Ding.
His cell phone rang with the notification of the chat software.
Pei Qian was fighting fiercely in front of the big TV. He only put down the controller and picked up his cell phone after the battle ended.
It was Coach Yaling who sent today's' training results report '.
Pei Qian felt that the DGE Club's inability to participate in any official competitions had completely cut off the possibility of it stabbing him in the back. However, he still did not let his guard down because of the principle of being safe.
In addition to the Manage Loss Trainee disguised as an assistant in the club, Pei Qian also arranged for double insurance.
It was to let Coach Yaling send him the training results of the team members every day and supervise the coach's work!
Of course, the so-called training results were not how many training competitions they played today or how many ranks the team members had improved, but the photos.
After training every day, these internet-addicted teenagers would wear tight fitness clothes to take photos. Pei Qian would use these photos to check the results of Coach Yaling.
The logic was simple:
These internet-addicted teenagers spent a lot of time and energy on fitness training. What's more, they would be exhausted after training every day. Wouldn't they have no physical strength to train properly?
The method to check whether they were training seriously was also very simple. He just had to look at the changes in their bodies.
After all, fitness was the most difficult thing to be lazy about. It might not be visible in a short time, but all the effort would be shown in the body after a long time.
Of course, there were differences between people's physiques. Some people's muscles would appear after training for a few days and rebound quickly after relaxing for two days. Some people's effects would be slow even if they trained for a long time.
However, in general, fitness was a matter of effort and reward. It was fairer than most things in this world.
Pei Qian wanted to use this to supervise the DGE Fitness Club — no, the DGE Esports Club!
Pei Qian nodded repeatedly as he looked through the photos one by one.
Hmm, the effect was immediate!
It was obvious that Coach Yaling was very responsible and did not slack off. She trained these internet-addicted teenagers very well. All of them were growing in size. Their biceps and chest muscles were bulging, and their hunchbacks were greatly improved.
I'm relieved!
Pei Qian put his cell phone aside, feeling a little proud.
After these players retired, he might be able to arrange jobs for them as fitness coaches in Deposit Fitness. That would solve the problem of re-employment for esports players.
This advanced model was far ahead of other clubs in the industry.
It was too perfect!
…
…
May 28th, Saturday …
Deposit Fitness flagship store.
Guo Licheng had just finished training. He was wiping his sweat with a towel as he did his post-training stretching exercises.
Another coach came over and said, "Coach Guo, can I ask you something?"
Guo Licheng nodded. "Old Bian, just get to the point."
Seeing that there was no one around, Coach Bian whispered, "It seems that there are fewer new students recently?"
Guo Licheng was an honest person, and he had never thought of hiding this. He said honestly, "Yes. Our fitness meals had increased in price again. They were already quite expensive, and now that the price of each meal had increased again, the cash-strapped customers were naturally even more unwilling to sign up. Moreover, Coach Yaling's departure will have a certain impact … "
Coach Bian whispered, "Then, how long do you think our gym can stay open? If we keep losing money like this, won't the boss be anxious in a month or two? "
Guo Licheng's expression was calm. "Who knows? In any case, based on my observation, I don't think the boss is going to give up. Instead, he's even more motivated. Moreover, those branches are much worse off than ours. If they want to close, they should close first. "
Coach Bian's voice became even lower. "Then, have you considered the situation of all the branches closing together?"
Their voices became lower and lower. After all, it was too demoralizing to openly discuss the gym's losses and which branch would close first. They could not publicize it.
Guo Licheng picked up a dumbbell and handed it to Coach Bian. Coach Bian immediately understood and pretended to be training, but in fact, he was whispering to Guo Licheng.
Guo Licheng whispered, "We've known each other for a few years. I'll tell you the truth. Don't spread it."
Coach Bian nodded. "Of course."
Guo Licheng's gaze was firm. "I think this gym will definitely make money. It's just a matter of time. All of this is within the boss' calculations. "
Coach Bian showed a surprised expression. "Really? Then quickly tell me, what is the boss's plan? Why do you think this gym can make a profit? "
Guo Licheng sorted out his thoughts and said, "On the surface, the gym is indeed quite bleak. Recently, the price of fitness meals has increased, and there are even fewer new students. This is all obvious, and everyone can see it."
"However, have you noticed that the few old students who come often have completely accepted this model, and the effect of fitness is extremely obvious?"
Coach Bian was stunned for a moment, and thought for a moment. "Yes, it seems to be the case. However, the private trainees I've coached in other gyms before have also improved very quickly. It's nothing. "
Guo Licheng shook his head. "Wrong, the key is the problem of proportion. When you were a private trainer in other gyms before, how many of the trainees trained well and improved quickly? Very few, right? But here, all the trainees who persevered improved very quickly! How can this be the same? "
Coach Bian was stunned for a moment, and then came to a realization. "Oh, that's right!"
He thought for a moment, and then said, "It's no wonder. We're forcing a fitness plan here, and forcing them to match healthy meals. To put it bluntly, fitness is to control your mouth, move your legs, train thirty percent, and eat seventy percent. If both training and eating can be guaranteed, as long as you're a normal person, you'll be able to achieve results! "
"Moreover, although the price of fitness meals has increased now, the taste is better, and it's easier to persevere."
Guo Licheng nodded. "Yes, that's what I want to say!"
"Our gym does have a small number of people, and a large number of people who can't persevere have been persuaded to quit. However, those who can persevere, without exception, all have immediate results! In other words, if we eliminate all the people who can't persevere, the people who stay will definitely see results! "
"Think about it, in the long run, this is a golden signboard!"
"What training classes are the most popular? Guaranteed classes! People nowadays are not afraid of spending money, but they are afraid that spending money has no effect, and the money will go down the drain. As long as we tell everyone that spending money will definitely improve, even if it's more expensive, people will definitely come. "
Coach Bian frowned and said, "But, based on our current situation, we're not very popular."
Guo Licheng said, "Because word of mouth has not spread yet! Think about it, how long has it been since we opened for business? "
"When our first batch of members see real changes after a few months of fitness, and even some fitness noobs have completed fitness goals that they had not been able to before through our gym, this word-of-mouth effect will naturally be established!"
"Combined with the name of our gym, 'Deposit Fitness', once this reputation spreads, would customers not come?"
"The reason why Boss Pei wants to open branches when the flagship store is still incurring huge losses must be because he saw this phenomenon. He felt that the core members' fitness habits had been formed, and the expected brand effect had begun to appear. That's why he decided to open branches decisively!"
"Otherwise, why would a smart person like Boss Pei continue to incur losses even though he knew that opening branches would incur losses? That doesn't make sense. He must have seen the prospect of profits! "
The more Coach Bian listened, the more he felt that it made sense. He nodded repeatedly.
"Then, Coach Guo, when do you think this reputation will be established and our gym will become popular?"
Guo Licheng thought for a while. "That's hard to say. Naturally, the popularity spread too slowly. However, Boss Pei is a master of marketing. Perhaps he felt that the time was ripe and found an opportunity to publicize it, and it would become popular? I've specially understood that Tengda's internet cafes and computer-installation businesses were originally unknown. They suddenly became popular with a marketing campaign. I think Boss Pei is probably ready to do it again. "
Coach Bian was sincerely convinced. "I see. If not for your interpretation, Coach Guo, I wouldn't have known that our boss had thought so much. I can only say that people with their brains deserve to earn big money! "
"However, Coach Guo, it's not easy for you to see so much! No wonder the boss chose you as the branch manager. "
Guo Licheng shook his head. "This is not my business vision. It's far worse than Boss Pei's. I just made a reasonable inference based on my understanding of the industry, and it happened to meet Boss Pei's thinking. "
"After thinking about it, this might not be a coincidence. If a business model wants to become popular, it must solve the industry's pain points. "
"What is the pain point of the fitness industry? It's the mutual distrust between customers and the gym. This distrust is simply deep-rooted. "
"Customers don't trust the gym. They feel that the gym sells cards and classes every day to cheat them of their money. They don't want to talk to the coaches at all."
"The coaches don't trust the gym. They have a bunch of marketing targets and have no mood to train the students or train them."
"The gym doesn't trust the customers either. They feel that one is one, and they don't care about anything once they get a card."
"Tell me, the three parties don't trust each other. How can this be good?"
Coach Bian nodded. "That's right. Otherwise, many people would have left this industry!"
Guo Licheng continued. "However, Boss Pei's model has eliminated all the distrust between the three parties!
"The customers don't think that the gym is cheating them. The prices are clearly marked, and they are honest. What's more, they guarantee the training effect. The coaches train and guide the students in peace. They don't have to think about how to sell classes all day. They can work hard. The customers don't dislike the coaches. The gym doesn't treat customers as leeks."
"Look, in this mode, everyone benefits!"
"As for the poor effect now, that's because trust needs a process and a certain amount of time to build. When the time is up and trust is built, wouldn't earning money be a matter of course? "
Coach Bian nodded again, but he soon had a new confusion. "According to what you said, this is a great thing. Shouldn't we publicize it? Why can't we spread it?"
"We have to tell others as soon as possible so that they can build confidence in the gym!"
Guo Licheng said in a low voice, "What are you thinking?! The boss has a plan, but it doesn't mean that this plan has a 100% success rate. If it doesn't succeed and you blabber, wouldn't the boss give you a hard time? "
"Shut up and watch. Wouldn't it be better to brag about the boss when it really succeeds?"
Coach Bian suddenly understood. That seemed to make sense.
He thought about Yang Xiu in history. He always liked to blabber about the boss's intentions. Wasn't he taught a lesson? Which boss would like his subordinates to be smarter than him?
Coach Bian looked at Guo Licheng in a new light. "Not bad, Coach Guo. Your EQ has increased!"
Guo Licheng waved his hand. "Hey, what EQ? I'm just like you. I like this place very much. Of course, I don't want to see it go bankrupt."
Coach Bian agreed. "Yes, that's right! Let's keep a low profile and wait quietly to see the boss' magical operation! "
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