Old Song was a little confused.
The internal structure and the external details … Weren't they the same thing?
The cell phone was a high-tech product with a high degree of precision. The internal structure was as expensive as gold. Any design plan with a higher degree of completion must have gone through strict planning. It must have been the best plan after comprehensive consideration and various elements were selected.
For example, if he wanted a wireless charging coil, he would have to compress the battery capacity. If he wanted both, he would have to increase the thickness and weight of the body.
In any case, the technical level was only at this level. It was impossible to cover everything and create a product that completely surpassed the times.
He could only craft it carefully and try his best to meet the requirements of most people.
The external details could only be finalized after the internal structure was finalized.
What's more, it was not easy to change the external details. At the end of the day, wasn't it still a matter of the shell?
There were only a few materials for cell phone shells. Each had its advantages and disadvantages. Now, most cell phone manufacturers used glass, plastic, or ceramics. A few even used metal. However, no matter which material it was, they had their own advantages and problems.
The other cell phone manufacturers were not stupid. They would only choose a certain material after rigorous research.
It was true that Boss Pei was a business genius, but he was not a material scientist after all. He could not possibly conjure a new material that other cell phone manufacturers had not discovered out of thin air, right?
That would be too mysterious.
Other than the material, it was just a change of color? A joint venture? A custom-made shell and theme?
Yes, that was the only way.
Old Song asked, "Boss Pei, are you going to create a game co-branded? Then, add more money than the original price? "
Pei Qian nodded slightly. "Yes … and no."
"The shell and system must have some characteristics, but that doesn't seem to be enough."
"Let me think … Yes, I have to produce another cell phone shell and sell it in bundles!"
"In addition, I have to continue some of the advantages of E1 and G1 as much as possible."
Pei Qian's idea was very simple. The plan for this cell phone was very mature. It was indeed not easy to change. There was a good plan but he did not use it. He had to use a plan that looked like trash at first glance. How could he fool Old Song?
Thus, Pei Qian's idea was to try his best to dig into the unimportant details.
That way, he could legitimately sell the cell phone at a higher price.
To consumers, Otto Technologies' folding screen and Shenhua's folding screen were actually the same thing. They were very similar! In that case, why would he buy the more expensive Otto cell phone instead of Shenhua's cell phone?
After all, Shenhua cell phones were obviously stronger than Otto cell phones in terms of system ecology, brand value, and other aspects. There was no doubt about that.
Otto's cell phone was mainly targeted at Tengda's fans. As long as this cell phone did not break out of the circle and spread to other groups, the situation would be relatively optimistic.
It was not enough to just make a joint name.
That was because the co-branded model was slightly more expensive, but it was still not enough to widen the gap between them and Shenhua's folding screen. It was not enough to dissuade enough customers.
Thus, Pei Qian's solution was to get another cell phone case and bundle it!
In fact, almost all mobile phones would come with a phone case when they left the factory. However, the workmanship of this phone case was relatively average. In order to control costs, manufacturers would usually not make it especially perfect. It was fine as long as it was sufficient.
If the customer wanted a nicer phone case, they could buy it themselves.
If the cell phone case was too expensive, the cell phone would definitely lose its price advantage.
On the other hand, Pei Qian pondered. As long as he made a very expensive custom-made cell phone case and forcefully bundled it, coupled with the cell phone itself and Tengda's benefits …
The price of this cell phone would be at least four to five thousand yuan higher than the original price.
The price was not good at all.
As for how to continue the advantages of the E1 and G1 cell phones, Pei Qian had only mentioned it casually. He had not thought about the specific details at all.
In any case, he would leave it to Old Song to figure it out himself.
Old Song scratched his head slightly. "Boss Pei, we were giving cell phone cases to begin with. Or should we design a new one?"
Pei Qian nodded. "Of course! How can we give such an ordinary cell phone case to such a high-end cell phone? "
Old Song defended himself. "Boss Pei, this shell is not ordinary. It's made of plain leather. It's much better than the shells of ordinary cell phones."
Pei Qian was very dissatisfied with this. "That's it? Obviously not! "
"There's no way to satisfy the diverse requirements of customers! It's not expensive enough! "
Old Song pondered for a moment. "Then … make a cowhide business protective shell? The kind with full coverage? The price can reach three to five hundred yuan. It should be high-end enough. "
Pei Qian shook his head again. "That won't do. Shenhua must have similar products. What's more, this kind of business style does not match our target customer group at all. I refuse! "
"How about this? I'll give you an idea. Think about it. Combine the handle, the screen protective film, and the frame into one! Then, redesign its appearance according to the theme of the co-branded model. "
"What we want to do is to make a custom-made, unique protective shell!"
"I think this shell should be sold for at least five hundred yuan. Your mission is to make this shell worthy of its selling price. "
Pei Qian was thinking that the cell phone itself was already a co-branded model. Wouldn't it be installed if he made a similar co-branded model for the cell phone case?
The cell phone and the cell phone case had the same theme. If you took off the outer layer and looked inside, it would still be the same!
What a lunatic!
Just thinking about it, the expressions of customers would definitely be very interesting.
Old Song's expression was a little ugly. "Boss Pei, can you reveal a little more details …"
Pei Qian shook his head. "Enough. You can figure it out yourself."
He had said everything that needed to be said.
Pei Qian's guiding idea was very simple. He would add some useless or even negative things on the basis of Shenhua's cell phone and then sell it at a higher price than Shenhua. If that was the case, who would buy Otto Technologies' cell phone?
There should not be any big problems with this idea. It just depended on whether Old Song could execute it.
Old Song obviously had many questions in his mind, but he did not ask anymore after a long time.
As the person-in-charge of Tengda, he had to have such awareness.
He memorized everything Boss Pei said and prepared to go back and slowly figure it out. Then, he said, "Boss Pei, there's also a plan for a new smart product. Take a look."
Pei Qian nodded and picked up the second plan.
In this proposal, there were several prototypes of products. There were wearable devices, such as watches, bracelets, and other common smart products, such as new smart speakers, headphones, and even televisions, microwave ovens, and so on.
He had not started making them, but if he wanted to make them, he could just design and find an OEM.
Pei Qian flipped through it briefly and then frowned.
They all looked … very reliable!
Other manufacturers were actually making these smart devices. It was enough to show that there was a market for them.
Tengda had at least two advantages in doing these things: first, the Fully-Automated Smart Bickering Machine, Otto cell phone, and AEEIS; second, the brand's reputation.
AEEIS was a smart assistant terminal. It had been improved by the Nag artificial intelligence laboratory. The Fully-Automated Smart Bickering Machine and Otto cell phone were both equipped with this thing. If Tengda really produced smart equipment, there should be quite a number of people who would decide to buy it.
This was obviously a very dangerous thing.
Thus, Pei Qian was not satisfied with all the options!
"I think … they're too ordinary."
"It doesn't make people's eyes light up like the previous smart products."
Pei Qian handed the information back, indicating that none of these plans would work.
Old Song looked troubled. "Boss Pei, there are so many companies making smart products. It's already a red sea of competition. Everyone is trying their best to make big moves and find gimmicks. A plan that makes people's eyes light up has a lot of luck involved. How can it be so easy?"
"I think the most important thing now is to occupy a pit, cooperate with the factory, and establish our own ecology."
Pei Qian shook his head. "I don't think so."
"Anyone can do things from the factory. Don't tell me we'll pull away from the other manufacturers if we add AEEIS to it? "
"Otto Technologies has always received attention because it always introduces new products that make everyone's eyes light up. We can't lose this tradition."
Old Song looked conflicted.
It was easy for Boss Pei to say, but it was too difficult to do it!
With the normal brain circuits of a product manager, he really could not imagine how to develop a new product that Boss Pei called 'eye-catching'.
After all, Boss Pei's' eye-catching 'was equivalent to' different from all the products on the market '. It could be said to be the highest requirement.
Suddenly, Old Song realized something and asked, "Boss Pei, do you already have an idea?"
Pei Qian remained silent for a moment. "Hmm … I have a little idea."
Old Song acted as if he had found a treasure. "Boss Pei, tell me quickly. I'm all ears!"
Pei Qian paused for a moment and then said, "I just thought of this. Have you ever heard of a thing called … "
"Game console?"
Old Song's eyes lit up as if he had opened the door to a new world. "That's right, game console! Other companies would be giving it away for nothing, but Tengda would definitely have no problem doing it! What's more, it fits the characteristics of smart products very well! "
Pei Qian gestured for him to stop. "Let me finish. It's a game console, but … it's not exactly a game console. "
"Have you heard … that game consoles have another name, routers?"
Old Song: "Huh?"
He felt like his common sense had been subverted.
Game console and routers … why the f * ck were these two different names? These were two completely unrelated products!
Pei Qian smiled slightly. "If you combine the two of them into one … do you feel enlightened?"
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