced games compilation" would continue to increase. Some new games would also be updated. It would be even more difficult for gamers to discover Mission and Choice after it was secretly swapped.
That was because players needed to take the initiative to open the game to download the updated content. However, if no one played Mission and Choice at all, who would have the time to look at the updated content of the game?
He would add some new games to increase the number of games in the compilation. The deeper he hid, the better.
In short, this was probably the plan. Hide it deeper, advertise more, hide it for as long as possible, and get the April commission to complete the mission.
As for the commission in May, Meng Chang felt that it could only be "up to fate". It was unrealistic to hope that Mission and Choice would not be discovered until the end of May.
But what if the game did not sell well?
Even if I can't get the full commission, it's still not bad to get twenty or thirty thousand!
The more Meng Chang thought about it, the more delighted he felt. The corners of his lips could not help but curl up.
After reading the entire plan, Meng Chang nodded in satisfaction. "Alright, let's follow this plan."
"By the way, I'll only spend a third of the publicity budget for now."
Meng Chang still hid something.
This time, Meng Chang took the initiative to apply and asked Boss Pei for thirty million yuan for publicity.
Boss Pei gave it to him without hesitation. He even took the initiative to ask if it was enough and if he wanted more.
Greed appeared in Meng Chang's heart for a moment, but he eventually restrained his inner demons and only asked for 30 million yuan.
In fact, according to the publicity budget for a 3A masterpiece, 30 million yuan for publicity was on the low side.
The publicity budget for most 3A masterpieces in Europe and the United States was roughly the same as the development budget. It was normal for ten to twenty million US dollars. The 30 million yuan publicity budget for Mission and Choice was only four to five million US dollars. It was still far from the standard 3A masterpieces abroad.
The reason why Meng Chang did not ask for more was mainly because he felt that there was no need after calculating the input-output ratio.
That was because the actual publicity effect of Mission and Choice would determine his commission. According to Meng Chang's routine, 30 million yuan was enough for him to get a full commission as long as he was not discovered. He would not get more commission even if he spent more money. On the other hand, if he was discovered, there was a high chance that the more money he burned, the lower the commission would be. It would only have the opposite effect.
As for whether this thirty million yuan was enough, whether it could have a publicity effect, and whether it would cause the game 'Mission and Choice' to be ignored …
That had nothing to do with Meng Chang. He could not be bothered to consider it. He would be overjoyed if that happened.
Thus, Meng Chang's plan was to burn ten million yuan to see the situation. If everything went smoothly, he would burn the remaining twenty million yuan. If there was a problem, he would think of another way.
The employee in charge of the publicity plan nodded. "Alright, Brother Meng. I'll arrange it immediately."
"By the way, Brother Meng, the publicity for Fantasy Battle Remake has also started. It's said that the release date is set for the 14th of this month."
Meng Chang nodded. "Got it."
He did not care much about Fantasy Battle Remake. He only knew that the release of this game would definitely have a very serious negative impact on Mission and Choice.
The only regret was that the timing was wrong. If Fantasy Battle Remake was released on May 1st, it would be a fatal blow. Unfortunately, he could not change it.
Meng Chang did not take Fantasy Battle Remake to heart. He continued to stare at the employees of the marketing department as they went to work on the publicity plan.
…
…
April 3rd, Tuesday …
Meng Chang still came to work early in the morning and could not wait to check the netizens' reactions online.
All sorts of online publicity had been spread today. Video websites, live-stream platforms, games websites, and so on had all been updated with advertisements for "classic domestically-produced games compilation".
On the other hand, offline publicity work was also in full swing. Very soon, promotional materials for "classic game compilation" would appear on subway stations, bus stations, and various billboards in various first-tier cities.
The advertisements for Fantasy Battle Remake had already spread everywhere. Because the publicity budget was equally explosive, there were more advertisements online than the "classic domestically-produced games compilation".
He opened Potato Web and other video websites. All the advertisements related to games were basically advertisements for Fantasy Battle Remake and "classic domestically-produced games compilation". The two advertisements took turns bombarding.
On the forums, the players had already started discussing it.
What surprised Meng Chang was that even though he did not think of using the "classic domestically-produced games compilation" to touch Fantasy Battle Remake when he was working on the publicity plan, gamers still naturally discussed them together.
"'Fantasy Battle Remake' has already started advertising? I'm so excited. I can't wait! "
"It'll be released on the 14th. Of course, we have to start advertising."
"Actually, I don't think there's a need to advertise at all. Is there a need to advertise with the popularity of Fantasy Battle? Many old gamers did not have the conditions at that time. Now that they have the conditions, wouldn't they have to make up for it and collect it? "
"I can understand why Fantasy Battle Remake is advertising, but this' classic domestically-produced games compilation 'is also advertising. What's going on?"
"That's right. These two advertisements are almost covering the video website's gaming area."
"Is this publicity paid for by the official platform?"
"There's no reason for that, right? Why would the official platform pay for the game itself?"
"However, there's even less reason for other companies to spend money on advertisements. These are all games from more than ten years ago. They've long stopped earning money."
"I heard that new domestically-produced games will be added in the future. Perhaps many companies will share it equally."
"Sigh, I feel sad at the thought of this. Foreign games companies created 'Fantasy Battle' more than ten years ago. More than ten years later, they produced 'Fantasy Battle Remake'. They were all top-notch games. On the other hand, domestic games companies created trash like 'Mission and Choice' more than ten years ago. In the end, they did not have any good games after more than ten years. They could only reminisce about those old antiques from more than ten years ago. Sigh … it's sad. "
"That's right. Many domestically-produced games now are games that force people to spend money. In terms of gameplay, they're really not as good as the classic domestically-produced games from more than ten years ago. They're even f * cking regressing!"
"The foreign gamers are so lucky. They can even cook cold rice. We're so unlucky. We can't even cook cold rice if we want to!"
"Strange, why aren't there any Tengda games in this compilation? If we're talking about domestically-produced games, I think there should be nothing wrong with adding games like Repent and be Saved and Struggle, right? "
"Perhaps it's because these are all old game compilations?"
"Perhaps it's because Tengda's influence is too great. It has already formed its own faction. That's why there's no need to advertise it with other games."
"Speaking of which, Tengda has not released a new game for a long time. Didn't they release one every few months previously? I've been waiting for so long this time. It's been so hard. "
"Teacher Qiao, that b * stard, has been standing up for a long time with the excuse that Tengda will not release new games …"
"Indeed, I didn't hear anything at all. That's strange. He's too good at keeping secrets."
"It could also be that Boss Pei is holding back on a big move and has encountered some difficulties? Let's wait patiently. Boss Pei must know what to do. It's useless to be anxious. "
"Sigh, forget it. Let's not chat anymore. There's no point. Let's wait for 'Fantasy Battle Remake' to be released."
Gamers discussed all sorts of things, but they were still immersed in a melancholic mood.
The release of Fantasy Battle Remake might be a good thing for domestic gamers, but they would still feel an inexplicable sadness when they looked at the crooked domestic games.
In particular, many gamers who knew the development process of domestically-produced games began to talk about the calamity that domestically-produced games had encountered in the past, as well as the current situation of "congenital malformations".
Meng Chang was temporarily relieved after reading the netizens' discussions.
The promotional materials for the "classic domestically-produced game compilation" might have caused gamers to be a little puzzled and suspicious, but there was not much of a problem overall.
Fantasy Battle Remake had perfectly distracted gamers' attention so that everyone would not pay attention to the suspicious aspects of this "classic domestically-produced game compilation". That was a huge advantage for Meng Chang's plan!
Meng Chang was temporarily relieved. He nervously looked forward to this month passing quickly so that he could get his commission and pocket as soon as possible.
…
…
April 4th, Wednesday …
Shanghai, independent game incubation base, also known as the 'Destitution Plan East Studio'.
Qiu Hong was on a video call with Xi Hao, who was far away in Beijing.
"Boss Qiu, everything is fine at the incubation base in Beijing at the moment. The development of various game projects is progressing smoothly."
"The daily fitness training and game activities of independent game designers are also arranged normally. Now, the designers are getting healthier and healthier. A few of them have even developed some muscles."
"The current content of Black Ink and Clouds has been developed. We've already contacted the official platform. It will be officially released in the next two days."
Qiu Hong nodded. "Yes, the official platform seems to value Black Ink and Clouds quite a bit. Not only did they arrange for a recommendation spot, but they also want to conduct an interview."
"However … it's one thing to interview the developer, Wu Zhicheng. Why do they have to interview me?"
Qiu Hong had only found out about the interview the day before yesterday. He was still very surprised.
Xi Hao said, "Boss Qiu, you're the investor and initiator of the Destitution Plan after all. Isn't it normal for the official platform to interview you?"
Qiu Hong pondered for a moment. "That's true. Alright, let's do that for now. Continue preparing the promotional materials for Black Ink and Clouds. I have to prepare for the interview in the afternoon. "
After the video call ended, Qiu Hong reviewed his work over the past few months and prepared for the interview in the afternoon.
Qiu Hong rushed to Shanghai without stopping after the incubation base in Beijing stabilized. He continued to gather independent game designers and set up an independent game incubation base in Shanghai.
Now, the incubation base in Shanghai was finally on the right track.
At the same time, a few games in the capital had also been developed. In particular, the development of "Black Ink and Clouds", which had already been released in a DEMO and had been pre-sold, greatly increased the confidence of the incubation base in the capital.
Now that there were two incubation bases, the incubation base in Beijing felt the pressure. All of them were full of energy.
The official platform had also prepared a good recommendation spot for Black Ink and Clouds because of the good performance of the pre-sales. They had also arranged an interview for the developer, Wu Zhicheng, and the nominal founder of the 'Destitution Plan', Qiu Hong.
Qiu Hong had been conflicted about this interview at first.
That was because he knew that he was just a tool. In fact, the entire 'Destitution Plan', from the concept to the provision of funds, was all Boss Pei's business. Qiu Hong was just an executor.
Qiu Hong felt bad for falsely claiming credit for Boss Pei's work.
However, the official interview was a very good opportunity after all. This interview draft could increase the exposure of the incubation base and Black Ink and Clouds. If he rejected it, it would be equivalent to denying the official platform's face and giving up on the exposure. That would be a huge loss.
Thus, Qiu Hong agreed to the interview in the end.
On one hand, he had to keep the secret for Boss Pei. On the other hand, he could not be greedy and take all the credit. This interview could be said to be a very serious challenge for Qiu Hong.
However, Qiu Hong felt that he could complete this challenge. In any case, he just had to insist that the 'Destitution Plan' was supported by a mysterious person.
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