Liang Qingfan smiled. "Don't worry."
"You just have to use your intelligence to the fullest when working in Tengda. As long as Boss Pei chose you as the person-in-charge and handed the project to you, it means that Boss Pei had already predicted that you would be able to complete the project smoothly. "
"With Boss Pei backing us up, what's there to worry about?
Zhang Yahui nodded immediately. "That's right, that's right. With Boss Pei backing us, the project cannot fail."
The two of them talked as they walked back to the entrance of the snack market.
They were about to officially open for business, and there was still a lot of follow-up work to be done.
For example, according to Boss Pei's request, he could change the prices of all the food stalls and give them a forty percent discount.
Just as Zhang Yahui was about to continue his work, he heard someone call him from behind, "Yahui!"
He turned around and saw that it was the person-in-charge of the Cold-Faced Lady, Qi Yan. There was a young man beside her that he did not know.
Zhang Yahui was a little surprised. "Hey, President Qi, aren't you in the capital? Why are you in Jingzhou? "
Qi Yan smiled. "I heard that the snack market is about to open, so I came to take a look and learn."
"By the way, let me introduce you. This is the person-in-charge of Fish-Catching Take-Out, Rui Yuchen.
Zhang Yahui shook hands with Rui Yuchen. "Hello, hello. I've seen your name in the group in charge before, but I can't match it."
Rui Yuchen had also responded to Boss Pei's call to 'enter the super first-tier cities' and opened Fish-Catching Take-Out to Beijing. He had also gone over to keep an eye on it for a period of time.
Now that Fish-Catching Take-Out's business in Beijing had basically stabilized, Rui Yuchen took a break from his busy schedule and ran back to Jingzhou to take a look. At the same time, he visited the snack market, which Boss Pei had personally selected.
Liang Qingfan said, "The two of you came at a bad time. Boss Pei just left. If I had arrived half an hour earlier, I would have met Boss Pei. "
Qi Yan was a little annoyed. "Ah? What a pity! I haven't seen Boss Pei in a long time. The Cold-Faced Lady has a few questions to ask him. "
Rui Yuchen did not care much about this. Instead, he asked, "Boss Pei just came to take a look? Do you have any suggestions or requests for the snack market? "
Zhang Yahui thought about it. "Err … I don't think there are any special requirements."
"The only request is for the snack market to set the price a little lower. All the snacks are not very profitable to begin with. Now, they are directly cut to 40% off."
"I was originally going to sell a serving of roasted cold noodles for ten yuan, but now it's only selling for six yuan. It's the same price as the roasted cold noodles on the street."
"Oh?" Rui Yuchen rubbed his chin, "Just as I thought."
Qi Yan also revealed a knowing smile. "Indeed."
Zhang Yahui was stunned for a moment. "Huh? Do you know what Boss Pei is trying to do? "
Rui Yuchen couldn't help showing a smile of an experienced person.
Obviously, Zhang Yahui had just become the person-in-charge and could not see Boss Pei's deep meaning and outstanding foresight.
As for Liang Qingfan … he was a professional in the field of architecture, but he was still far behind in the field of catering. It was normal that he couldn't tell.
In fact, Rui Yuchen had already guessed Boss Pei's intentions when Boss Pei confirmed the personnel transfer, chose Zhang Yahui as the person-in-charge, and asked him to prepare the snack market. He had also analyzed it with Qi Yan in detail.
That was why Qi Yan fully cooperated and sent those stall owners over.
But today?
I heard that Boss Pei's only guidance for the snack market was to reduce prices?
Rui Yuchen was even more certain of his guess.
Next, he naturally had to give Zhang Yahui some pointers.
Rui Yuchen explained, "Actually, when Boss Pei arranged for you to be the person-in-charge of the snack market?
He had already created a very grand blueprint. "
"Just like what the original founder of the Cold-Faced Lady, Meng Chang, planned?
The Cold-Faced Lady and Fish-Catching Take-Out are actually on two different tracks: one is daily food?
The other is snacks. "
"There's a difference in the positioning of the two. Fish-Catching Take-Out pursues balanced nutrition and health?
On the other hand, snacks pursue characteristics?
It's delicious enough. "
"The combination of Fish-Catching Take-Out and the nameless restaurant might have been successful in the conventional food and beverage industry, but it has yet to touch the field of snacks."
"It's a pity that Meng Chang only brags and does not do anything practical. This theory is just to fool investors?
That's why the Cold-Faced Lady did not achieve this effect at all. "
"And Boss Pei bought the Cold-Faced Lady?
Obviously, he wants to continue with this train of thought. Boss Pei doesn't mind helping Meng Chang realize his bragging. "
"The relationship between the Cold-Faced Lady and the snack market is equivalent to the relationship between Fish-Catching Take-Out and the nameless restaurant."
"One focuses on the taste of mass production and fast food, while the other focuses on the original high-end taste. The two complement each other perfectly?
Coupled with the influence of the documentary 'A Hundred Forms of Street Stalls' … this is a complete snack ecosystem! "
"On top of that, gather the vendors in the snack market?
It would be easier for them to improve their tastes by letting them come into contact with customers from all over the world every day than locking them in the laboratory … "
Rui Yuchen explained the theory that he had analyzed for Qi Yan back then?
He explained it to Zhang Yahui and Liang Qingfan again.
Especially combined with the cases of Fish-Catching Take-Out and the nameless restaurant, combined with Fish-Catching Take-Out's experience of turning losses into profits and developing under Boss Pei's wise guidance?
These words were especially convincing.
Zhang Yahui nodded repeatedly.
So that was how it was?
As expected?
All the person-in-charge of Tengda was skilled?
He had benefited a lot from interacting with them!
Not only were they outstanding in terms of personal ability, but more importantly, they had joined Tengda earlier. They could be said to have grown up with various industries. Thus, they had a deeper understanding of Boss Pei after spending a long time with him.
The valuable experience of interacting with Boss Pei allowed them to better understand Boss Pei's business acumen and then guide them in the future.
Take this matter for example. If he had not communicated with Rui Yuchen, how could Zhang Yahui have played such a big role in guiding Fish-Catching Take-Out's development and growth?
It would probably be hard to imagine that the snack market seemed to be poaching people from the Cold-Faced Lady as a competitor, but in fact, it was a perfect cooperative and complementary relationship!
Rui Yuchen continued, "Now that you know all this, it's not difficult to understand the price reduction."
"Everyone, think about the positioning of the snack market and the Cold-Faced Lady."
"The Cold-Faced Lady's positioning is a chain and fast food brand. It can open stores all over the country. As long as there are enough stores, each store can earn a lot of money."
"The positioning of the snack market is the original high-end taste. Its existence is a sample display. It will let customers understand that the delicious snacks recorded in the documentary 'A Hundred Forms of Street Stalls' are real. It can also give the Cold-Faced Lady more high-end value."
"To put it bluntly, the Cold-Faced Lady is a mass product, and the snack market is a concentrated display of samples."
"Since that's the case, is it important whether the snack market makes money or not? It's not important at all! "
"Even if it's purely a subsidy, the money that the Cold-Faced Lady invested could be earned back tenfold or a hundredfold when the Cold-Faced Lady opened more chain stores in the future."
"There are at least three benefits to setting a low price."
"First of all, such an exaggerated low price would stimulate customers to discuss it. It would become extremely popular on the internet. Naturally, it would save on publicity funds."
"Second, such a low price might not have much of an impact on customers in other cities. After all, their main expenses for this trip are air tickets and hotels. These few yuan of cheap snacks are not very perceptive to them."
"However, for the locals of Jingzhou, they would come to eat more frequently if the snacks were cheap. That way, they could ensure that the traffic in the entire snack market would always be high and it would be more lively."
"Finally, this ultra-low pricing strategy is a form of care for the new vendor."
"If the snacks are very expensive, most customers would be more sensitive to the price. They would carefully choose when shopping in the food street. That's because there are too many delicacies. They would choose those snacks with a good reputation to taste."
"However, if the snacks are especially cheap, their perception of the price would decrease. They would buy all kinds of snacks more frequently, and the sales volume of the entire snack street would increase …"
Although there was a limit to one's stomach, not all tourists would eat until they were full when they went shopping at the food street.
Some people would pick and choose to eat until they were seventy percent full. They would rather go to a restaurant to eat some proper food when they were hungry.
In fact, there were only two reasons. One was that the quality of the snacks on the snack street was uneven, and the taste was good and bad. The other was that the food on the snack street was generally more expensive.
Customers were afraid of buying expensive and not very delicious snacks. Thus, they would carefully screen and select the snacks when they bought them.
However, there were very few snacks on the snack street that were especially bad. Thus, in the end, they still felt that the price-quality ratio was not high, and the taste was not enough to support its price.
Reducing the price was the most direct way to improve the price-quality ratio.
As long as the price was low enough, customers would feel that they had made a huge profit when they ate especially delicious snacks. They would also feel that they had not lost out when they ate ordinary snacks.
This could improve customers' overall experience of the snack street, improve their psychological state when shopping in the snack street, and make them let down their guard.
The experience would affect the reputation, and the reputation would further affect the Cold-Faced Lady.
Rui Yuchen concluded, "Therefore, this pricing strategy is completely in line with Boss Pei's entire plan!"
"It's a pity that you didn't realize this earlier."
"If you had thought of it earlier, you would have set the price at this level before Boss Pei came. That way, Boss Pei would definitely admire you greatly! "
Zhang Yahui could not help but feel a little regretful.
"Sigh, looks like I thought too little!"
"If only you had come two days earlier!"
Rui Yuchen smiled. "It's fine, it's not a big problem."
"As the person-in-charge, it's his first time taking charge of a project. It's already very outstanding for Boss Pei to only give one opinion."
"Boss Pei will definitely see it as long as we continue to work hard!"
Qi Yan nodded. "You've successfully completed the task at the snack market. Now, it's up to the Cold-Faced Lady!"
"Don't worry, I'll make good arrangements. I won't let you and Boss Pei down!"
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