Meng Chang did not know much about E-Sports. That was because this was a new industry after all, and he was not too interested in it.
He did not watch E-Sports competitions or play related games.
However, Meng Chang was smart after all. He could search for information in areas that he did not understand.
As a new industry, E-Sports had been filled with controversy since its birth. There were many hot topics on the internet. It was too easy to find some dirt.
There was no need for him to understand too deeply. After all, he only wanted to film an E-Sports related promotional video.
It was just like filming a promotional video for a racing car. There was no need for him to really run the track and understand the various configuration data of the racing car, right?
Thus, Meng Chang spent some time to find some information online and collect some material.
What surprised him was that Tengda's Fei Huang Workspace had actually produced a documentary on the E-Sports industry. At that time, it had caused a good response.
This documentary was called 'Coming Out of the Cocoon as a Butterfly'. It mainly talked about the mental journey of a professional player who played Counter Strike.
He trained for at least 14 hours a day, rarely saw his friends and family, and had almost no holidays … In fact, when he decided to play professionally, his father locked him at home. He was the one who kicked the door out and ran to Shanghai to start his professional career.
All in all, it highlighted the hardships.
The entire documentary was very realistic, including the interviews of the relevant personnel, the training base, and the home of the professional players. The details were all full.
Meng Chang believed in Fei Huang Workspace's professionalism. This documentary was definitely realistic, and the audience's feedback proved this.
"Very good, this documentary has saved me a lot of trouble."
"With such a film that can understand the E-Sports industry more comprehensively, I don't have to spend weeks on field trips."
Meng Chang was not interested in the advertising and marketing department even though there was a lot of funding to support field trips.
That was because no matter how much funding there was, it had nothing to do with him!
He just wanted to complete this publicity project as soon as possible and get his commission. He did not care about anything else.
The documentary was filmed in June 2010, about a year and a half ago.
Meng Chang felt that the environment and ecology of the E-Sports industry should not have changed too much in just a year and a half, right?
After reading the relevant information, Meng Chang quickly locked onto a few key 'black points' of the publicity.
Currently, the eSports industry was still in a state of chaos. For example, players' salary disputes, clubs squeezing players, the poor treatment of players at the bottom, the difficulty of entering the industry, and there was basically no good way out after retirement. These were all objective problems.
He could find a lot of similar news with just a casual search.
However, he did not find much negative news about the GPL. That made Meng Chang feel that it was a pity that he could not mention it in the film.
However, on further thought, this was normal. The GPL involved too many huge capitals. Even a big company like Shenhua Corporation had entered. The sponsors were all richer than the other. How could they allow such negative news to flow out and spread wildly on the internet?
They must have been deleted by the public relations department.
However, this did not affect Meng Chang's performance. In any case, the E-Sports industry was similar. Even if the GPL was better, it should not be able to fundamentally change the characteristics of this industry.
After much consideration, Meng Chang found a perfect entry point in the key "black spots".
In the past, the promotional videos of the E-Sports industry had basically focused on the top of the pyramid, which was the small group of people who had won the world championship and become famous.
For example, 'Coming Out of the Cocoon as a Butterfly' was a former professional player who had won the world championship in Counter Strike. Recently, there were also media outlets that hoped to film a documentary for FV Club to introduce their journey of winning IOI's global finals to the audience.
The content was also very easy to imagine: first, they would introduce how poor these professional players were, how their families did not understand when they chose to play E-Sports, how hard they worked in pursuit of their dreams, and what kind of achievements they obtained in the end …
These were all basic tricks.
On the other hand, Meng Chang wanted to do the opposite. He did not want to film the small group of people at the top of the pyramid. Instead, he wanted to film those professional players who did not have good results and were unknown. He even wanted to film those internet addicts who had professional dreams but could not enter the industry!
The lives of these people could be said to be very tragic.
As long as one searched on the Internet, one would be able to find many similar reports.
Many professional players had extremely low salaries when they entered the industry. They only had food to eat, let alone insurance and housing funds. The training environment was also very bad. It was called a training base, but it was actually a large internet cafe.
Meng Chang also found some photos of H4 and other veteran clubs online. The living environment of the players was really not flattering.
What's more, this was only a small group of people who could become professional players. What about those who could not become professional players?
It was said that the college entrance examination was like thousands of troops crossing a single wooden bridge. However, the path of E-Sports was even more terrifying than the college entrance examination because there were too few people needed in the entire industry.
At that thought, Meng Chang had a rough idea. He quickly wrote a rough outline.
The other promotional videos were all about the success of young people chasing their dreams. However, Meng Chang's promotional video was about the failure of young people chasing their dreams!
…
The protagonist of the promotional video was a young man who was still childish.
The first scene was him playing GOG in a dark internet cafe with high concentration. In the game, the enemy's army was already pressing down. He operated crazily and fought with the enemy on his own high ground. However, after a series of fancy operations, he was frozen by the enemy's skills and killed on the spot. The bright red word 'Failure' appeared on the screen.
The young man was very frustrated. He took off his earphones and looked at the scene of failure in silence.
However, the young man mustered his courage again and prepared to start the next game to win it back.
At that moment, a middle-aged man stood behind him and pulled him up from his seat.
"Dad?" The young man was stunned.
The middle-aged man's face was livid as he dragged him home.
In the second scene, the young man was dragged home by his father. From the looks of the environment at home, the conditions should be very bad.
The father and son quarreled intensely. The father's face was red from anger. He picked up a feather duster from the side and was about to hit him.
The young man was also furious as he shouted, "Kill me!"
However, the father raised his hand and threw the feather duster to the ground. Then, he knelt down with a thud.
"I'm begging you, okay? Go back to school and study well. Don't play games anymore … "
The young man did not say anything. He turned his head and went back to his room, slamming the door.
In the third scene, the young man came to a big city alone with a few hundred yuan that he had stolen from home. He went to several clubs to try out.
However, these clubs rejected him one after another. One of the managers said very sincerely, "I'm sorry, your strength does not meet the requirements of our club. The path of e-sports may not be suitable for you. I suggest you reconsider."
The young man slept on a bench in the park and looked at the starry sky. His face still had an expression of unwillingness to give up.
In the fourth scene, a club was finally willing to take him in as a youth training player. There was no salary, but food and shelter were provided. The young man was very happy. He trained hard every day, watching the main players play mock competitions and discuss tactics. He silently envied them and hoped that one day he could be like them, play competitions and win championships.
In the fifth scene, the young man played a game as a substitute for the first time. However, he did not perform well and was forced to retreat. Notifications of him being killed appeared frequently on the screen.
After the game, he took the initiative to apologize to the manager, but the manager did not say anything. However, from then on, he did not get any chance to play.
He waited by the water dispenser just like that. The teammates around him changed wave after wave.
In the end, the manager found him and told him to find another job.
In the sixth scene, the desperate young man returned home. He thought that his father would beat him up in a rage. However, his father did not say anything. He only silently prepared the food and said that he would think of a way to find a job for him tomorrow.
In the seventh scene, the sun was scorching. The young man was moving bricks at the construction site.
His father came all the way to deliver water and food. His heart ached. The young man wiped his sweat with his dirty hands and smiled, saying that he was not tired.
However, after his father left, he looked at his father's back. For some reason, he thought of the scenes in class. Tears flowed down his face.
Those days that he didn't cherish would never come back.
…
After writing the outline of the story, Meng Chang checked it from beginning to end and was very satisfied.
This was called high-end blackmail.
It would not do if Meng Chang forcefully fabricated facts and filmed content that discredited the E-Sports industry. That was because the agreement he signed with Boss Pei explicitly prohibited such behavior.
However, the content he was filming now was all true!
The scenes reflected in these scenes should have been staged many times across the country.
What's more, Meng Chang was very restrained.
He was not like many traditional media that mixed E-Sports and gaming together. Then, they would vilify gaming as' internet addiction 'and vilify young people who liked to play games as a form of sickness.
He was only very objective and filmed the hardships of the E-Sports industry.
The young man's father did not beat and scold him like other parents. It could be said that he treated the young man very well. That kneel made him feel extremely sad.
On the other hand, the young man was stubborn and finally realized that his father was right.
There were so many people who liked to play games, but only a small number of them could be selected by the club to become professional players. Among this group of people, only a small number of them could become the main force and obtain the opportunity to play. Among the main players, only a small number of them could become celebrity players and be known to the audience. Among the celebrity players, only a small number of them could win the competition and gain fame and fortune.
In other words, the entire path of E-Sports was like a huge filter. Only one in ten thousand people could survive at every stage.
What would happen to those who were eliminated?
Just like what was reflected in the video, they had chosen the wrong path. The most precious years of their lives had been wasted.
Of course, Meng Chang's original intention was not to discriminate against construction workers.
As long as one could earn their own living, there was no distinction between professions.
What Meng Chang wanted to express was that some professions were voluntarily chosen, while others were passively accepted. After failing on the path of E-Sports, it was basically impossible to voluntarily choose a profession. One could only accept it passively.
How tragic!
What's more, Meng Chang would give the audience enough hints in some details. For example, when filming the club's training scenes, he would definitely have to film the club's internal conditions, including accommodation, meals, and so on.
If these contents were filmed in a ready-made E-Sports Club, they would definitely not be happy. After all, this film would be equivalent to making a fool of themselves.
However, that did not matter. He just had to build a set according to the information he found on the internet.
The game graphics in the promotional video were all used in GOG because the other games did not have copyrights. Only GOG's graphics could be used casually.
What's more, using GOG's graphics could also produce an AOE effect on the GPL. It could be said to be killing two birds with one stone!
After carefully revising the outline of the promotional video a few times, Meng Chang stood up confidently and said to his colleagues who were slacking, watching dramas, playing games, and sleeping, "Everyone, let's put down what we're doing and get to work!"
Everyone immediately stopped what they were doing and looked over.
Meng Chang explained the new promotional video in detail.
"This film will be called 'Coming Out of the Cocoon Without Becoming a Butterfly'."
The reason why it was called 'Coming Out of the Cocoon Without Becoming a Butterfly' was mainly to echo the documentary 'Coming Out of the Cocoon Without Becoming a Butterfly'. He reminded all young people who wanted to walk the path of E-Sports: You might not necessarily break out of the cocoon and become a butterfly. You might also be trapped in your own cocoon.
Whether or not you could become a butterfly depended on whether you were really a butterfly or just a caterpillar.
"What do you think, everyone?" Meng Chang looked around.
On the surface, he was asking for everyone's opinions. In fact, Meng Chang had already thought about it. Even if someone objected, he would definitely follow this plan.
However, no one raised any objections.
"Pretty good, no objections!"
"Then, I'll start perfecting the details now."
"I'll go find the venue and choose the actors."
The entire advertising and marketing department took a 180-degree turn in an instant. Previously, everyone was like a flock of sheep grazing on a green grassland. With Meng Chang's order, the flock of sheep immediately formed a square formation and began to march forward!
Meng Chang still felt a little uncomfortable even though he had already experienced something similar once.
In his opinion, these colleagues showed two completely different characteristics at the same time.
The people he had come into contact with in his past work could often be divided into two types: workaholics and slackers.
The former was serious and responsible for their work, but the work they had on hand was often endless. It was impossible to see them slacking off during working hours. On the other hand, the other kind of slacker would seize all the time to slack off. Even if they were assigned tasks, they would take a long time to complete them. There was no efficiency to speak of.
However, these colleagues in the advertising and marketing department were neither workaholics nor slackers. If one were to say that they were diligent, they would play games and sleep when they had no work. They would definitely not take the initiative to find work. If one were to say that they were lazy, they would be extremely efficient when they really had work.
However, Meng Chang did not have much of an opinion.
These people were highly efficient and could complete their tasks quickly. They could ensure that he could obtain a high commission. At the same time, they would not have any doubts about his plan. No matter how he thought about it, they were perfect subordinates.
At that thought, Meng Chang no longer bothered about this matter. Instead, he continued to look forward to his commission this month.
There was a wave of reverse publicity from Bunny Tail Live-Stream, and another wave of reverse publicity from GPL. Wouldn't the commission be full when the effects of these two times were stacked together?
The publicity plan for Tengda's physical industry might have failed at the beginning, but the high commission was still guaranteed after the two plans were neutralized!
Meng Chang could not wait.
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