The H4 Club and the DGE Club had played mock competitions for three days previously, so many people had exchanged contact information with each other. Team Leader Su felt that Huang Wang was quite interesting so he added him as a friend.
After that, the DGE Club went to the other clubs.
In the end, Huang Wang posted a celebratory status today!
There might be no picture, but the words' booked the nameless restaurant 'were enough to make people lose their minds.
Quanmin Reviews had promoted the nameless restaurant after the food blogger incident, making the nameless restaurant famous. Team Leader Su had also heard of it.
What's more, they booked the entire place for a meal?
Only Tengda's internal employees had such treatment!
Was there a need to ask why they wanted to hold a celebratory banquet?
The DGE Club had beaten all the larger GOG clubs in the country. They were practically invincible in the country. They had beaten them one by one. Such a result was indeed worthy of a celebratory banquet.
However, in the eyes of these beaten clubs, this status had other meanings.
Team Leader Su felt that he had been provoked, and the memory of being beaten appeared again.
"The competition is coming soon, increase the intensity of training!
"Practice the tactics that we learned from the DGE Club again!"
"When the competition comes this weekend, the H4 Club must not embarrass itself!"
Team Leader Su was exasperated.
On the other side, the members of the IOI Club were practicing solo while forcibly suppressing the smiles on their faces.
Two team members discussed softly.
"Team Leader Su seems to be furious again. What happened to the GOG branch?"
"I'm not sure, probably because they were beaten by that up-and-coming club previously. I heard that they were tortured badly during that time."
"I can only say that the people in the GOG branch are too weak and have embarrassed our club."
"Forget it, don't talk so much. Warm up your hands, we're going to play mock competitions with other clubs in a while. "
"It's okay, we're not rookies like the GOG branch. We must win the IOI competition held by Tengda this time!"
…
…
July 21st, Thursday …
In a cafe near Handong University …
It was time for the monthly lesson again.
He An sipped his coffee and began to explain today's lesson content.
"Today's successful experience is the theory of supply and demand. It is not only suitable for games but also other fields.
"The content of today's class is a summary and summary of the previous content. Before that, Boss Ma, let me test you first. Do you still remember the content of the previous three lessons? "
Pei Qian thought about it for two minutes and answered, "We'll choose marketing methods based on the game's content, choose a game genre with a high market share, and appropriately smuggle personal goods into the game.
He An was very happy. "Yes, not bad! You remember it very clearly! "
Pei Qian chuckled to himself. How could he not remember? Most of it was related to my bloody lessons …
He An continued, "The previous three lessons went from easy to difficult, and they were all about the production process of a game.
"First, choose the right game type according to the market demand. Then, express your thoughts correctly in the process of making the game. Finally, choose the corresponding marketing method according to the specific situation of the game.
"Today's topic will be more difficult: how to analyze market demand."
"The content of today's lesson is the main premise of the content of the previous three lessons. It is also the most basic step."
"Boss Ma, you must remember that every step in the process of creating a game is very important. The first step is to correctly analyze the market demand and choose the right direction. This is the most important!"
Pei Qian nodded and listened attentively.
He had to admit that although Teacher He talked about many cases of Tengda's, the content of his lecture was indeed full of practical knowledge. It was equivalent to talking about the key content of each stage of the game, from conception to production.
Such systematic knowledge might not even be bought with money.
Pei Qian felt that it was still very rewarding. Of course, it would be better if Teacher He did not always use Tengda's games as examples …
He An continued speaking. "A good producer must learn to analyze the needs of players and produce corresponding games to sell to them.
"However, the main point is that sometimes players do not know what their needs are.
"They think they want A, but what they really need is B. If you give them A at that time, they will feel that what you are making is not the real A in their hearts. They will still not buy it.
"Therefore, there is nothing wrong with the concept of 'I will give players whatever they want'. However, if you really follow this concept honestly, you will still fail miserably!"
Pei Qian was silent for a moment. "What if I do not give players whatever they want?"
He An was speechless for a moment. After a moment of silence, he said, "Then, I can only say that you are very good."
Pei Qian asked, "Teacher He, I am serious. Is it that if I do not give players whatever they want, I will definitely fail? "
He An thought carefully and shook his head. "There is a very small possibility that what you think players do not want is exactly what they say they do not want but what they really want. In such a situation, not only will you not fail, but you will also be a great success!
"However, such a situation … is too rare. It can be encountered but not sought!"
Pei Qian: "…"
Too rare?
Encountered but not sought?
Then why do I encounter it in every game?
He An continued speaking. "To understand this problem in depth, you have to understand the three levels of satisfaction.
"The first level is to interpret the needs.
"The second level is to dig deep into the needs.
"The third level is to create the needs.
"Most producers can't even reach the first stage. They are still at the stage of 'repeated needs'.
"The so-called 'repeated demand' means that he will provide whatever the player wants. However, this kind of producer usually fails. That is because sometimes players themselves do not know what they want.
"What they think they want and what they really need are often misaligned. Moreover, every different player has different standpoints, different tastes, different preferences, and naturally different demands.
"If you only 'repeated' the needs of the players, then you will lose control of the entire project. That is the worst solution.
"Let me give you a simple example. Some players saw the existence of epic weapons in other games and felt that these things were very expensive and sold very well. Therefore, they suggested to you that there should be epic weapons in your game.
"At this time, if you only 'repeated' the needs of the players and felt that the players needed this thing, and this thing happened to be able to earn money, then you would do it, and the outcome would often be failure.
"Have you ever considered whether only a small portion of the players want an Epic weapon, while the majority of the players hate it?"
"Maybe this player doesn't want an Epic weapon, but a nice appearance, or a special privilege different from other players?"
"Perhaps you made an epic weapon but did not make it look to his satisfaction, so he would not buy it?
"Obviously, if you don't think about these problems, it will inevitably lead to failure.
"First of all, you have to distinguish which of the players' needs are usable and which are not. If you can't even do this step, you will never be able to improve.
"Therefore, the first level is to interpret the needs. From the many needs of the players, interpret their true demands, break down a general desire, and carefully analyze these demands to see if they conflict with the game itself or the demands of most players.
"Only after carefully demonstrating its safety can we really do it."
"And the next level is to dig deeper into the needs.
"Sometimes, players can't even express what they want. They can't even realize what they want," Roland said.
"For example, through data analysis, we might find that there are a lot of players losing on the third day, but we did a questionnaire and did not gather any useful opinions.
"At this time, we have to analyze why there are a lot of players losing on the third day. Why are they dissatisfied? What exactly do they want?
"Through all kinds of clues, dig out the hidden needs of the players that they might not even be aware of. This is the second level.
"To be able to reach this level, you are already considered a successful game designer in the general sense. This means that your direction will not be wrong, and you have the ability to change a game better and better.
"As for the third level …
"Creating needs that players do not have in the first place is the pinnacle!
"As for this, I won't go into it. It's too profound, too complicated, and the cases are often not replicable.
"That's because once the new needs are widely accepted by players, they are no longer new needs.
"I'm only a beginner at this point. If I talk too much, it would be easy to mislead you and make you think of taking a shortcut to reach the sky in one step.
"Boss Ma, you just have to learn not to repeat the needs but to seriously interpret and dig deeper into the needs. That would be enough."
Pei Qian was silent for a moment and probed. "Then … Teacher He, can you tell me who has achieved the level of creating needs?"
He An, "Boss Pei of Tengda Games.
"To make something that most people did not like into something that most people would like … Boss Pei's skill is unique among the game designers in the country!
"Boss Ma, you are a good friend of Boss Pei. If it's convenient, you can ask for some advice in this area. However, I'll say it again: don't learn rashly. It's very dangerous. "
Pei Qian, "…"
He did not know what to say at that moment.
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