February 15th, Wednesday …
In the conference room of Otto Technologies, the fitness equipment research and development team formed by Chang You, Guo Licheng, Wang Xiaobin, and Little Jiang gathered.
The meeting today was partly to explain the handover of work to the person-in-charge of Otto Technologies. On the other hand, it was to further confirm the design form of the product and game.
Chang You had won the best employee award, so he had to leave Otto Technologies.
Chang You might have taken advantage of the loophole and could continue to influence the research and development of Otto Technologies, but rules were rules. He had to give up his position as the person-in-charge.
Chang You looked at Guo Licheng and Wang Xiaobin. "Due to reasons that everyone knows, the person-in-charge of Otto Technologies will be Jiang Yuan in the future. Everyone has already met him. I won't introduce him further."
"Of course, you can call me anytime if you need me."
Jiang Yuan nodded and said cautiously, "Everyone, just call me Little Jiang. I don't have much experience. Please take care of me in the future."
Chang You: "Little Jiang is a little nervous. He even declined a few times. Obviously, he is not confident. Help him more in the future. "
Wang Xiaobin smiled at Jiang Yuan. "It's fine. I was just like you when I first became the person-in-charge. I was very nervous, afraid that I wouldn't do well."
"However, there are such magical things in Tengda. No matter who is chosen as the person-in-charge, they will be encouraged by the Tengda spirit and will definitely be able to do their job well. At first, I was afraid that I wouldn't do well, but Boss Pei kept giving me projects and training me. That's why I slowly improved. "
"What's more, since Boss Chang chose you, it means that you have this potential. You can perform as long as you have the stage. What's more, we can back you up even if anything happens. "
Jiang Yuan was very touched. "Thank you, Brother Wang."
In fact, he had just received the news two days ago, and his whole body felt … rather bald.
Chang You might have already confirmed that he would step down as the person-in-charge of Otto Technologies in the Best Employee Selection, but it would still depend on who Chang You chose.
Jiang Yuan was also very nervous after knowing that Chang You had finally chosen him. However, firstly, Chang You was only changing departments. He could still ask him if he had any questions. Secondly, Tengda's department heads had always been so casual. It seemed like there had not been any problems until now. Instead, they were very successful. Thus, Jiang Yuan did not feel conflicted and calmly accepted such a pie from the sky.
Now that everyone was so supportive of him, he felt much more at ease.
Chang You looked at Jiang Yuan. "Now that you're in charge, you'll preside over this meeting."
Jiang Yuan nodded. "Alright, I'll briefly explain the design plan of the smart fitness drying rack. Then, our focus today is to discuss the game plan that goes with the equipment."
Wang Xiaobin nodded. He had already written the game design manuscript.
Jiang Yuan distributed the first version of the smart fitness drying rack design to everyone and began to introduce it.
"After repeated discussions with the foundry, we made some minor adjustments to the previous design plan, mainly in terms of safety and some details, but the changes are not very big."
"Also, there were some disputes during our internal discussions. I think we need to further clarify the market position of this machine."
"Home fitness equipment itself is a niche market. People do not have many fitness habits to begin with. This kind of equipment is expensive and occupies a large area. This is a natural disadvantage. It is difficult to reverse the situation with products alone."
"It's unrealistic to expect this device to be sold to millions of households."
"We actually only have two choices: either we make small, light, and cheap equipment that does not take up space, or we make expensive equipment that takes up space but is very professional."
"The former might be easy to make and relatively easy to sell, but it will definitely not be able to achieve a good fitness effect. It will also be very difficult to distinguish it from the existing equipment on the market."
"That's why we chose the latter plan. It might be expensive and takes up space, but we have to ensure its fitness effect as much as possible. As long as the fitness effect is good and our reputation and reputation can be built up, our products can move from the gym to the civilian use of ordinary families. There is still room for profits. "
"Our product is not targeted at cheap small equipment like yoga mats and abdominal training wheels, but at the existing large fitness equipment. We have to snatch the market for these equipment."
"Those who don't plan to buy it won't buy it anyway. We don't have to care about people other than the target users. We just have to satisfy those customers who have urgent fitness needs and can persevere more easily."
"Therefore, the key to our product is actually two points:"
"First, how are we going to snatch the market from other large fitness equipment?"
"Compared to these fitness equipment, our equipment will definitely have a premium price because we have added smart modules, game development costs, and unique designs. How to get professional users to accept this premium is the first problem we need to solve. "
"Second, after professional users accept it, how should we 'break the circle' and get ordinary users who do not have fitness habits to buy our products?"
Everyone nodded as they listened.
The smart fitness drying rack was actually a professional compound fitness equipment. What's more, it would be interesting after it was paired with online games.
Its target customers could be divided into two types: The first type was professional users with strong fitness needs. They might have already considered buying large fitness equipment, so how should they convince them to spend more money to buy the smart fitness drying rack?
The second type was ordinary users who had a certain fitness need but found it difficult to make up their minds to buy this big guy. How to dispel their concerns and get them to buy this big guy was also a very key problem.
Jiang Yuan continued, "I think the key to breaking the circle is fun."
"People are lazy. Whether it's learning or fitness, the biggest problem is not skills or physical conditions, but willpower and persistence."
"We want to guide customers to focus more on fitness through fun and achieve better fitness results. As long as most of the first batch of users persevere and achieve fitness effects, our product's reputation will explode. Then, we can continue to spread it to the public through publicity. "
"Just like Deposit Fitness."
Guo Licheng nodded.
The key to Deposit Fitness' success was that it was indeed more effective than other gyms.
Of course, there were prerequisites for this effectiveness: screening out most of the customers who could not persevere, forcing users to guarantee training time, and bundling healthy meals.
After solving the problem of 'persistence', people who did not know how to work out would be able to achieve results.
Jiang Yuan looked at Wang Xiaobin. "Brother Wang, the main factor in terms of interest is whether the game is fun or not. Whether this product can succeed or not depends on you."
Wang Xiaobin nodded and distributed the game design plan to everyone.
"This is the design concept draft I wrote for the game. It might only be a big framework and many details have not been perfected, but the direction is already very clear."
"Look at it as I speak. You can ask any questions at any time."
Wang Xiaobin paused and continued, "The name of the game this time is' Fitness Battle '. There's nothing much to say about the name. It's easy to understand and remember. It's easier to spread. "
"What's important is the specific design inside."
"First of all, it's a mobile game in terms of genre. At the same time, it supports cell phone projection."
"This game is a set of equipment. We can't possibly give users a display screen on the equipment. That would definitely not sell well."
"Make it a mobile game. Users can choose the display equipment according to their actual situation. Those who feel that there is no need to spend extra money can use cell phones or tablets. Those who want a better experience can specially equip themselves with a monitor of a few hundred yuan or a television of one to two thousand yuan. "
"This mobile game can be directly bound to Tengda Life App and interconnected with Deposit Fitness' data. It can also recommend players to buy Fish-Catching Take-Out's fitness meals to achieve better training effects."
"The focus is on the specific design of the game."
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