Pei Qian pondered for a moment and looked at Zhang Yuan. "How are the internet cafes doing now?"
Zhang Yuan immediately answered proudly, "We're optimistic!
"The flagship store's monthly turnover is about seven hundred thousand yuan. After deducting expenses, the net income is about two to three hundred thousand yuan.
"The other shops are doing slightly worse, but they're generally breaking even.
"The Ming Yun Villas branch was incurring losses at first, but its turnover has increased recently. I think it will soon turn losses into profits."
Pei Qian felt his heart bleed when he heard this.
However, this also gave him a preliminary confirmation of his thoughts just now.
Pei Qian asked again, "The internet cafes' main income should still come from alcohol, right?"
Zhang Yuan nodded. "Yes. The internet cafes' main income comes from alcohol, coffee, tips to singers, and the like. Internet fees are also a very important part of income. However, although our internet cafes' occupancy rate has increased significantly, it is still not very high. "
Pei Qian felt more confident now.
"We have to expand.
"Open a new branch. We have to open it where the rent is the most expensive!"
Ma Yang's words of 'continue expanding' reminded Pei Qian of something.
Pei Qian instinctively did not want to spend any more money on the failed Fish-Catching Internet Cafe project.
Fish-Catching Internet Cafe's flagship store and the Ming Yun Villas branch were now popular. Fish-Catching Internet Cafe had also obtained good ratings on Quanmin Reviews. Its reputation had already spread in Jingzhou.
Once such a high-end brand was established in consumers' minds, many people would probably support it when it opened a new branch.
Thus, to Boss Pei, opening a new shop would be a negative move.
What was the point of keeping it if it could not incur losses?
However, on further thought, Pei Qian realized a new problem.
In terms of spending, Upwind Logistics was definitely better.
However, Ma Yang was the CEO of Fish-Catching Internet Cafe after all. Fish-Catching Internet Cafe was doing very well now, turning losses into profits, and building a good reputation. Was he going to give up just like that?
How was Pei Qian going to explain this to Ma Yang?
Of course, Boss Pei could choose not to explain to anyone. He could willfully throw Fish-Catching Internet Cafe aside. In any case, earning a few hundred thousand yuan a month was a small burden. Boss Pei could still bear it.
However, would others become suspicious?
That was not appropriate.
Thus, Pei Qian thought of a better idea.
It didn't matter if he earned some money now. There was still more than a month before the settlement. Wouldn't it be better to spend this money on Upwind Logistics and Fish-Catching Internet Cafe's new branch?
The few Fish-Catching Internet Cafes were making money now. Wouldn't it be fine if the new branch did not make money?
These Fish-Catching Internet Cafes were indeed about to turn their losses into profits. However, this was built on two prerequisites:
First, a large portion of income came from drinks and tips given to singers. At the moment, most consumers preferred to treat Fish-Catching Internet Cafe as a coffee shop or a bar, not a place to play games online.
Pei Qian was speechless about this.
His original intention was to create a hodgepodge that would make the position of the entire internet cafe very unclear and reduce the chances of the internet cafe becoming popular as much as possible.
However, he never expected that other than the internet business, the other coffee and bar businesses all became popular.
It could only be said that man proposes, but God disposes.
Secondly, the locations of the few Fish-Catching Internet Cafes were all very remote. Thus, the rent was very cheap.
Pei Qian had specially chosen these locations to be as low-key as possible. He wanted to reduce the human traffic. That way, Fish-Catching Internet Cafe's brand would not be able to spread. There would not be enough high-end customers. Naturally, they would not be able to afford the daily operating expenses.
However, the situation was different now.
Since Fish-Catching Internet Cafe's brand had spread, there was no point in hiding it anymore. It was better to rent some popular shops and spend more money on rent!
Pei Qian pondered. As long as he solved these two problems, wouldn't Fish-Catching Internet Cafe continue to incur losses?
That was why people had to learn to think in reverse.
Weren't the resident singers helping me to earn money? Get rid of them!
Wasn't the rent very cheap now? Find an expensive place!
Pei Qian thought about it for a while and immediately thought of a solution that satisfied both sides.
"Since that's the case, the layout of Fish-Catching Internet Cafe can almost enter the second stage," Pei Qian said seriously.
Ma Yang and Zhang Yuan immediately perked up and listened carefully.
The second stage!
It looks like our work in Fish-Catching Internet Cafe is very effective. We have gained Boss Pei's approval!
Pei Qian continued, "After entering the second stage, we will further build Fish-Catching Internet Cafe's brand. At the same time, we will try our best to return the business to the essence of an internet cafe."
Ma Yang only understood half of what Pei Qian said.
Hearing this, Zhang Yuan was confused.
What did he mean by 'returning the business to the essence of an internet cafe'?
Wasn't diversification the biggest advantage of Fish-Catching Internet Cafe?
At the moment, the coffee and alcohol businesses were the biggest source of profits!
Puzzled, Zhang Yuan continued to listen on.
Pei Qian took out his cell phone and opened the map. He scanned it and locked onto a few big shopping malls in Jingzhou.
"In the second stage, we will open a new branch to test the waters. As for the location … we will choose one of these big shopping malls.
"The space will definitely not be as spacious as it is now. Thus, we will not consider the alcohol and coffee businesses. We will use all the space to place computers."
Pei Qian's thinking was very clear.
At the moment, many branches were still at the break-even stage. Even Fish-Catching Internet Cafe's flagship store, which was making the most money, was only making two to three hundred thousand yuan a month.
What if the monthly rent was increased by three to four hundred thousand yuan?
Wouldn't that turn profits into losses in an instant?
What's more, Fish-Catching Internet Cafe's main income came from the bar business. This included alcohol, coffee, and a commission from the tips given to the singers.
If the new branch were to kill the singers, it meant that they would stop giving tips and that they would not take a commission from it.
Of course, there was no need to change the five branches that had already been opened. They would continue doing what they were supposed to do.
However, the new internet cafe in the shopping mall would be purely an internet cafe.
Zhang Yuan looked at the map and was a little confused. "Boss Pei, are we really going to open it here?"
If they were to open it in a big shopping mall, there would be enough traffic. However, the problem was that the rent was too expensive!
Most Fish-Catching Internet Cafe's rent was about three to four yuan. Renting a three-thousand-square-meter space would only cost three hundred thousand yuan a month.
However, the rent in such a big shopping mall would not be that cheap!
Almost all of them would cost seven to eight yuan or even more.
That would double the rent.
The shops in these shopping malls were basically selling clothes, jewelry, bags, cosmetics, and the like from international brands. Otherwise, ordinary shops would not be able to afford such high rent.
Fish-Catching Internet Cafe had not made much money yet. If they were to fork out such a huge sum of rent, wouldn't they definitely incur losses?
What's more, the Fish-Catching Internet Cafe branch this time was different from the previous ones.
Previously, it was a diversified business. The internet cafe also had a coffee shop and a bar.
If the new branch was still like this, they would at least be able to sell more alcohol and beverages in the shopping mall. That would still be profitable.
However, Boss Pei wanted Fish-Catching Internet Cafe to 'enter the second phase'. He wanted to 'return the business to the essence of an internet cafe'. In other words, this new branch would only do internet surfing.
Wouldn't that be even more unreliable?
Who would travel all the way to the most high-end shopping mall in Jingzhou City just to play games in an internet cafe?
Wouldn't that be wasting money?
Of course, Zhang Yuan knew that some men might be impatient when shopping in the shopping mall and have the need to play games.
However, this need was probably not normal at the moment.
Even if his girlfriend was kind enough to let him play games and she went shopping, how long could she play?
She would play for an hour in the morning, have lunch in the afternoon, watch a movie in the afternoon, and shop for another hour. Then, it would be time for dinner and home.
This man would only play for about two hours at most. What's more, that was under the premise that his girlfriend was kind enough to let him play games.
To people like that, their gaming experience would probably be quite bad. What's more, the internet cafe would not be able to make much money from them.
Thinking about it this way, the internet cafe's chances of recouping its costs were very slim.
Unless … they increased the price!
Zhang Yuan hurriedly asked, "Boss Pei, should we increase the fees for this new shop? For example, twenty yuan an hour? "
Pei Qian immediately shook his head. "No, Fish-Catching Internet Cafe's official price is ten yuan. We cannot raise the price on our own."
Zhang Yuan, "…"
Ma Yang had been silent the entire time. At that moment, he raised his thumb. "Good! Brother Qian, that's a good idea.
"Fish-Catching Internet Cafe is now at a critical juncture to build its reputation. We can't stay in such a remote place anymore. If we want to build our brand, we have to go to such a big shopping mall!
"When that time comes, we would be able to compete with those internationally renowned cosmetics, clothing, and jewelry brands. The brand effect would be great!"
Pei Qian and Ma Yang gave each other a high-five. "Our hearts are connected!"
Zhang Yuan, "…"
As if sensing Zhang Yuan's confusion, Ma Yang smiled and said, "Temporary losses are not important at all!
"Building our reputation is our long-term goal.
"Look at Fish-Catching Internet Cafe's flagship store. Didn't it make so much losses that even its own mother couldn't recognize it? Didn't it turn its losses into profits one step at a time? Now, it is thriving.
"Look at everyone's comments about Fish-Catching Internet Cafe on Quanmin Reviews. All of them are positive. What do you call this? What we sowed before is the effect now. We have achieved our current success because we have been maintaining our reputation!
"Do you understand?"
Pei Qian, "…"
This Old Ma had stolen all my lines!
However, on further thought, it made sense. He had said these words to Old Ma at least four or five times. After repeated brainwashing, Old Ma would have remembered them no matter how bad his memory was.
Although his lines had been stolen and his scars had been exposed, Pei Qian did not feel bad. Instead, he felt a little gratified.
Old Ma understands me more and more!
If all my employees had the same level of comprehension as Old Ma, would I, as their boss, still be racking my brains and having trouble sleeping and eating?
After giving a few more instructions, Pei Qian left the matters of the new branch in Ma Yang's hands.
After thinking about new ways to spend money, Pei Qian was no longer as sad as before.
Although something had happened to Ming Yun Private Kitchen, on further thought, it seemed like it could still be controlled. As long as the new Fish-Catching Internet Cafe incurred some losses, they could open tens of Upwind Courier stations. Then, it should not be a problem for them to incur some losses.
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