December 15th, Thursday …
Jingzhou, Fu Hui Investments.
Xue Zhebin arrived at the door of the guest room, knocked gently, and entered.
"Boss Li, what's so urgent?" Xue Zhebin sat down on the sofa, still confused.
The weather was not bad today. Xue Zhebin had been driving his convertible sports car around the suburbs when Li Shi called him over. It seemed like there was something urgent.
Xue Zhebin did not ask further and drove to Fu Hui Investments.
Li Shi poured a cup of tea for Xue Zhebin. "Let's wait and see about the money that we were going to invest in the Cold-Faced Lady. Don't invest it for now!"
Xue Zhebin was stunned for a moment, a little confused. "Boss Li, haven't we been researching for a long time? Did something happen again? "
Xue Zhebin had been following Li Shi to invest. Recently, the Cold-Faced Lady had been their focus.
Previously, Xue Zhebin and Li Shi had specially made a trip to Beijing to take a look at the Cold-Faced Lady's shop. They had personally eaten all sorts of dishes and looked at the shop's situation.
After that, Meng Chang began to burn money faster. He opened new shops and gave speeches. The Cold-Faced Lady became more and more famous as he crazily increased his exposure.
Two days ago, Li Shi finally decided to invest in the Cold-Faced Lady after much consideration.
On one hand, it was because the Cold-Faced Lady had indeed done a good job. The popularity and media reviews were not bad. The shop was also decent. It looked like a high-quality investment project without any flaws.
On the other hand, it was because Li Shi guessed that Meng Chang must have gotten money from an investor to increase his burning speed. However, given Meng Chang's personality, he did not publicize it. This meant that the source of funds was most likely from Boss Pei.
Boss Pei had invested twice, and Tengda had even sent finance to the Cold-Faced Lady. This made the Cold-Faced Lady much more reliable in Li Shi's eyes.
Thus, Li Shi decided to invest a little more after careful consideration. It was not too early to enter the market, but it was not too late either. It should not be a problem to earn a little.
Li Shi was not a greedy investor. He wanted to earn a little from every project. That would be a very considerable figure over time.
Xue Zhebin naturally planned to follow Li Shi and invest two to three million yuan symbolically. It did not matter how much he earned. As long as he did not lose everything, it would be considered a good investment experience.
Li Shi took a sip of tea and said to Xue Zhebin, "The situation has changed."
"According to the latest information, Boss Pei is selling the Cold-Faced Lady's shares. What's more, he's selling them in large amounts without leaving a single cent!"
"What's more, the price offered by Boss Pei is obviously lower than the current valuation of the Cold-Faced Lady. He's selling it cheaply."
"This does confirm that Boss Pei had invested in the Cold-Faced Lady before. What's more, he had quite a lot of shares. However, now that Boss Pei is selling his shares … this is a very dangerous sign!"
"We definitely can't go against Boss Pei."
Xue Zhebin was a little surprised. "Huh? He could not understand what Boss Pei was doing. From investing, to pursuing investments, and then to withdrawing. Wasn't this action a little too fast? Didn't you say that you shouldn't look at short-term investments, but long-term investments? "
Li Shi chuckled. "Don't look at short-term investments. Look at long-term investments. That's for ordinary people. Because most people have limited information, they can't predict the short-term, so looking at the short-term is equivalent to trying their luck. "
However, is Boss Pei an ordinary person?
"Boss Pei must be able to see information that we can't and understand some inside information about the Cold-Faced Lady. Whether it's investing or leaving, he must have made a decision after obtaining enough information."
"At the very least, Boss Pei's sale of the Cold-Faced Lady's shares this time has sent us a very clear message. That is, the Cold-Faced Lady's shares are not suitable for long-term holdings. In fact, problems might be exposed within a period of time!"
"Otherwise, why would Boss Pei sell them in such a hurry?"
Xue Zhebin nodded. "Yes, that makes sense! How's the sale going now? "
Li Shi sipped his tea and said slowly, "The transaction should have been completed. It's been a short time, but the situation is more complicated. Investors have different reactions."
"If it was someone like us who firmly believed in Boss Pei's investment myth, they would definitely not buy these shares and be the ones to take over. Instead, they would choose to wait and see."
"However, the Cold-Faced Lady's shop is in Beijing, and Meng Chang himself has been active in Beijing. There are many investors in Beijing who will not trust Boss Pei as much as we do. They feel that the Cold-Faced Lady is a good investment project. They can take this opportunity to buy it at a low price. "
"Of course, there are also many people who doubt the Cold-Faced Lady and decide to continue watching."
"Meng Chang reaped what he sowed."
"When the Cold-Faced Lady brand was first established, he had been advocating that this was a project that Tengda's Boss Pei had invested in. That was because the success rate of Boss Pei's investment was extremely high. Thus, he forcefully tied it up like this to give others the feeling that 'Boss Pei invested in this project, so the success rate of this project is very high'."
"However, Meng Chang probably did not expect Boss Pei to suddenly be so decisive and merciless as to sell all his shares."
"That way, the content of his previous publicity would completely backfire. The attention that he had garnered through Boss Pei would instantly backfire when Boss Pei left. It could be said that he had created a trap for himself."
"Thus, the situation has become confusing. Boss Pei might have sold it at a low price, but he still made a profit. On the other hand, the Cold-Faced Lady's current situation is not looking good. "
Xue Zhebin nodded and said emotionally, "At first, I thought that this was just an ordinary investment project. Why does it look more and more exciting now?"
The Cold-Faced Lady's development had always been good. According to this script, it might expand rapidly and become a Chinese fast food wealth legend with a few more rounds of financing.
In the end, no one expected Boss Pei to suddenly do this when the Cold-Faced Lady seemed to be doing well.
Meng Chang had been trying to ride on Tengda's popularity, but now something had happened.
However, even so, many investors in Beijing did not believe in Boss Pei's investment legend. They felt that this was a good opportunity to enter at a low price.
Xue Zhebin asked again, "So, Meng Chang is not in a good situation now?"
Li Shi nodded. "Very bad."
"Boss Pei would definitely be able to find someone to take over if he sold all his shares at a lower price. However, the problem is that the money would not reach Meng Chang's hands."
"In other words, Meng Chang would have to continue thinking of ways to find money based on the Cold-Faced Lady's current burning speed."
"However, the problem is that those who don't believe in Boss Pei and want to invest in the Cold-Faced Lady would choose to buy shares from Boss Pei. After all, it's cheap and cost-effective. Those who believe in Boss Pei would not invest at this juncture."
"In other words … for a long time to come, no investors would hand money directly to Meng Chang. The Cold-Faced Lady might not be able to get any money, and there might be problems with liquidity."
"Of course, this is just my guess. If Meng Chang really has other channels to get money, then Boss Pei's withdrawal would not have much of an impact."
"If the Cold-Faced Lady's shop has really achieved profitability, Meng Chang can also choose to tighten his belt and reduce expenses. He should be able to survive as long as he doesn't spend so much on marketing …"
Li Shi briefly explained the current situation to Xue Zhebin.
Boss Pei's sudden withdrawal would obviously cause Meng Chang a lot of trouble. However, Meng Chang should be able to hold on as long as the Cold-Faced Lady was strong.
Xue Zhebin asked, "Boss Li, should we still invest? Since Boss Pei doesn't think highly of the Cold-Faced Lady, let's not throw any more money in, right? "
Li Shi sipped his tea and shook his head slightly. "Boss Pei might have sold all his shares, but that doesn't mean he won't enter the market again.
"Do you remember the 'Top Student, Come Quick' app?"
"On the surface, Boss Pei wanted to leave and sell his shares. However, after the Education Corporation bought it at a high price and the 'Top Student, Come Quick' application collapsed, Boss Pei entered the scene forcefully and bought it at a low price. Then, he completely transformed 'Top Student, Come Quick' application …
Xue Zhebin's eyes lit up. "Boss Li, are you saying that Boss Pei might be feigning? Is it possible for them to start digging again? "
Li Shi nodded. "We can't rule out the possibility of Boss Pei using the same trick again."
"If Boss Pei wants to re-enter after the Cold-Faced Lady encounters a crisis, it would be the best time for us to follow Boss Pei and continue to invest!"
Xue Zhebin nodded in realization. "Director Li, I kind of understand your way of investment …"
…
At the same time, at Dream Realization Ventures …
He Desheng was reporting the current situation to Pei Qian.
"Boss Pei, I've found a suitable buyer for the Cold-Faced Lady's shares. The price will be 15 million yuan after selling them all. The return on investment might not be as high as before, but they were sold in a hurry after all. It's not bad to be able to get such a price …"
Pei Qian almost spat out a mouthful of blood.
You call this not bad?
He invested 8 million yuan and earned 15 million yuan!
How many days had it been since the Cold-Faced Lady opened? He had earned so much?
It was a good thing that he ran fast. If he had run slower, wouldn't he have earned more in the future?
He might have sold them in a hurry this time and lowered the price significantly, but Dream Realization Ventures had invested too early and obtained too many shares. Thus, even if they were in a hurry to sell them at a low price, Pei Qian still found it difficult to bear.
Pei Qian felt his heart bleed. He asked, "What was Meng Chang's reaction?"
He Desheng pondered for a moment. "He did not react too intensely. He was still full of confidence and spirit in front of the investors. Otherwise, the transaction would not have been completed so smoothly."
Pei Qian nodded. Indeed, Meng Chang was very confident in the Cold-Faced Lady. It was right to retreat quickly.
He Desheng asked, "Boss Pei, what should we do with this money? Are we going to follow the previous practice and continue to invest in the companies that are waiting to be invested? "
Pei Qian let out a long sigh.
That's right, what should he do with the money?
Logically speaking, there were many places to spend money now, but Pei Qian felt that his luck was a little bad.
"Wait, let me think about it." Pei Qian looked at the date. "If there are no new developments at the end of the month, continue to invest in the companies queuing behind Dream Realization Ventures."
He Desheng nodded. "Alright, Boss Pei."
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