Li Shi returned to the conference room melancholically.
However, a look of realization appeared on his face when he entered the conference room and saw the investors.
The other investors arrived one after another. Chen Kangtuo and Hao Qiong were also present.
Thriller Hostel could officially open for business at the beginning of next month according to the current progress. That meant that the publicity plan for Thriller Hostel had to be finalized as soon as possible.
After all, a lot of preparation work was needed before the publicity could be officially launched. The production of various publicity materials also needed a certain amount of time.
The head of the conference table was empty, but Li Shi did not sit there. Instead, he sat in the first empty seat to the left of the head of the conference table.
Obviously, that seat was originally intended for Boss Pei.
Li Shi looked around and said, "Everyone, I have good news and bad news."
Everyone: "?"
Li Shi explained. "The good news is that Boss Pei was wandering around Thriller Hostel just now but deliberately avoiding us. That's enough to show that he still takes this project very seriously.
"The bad news is … he said that he has something to do and did not want to participate in our discussion about publicity."
Everyone: "??"
Obviously, most of the investors were confused by Boss Pei's feint.
Boss Pei, it's fine if you don't want to come. I didn't really expect you to come, but you're already here. What's the meaning of not coming to the meeting?
Li Shi knocked on the table seeing everyone's confused reaction.
"Haven't you figured out Boss Pei's attitude?
"His attitude is so clear!
"Boss Pei came to check on the progress of Thriller Hostel, which means that he still takes this project very seriously. He just doesn't want to make it too obvious.
"He obviously doesn't want to participate in this meeting to see how sincere we can be in our publicity work!
"Boss Pei would definitely express his sincerity if we're full of sincerity!"
The other investors thought about it carefully and looked enlightened.
That seemed to be the case!
Boss Pei had been acting nonchalant before, but when everyone took the initiative to propose to build a shopping mall and give Boss Pei half of the profits, Boss Pei immediately became serious and created the Golden Maze.
It seemed like publicity was probably the same. Boss Pei was waiting for their performance!
Boss Pei's behavior became understandable at that thought.
After unifying their thoughts, Li Shi said, "Alright, if anyone has any publicity methods, just share them openly. Don't hide them."
The investors quickly spoke one after another.
"I'm considering buying some advertisements on the buses and platforms in Jingzhou. I'll also rent a car to drive a special line from the nearby bus stop to Thriller Hostel."
"I can go to various shopping malls and university campuses in Jingzhou and organize people to distribute flyers. Young people should be more interested."
"I'm considering … advertising on the internet? However, I still have to think about how to fight it, or else I might not be able to guarantee the effect. "
"Doesn't Director Li know Director Wang from Quanmin Reviews? It should be possible to organize a discount on Quanmin Reviews, right? "
Everyone chimed in. Soon, the publicity plan was spread to every corner of Jingzhou.
Everyone was used to this way of working.
After all, when they were first determined to be in charge of the supporting industries, there had been some wrangling, and Boss Li had forcefully twisted them into a rope.
Right now, everyone was in the same boat and had invested a lot of money. If this project were to fail, they would die on the spot. Queuing on the rooftop was out of the question, but they would definitely bleed a lot.
Li Shi nodded. "I'll look for Director Wang about Quanmin Reviews."
"The problem now … it seems like all the publicity is concentrated in Jingzhou. At most, it will be spread to Handong Province."
"Yes, there's nothing we can do about it. It's still a little too big to advertise it across the country now."
Everyone knew in their hearts that the main customers of Thriller Hostel would still come from Jingzhou in the early stages. At most, it would radiate to Handong Province.
It was unrealistic for tourists from all over the country to make a trip to Jingzhou just to get a scare at Thriller Hostel.
What's more, how much would it cost to advertise it across the country?
They could either advertise on some large-scale variety shows or on television stations that the country watched, or spend a lot of money to promote it in various cities. No matter how they thought about it, the price-performance ratio was very low.
Therefore, that was the only way for now.
They could only wait for Thriller Hostel to become a hit, become popular, and slowly spread its fame before promoting it across the country.
Li Shi looked at Chen Kangtuo. "Little Brother Chen, Boss Pei …"
Chen Kangtuo was a little helpless. "Boss Li, you know Boss Pei's character. My words can't affect Boss Pei's plan."
Li Shi nodded. "Yes, yes, I understand. I'm just saying that everyone should do their best."
Chen Kangtuo, "That's for sure."
Li Shi looked at the publicity plan that they had decided on and still felt a little uneasy.
However, this was the best they could do with their current abilities.
…
At a certain motion-capture studio in Jingzhou …
Zhang Zuting was explaining the script to a group of motion-capture actors in English.
That was because these actors were all minor actors in Tomorrow is Beautiful and knew Zhang Zuting. Thus, they all listened very seriously.
Zhang Zuting did not dwell on the details of each scene. Instead, he talked about the overall idea of the performance.
"Based on my understanding of Boss Pei, he must want everyone to use more exaggerated acting skills since he has already decided to make the characters look like faces. In other words, we have to magnify every subtle expression as much as possible so that the performance is more like a play or a stage play.
"On the stage of a play, the audience would not be able to see some subtle expressions because they are relatively far away. In order to enhance the performance of the stage, the performance has to be exaggerated.
"This game can be seen as an interactive movie. In a sense, it is similar. Using facial features and exaggerated acting can be a good way to remove the players' sense of immersion. Although it would not seem as real, it would also strengthen the symbolic meaning of the characters and the story. That would make players think …
"Previously, I gave everyone a piece of paper with the characteristics of the characters' facial features written on it. Everyone has to figure out these characteristics and try their best to express them in an exaggerated way …"
The actors listened attentively and nodded from time to time.
Before Zhang Zuting came, they did not know how they should act out their characters. Everyone had their own ideas. The final effect would obviously be very messy and would not meet Hu Xianbin's expectations.
However, after Zhang Zuting's analysis and explanation, everyone had a deeper understanding of their own characters. Their acting methods were also unified.
Hu Xianbin was overjoyed and quickly said, "Alright, everyone, work harder. We'll reshoot the scenes that we were not satisfied with before!
We must meet Boss Pei's expectations! "
…
"Achoo!"
Pei Qian was lying on the sofa, basking in the sun. Suddenly, he sneezed for no reason.
"This Boss Li is talking bad about me behind my back again …"
…
…
June 23rd, Thursday …
In a cafe near Handong University, He An's third lesson for 'Ma Yang' had officially begun.
The publicity campaign for Thriller Hostel seemed to have begun. On the way to the cafe, Pei Qian had already seen the advertisement board for Thriller Hostel at a bus stop.
However, he did not have any good ideas now. He could only let it be and pray that the publicity campaign would not be very effective.
He An handed the teaching materials for the day to 'Ma Yang'. At the same time, he took a sip of coffee and prepared to teach.
Pei Qian still had a humble and studious smile on his face. However, his slightly trembling fingers had heartlessly betrayed him.
It seemed like he was not going to talk about Tengda's case today!
At least, that was the content of the teaching materials.
The title of the teaching materials was' Successful Case Explanation, Lesson Three: Restraint of Personal Goods and Expression '.
Just in case, Pei Qian flipped through the contents of the teaching materials and found that the case was from a successful game that He An had created a long time ago. It was called The Landlord Game.
If Pei Qian had seen this name in the past, he might have thought of the three-player card game 'You Can Kill Me with 27 Cards'. However, he had done his homework after all and studied the successful games that He An had created.
Pei Qian could find another familiar name for The Landlord Game in his memory: Monopoly.
Although the name and packaging were different, the gameplay was the same.
Pei Qian could not help but look forward to the lesson this time.
He An said, "We will not talk about Tengda's case for the main content of the lesson this time.
"That is because there is no value in learning from Tengda's case on this issue."
Pei Qian was a little surprised. "Eh? Teacher He, what do you mean? "
He An smiled. "What I want to talk about today is restraint of personal goods and expression. Whether it's novels, movies, or games, every content exporter becomes an exporter because they have an exuberant desire to express themselves. "
"Strictly speaking, the things that they express are 'personal goods' because these contents originate from their own knowledge reserves. Not everyone might agree with them.
"When most people agree, we will say that their expressions evoke empathy, reveal the truth, contain philosophy, and are thought-provoking.
"And when most people disagree, we will say, 'His expression is filled with personal opinions, and he has misguided others, and his intentions are reprehensible.'
"However, if the creator does not 'smuggle personal goods', he is not a qualified creator. That is because the content that he outputs will have no thoughts and be empty.
"Therefore, if a creator wants to succeed, they must maintain restraint. They can't bring too much or too little personal goods. They can't be too extreme or too vulgar."
"As for why Tengda's case has no value …
"That is because Tengda's games and movies have already surpassed this stage. No matter how much personal goods they smuggle, everyone will accept it. Therefore, do not learn. "
Pei Qian: "…"
For a moment, he did not know whether to be happy or hurt.
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