All the other data was good, except for two data that had big problems.
Too many players were lost from clicking on the advertisement to logging into the game. Basically, it was six or seven times more than other web-based games!
Moreover, players paid a lot of money in the game, but their total income was very low.
The reason was simple.
The former was because the installation package of the mini-client was too big. The 370 megabyte installation package was not what most web-based gamers were used to. Therefore, they did not download the game or try it out. They gave up on it.
Players paid a lot of money because the game's payment model was too kind. It only sold strength potions.
However, it was useless to pay a lot of money. The game's paywalls were too low. Ballers had nowhere to spend their money. That was why the total amount of money they could spend could not increase.
Pei Qian's guess was right. Although the advertisement for Bloody Battle Song: The Powerful Version was not bad, it targeted the wrong audience.
The advertisement attracted players of traditional web-based games. The 370 megabyte download deterred most people. The paywalls also deterred many ballers.
Most of the players who wanted to play fair went to play client-side games.
They did not mind the 370 megabyte installation package. However, these people were very prejudiced against web-based games. They were dissuaded by the advertisement from the start. They avoided it and would not click on it.
That was why they were in a deadlock.
After looking at the figures, Pei Qian leaned back in his chair, feeling more comfortable than ever.
That's more like it!
That's how the script should be!
Finally, something is developing according to my expectations!
Pei Qian felt more satisfied than ever.
Ming Yun Private Kitchen's sudden popularity had hurt Pei Qian. He had been anxious. However, after seeing the state of Bloody Battle Song: The Powerful Version, he felt more at ease.
According to the model of web-based games, it was almost impossible to turn the tables after such a bad start.
Most web-based games made quick money. They would advertise and hire celebrities to endorse them. They would become popular instantly. Within a few days, they would become popular all over the internet and attract many players.
However, this popularity would quickly fade. Their income would plummet, and they would start to earn money from the game.
Thus, web-based games that were popular at the start could still die midway.
Needless to say, web-based games that were not popular at the start were doomed.
Bloody Battle Song: The Powerful Version's figures were already so terrible on the first day. It was almost impossible for the game to turn the tables.
The reason why most web-based gamers were dissuaded was because of the 370MB installation package. How could this problem be solved?
He couldn't just cut off all the 370MB mini-clients and create a new 'Play on the go' mode, right? Wouldn't that be a waste of effort?
Thus, no matter how he looked at it, Pei Qian was quite optimistic about Bloody Battle Song: The Powerful Version.
Of course, he knew that he couldn't let his guard down.
There were too many examples of games that started off well but failed midway. This was only the first day that Bloody Battle Song: The Powerful Version was released. They could not be too optimistic.
He had to carefully observe for a period of time before he could be completely at ease.
…
…
At the same time, at Shang Yang Games …
Everyone's mood was very gloomy. It could be said that they were wailing everywhere.
Ye Zhizhou, Wang Xiaobin, and Lin Wan could also see the data that Pei Qian could see. Ye Zhizhou and Wang Xiaobin could naturally see the problems that Pei Qian could see.
But even if he discovered it, there was nothing he could do about it!
Ye Zhizhou and Wang Xiaobin sat at their desks, not saying a word. Their brows were tightly furrowed.
The 370MB mini-client was a design proposal that everyone had come up with. Boss Pei had also nodded in approval.
However, the painful reality was now slapping them in the face. Such a huge mini-client would not work in web-based games. Gamers would not accept it!
Veteran gamers of Bloody Battle Song were more accepting of it. After all, they already had feelings for Bloody Battle Song. What's more, the 370MB mini-client brought a huge leap in graphics and gameplay. They were indeed having a great time playing the game.
However, Bloody Battle Song was a game that was on the verge of collapsing. How many veteran gamers could there be?
With the amount of money they had spent on the game, it would be difficult for them to cover the company's daily operating expenses, much less recoup their research and development costs.
Thus, they were at a stalemate.
Wang Xiaobin knew best how bad the situation was.
If there were some unimportant problems, they could still be remedied.
For example, if players' retention rate for the next day was too low and they did not log in the next day after playing for the first day, they could create a function where players could log in the next day and get items for free. That could effectively increase their retention rate for the next day.
However, there was no way to salvage the situation now!
Most people did not even log in to play the game after clicking on the advertisement. They just ran away because the 370MB mini-client was too big. How could they salvage the situation?
Wang Xiaobin and Ye Zhizhou exchanged a silent look. They knew exactly what the other was thinking.
However, they could not just sit around and do nothing. They had to think of a way.
Boss Pei was very kind to them. They had to brainstorm and share Boss Pei's worries.
Ye Zhizhou thought for a moment and suggested, "Brother Wang, why don't we do this? Let's break down the mini-client further and make a mini-client of around 5M so that players can play it after a short while after clicking it."
"We can wait for players to play for about ten minutes before prompting them to download the remaining resources. Alternatively, we can download the remaining resources in the background while they are playing.
"Would that be better?"
That was the only solution that Ye Zhizhou could think of.
Wang Xiaobin shook his head. "That's a good idea, but it's not practical.
"Our initial design was for players to walk around the capital not long after they entered the game so that they could experience the bustling scene of the capital in advance and improve their first impression of the game. That's why many important resources were placed at the beginning of the game process.
"To make an initial mini-client, we would need to load a lot of resources. Our characters, monsters, and scenery models of the capital are all 3D. That takes up a lot of resources. What's more, the game program has to be built into the initial mini-client, right?
"Based on these calculations, an initial mini-client like this would be compressed to 70MB under ideal circumstances. It would be impossible to compress it to 5MB.
"There might be a big difference between 70MB and 370MB in terms of numbers, but to web-based gamers, they would not be able to start playing immediately. Both would take a long time to download. The difference would not be that big.
"If there's no better way, there's no harm in giving it a try. However … I'm afraid it would not be very effective."
Ye Zhizhou was speechless.
The root of this problem was that no one had considered that a mini-client would have such a strong dissuading effect on traditional web-based gamers when they were developing the game!
At that time, everyone had been focused on changing 2D to 3D and making mosaics high-definition. They had been overly optimistic about the future of Bloody Battle Song: The Powerful Version.
Thus, no one had considered the possibility of splitting the client into two parts during the early stages of the game process or the setting.
If they were to forcefully split the client into two parts now, they would have to make major changes to the game. Not only would that be time-consuming and laborious, but the consequences would also be unpredictable.
Ye Zhizhou felt melancholic. This looked like a hopeless situation!
However, Boss Pei had agreed to this plan.
Could Boss Pei have misjudged the situation?
Boss Pei had not expected the mini-client to fail?
Ye Zhizhou, who had always admired Boss Pei's design concepts, found it hard to accept this reality.
Wang Xiaobin sighed and comforted himself. "Look on the bright side. Even if the game fails, it would not affect our bonuses.
"From this month onwards, our company's bonuses will be based on the game's reputation. Bloody Battle Song: The Powerful Version might not be profitable, but its reputation is quite good.
"Based on the amount of money we invested into the game, each of us should be able to earn quite a lot."
Ye Zhizhou shook his head. "That's true, but if the game does not earn money, no matter how good its reputation is, it would still be embarrassing.
"What's more, TPDb doesn't just have internal reviews and player reviews. There are also netizens' reviews. It's possible that many people who have not played the game before would give it a low score because of our advertisement.
"If netizens' reviews are too low, TPDb's overall score would be dragged down as well.
"For all we know, the game might not earn money or gain any reputation in the end."
Wang Xiaobin was speechless for a long time. Then, in a low voice, he said, "F * ck … that seems to be the case …"
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