At the same time, at Otto Technologies …
Chang You, Lin Wan, and a group of core members of the company gathered in the company's conference room to discuss the general direction of the cell phone.
Lin Wan had just come from Shang Yang Games.
The research and development of Be Quiet was still ongoing.
Ye Zhizhou, Wang Xiaobin, and a few other designers were already working on the design drafts. Basic work such as art requirements were also being pushed forward.
Lin Wan did not need to be in charge of such work. Thus, she took the time to come to Otto Technologies to listen to the new cell phone.
The other employees in the company sat upright and still, looking very serious.
From Hongcheng Technologies to Otto Technologies, everyone's mentality had changed subtly even though they were still working on cell phones.
Chang You might have been the Vice President of Hongcheng Technologies, but he did not have much say.
There were a few Vice Presidents of the same rank as Chang You. What's more, there was the CEO.
The higher-ups had different views. Naturally, there would be friction and wrangling.
Chang You was a Vice President, but he was not free, much less his brothers.
However, Chang You now had Boss Pei's trust. He could completely decide the direction of the research and development of this product. His autonomy was greatly increased.
Naturally, these brothers of his were no longer as sullen as before.
What's more, the company had gone bankrupt, and everyone had to find their own way out. Now that they were reunited, most of them more or less felt a glimmer of hope. That also made them feel grateful.
Chang You hung up and said to everyone, "Boss Pei said that he still has something to do. He won't be coming. He wants us to make our own decisions.
"Let's begin, then.
Director Lin, as Tengda's representative, you can raise any suggestions you have. "
Lin Wan nodded. "Alright."
She did not think that she would have any problems. After all, everyone else in the room was more professional than she was.
However, since she was the director, she had to show the necessary attitude.
Chang You began the meeting according to the established procedures.
"Let's make the cell phone template based on the flagship model that Hongcheng Technologies developed previously. Coincidentally, everyone should have some plans that were forced to stop. We've also discussed the purchase plans with some suppliers in detail. We can use the ones that have no legal risks.
"Our company's first cell phone can only be used in the ODM model. I'm sure everyone has no doubts about that.
"Currently, we have two main tasks. The first is to develop a system that belongs to our own brand. The second is to determine the general direction of this product and better communicate with the foundry."
"The importance of the system is self-evident …"
Lin Wan listened quietly at the side, taking notes from time to time.
Although she didn't deliberately understand the inside story of the cell phone industry, she was still very clear about some basic concepts under the influence of what she saw and heard.
In the mobile phone industry, OEM and ODM were two common business models.
A technology company that made mobile phones didn't necessarily need to take care of design, production, branding, sales, and other aspects. It only needed to entrust the corresponding work to the corresponding professional manufacturers.
OEM was where the company designed and outsourced the production, which was also "OEM". For example, the Pineapple cell phone.
ODM, on the other hand, is the manufacturer's specification and requirements for the manufacturer to design and produce, which is commonly known as "OEM".
Of course, cell phone manufacturers could also request for customization from ODM manufacturers. As long as they had enough money, it would be negotiable.
Otto Technologies had just been established. It was impossible for it to completely independently develop the various technologies needed for a cell phone. Thus, taking the ODM route was a better choice.
"OEM" would not cause the quality to be inferior, nor was it embarrassing. Most cell phones in the country and abroad used the ODM model, including Shenhua. Many of their cell phones were completed using ODM.
Many ODM manufacturers had been designing cell phones for many years. They had very good plans from product design to hardware combination. They were experienced, had a mature quality control and supply chain, and had reliable quality.
There was once a cell phone manufacturer that used ODM to produce low-end cell phones that were of better quality than their own self-designed high-end cell phones. This was also a phenomenon that confused consumers.
Of course, if the company could develop to the size and level of Shenhua and Pineapple, it would be a better choice to maintain the value of the high-end brand. Of course, if the company could develop to the size and level of Shenhua and Pineapple, it would be a better choice.
However, for the current Otto Technologies, this step was still a little far away.
ODM was OEM, but it could also be customized. Of course, the cost would vary according to the degree of customization.
Currently, everyone was discussing the general plan of this cell phone. In other words, they were discussing how to integrate the various plans.
Everyone started to speak their minds.
"The chip must be of the latest generation."
"The screen must be the best too, right?"
"The camera must be good too. Many flagship cell phones seem to be using dual cameras recently. Should we get one too?"
"Let's try to make the battery as big as possible. Flagship chips and good screens consume quite a lot of power."
"We must make the internal storage bigger too."
"Wait a minute. We're purchasing so little. Can we buy a flagship chip and a good screen?"
"If we can't, we can increase the price. If we don't use a flagship chip on such an expensive cell phone, we will be scolded to death! We have to buy it no matter what! "
Everyone chimed in. They wanted to put all the latest and best things on this cell phone.
This cell phone was based on Hongcheng Technologies' flagship model, the M9. This was originally an attempt by Hongcheng Technologies to break into the high-end market.
However, the price of the M9 was only about four thousand yuan.
Now, they had to increase the price to eight thousand yuan …
How many good things would they have to add?
They had been very stingy when it came to cell phones previously. They had to think of ways to reduce the cost as much as possible. There were many good plans that they coveted, but they were too expensive to use.
They could only secretly save money in areas like the vibration motor, the charging port, and NFC.
But now? They had put in as many good things as they could, but it was still not enough!
What's more, every inch of a cell phone was worth its weight in gold. It did not mean that they could just throw in the latest and best plans.
For example, no one had used the full-screen technology yet. It could make the top frame of the cell phone very narrow, but the problem was that the position of the receiver and other components had to be rearranged. There were bound to be many compromises in other areas.
Although a similar cell phone would be more eye-catching, the sacrifice would be too great. Moreover, it might not be very practical.
Everyone discussed these problems for a long time. However, Chang You finally decided to give up on these seemingly beautiful plans. They would try their best to use mature, stable, and expensive technologies. They would just pile on the materials honestly.
Soon, they were almost done discussing the hardware.
Lin Wan could understand part of it. She felt that this cell phone's hardware was similar to Shenhua's flagship cell phone. However, in terms of system, custom-made components, and unique selling points, it definitely could not compare to Shenhua's.
The difference in brand was also like the difference between heaven and earth.
Although their cell phone also used some new technologies from the supply chain and some looked good, it could not possibly surpass the flagship cell phones of other big brands just because of this little gimmick.
Shenhua's flagship cell phone was selling for less than six thousand yuan.
It would be difficult for their cell phone to sell for around five thousand yuan at the moment. How could it be sold for eight thousand yuan?
Chang You said, "Everyone, think of other ways. Boss Pei has given us a death order. This cell phone must be sold for eight thousand yuan.
"When I was chatting with Boss Pei previously, he already gave me some ideas. For example, this cell phone can only be replaced and not repaired. If the cell phone breaks, we can send a new one directly to the customer's door. We can transfer the data on the spot and then initialize the old cell phone.
"All in all … think of a way to add some additional services to this cell phone so that it is worthy of this price."
Chang You started the discussion, and everyone else started talking at once.
"How about we increase the intensity of exchanging the old for the new? As long as we produce a new cell phone, users can use the old cell phone to exchange for the new one if they want to buy a new one. On the basis of this old cell phone's value, we can raise the standard by five hundred yuan. That will help to bind users to our brand.
"I think the packaging can also be made more exquisite. We can choose the best parts like the original film and the cell phone case. That would also increase the value slightly.
"Or we can discuss cooperation with some app manufacturers, such as video websites. The cell phone can be pre-installed with apps, and users can enjoy membership services by watching videos on the cell phone. "
Everyone discussed and thought of many ideas. Some would spend more money, and some would spend less.
However, even if they added all these ideas, it would still be difficult to raise the cell phone's price to eight thousand yuan.
After all, Boss Pei said that the cell phone's overall net profit should not be more than five percent. If the cell phone's value was too low, it would be difficult to explain to Boss Pei.
At that thought, everyone fell silent. They were at their wits' end.
That was normal. The cell phone industry had a very high threshold. The flagship cell phones of the big manufacturers were basically bucket models. They were not bad in all aspects.
Even if Chang You's team could make use of some of the new technologies in Hongcheng Technologies, the team's research and development capabilities could not compare to an international manufacturer like Shenhua.
Thus, in terms of products alone, no matter how hard everyone worked, it would be good if the cell phone's price reached six thousand yuan. Including the various small benefits, it would barely reach seven thousand yuan. It would still not reach eight thousand yuan.
Chang You looked around at everyone and said, "Everyone, think again. Do you have any other ideas? If we still can't reach eight thousand yuan, we will have to buy expensive custom-made components. "
If they used these expensive custom-made components, they could raise the cell phone's price, but the quality-price ratio would be too low. For a small manufacturer like Otto Technologies, they would feel like they were being taken advantage of.
Seeing that everyone was at their wits' end, Lin Wan spoke up.
"If we were to discuss cooperation with other video websites or software applications, we would at most get a membership. It would be very difficult to discuss deeper cooperation.
"I can talk to Tengda's other business departments. I should be able to get better benefits. The cell phone's value would definitely be higher.
"For example …
"Every time Fei Huang Workspace releases a new movie, they would give this cell phone's user two tickets for the pre-screening.
"Cell phone users would be able to enjoy lifetime membership in Fish-Catching Internet Cafe. They would get discounts on their cell phone fees and a free drink every day.
"After they bind their game accounts, they would be able to receive one of Tengda's new games every year.
"As a lifetime member of Zhongdian Chinese Network, they would get discounts on subscriptions, additional recommendation tickets, and monthly tickets.
"They would automatically become Upwind Logistics' VIP customers and enjoy priority in receiving and receiving deliveries.
"As a distinguished guest of Ming Yun Private Kitchen, they would get a free dish if they spend a certain amount.
"That's all for now. If there are other benefits that can be added in the future, we can add them."
Someone at the side raised his hand hesitantly. "There are so many benefits. Director Lin, can you get all of them?"
Lin Wan nodded matter-of-factly. "Of course. I'm familiar with the people in charge of these businesses. I'll talk to them. For all we know, they might come up with better ideas. "
Chang You's eyes lit up. "Of course, that would be great! I'll have to trouble you, Director Lin! "
Lin Wan waved her hand. "There's no need to thank me.
"Boss Pei once told me that as the director, I am indispensable to Otto Technologies. I should not treat myself as an outsider.
"I think Boss Pei is hinting to me that as an old employee of Tengda, I should take on the role of a bridge between Otto Technologies and the other departments of Tengda Corporation.
"Leave the coordination with the other departments to me!"
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