November 29th, Tuesday noon …
Beijing, Cold-Faced Lady's first shop.
Li Shi and Xue Zhebin could already see the long queue in front of the Cold-Faced Lady's shop from afar.
Xue Zhebin could not help but be surprised. "So many people are queuing? Just to eat roasted cold noodles? What's more, it's Tuesday. "
Li Shi did not comment. "Maybe it's because it's almost lunchtime, or maybe it's because the marketing was very successful and people nearby came to eat something fresh. Come, let's go over. "
Xue Zhebin said, "Why don't we call Meng Chang directly?"
Li Shi shook his head. "There's no need. We can only discover the details by observing in secret. The details determine success or failure."
Xue Zhebin nodded and followed Li Shi to stand at the end of the line, just like two ordinary bystanders who were passing by.
Li Shi and Xue Zhebin had just finished their work with GOG Club recently. They rushed to Beijing without stopping to check on the Cold-Faced Lady's situation.
Meng Chang might look like a scammer, but just as Li Shi had said, sometimes there was a difference between a genius project and a scammer project. What's more, even if it was a scammer project, it was not impossible to invest in it.
No matter what, the Cold-Faced Lady was a project that was worth investing in given the current momentum. It was worth further investigation.
The queue was quite long. However, it was probably because the Cold-Faced Lady mainly made fast food and roasted cold noodles could be mass-produced quickly. What's more, most customers came to eat roasted cold noodles, so the queue moved very quickly.
Xue Zhebin noticed that some customers would choose to take it away, some would choose to eat in the restaurant, and some takeaway men were waiting to pick up their food.
All of this was no different from those popular fast food restaurants. It proved that the Cold-Faced Lady was indeed as popular as the internet said.
After queuing for about ten minutes, the two of them finally ordered their food and found a seat in the shop.
The two of them had not eaten lunch yet and were a little hungry. Thus, they ordered some of their signature recommended dishes: golden roasted cold noodles, fancy fried cold noodles, side dishes, traditional cold noodles, and healthy porridge.
Fair-fried cold noodles and traditional cold noodles were the main dishes.
Fair-style stir-fried cold noodles seemed to be a special method of stir-frying cold noodles. The ingredients included eggs, tomatoes, ham, cucumbers, green onions, and so on. All of them were cut into small cubes. Then, about six slices of cold noodles were cut into long strips like wide noodles and fried in the pot.
This kind of stir-fried cold noodles felt a little like ordinary stir-fried noodles, but the difference was that the stir-fried cold noodles themselves were very chewy, and the taste was much better than ordinary stir-fried noodles.
Yellow ham, eggs, red tomatoes, and green cucumbers were mixed together in a navy blue porcelain plate. It gave people a good feeling and was quite appetizing.
There was nothing much to say about traditional cold noodles. After the noodles were cooled with cold water, ham, cucumber shreds, radish shreds, lettuce shreds, and other side dishes were added, followed by a special cold noodle sauce.
The traditional cold noodles here were not much different from some traditional Chinese noodle restaurants. The portions were the same, but the side dishes were more conscientious.
As for the golden roasted cold noodles, it was the most standard style of roasted cold noodles. After the cold noodles were fried with eggs, they were wrapped in onions, coriander, roasted sausages, and other side dishes. Then, they were drizzled with various dipping sauces and cut into small pieces.
However, it was different from the paper cups at the roadside stalls. The roasted cold noodles here were neatly stacked in a long porcelain plate like sushi. It looked much better.
The side dishes were some common side dishes. The health porridge was not much different from the porridge in some common steamed buns and porridge shops. It was divided into two small bowls.
Overall, the portion was not small. The ingredients were conscientious, and the main point was that it looked much better after some packaging.
The price was not very expensive. All of these were enough for two people to eat their fill. It was a total of 65 yuan.
Compared to ordinary steamed buns and porridge shops, it was a little more expensive. However, considering that this was the downtown area of Beijing and that the Cold-Faced Lady was an internet celebrity product, this price was far from unacceptable.
As for the environment of the entire shop, the service attitude of the waiters, and so on, they were on par with all chain fast food stores. What's more, the waiters were quite pleasing to the eye.
Li Shi and Xue Zhebin began to taste the food.
"Boss Li, what do you think?" Xue Zhebin asked after tasting two mouthfuls.
Li Shi chewed the roasted cold noodles carefully, not knowing what to say.
Both of them were frequent customers of the nameless restaurant. They had eaten many good things when they ran around the country. Thus, they could still tell whether it was good or not even good, even though they could not compare to professional food connoisseurs in terms of taste.
However, the reason why both of them were in a dilemma now was because the current situation had touched on their knowledge blind spots.
Was the roasted cold noodles delicious or not … How should they calculate that?
Compared to the roasted cold noodles on the streets, the roasted cold noodles here would definitely be more delicious. After all, there was obvious improvement in terms of raw materials and the chef's cooking techniques.
However, the question was, how much better was this' more delicious'?
Would the customers be willing to bear the premium, and would they get sick of it very quickly?
No one could say for sure.
Li Shi tasted all the dishes and said, "Actually … it's better than I imagined. It's considered quite delicious among the popular brands."
"Speaking of which, the roasted cold noodles itself isn't that bad. What's more, they would subconsciously compare it to the roasted cold noodles at roadside stalls, so they would unknowingly lower their expectations of the taste. That's why they would think that it's not bad … "
"As for the cold noodles and porridge, they're just average."
Xue Zhebin asked, "Then … can we invest in this project? It doesn't seem like there's anything wrong with it at the moment. "
Li Shi shook his head. "I'm not sure yet."
"Strictly speaking, what we're doing now is demining. We have to find the flaws and problems that might cause the project to fail from the details. We definitely can't invest if we find them, but that doesn't mean that there are no other problems with the project. "
"From the looks of the current situation, the Cold-Faced Lady project might be burning money crazily, but the product's quality is still passable. It's not outstanding, but it's not enough to deduct a lot of points because of the taste."
"To be able to do this, it means that Meng Chang's funds have been spent well apart from marketing. He did not do anything too outrageous."
"The marketing aspect is indeed successful. At least many people know about the Cold-Faced Lady brand. As for whether these people can recognize this brand and become loyal customers … it's hard to say. "
Xue Zhebin scratched his head speechlessly. "How troublesome!"
"We've been staring at this project for so long, but we still can't tell if we can invest in it."
Li Shi smiled. "Young people are easily impatient. Investment is a job that requires patience."
"Truly experienced investors know that you can't be afraid of trouble when investing. Otherwise, you would be making things difficult for your own money."
"Many investors will still fail in the end and lose everything even if they are very meticulous and guard against all sorts of details."
"As for those investors who are careless and impatient, and only want to invest money to obtain quick returns, they will basically lose everything."
Li Shi paused for a moment and continued, "Why do you think I like to invest with Boss Pei?"
"That's because if you invest with Boss Pei, you will be able to earn no matter what project you invest in. It's just the difference between earning more or less, earning sooner or later. Compared to racking your brains and sifting through these investment projects in detail, how much easier would it be to just copy the standard answers?"
Xue Zhebin's face was filled with admiration. "Boss Pei indeed lives up to his reputation as an investment genius."
"Sigh, Boss Li, do you think Boss Pei will conduct field trips and confirm them repeatedly like us when he invests in these projects? He still has so many businesses. Where would he get the time? "
Li Shi shook his head. "I'm not sure about that. Boss Pei appears and disappears unpredictably. Who knows what he's usually busy with?"
"As for investment, I think Boss Pei must have a better and more time-saving way, but ordinary people would definitely not be able to learn it."
"Take what happened before for example …"
"Didn't you notice that Meng Chang has almost stopped leeching off Tengda's popularity recently? He has been much more restrained ever since that news conference. "
Xue Zhebin recalled carefully. "That seems to be the case. Meng Chang has been doing many marketing activities recently, such as driving a sports car to deliver roasted cold noodles, but he has not mentioned Tengda's investment anymore."
"Could it be that Boss Pei's warning to Meng Chang through Boss Ma at the news conference worked?"
Li Shi nodded. "That's right. This means that even if Boss Pei doesn't show up personally, he can still determine the truth behind some clues. None of the details can escape his eyes. "
"On the other hand, Boss Pei can use these details to control and deduce the direction of the entire project from a macro perspective. I think this should be his exclusive way of investing. "
"It's a pity that this realm of investment has a mysterious meaning. Ordinary people would never be able to learn it."
Xue Zhebin thought about it and sighed. "Sigh, investing is too difficult. It's indeed more worrisome to follow Boss Pei and copy the correct answers directly. "
Li Shi smiled. "It doesn't matter. As long as we follow the projects that Boss Pei invests in and slowly observe and learn, we will definitely improve."
"An investment genius like Boss Pei who has flawless strategies at such a young age is one in a million after all. You're still young. You can slowly learn these things. Don't think about becoming fat in one bite."
Li Shi stood up. "Let's go. The GPL is about to start. We'll go back and make arrangements for the newly poached team members. GOG's competition has a much higher position in Boss Pei's heart than this project. "
"I've more or less understood this project. I'll observe for a while more and take into account Boss Pei's attitude … the final answer should be revealed soon."
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