December 20th, Thursday morning.
Advertising and marketing department.
Meng Chang went to the coffee bar to get a cup of coffee. He sat at his desk and sipped his coffee leisurely while thinking about the second round of publicity for "Successor".
The first three episodes of "Successor" had already been broadcast last weekend. Two more episodes would be broadcast this weekend.
From the looks of it, the start of "Successor" could be said to be quite ideal. The first round of publicity did not have much of an effect. The ratings and views of the series were relatively low. If this trend continued, it would definitely not be a problem to get a commission.
Therefore, Meng Chang felt that he should continue to work hard.
According to the guiding ideology of the Pei Corporation's publicity method, he should continue to increase the investment in publicity!
From the perspective of commission, it was already certain that it would be difficult to make a comeback in the early stages of the project. Then, he would definitely be able to obtain more commission by increasing the investment in publicity funds.
From the perspective of the Pei Corporation's publicity method, even though nothing could be seen at the moment and the investment in publicity funds seemed to have sunk to the bottom, as long as the publicity plan succeeded in the end and the evaluation reversed, the popularity that had sunk to the bottom would naturally surface and play a new role, causing the entire plan to explode even more thoroughly.
All in all, no matter how one looked at it, this was a great opportunity to increase the investment in publicity.
At the moment, Meng Chang's follow-up publicity plan was similar to the first round. It was mainly based on direct publicity.
In his vision, the final reversal might still require Young Master Tian to appear and properly interpret the deeper meaning of the series. He would explain the anti-superhero core of "Successor" clearly and then explain the large number of details left behind in the series.
It did not matter if the audience did not have a good first impression of the series. After all, the first three episodes were meant to pave the way. It was indeed not good to watch.
However, Meng Chang was still very confident in the plot that followed.
As the next few episodes were broadcasted, the reputation of "Successor" should gradually rise. After all the episodes were broadcasted, all the audience would have an overall and comprehensive impression of it. At that time, it would be time for Young Master Tian to appear.
Meng Chang was happily thinking about his plan when Huang Sibo arrived.
"There's a situation with 'Successor'. I couldn't think of a good solution, so I came to ask for help."
Huang Sibo found the movie review written by Qian on his phone and handed it to Meng Chang.
Meng Chang was stunned. "This is …"
"Huh?"
Meng Chang was stunned when he saw the movie review.
Then, his brows furrowed and his expression was one of confusion. It was obvious that this matter was completely out of his expectations.
Zhu Xiaoce explained, "This film review directly attacks the core story of 'Successor' and is very confusing, so it's very difficult to deal with."
"I went to ask Cui Geng yesterday. He couldn't think of a good solution either. I'm afraid you're the only one who can solve this problem now."
"If we don't solve this problem and allow this review to influence more and more viewers, the overall review of 'Successor' will definitely get worse and worse."
"In the worst case scenario, there might be a lot of people who don't even watch 'Successor' and start cursing. The audience who have already watched the first few episodes will also become impatient. Once a stereotype is formed, the consequences are unimaginable. "
Meng Chang did not say anything, but his expression became even more solemn.
He understood what Huang Sibo meant very well.
The entire story of "Successor" was an anti-superhero satirical story. If one wanted to fully understand the meaning of the entire story, one had to fully understand the cause and effect of the entire story and pay attention to some details in the story.
It was easy for one's understanding to be biased if one only watched a portion of it.
Originally, according to the normal process, the poor reputation of "Successor" was completely bearable even though there were many people dissatisfied and there were not many ratings at the beginning of the broadcast. That was because most of the audience's dissatisfaction was purely emotional catharsis, and it was difficult for it to condense into an unbreakable unified opinion.
After all the episodes were broadcasted, as long as the correct interpretation of "Successor" was released, the audience's dissatisfaction could be easily resolved.
However, this film review of "Successor" had completely disrupted this process!
Unlike the average audience who felt displeased at the first moment, this film review of "Successor" pointed directly at the core of the story of "Successor" and had a tendency to have a unified opinion.
The audience who were dissatisfied with "Successor" originally only found it difficult to accept emotionally or subjectively felt that it was not good. They were scattered and did not form much of a climate.
However, after seeing this film review of "Successor", they might agree with it and think that it was the reason why they did not like "Successor", thus forming a unified statement.
As this view continued to spread, it would affect more and more audiences, forming an impression.
Audiences who had watched a few episodes, or those who had not watched it at all and had only heard about it, were easily affected. Once most people formed a stereotype, they would not take the initiative to finish watching the series and form their own thoughts. Instead, they would continue to spread this stereotype.
At that time, this film review of "Successor" would greatly affect the audience's view of "Successor", making it difficult for "Successor" to reverse its reputation.
Meng Chang knew the seriousness of this matter better than Huang Sibo and was even more flustered than Huang Sibo.
That was because this film review would directly disrupt his publicity plan and cause his Pei Corporation's publicity method to fall short of success!
Meng Chang had originally felt that the audience's dissatisfaction with "Successor" actually stemmed from some minor details, such as Phil's character setting or individual plot segments. However, these were actually highly related to the core of the story.
As long as the correct interpretation was released, the audience's dissatisfaction could be eliminated.
However, now, I am attacking the spiritual core of the entire series. It's very confusing, and it was released so early!
According to Meng Chang's original plan, he would only release the video as Young Master Tian in the middle of next month after all the episodes were released to reverse the public opinion.
However, there was still a month before that!
Within this month, this black draft of mine would be enough to make the audience form a stereotype. By then, even if Young Master Tian's video was released, the effect would definitely be greatly reduced, or it might even be completely ineffective.
That was because both my point of view and Young Master Tian's point of view had a certain degree of logic. No one could convince the other, and no one could completely prove themselves.
Therefore, whichever point of view was released first and could obtain the support of a large number of people earlier would obtain the absolute advantage.
If that really happened, it would probably be bad.
To Young Master Tian's account, if a video did not explode in popularity, it would severely damage his persona. It was just like how once an ever-victorious general lost a battle, the legend would be broken and many things would be difficult to do.
Some people would even suspect that Young Master Tian was taking money to brag about "Successor" and raise the attack to the level of character.
For "Successor", the consequences were equally serious. If Mr. Tian's video could not change its reputation, then this drama series might never be able to rise again. The stereotype would directly suppress it until it could never rise again.
All in all, the situation was critical!
Huang Sibo and Cui Geng also realized the seriousness of the problem, but their understanding was clearly not as deep as Meng Chang's.
Furthermore, the two of them had placed their hopes on Meng Chang. They felt that even though Meng Chang's publicity plan did not have much effect in the beginning, he definitely had a backup plan.
However, what they did not know was that Meng Chang's so-called backup plan had actually been blocked by Qian's film review!
Meng Chang frowned and fell into deep thought.
At that moment, he was in an awkward situation.
It was like a person who only knew how to memorize chess manuals and play chess with a real person for the first time. In the end, the other party did not play according to the manual at all. He was stunned and did not know how to play anymore.
It could also be said that players who had been playing with wooden dummies for a long time in the game could play very smoothly. However, when they played with other players, they would be in a mess if they played any tricks and they would not know how to play anymore.
Previously, when he was using the Pei Corporation's publicity method, Meng Chang would always be able to get the correct answer after he was done with the formula.
However, this time, the known conditions had changed during the process of setting up the formula!
Meng Chang thought about it for a long time but could not think of any solution.
Qian's appearance had messed up his entire plan. What's more, he had blocked his way of using Young Master Tian's video to interpret it, leaving him helpless!
Huang Sibo panicked even more when he saw Meng Chang thinking hard for a long time without any results.
However, he was an old member of Tengda after all. He had seen all sorts of storms and waves and could still maintain his composure.
He could even appease Meng Chang.
"Don't be anxious. It doesn't matter if we can't think of a solution for now. We still have time."
"Based on my experience, don't waste your time when you encounter such a difficult problem. You should think more about what Boss Pei would do."
"If I can review the entire situation from Boss Pei's perspective, I might be able to gain something."
Meng Chang was stunned for a moment before nodding.
What Huang Sibo said made sense!
It seemed like he understood Boss Pei very well even though he did not understand the Pei Corporation's publicity method.
What would Boss Pei do in such a situation?
He would definitely not be like me, where the entire plan would be stuck because of a single variable.
Boss Pei would either adapt to the situation and adjust the plan, or he would strategize and think of such a situation in advance and have a backup plan.
In these two situations, it was obvious that the latter was more brilliant.
That was because no matter how adaptable he was, there would always be unexpected things that would happen. Only by considering all sorts of possibilities in advance and making plans in time could he be calm and orderly when he encountered any problems.
Boss Pei was a genius. It would definitely be the latter.
Didn't that mean …
Boss Pei might have expected such a situation to occur? He might even have left behind a brilliant plan in our sleeves?
Meng Chang quickly asked, "Think about it carefully. Did Boss Pei give you any special instructions about 'Successor'? Or any special requests? "
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