Everyone's interest was immediately piqued. "Boss Li, tell us about it!"
To these people, it was definitely a rare opportunity to hear Boss Li talk about the way of investment and the secrets of the business world. Of course, they had to seize the opportunity!
Li Shi was in a good mood as well. He wanted to share his extremely wise investment with these people.
He played with the chopsticks that came with the snacks. The logo of the 'Cold-Faced Lady' was engraved on them.
When the Cold-Faced Lady became popular, this pair of chopsticks was also an important part of Meng Chang's hype. At that time, it was also scolded along with the expensive and disgusting roasted cold noodles.
However, after such a long time, he could feel that its workmanship was indeed not bad when he gently caressed the pair of chopsticks again.
In other words, the Cold-Faced Lady brand was actually quite good in all the details. The only problem was that it was not delicious enough.
"This snack set was ordered on the Fish-Catching Take-Out app. It was delivered from the nearest Fish-Catching Take-Out store. The dishes inside are all recipes provided by the Cold-Faced Lady."
"The Cold-Faced Lady is now Tengda's business. Boss Pei has more than 70% of the shares and absolute control."
"It's easy to deduce from this information that Boss Pei wants Fish-Catching Take-Out to promote the Cold-Faced Lady brand again."
"Fish-Catching Take-Out provides a snack set. If everyone finds it delicious after trying it, they would change their stereotype of the Cold-Faced Lady."
"However, there is only one store for the Cold-Faced Lady at the moment. There is no store in Beijing or Jingzhou. Therefore, Fish-Catching Take-Out should be training its own chefs in its own store using the recipe provided by the Cold-Faced Lady so that they can make these snacks. "
"It's not difficult to deduce."
Everyone nodded.
Li Shi changed the topic. "However, you have to remember that some things are not absolute right or wrong. It will change as the situation changes."
"It's wrong to do the same thing before you're fully prepared. It's right to do it after you're fully prepared!"
"The important thing is not that 'Boss Pei used Fish-Catching Take-Out to drive the Cold-Faced Lady'. Everyone can think of such an idea. The key is how Boss Pei paves the way and prepares! "
"The reason why I can conclude that the Cold-Faced Lady will definitely come back to life is because what I saw was not only Boss Pei's move, but also a general trend formed after every previous move was connected!"
Everyone pricked up their ears and listened attentively.
Li Shi explained, "I'll explain everything to you from beginning to end. Boss Pei brought the Cold-Faced Lady back to life."
"When the Cold-Faced Lady was at its lowest point and everyone, including Meng Chang, had completely given up, he forcefully bought more than 70% of the Cold-Faced Lady's shares and ensured his absolute control."
"Only by ensuring absolute control can I proceed according to my plan."
"When she first took over, the Cold-Faced Lady had nothing. In terms of recipe, the roasted cold noodles are not as good as some delicious street stalls. In terms of reputation, it has already become the negative example of excessive marketing. The previous popularity backfired, and it was scolded online until it could not raise its head. It has no assets, only liabilities. "
"However, Boss Pei obviously saw it. The Cold-Faced Lady is not useless. It still has value. The only value is that it used to be extremely popular. Too many netizens have seen this logo!"
"That is to say, if we can reverse the reputation through a certain method, then these negative popularity will instantly become positive popularity. At that time, there will be no need to slowly promote it."
"However, it's easier said than done."
"That's why Boss Pei came up with such a 'whitewashing plan' that spanned more than half a year!"
"The first step is to treat it coldly and let the heat cool down."
"The Cold-Faced Lady is completely in the vortex of negative public opinion. The netizens' habitual thinking is too strong. No matter what we do now, it will not have a good effect. Therefore, we'll wait for the negative public opinion to subside."
"After that, Boss Pei will hold a Street Food Competition."
"From the looks of it, this food competition has at least three goals: First, to criticize the Cold-Faced Lady's taste and signal the Cold-Faced Lady to cut ties with it; second, to make netizens more interested in the food culture of snacks through the display of outstanding snacks; third, to recruit and attract professional snack talents through this competition."
"As far as I know, the current person-in-charge of the snack market, Zhang Yahui, was recruited at this stage."
"However, that's obviously not enough. There's another important problem, which is the Cold-Faced Lady's taste."
"The Cold-Faced Lady's previous failure was because she focused too much on marketing and not on her own taste. Obviously, she would have to change people's impression of the Cold-Faced Lady in the end. "
"What's more, the taste is not something that can be simply improved. It has to be very outstanding. Otherwise, how can the reputation be changed if the customer's feelings are not obvious?"
"That's why Boss Pei decided to film the documentary 'Street Stalls'. On one hand, it's to continue to showcase outstanding snacks, create topics, and let netizens pay more attention to and understand snack culture. On the other hand, it's also to continue to recruit and attract more snack talents. "
"Finally, more and more vendors have joined. They are good at all kinds of snacks, and they have all been tested by the public's taste."
"Using their recipes to improve the Cold-Faced Lady's food products might not be able to achieve the absolute original taste, but it can finally reach the standard of 'delicious'."
"And then there's the most important step: How to connect all of these cleverly?"
"Boss Pei's answer is the snack market!"
"Gathering these vendors in the snack market would form a cluster effect. People who liked these delicacies after seeing the 'Street Stalls' would come over to taste them. Not only did it create such a delicacy area in the old industrial zone, but it also made netizens deeply connect 'Tengda' and 'snacks' for the first time. "
"With the existence of the snack market, people would never doubt whether Tengda can make good snacks."
"Once all the groundwork is done, Fish-Catching Take-Out will launch a snack set, allowing everyone to taste the taste of the Cold-Faced Lady's snacks. After everyone ate it, they realized that the taste had indeed improved greatly. What's more, the price had also dropped. The original expensive and disgusting Cold-Faced Lady had completely changed its ways. It was completely the same style as Fish-Catching Take-Out. Naturally, its reputation had changed! "
Everyone nodded in realization.
So that was how it was!
This last step was actually very easy. Most people would have thought of it.
However, without the previous foreshadowing, the effect would not be good even if they used Fish-Catching Take-Out to push the Cold-Faced Lady's snacks. Instead, they might drag Fish-Catching Take-Out down.
Thus, whether an idea could work or not depended on how it was operated!
At that moment, someone asked curiously, "But, Boss Li, isn't that repetitive?"
"According to Boss Pei's original positioning, Fish-Catching Take-Out sells daily work meals and healthy meals, while the Cold-Faced Lady sells snacks and fast food. The two have different positioning and do not form a competitive relationship."
"However, Fish-Catching Take-Out also sells snacks now. Wouldn't the positioning be confused?"
Li Shi shook his head slightly. "Of course not!"
"If I'm not wrong, Fish-Catching Take-Out will only sell these two snack sets at most. That is, the six more common snacks that suit the public's tastes and are easy to make."
"On the other hand, the Cold-Faced Lady will provide a wide variety of snacks. The two are not on the same level at all."
"There are specializations in the industry. The chef of Fish-Catching Take-Out wants to make normal work meals. He can barely find time to make a few snacks according to the recipe, but it's impossible to make all kinds of snacks because he doesn't have enough time and energy."
"What's more, Fish-Catching Take-Out and the Cold-Faced Lady's positioning are naturally different. Most customers will only need one thing at a time. If they want to eat healthy, they won't order snacks."
"Therefore, it's not appropriate to merge stores or apps. It's best to separate them."
"What if customers want to order both work meals and snacks to satisfy their cravings? That's actually very easy to solve. The Fish-Catching Take-Out shop in Beijing has already told us the answer. "
"Open Fish-Catching Take-Out and the Cold-Faced Lady next to each other. If they order at the same time on both sides, they can be delivered at the same time. That would save time and help customers save on delivery fees. It would be a very good solution to the situation of ordering at the same time."
"At this stage, using Fish-Catching Take-Out to make snacks is just a stopgap measure. In the future, if every Fish-Catching Take-Out can be paired with a Cold-Faced Lady, the tasting snacks at Fish-Catching Take-Out could also be provided by the Cold-Faced Lady!"
"Therefore, once the reputation of the Cold-Faced Lady changes and the taste is recognized by most people, Boss Pei will definitely continue to expand crazily like Fish-Catching Take-Out did back then!"
"Cold-Faced Lady shops will be opened near the core Fish-Catching Take-Out shops to complement each other."
"Fish-Catching Take-Out only sells two types of snack sets. If customers feel that it's delicious after eating it, they will naturally go to the Cold-Faced Lady to try more snack flavors!"
"Do you think the Cold-Faced Lady will be able to come back to life if that really happens?"
"And we still have more than twenty percent of the shares …"
At this point, Li Shi revealed a 'you know' smile, hiding his merits and reputation.
There was no need to talk about what happened next. If he did, it would not be cool.
According to this script, the Cold-Faced Lady would definitely continue to expand. Just like Fish-Catching Take-Out, it would open stores all over the country.
On the other hand, Fu Hui Investments would be able to get dividends from the money earned by the Cold-Faced Lady!
In the past, he did not drink very much from the soup. After all, he could only enter some other derivative industries related to Tengda's industries.
For example, seeing that the snack market was about to become popular, he would go to the surrounding areas to buy shops.
However, this method was not direct enough. There was a layer between them.
This time, he had directly obtained the shares of the Cold-Faced Lady. It was equivalent to drinking the first mouthful of soup. The significance was incomparable!
On the other hand, the eyes of his employees lit up when they heard this.
This was too awesome!
Even though the shares belonged to the company and had nothing to do with them as employees, listening to Boss Li talk about the business world could be considered as broadening their horizons and broadening their horizons!
Who knew if this knowledge would come in handy one day?
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