March 5th, Monday …
After Zhang Yuan arrived at the office, he immediately convened a meeting with the core members of the E-Sports Department and arranged the task of establishing GOG's overseas league.
The employees of the E-Sports Department were not surprised by this news.
That was because it was only a matter of time before GOG was established overseas as it continued to promote and expand.
However, everyone was just like Zhang Yuan. They did not expect Boss Pei to use such a method to establish an overseas league!
An employee raised his hand and asked, "Boss Zhang, there's something I don't understand.
"Why is Boss Pei working with other overseas companies this time, and why did he specifically choose small companies to work with?
"Firstly, it seems to be more risky. Secondly, it doesn't fit Tengda's usual standards!"
Zhang Yuan smiled slightly. "I had the same thought as you on Saturday, but after thinking about it for two days, I roughly guessed Boss Pei's true thoughts.
"Let me ask you first. What do you think Tengda's standards are?"
The employee was stunned. "Er … Hasn't Tengda's standards always been to be long-term and take on everything? It can be seen from the GPL league that Boss Pei deliberately kicked out all the disobedient clubs. He made all the clubs listen to our arrangements by auctioning the slots. "
"If we cooperate with other companies in the overseas competition zones, we will definitely not be able to do the same as the GPL league. At that time, the standards of the various competition zones might not be unified. Wouldn't that go against our style? "
Zhang Yuan smiled slightly. "You're wrong to think that way!"
"Boss Pei has more than one plan for everything he does. The GPL is our own league. Can it be the same for the overseas league? "
"In theory, our goal is to become an international company, build GOG into an international game, and build the GOG International Invitational Tournament into an international competition … However, there are still differences between the various competition zones and countries."
"It's not that Tengda won't cooperate with other companies. In fact, Boss Pei often distributes the cake. For example, when he was building the Thriller Hostel, he distributed a lot of the cake to investors like Boss Li."
"Therefore, Boss Pei's style is definitely not to take everything for himself. Instead, he would consider everything comprehensively and make a choice between different interests!"
Zhang Yuan paused for a while and then continued, "Indeed, if we can take charge and organize all the leagues ourselves, we can indeed monopolize the money for the quota, sponsorship, and other benefits. But if you think about it carefully, what's the problem?"
"First of all, we lack an understanding of the markets of the various countries and regions. The promotional strategy that we develop might not be able to meet the needs of the local players. Even if we can slowly explore, losing the initiative means that we will lose a lot of market share. This will be a very serious loss.
"Secondly, we are a foreign company after all. If we touch the cake of the local market, we may face a lot of resistance. If we don't share any benefits with others, they will definitely think of ways to trip us up, which will certainly have a serious impact on us. "
"On the other hand, if we cooperate with the local foreign companies, we can better make local promotion and operation plans according to the situation in each region. If we give them enough benefits, they will come forward to solve all kinds of obstacles, which will give us an advantage in the competition."
"As for why Boss Pei emphasized looking for small companies?"
"Obviously, there are too many projects in big companies. GOG's league is likely to be handled by a certain department in the big company, and they might not necessarily do their best. Once the big companies realize the value of the GOG league, they might not be able to get rid of it. We would not be able to control them effectively. "
"It's completely different for small companies. GOG's league may be the lifeline of the entire company to them, the main source of income. How dare they not do their best? "Moreover, even if GOG's league develops, these small companies can only be at our mercy because all their lifelines are in our hands. Once we cancel the authorization for GOG's league, it would be equivalent to cutting off their lifeline. That way, we can still maintain a certain degree of control over the overseas league!
"Therefore, on the surface, Boss Pei's decision seems to be giving up some of the benefits, but it will greatly reduce the resistance to us expanding into the overseas market and speed up our expansion!"
"If GOG was the only game at the moment, of course, it would not be a problem to monopolize it. However, we still have a competitor in the world, IOI. Their overseas league is also being established. We have to make some sacrifices to walk in front of them! "
"Giving out some of the cake is to make the cake bigger. That way, we would be able to obtain more benefits."
Everyone nodded in understanding.
Boss Pei was indeed far-sighted. He had thought of all these things in advance!
The employee asked again, "However, Boss Zhang, the GPL would definitely be very different from other overseas leagues. If there really is a difference in closeness, would it cause the overseas players to feel disgusted? "
Zhang Yuan smiled slightly. "I understand your worries, but they are unnecessary."
"If we do everything ourselves, the overseas league would be different from the domestic league. That would definitely cause the overseas players to be dissatisfied. From the perspective of public opinion, we have to be fair. "
"However, we are not doing everything ourselves now. We are working with other overseas companies."
"If something goes wrong with the overseas league, the overseas companies would definitely take the blame for us! If the overseas players are not satisfied, they should look for overseas agencies. They would definitely not point the spear at us first. "
"What's more, we don't have to be like a nanny and make the other leagues exactly like the GPL."
"Boss Pei has indeed poured a lot of effort into the GPL, but that's because the GPL is our own competition zone. There is only one champion of GOG's international invitational tournament. There must be a competitive relationship between the various competition zones. If we completely take over, it would be equivalent to turning all the leagues in the world into internal leagues. On the other hand, letting the various competition zones decide their own direction of development could make the E-Sports ecology of different regions more diverse. The collision in the finals would also become more exciting. "
Everyone nodded.
Obviously, no strategy could cover everything. If they chose one aspect, they would have to give up the other.
Not everyone agreed with the current method, but since Boss Pei had made the decision, everyone would definitely carry it out.
…
Soon, everyone began to do their jobs. They contacted overseas companies in different regions and began to discuss the cooperation in detail.
This would definitely be a relatively long process. After all, it would take time to determine the competition venue and renovate it.
However, it was a good thing that the list of clubs in each competition zone was ready-made. As long as the slots were finalized and the competition schedule was arranged, the league would start very soon.
The problem of sponsors could be solved as they fought. Those were all small matters.
Tengda did not actually make any rigid requirements for the league quota. It did not say how much it had to be sold for.
That was because the situation in each region was different. Some places were economically developed, the E-Sports industry developed quickly, and the clubs had strong financial resources. The league quota would definitely be snatched up crazily and sold at a higher price. What's more, the E-Sports industry in some regions developed more slowly. There were only a few clubs in total. They would not be able to afford to buy the quota at a sky-high price, and the league would not be able to be held.
Thus, the quota, scale, and bonuses for the league would be different according to the actual situation of each region. These differences would also affect the qualifiers for the next International Invitational Tournament.
Simply put, there would be slightly more slots for the stronger competition zones.
They also had to carefully screen the specific companies that they would be working with.
Boss Pei might have said that he wanted to find a small company to work with, but no one would think that it would be over just by finding a small company.
Boss Pei obviously had a hidden condition. He had to find a reliable small company!
He had to ensure that they would do their best to help promote GOG's league.
That would require some staff to fly overseas to conduct on-site inspections and verification of the companies that they wanted to work with in various regions.
However, Tengda had always been very tolerant of such funds. Once all of them were approved, they would be able to travel overseas in business class and stay in luxury hotels. It would not be very tiring.
Tengda's E-Sports Department shifted its focus to the overseas league after the GPL league was running smoothly and nothing would go wrong. They began to get busy.
…
At the same time, all the employees of Bunny Tail Live-Stream were busy.
Bunny Tail Live-Stream was going to arrange a series of publicity activities for the ICL league after deciding on the exclusive broadcasting rights of ICL with Finger Games and Long Yu Corporation.
For example, they had to prepare the publicity materials for the ICL league in advance. They had to adjust the zones and labels on the homepage of the website and place the ICL league in a very eye-catching position to facilitate the flow. Other than that, they had to arrange a series of publicity activities to direct traffic from the external network to Bunny Tail Live-Stream.
The ICL league had been preparing for a long time. The venue, competition schedule, promotional video, and so on had all been arranged. Thus, they only needed to confirm that the live-stream platform was fine before the competition officially began.
According to the confirmed process, there would be two days of exhibition matches on Wednesday and Thursday. On one hand, it was to test the official venue and equipment. On the other hand, it was to test the bandwidth pressure of the live-stream platform.
If there were any problems, they could discover and resolve them early to ensure that the ICL Spring Competition could proceed smoothly.
The two teams that had obtained IOI's global finals, as well as FV Club and SUG Club, would be invited to play the exhibition matches these two days.
After all, these four teams were the strongest teams in the country at the moment. They represented the highest competitive standard of ICL. It might only be an exhibition match, but it could attract enough attention and achieve the effect of winning by a show of strength.
The exhibition matches on Wednesday and Thursday were best-of-three matches. If there were no problems after the match, the ICL would officially begin on Saturday.
In other words, the weekend would be the real time to verify whether the ICL exclusive broadcasting rights were worth it.
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