The people of the DGE Club might have thought about following this script from the beginning, but they could not show it too obviously.
That was because the other party was not stupid. If they found out that the DGE Club was deliberately not killing them, then they would come up to attack unscrupulously. That way, the DGE Club would not be able to complete this task.
If the other party came up with low health, they would kill you if you did not kill them. If you killed them, then they would not be able to complete the task.
Therefore, to complete this task, the first thing they had to do was to act well. They had to make the other party think that the DGE Club was playing seriously and let those with low health think that they were lucky to escape.
Because their acting skills were too good, not only did they deceive their opponents, but they also deceived most of the audience. Before the truth was revealed at the last moment, the direction of the bullet screen comments changed several times. One moment, someone said 'DGE is the worst club', and the next moment, someone said 'DGE is the reverse invincible'. In the end, they were all slapped in the face and the effect of the program was maximized!
Huang Wang high-fived his team members to celebrate after the competition.
Perfect! A hundred thousand yuan in prize money!
It was really comfortable to earn fast money like this.
Zhang Yuan watched silently from the side and felt gratified for his team members.
In fact, playing such entertainment competitions occasionally could relax their body and mind. On the other hand, they could adjust their mentality.
Moreover, the popularity of Huang Wang and the DGE Club was rising rapidly!
Team One, which Jiang Huan was in, was also warming up and silently choosing a plan for the performance.
They must not lose to Team Two, or they would have to practice more!
…
…
August 15th, Monday …
Pei Qian came to his office as usual.
Pei Qian had been paying attention to ZZ Live-Stream's performance competition and the performance of the DGE Club over the weekend.
The situation was not optimistic!
After watching the competition, Pei Qian realized that the true strength of these two teams had reached such a level???
Previously, the two teams of the DGE Club went out to compete and returned in low spirits. Pei Qian thought that they had lost too badly.
Now, it seemed that either he was wrong, or the strength of these two teams had improved by leaps and bounds during this period.
On further thought, it seemed that the former was more likely.
However, Pei Qian was very puzzled. Why were these two teams so strong?
Didn't I arrange fitness training for all of you?
Judging from the muscles of these people, their fitness training should have been completed with quality and quantity.
Logically, they should have been at the bottom of the table with less training time and energy, right?
But in the end, they beat those established clubs.
To be able to win even in a performance, it was clear to see how big the difference in strength between the two sides was!
Thus, Pei Qian increasingly felt that something was wrong with DGE. He had to hurry up and think of countermeasures!
If they continued to play like this, Huang Wang's popularity would probably soar, and he would be able to team up with his teammates …
If things went awry, it would be a big hit.
It did not matter if these people signed live-streaming contracts, but from another perspective, wouldn't DGE's reputation soar on the spot if the DGE Club had five or six popular live-streamers?
What would happen if some rich sponsors came knocking on their door?
The more Pei Qian thought about it, the more worried he became.
While he was thinking, someone knocked on the office door.
He raised his head and saw that it was Hu Xianbin.
"Boss Pei, the development of Struggle has basically come to an end. Can we start to formulate a publicity plan?"
"Can you give me a general direction?"
"Or should we not publicize it and wait for the players to discover it themselves?"
Hu Xianbin had no confidence in the publicity of the game. He had to confirm it with Boss Pei.
After all, Boss Pei was a well-deserved marketing master when it came to advertising games.
"The publicity plan …"
Pei Qian fell into deep thought.
For some independent game designers, not publicizing was basically tantamount to failure.
However, for Pei Qian, Tengda Games no longer had such good things.
As more and more successful games were developed, Tengda Games became famous. As long as a new game was released, players would definitely pay attention to it, the media would rush to report it, and everyone would shout 'I'll f * cking buy it all'.
It was already an ostrich mentality to hope that 'no one would pay attention if they did not publicize it'.
However, if they publicized it … wouldn't it be more popular and earn more money?
That was very stiff.
However, the current Pei Qian was different from before.
That was because he had theoretical reserves!
Teacher He once taught an important theory: all aspects of the game must be matched.
Especially the publicity work, it must be compatible with the characteristics of the game itself. There must not be a mismatch between the publicity and the actual product.
The reason why Pei Qian's previous game publicity was successful was mainly because he was too lucky and happened to run into it.
Strictly speaking, false publicity was an absolute minefield for standalone games that won with quality. If one encountered it, one would either die or be crippled!
At that time, Pei Qian was already thinking that if Struggle could use the knowledge that he had learned before, wouldn't he be able to successfully incur losses?
Therefore, Pei Qian decided to give up his fantasies and start fighting.
He could no longer think that not publicizing was good. Not publicizing was far from enough. He had to reverse the publicity to dissuade players!
However, how to reverse the publicity and create the mismatch between the publicity and the product was a difficult problem.
That was because the System did not allow fraud.
Pei Qian could not deliberately release fake news during the publicity process to deceive players. That was not allowed.
However, that was not a problem for Pei Qian.
I can't tell lies, but I can only tell a part of the truth!
It might be the truth, but as long as part of the information is hidden, it can also cause a misleading effect on players!
Pei Qian knew very well that the 'mismatch between the publicity and the product' was so destructive to the product itself. At the end of the day, it was because of the mismatch between the players.
For example, if your game was clearly a casual game, not many casual players would be interested after the publicity. Instead, a group of hardcore players would come over. That would be very awkward.
Those who liked the game would not play it, and those who did not like the game would run away after playing it and leave a bad review. Wouldn't that be GG?
Therefore, Pei Qian felt that he should create such a mismatch.
Pei Qian thought about it silently.
"Now, let's start with a comprehensive analysis according to Teacher He's theory.
"Which group of people should Struggle target?"
"En, it should be more similar to Game Designer's playerbase. They are the kind of players who do not need too much control but focus on digging and analyzing the game's content.
"So, I should do the opposite when I'm promoting."
"Let this group of people not be interested after seeing the publicity slogans and not want to play. Then, let another group of players who like controls and grand scenes come in and leave cursing.
"As long as this' mismatch 'is completed, everything will be fine!"
At that thought, Pei Qian had a plan in mind. He said to Hu Xianbin, "Write down a few key points of publicity.
"During the publicity, we should not use the name 'Struggle'. Instead, we should use the game's English name: 'Struggle'.
"Reveal to players that this game has the following characteristics:
"Diverse choices and rich strategies;
"The graphics are exquisite, and all the actions are captured using real people's movements;
"The plot is complex and exciting;
"Moreover, we have innovatively used a dual protagonist mode."
Hu Xianbin quickly recorded as Pei Qian spoke.
After recording, Hu Xianbin looked up at Boss Pei and then looked down at the notebook in his hand. His face was full of confusion.
This is our game?
After reading it carefully, he found that every point in it seemed to be correct.
However, he could not think of a game like Struggle when all these contents were combined!
Hu Xianbin imagined that if he saw these publicity slogans, the first thing that would come to his mind would be a large-scale standalone action game with a moving plot.
Take a look at these characteristics!
All the actions were captured using real people's movements. This was most likely an action game.
Diverse choices and rich strategies meant that the combat system was very complex and had high playability.
The plot was exciting, which obviously emphasized the action game's plot.
A dual protagonist mode would make people think of the plot of an action game where two main characters with different fighting styles could switch with each other.
Hu Xianbin was a little hesitant. "Boss Pei, this … isn't this not accurate enough? Should we indicate that this is not an action game? "
Pei Qian smiled slightly. "Don't ask too much. Just publicize it according to this.
I didn't say a single lie!
The English name of Struggle was' Struggle ', but the word' struggle 'had multiple meanings such as' struggle, struggle, fight, snatch, struggle to escape '.
Most people would think of 'struggle' as a realistic theme.
However, most people would think of 'struggle' as an action theme when combined with the introduction of the game's characteristics!
As for the other points, I didn't say anything wrong.
Struggle did have a variety of choices and rich strategies. However, there was only one ending no matter how you chose. You could not change your fate no matter how hard you tried.
The graphics were beautiful, and all the actions were captured. However, I didn't say that the collected actions were fighting, right?
There was nothing wrong with the dual protagonist mode. What's more, it was a very innovative dual protagonist mode.
The dual protagonists of other games came from the same plot framework. Their fighting styles were different, but there would be overlap. It was mainly used to adjust players' emotions in the game.
However, my dual protagonist was amazing. A poor protagonist and a rich protagonist. The gameplay was the same. They were not in the same plot framework at all. They were not even in the same game because the poor and rich versions were sold separately.
I didn't lie at all. I didn't make any false publicity. I can't do anything if you insist on understanding this game as an action game!
Pei Qian felt that he had succeeded this time as he watched Hu Xianbin leave in a daze.
I did not invite Teacher He to lecture in vain!
Although Teacher He often whipped me, there was still a lot of practical knowledge in the course. Didn't I use it now?
Pei Qian's mood turned from cloudy to sunny after settling the problem of publicity for Struggle.
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