March 6th, Wednesday …
Shanghai, Shengyun Group Headquarters …
Nie Yunsheng was not having a good time recently.
Upwind Logistics was too aggressive, and it was difficult for him to resist!
The debate with Lu Mingliang that day gave Upwind Logistics a huge advantage in public opinion. It also exposed the accumulated problems of Shengyun Express on a large scale. It was like "thousands of people are pushing a wall when it's down, and thousands of people are beating a broken drum".
Many express delivery men who worked for Shengyun Express or had worked for Shengyun Express in the past stood up and criticized the unreasonable system of Shengyun Express for exploiting the couriers.
Some customers who used Flourishing Cloud Express to lose or damage their items or did not receive satisfactory after-sales service also stood up and criticized Flourishing Cloud Express for their poor service and attitude. They also criticized Flourishing Cloud Express for not paying enough attention to customers.
Even some internal employees of Shengyun Express also revealed on the Internet that the internal management of Shengyun Express was chaotic, overtime was common, and formalism was a very serious problem. Even the previous incident where Nie Yunsheng wanted to use the Apple incident to divert the conflict was also exposed. It was very reasonable.
Although there was no evidence, the netizens compared the posts with the real situation and immediately believed 80% of it.
Those who posted anonymously were mostly current employees, while those who didn't post anonymously were employees who had already left the Shengyun Group.
Obviously, these employees were planning to leave and were waiting to find a suitable company. As for those who had already left, it did not matter anymore. They did not even consider the possibility of "returning to Shengyun Express" in the future.
In the past month, there had been more negative news on the internet than there had been in the past year!
Nie Yunsheng felt very wronged. Upwind Logistics must have hired the Internet Water Army to deliberately create public opinion to smear us!
He wanted the public relations department to find evidence that Upwind Logistics hired the Internet Water Army to smear Shengyun Express, so that he could turn the situation around or at least recover his huge disadvantage in public opinion. However … without a doubt, he failed.
This was because Upwind Logistics did not consider this aspect at all.
As for why there was so much negative news about Shengyun Express? Why was there not so much negative news in the past?
The reason was very simple. There was not enough social attention in the past!
In fact, whether it was the courier boy or the customer, they all had complaints about Shengyun Express. But what could they do about it?
One person's post and a few words of ridicule did not have much influence. Very quickly, it was drowned in the vast amount of information on the Internet.
Even if these people wanted to expose some inside information about Sheng Yun Express, they couldn't do it at all. Most of the posts couldn't attract the attention of netizens at all, and those posts that had accumulated some popularity with great difficulty would be quickly deleted by Sheng Yun Express.
But now, the situation was different!
After the live debate between Lu Mingliang and Nie Yunsheng, there was a wave of excitement on the internet. Netizens were all paying close attention to the development of the situation.
In this kind of environment, the voices of Sheng Yun Express delivery men and customers were more likely to be heard.
Therefore, of course, they would not miss this excellent opportunity. They would do everything they could to speak up for themselves!
All the accumulated dissatisfaction erupted in a short period of time. Of course, it gave Nie Yunsheng the illusion that someone was targeting them.
But in reality, it wasn't targeted at him at all. It was because he had accumulated too much dissatisfaction in the past. Now that he had found an outlet to vent, he naturally collapsed.
In the face of such a huge negative public opinion, it was impossible for the Public Affairs Department to suppress it.
That was because if there was only one negative news, they could use methods such as deleting posts, reducing the popularity, or diverting attention to deal with it. However, there were too many negative news now, and they could not deal with it at all. Even if they spent a lot of resources to deal with one or two negative news, more negative news would soon emerge.
What's more, this kind of public relations would also generate new negative material. It was simply like holding firewood to put out a fire.
Even though the Public Relations Department had been working overtime continuously, the situation still did not improve.
What worried Nie Yunsheng even more was that this public opinion crisis had really affected Shengyun Corporation's business.
When this battle of public opinion began, Lu Mingliang had already made arrangements. Under Boss Pei's guidance of 'expanding the losses', Lu Mingliang had contacted the stores on the major shopping platforms and established a cooperative relationship. Of course, these stores would not directly cancel their cooperative relationship with Shengyun Express. However, once they were given two choices, many customers would choose Upwind Logistics.
Small delivery companies were not affected. In fact, they benefited from this. That was because Upwind Courier stations were still open to these small delivery companies. They were happy to see Shengyun Express's express delivery cabinets and courier stations piling up like mountains. Customers could not bear it anymore and chose Upwind Logistics and their own small delivery companies. Naturally, they would not stand on Shengyun Express's side.
On top of that, Upwind Logistics continued to spend money. While improving the service quality, they also subsidized delivery fees and poached many Shengyun Express's customers.
Even if Shengyun Express gritted their teeth, paid the delivery men overtime, recruited temporary workers, encouraged customers to pick up their packages, and forced the courier stations to deliver to their doorstep, and digested all the accumulated deliveries, the losses caused by this incident had already been formed.
Many customers no longer trusted Shengyun Express's logistics capabilities. They were more inclined to choose Upwind Logistics or other small delivery companies.
Of course, Shengyun Express would not collapse because of this incident. However, its business volume would definitely shrink.
This directly caused Shengyun Express's stock price to plummet, just like Home Corporation before.
Not only that, but many delivery men at the grassroots level had left. This was also a very bad sign.
Obviously, they had been poached by Upwind Logistics!
The delivery men at Upwind Logistics were naturally treated better. Although the difference in salary was not huge, the problem was that Upwind Logistics covered the five insurances, one housing fund, and various welfare guarantees. They also strictly took turns to rest. Naturally, there was a gap between the two sides!
Upwind Logistics was still in a state of rapid expansion. Apart from first-tier cities, there was still a lot of room for expansion in second- and third-tier cities and county towns. There was a huge shortage of manpower. Upwind Logistics poached people from Shengyun Express. Often, one person would take over half of the delivery men at the courier stations. That was extremely efficient.
What's more, Upwind Logistics poached people who were skilled at Shengyun Express.
Shengyun Express had no choice. In order to fill this gap, it could only continue to recruit inexperienced couriers.
However, there were two new problems. First, these couriers were not skilled enough, which caused the already poor service quality to deteriorate further. Second, once these couriers became more experienced, they might be poached by Upwind Logistics again …
Shengyun Express had become Upwind Logistics' training base for delivery men. How could this work?
Nie Yunsheng was very helpless. Now that Upwind Logistics was closing in on him, Shengyun Express was in a difficult position. He did not know how to fight back!
This combination of attacks left everyone dumbfounded.
Nie Yunsheng sat in his office with his eyebrows furrowed. The current predicament was beyond his understanding.
As an entrepreneur who started from scratch, Nie Yunsheng had encountered many difficulties during the development of Shengyun Group. However, most of them were solved appropriately.
This time was different.
In the past, Nie Yunsheng could find the crux of the problem. As long as he applied the right medicine to the problem, he would be able to solve it.
However, this time, he only felt a deep sense of helplessness.
At this moment, someone knocked on the office door.
Nie Yunsheng looked up and saw that it was the director of Shengyun Group's Human Resources Department, Li Meng.
"Boss Nie, bad news! Something big happened! "Li Meng looked very panicked.
Nie Yunsheng frowned. "What's the matter? Why are you panicking?"
Nie Yunsheng was very clear about Shengyun Group's current situation. However, the director of the Human Resources Department came to say that something bad had happened. What was going on?
What could possibly happen in the Human Resources Department?
Li Meng said, "Boss Nie, five key employees in the Public Relations Department have resigned. Apart from that, there are also key employees in the Marketing Department, General Management Department, Data Center, Client Department, Employee Affairs Department, etc.
"There are more than 40 employees who are resigning this time, and they are all key employees in the middle level of the company!"
Nie Yunsheng was stunned. "What? More than 40? "
No wonder the Human Resources Department felt that something big had happened. This was very abnormal!
It wasn't the peak season for recruitment. Even if there was a turnover, it shouldn't be on such a large scale and frequent basis.
If it was a large number of interns leaving, it wouldn't matter. After all, interns were dispensable.
However, for key employees, they all occupied some key positions and had a certain amount of accumulation in the industry. At the same time, it also meant that their requirements for salary and development platform were relatively higher. Generally speaking, they would only jump ship when they found a very suitable company.
There was only one possibility for such a large number of employees to leave.
They were being poached away in batches!
As for who poached them, wasn't it obvious?
Nie Yunsheng gritted his teeth and said, "Upwind Logistics again?"
Li Meng nodded. "Yes, it must be Upwind Logistics!
"Previously, Tengda organized a special recruitment examination. Many people should have participated in this examination."
"Not only that, but Tengda is also poaching people from our company!
"I realized that these people are usually on good personal terms. For example, five people in the Public Relations Department have resigned this time. They are all on good terms with each other. What's more, they seem to be on good terms with the Deputy Supervisor Old Wei who left earlier …"
Nie Yunsheng trembled in anger. "Upwind Logistics, Lu Mingliang! Do they have to be so ruthless?!"
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