Wang Xiaobin was stunned. "Open a new server?"
Opening a new server was not troublesome. The only problem was whether players would come to play it.
Bloody Battle Song was going downhill. They had no money to advertise it, and it was not on any leaderboards. There were no new players coming in.
The players who were still playing were veterans who had persevered for a long time. They did not leave, rain or shine.
These people had accounts in the old servers and spent a lot of money and time on them. Even if they opened a new server, who would come to play?
Still, Wang Xiaobin raised his hand and gestured 'okay'. "No problem. It'll be ready soon."
The game was going to die anyway. There was no difference whether they opened a new server or not.
Ye Zhizhou created a smurf account in the new server and waited quietly.
In a few minutes, the world channel of the new server became lively!
"They really opened a new server!"
"Ahhh, I didn't manage to snatch the sofa. I feel terrible!"
"Is there a guild?"
"Comrades, look here! Our guild develops harmoniously. We are united and hot-blooded. A baller leads the team. We are invincible! We specialize in helping old grandpas and grannies who fall. We welcome you to join us and help old grannies cross the road! "
"Previous poster, did you copy and paste the advertisement? How are we going to lead the team now that there are no ballers? "
"Why aren't there any ballers? The baller in our guild said that if we join the guild, we will cover all the strength potions we need every day! "
"Holy sh * t! Add me! "
Messages came one after another in the world channel. Ye Zhizhou could barely keep up with them.
"Our game … there are actually so many people playing it?"
Ye Zhizhou was stunned. He saw that there were many players asking for a new server in the world channel, so he decided to open a new server to test the waters.
He did not expect so many people to run to the new server to play!
What were they after? Did they not want their old accounts anymore?
Ye Zhizhou felt that something was amiss. He had not seen such popularity in a long time!
In the past, Bloody Battle Song often opened new servers. After all, rolling servers was a common marketing tactic for games with paywalls.
However, none of the previous times could compare to today's new server!
As Ye Zhizhou leveled up, he considered going undercover in a large guild to gather players' opinions on the new version.
However, as he was playing, he suddenly got stuck. The screen kept showing "Reading resources", and the screen was also stuck to a mosaic.
However, this lag was soon over, and the game resumed its smoothness.
Just as Ye Zhizhou was about to ask what was going on, he heard Wang Xiaobin yell from the other side, "F * ck, too many players instantly caused the server to overload? The new server is full? "
Ye Zhizhou hurriedly opened the platform to take a look.
The popularity of the old servers that were originally in operation had plummeted, and there were basically no players. However, the popularity of this newly opened server had skyrocketed in an instant, and it was overcrowded!
The new players could no longer enter and could only line up outside.
Ye Zhizhou was shocked. Ever since he came to Shang Yang Games, he had never seen a server queue!
Now he understood. The players who filled the new server were all from the old server!
The players were originally scattered across dozens of servers, so every server seemed deserted.
But now, the players who were still active were all gathered in the new server. Naturally, it was much livelier.
Ye Zhizhou hurriedly said, "Brother Wang, quick, open a new server!"
Wang Xiaobin's mouse moved quickly. "I'm done. Once the new server is full, it will automatically open a new server."
Then, he muttered softly, "That's strange. Why are the players so passionate about the new server? Could it be that our changes are really effective? The results are immediate. "
Everyone in the design team was excited. Many of them had not played Bloody Battle Song for a long time. This time, for the first time in their lives, they registered an alternate account.
"Everyone, go to different servers. It's easier to observe the situation in different servers.
"It's best to join a large guild and join their chat group. Let's see how ballers and ordinary players are reacting to the new version!"
Ye Zhizhou was very excited. He quickly assigned tasks to everyone in the design team. They were to infiltrate the new servers and observe the players' reactions to the new version!
When Old Liu was the chief planner, he never did such things. To him, there was no point in doing so.
It was enough to look at the data and modify the game. What was the point of mixing in with the players and collecting their opinions?
However, Ye Zhizhou did not think so.
He had always felt that as a planner, he had to play the game he created. He had to go deep into the players and obtain the most authentic feedback.
If the designer himself did not like his own game, how could the players like it?
After playing for a few minutes, someone invited Ye Zhizhou to join their guild. Then, they invited him to join their chat group.
The moment he entered the group, he was flooded with all sorts of messages.
"Quick, go to the World Channel and recruit people!"
"We have to rush to level 20 by today. Our guild has to prepare for the national war as soon as possible!"
"Does anyone have any old friends who abandoned the game? Hurry up and recruit them! "
"I'll go to the previous group and ask around. I'll try to recruit ten people. They're all old players and veterans!"
Ye Zhizhou did not pay attention for a while. The messages in the chat group had become 99. He could not read them at all.
What shocked Ye Zhizhou the most was that this group of people had spontaneously recruited many old players who had already left the game to play the new server!
Ye Zhizhou had never seen such passion from other players. Even when he had just joined Shang Yang Games and Bloody Battle Song was still at its peak, he had never seen such passion!
Ye Zhizhou looked at the posts on the forum again.
He still remembered that when Old Liu released that 888 weapon, the forum had been in an uproar. The players had been flaming it, and the update announcement post had been flamed a few hundred times. In the next two to three weeks, they had been flaming it nonstop.
After that, as players left, the forum's popularity continued to decline. However, it was still mainly scolding.
But now that there was a new version, the entire forum suddenly changed its style!
In the past, there were posts scolding the game producers every day. Now, there was not a single one. Players were all discussing forming guilds and preparing for the national war.
Ye Zhizhou looked at the posts on the forum and the players' chat groups in disbelief. He thought about how all of this happened.
"Could it be … this is what it means to be reborn after facing death?"
Ye Zhizhou began to understand.
The original Bloody Battle Song was like a pool of stagnant water. Old Liu and Du Ruijie had squeezed every last drop of blood out of the game for the sake of revenue. The game was beyond cure.
The conflict between players and the design team, ballers and ordinary players had reached an extremely intense stage. It could not be resolved.
Because paywalls were too expensive, ordinary players left in large numbers. They could not organize activities in the game. Even if ballers spent money, no one would play with them. They felt that their money was not worth it.
As a result, the normal players ran away, and so did the tycoons. Only a few veteran players were still persisting, and the game continued to go downhill.
However, now, all the purchase options had been removed. Only the most basic stamina potions were left.
This seemingly inconspicuous change caused the game's environment to change drastically!
To ordinary players, they could afford to play the game without paywalls.
All the good stuff that they could get by topping up had been given away for free.
They also had the chance to experience the thrill of a baller defeating ten people in the national war.
This was the ultimate bargain. Of course, they would play the new server without hesitation!
Indeed, many ballers left the game. However, as Pei Qian said, they could do whatever they wanted!
What's more, not all ballers left. A portion of them stayed.
This way, although the game's income dropped by seventy to eighty percent, the remaining players completely forgot about their previous unhappiness. Their passion for the game was reignited!
Ye Zhizhou finally understood.
"Indeed, Boss Pei saw the problem with Bloody Battle Song long ago. He knew that simply introducing new gameplay or changing the art resources would not help the game. That's why he removed all the purchase options!
"He's … cutting his losses!
"Removing the game's income and saving its reputation — that's the only way to save Bloody Battle Song!"
The seemingly unsolvable problem had been turned around with one simple move by Boss Pei!
Ye Zhizhou could not help but admire Boss Pei even more.
Of course, he knew that this was only the first step.
Although this move had saved the game's reputation, it came at a huge price: the game was no longer earning money!
Without ballers topping up, the game's income would drop by at least eighty percent.
Bloody Battle Song's monthly income was only about three to four hundred thousand yuan. Now, it was hard to say if it would even have eighty thousand yuan left.
What's more, he could not open any new purchase options in the future. If not, the players' reputation would suffer. Then, the game would be completely ruined. Boss Pei would not be able to save him!
Ye Zhizhou felt like he was in a clearance sale. The game's popularity had increased, but he could not continue burning money without making a profit. That was not a solution!
"Forget it. I'd better not think about all this.
"How could Boss Pei not think of problems that even I can think of?
"All of these must be part of Boss Pei's plan. We just have to follow Boss Pei's instructions.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
