Ghost General 2 was a difficult game to begin with. After all, Pei Qian was still thinking about how to dissuade players. If it was too easy, it would become a grass cutting game. How could he dissuade players?
However, it would not be too difficult. At the very least, Pei Qian had to ensure that people like him who only knew simple combos would be able to clear the game after suffering.
Therefore, there were basically two ways to play such levels: high difficulty and low difficulty.
The high difficulty way was not to use simple combos but to use conventional complicated combos to dodge the BOSS's attacks while continuously suppressing and dealing damage to the BOSS so as to clear the game in the shortest time possible.
However, the tolerance for mistakes in such a way was very low because the BOSS's damage was very high. It was easy to die if one was touched and the complicated combos were easy to make mistakes. If the output did not meet the requirements, it would still fail.
The low difficulty way was to use simple combos to deal damage while interacting with the map's mechanism.
Destroying the demonic core on the battleship could weaken the BOSS and extend the game time at the same time. However, these demonic cores were not that easy to destroy. They would be interfered with by the BOSS and one would only be exposed after a period of time.
Using a low difficulty way would definitely be much slower than using a high difficulty way.
In this demo video, Cai Hong displayed a high difficulty way of playing. In other words, he did not touch the demonic core and fought head-on to defeat the strengthened version of Xu Chu.
During that period, he was even beaten up by Xu Chu twice. His health bar dropped like a roller coaster and it was frightening to watch.
However, he did it on purpose. It was specially requested by Meng Chang and the project team of Ghost General 2.
Cai Hong could be uninjured, but how would the players be able to see how high the BOSS's damage was?
All in all, this video was indeed rather beautiful but Yu Fei was very worried.
This worry mainly came from three aspects:
Firstly, this BOSS battle was one of the least spectacular of all the stages in Ghost General 2. In terms of cool scenes, killing Hua Xiong while warming up the wine, borrowing the east wind, burning down the camp and so on were much cooler and cooler than this scene.
Second, Cai Hong was displaying a high difficulty way of playing but there was actually a relatively low difficulty way of playing the game. Would everyone feel that the game was too difficult and be dissuaded from playing it?
Third, was it appropriate to just release such a video for publicity? It was not that such publicity could not be done, but this was only a very conventional publicity method. He could not tell where the "Pei Corporation's publicity method" that Meng Chang mentioned was reflected.
Yu Fei was very happy when Meng Chang came over and said that he wanted to do publicity for Ghost General 2. He felt that Boss Pei valued this project very much.
Furthermore, Meng Chang had also told him a lot of details about the Pei Corporation's publicity method. He meant for Yu Fei to take a good look and learn it well. He would do the next publicity plan himself.
However, Meng Chang had said a lot but it wasn't reflected in the plan.
Yu Fei told Meng Chang about his worries, especially the last point.
In what way does this video reflect the "Pei Corporation's Publicity Method" that you mentioned?
Seeing Yu Fei's puzzled expression, Meng Chang smiled. "You don't understand."
"In the art of war, the false is the real, the real is the fake. The most important thing is to make people unable to make heads or tails of it. "
"I know what the Pei Corporation's publicity method is like that you're looking forward to."
"If we were to do things the usual way, we would be publicizing that Ghost General would be releasing a proper sequel with great fanfare. We would be investing heavily and Tengda Games would be in charge of it personally. We would also release the animations, models, and a portion of the story background of the generals to lead the players astray."
"We have to make them think that this might be a large-scale card battle game that follows Ghost General or an action game like Repent and be Saved. Then, when Ghost General 2 is released, the mystery will be revealed and they will cry out that they have been tricked."
"Right?"
Yu Fei nodded. This was indeed a more basic method according to the "Pei Corporation's Publicity Method" that Meng Chang had mentioned previously.
Meng Chang explained, "However, you have to consider that this method can't be used all the time. We can't cry out too often. We have to be sustainable."
"At the beginning of this month, Ye Zhizhou used a similar method in 'Safe and Civilized Driving'. Although it had a certain effect, it was greatly weakened compared to the effect of 'Struggle'."
"This is enough to show that the application of the Pei Corporation's Publicity Method has to be tailored to the local conditions. It has to be adjusted according to the characteristics of different projects. Don't make the mistake of dogmatism."
"The reason why Struggle used this method was so successful was because Struggle's' false publicity 'was deeply tied and combined with the game's connotation. This made its publicity method a part of breaking the fourth wall. That was why it resonated."
"As for Safe and Civilized Driving, Ye Zhizhou has just learned the basics after all. He only has the form but not the spirit. In addition, he has already cried out once. Naturally, the effect is not that good."
"That's why we can't do this anymore. We have to make some changes."
Yu Fei nodded in realization.
"I see! Are there still so many ways to do this? "
"However … is the current plan also in line with the Pei Corporation's publicity method?"
Meng Chang nodded. "Of course, can't you tell?"
Yu Fei said with some shame, "No … In my opinion, this is a very conventional publicity plan for a fighting game, right? We directly laid our cards on the table. Ghost General 2 is a fighting game. Then, we released the actual battle scene. The key is that this scene is not the most exciting part … "
Meng Chang smiled. "That's right."
"The essence of the Pei Corporation's publicity method is to suppress one's desires first. In this project of Ghost General 2, the best 'suppression' is its fighting game attribute!"
"We will be honest with the gamers that this is a fighting game, and it is a traditional fighting game with a high difficulty. This way, the core gamers of fighting games will definitely be very happy, but their numbers are very small. Most ordinary gamers might not play it once they hear that it is a fighting game. "
"However, after everyone experiences Ghost General 2 in depth, they will realize that it is completely different from ordinary fighting games. It can satisfy the high difficulty requirements of hardcore gamers and let ordinary gamers experience the fun of fighting games!"
"Therefore, the essence of the Pei Corporation's publicity method is to confuse."
"It has to be extremely confusing so that our users can't tell what the true intentions of the publicity are. They also have no way to determine where the greatest advantage of this game or product is. Only then can the Pei Corporation's publicity method succeed."
"That's why it's said that the fake is the real, and the real is the fake. Only between the fake and the real can the Pei Corporation's publicity method be more profound!"
Yu Fei was enlightened.
He could tell that Meng Chang was filled with confidence. What's more, what he said did make sense!
He felt that Meng Chang's research of the Pei Corporation's publicity method had improved.
Previously, Meng Chang had always been a little formulaic. He had stuck to every step very tightly. The changes in the routine were not as varied as Boss Pei's personal publicity plan. However, Meng Chang's publicity level was gradually approaching Boss Pei's now.
Since that was the case, there was nothing to worry about. Let's follow this plan!
Yu Fei felt that the most comfortable thing about being the person-in-charge of Tengda was that no matter what kind of support he needed, he would always be able to find professionals to help him wholeheartedly. Even if they did not take charge of everything, they would at least provide a lot of professional advice.
On the other hand, Tengda's ethos was to value professionals. The person-in-charge respected each other's professionalism and learned from each other. That was why Yu Fei could still support the work of the games department despite crossing such a huge industry.
At that thought, Yu Fei nodded. "Alright, let's follow this plan."
…
…
January 23rd, Wednesday …
Pei Qian was in his office, watching the promotional video for Ghost General 2 with a confused expression.
He … did not understand Meng Chang.
The publicity plan for Ghost General 2 this time could be said to be quite conventional. First, they cooperated with the official platform to release the promotional materials for Ghost General 2, including promotional pictures, game introduction, and a demo video. At the same time, they also carried out some conventional publicity on the internet.
For example, on Weibo and Aili Island, they did a joint promotion with the current top fighting game professional player in the country, Cai Hong. They said that this game was jointly developed with a group of top fighting game professional players in the country and fully took into account the feel of fighting game enthusiasts.
In addition, the actual combat video was played by Cai Hong himself. While there were two small mistakes in the middle, the overall performance was still relatively beautiful. It could be seen that his skills were indeed good and there was a certain degree of appreciation.
Pei Qian did not think too much about these two small mistakes.
Cai Hong might be a professional player but he was really proficient in those old fighting games. Ghost General 2 was a new game after all. Cai Hong did not understand the various mechanisms of the game that much. It was inevitable that there would be one or two mistakes.
However, this publicity plan left Pei Qian very confused.
Pei Qian could be said to be very familiar with Ghost General 2.
That was because he had already followed the system's requirements and spent a lot of effort to clear the game.
Of course, Pei Qian used a simple scrolling mode. In other words, he simplified the move of ↓ → ↓ → + A to ↓ → + A. What's more, he made full use of the game's mechanism during the process of passing the map.
For example, he had used Zhou Yu to fight Xu Chu in the Battle of Chibi. Pei Qian had only passed after defeating all the demonic cores.
As for the fun of this game … he had also felt some of it. However, fighting games were not Pei Qian's cup of tea after all, so he did not feel it that deeply.
As for Meng Chang's publicity plan, if one looked at it from the first level, they would feel that he had betrayed them.
Wasn't it a very ordinary positive publicity plan to publicize the advantages of fighting games? Was Meng Chang crazy? He didn't want the commission anymore?
However, if one stood on the second level, they would feel that this plan still had a certain effect of dissuading them. It did show the advantages of fighting games, but that would only make the core gamers of fighting games excited. For other gamers, they would lose interest as long as they knew that the game was a fighting game.
Thus, Pei Qian felt a little confused now.
Previously, he had indeed hoped that Meng Chang could evolve faster and get more commission. The more he messed up the publicity plan, the better. However, after a few rounds of evolution, Meng Chang felt like he had returned to his original state. It was very confusing and even Pei Qian could not see through his true intentions.
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