Reaching the EFL Cup finals was certainly a joyous occasion. Coupled with the team's postponement of the next round of the league tournament, Tang En gave the team two days off to let them relax. Before the break, Tang En specifically told the jubilant players: When they gather again, there won't be another chance to relax like this. Want to be so relaxed again? Sure, wait until they win the EFL Cup!
The days went on as usual.
George Wood maintained a good state during training. Tang En felt that the kid was almost born to be a player because his psychological quality was much higher than his peers. There was no need to worry that he would be distracted by the mess outside the field and affect his form.
After three successful games, he had completely replaced Eugen Bopp as the defensive midfielder partner with Gunnarsson in the midfield. Even Gunnarsson liked to cooperate with this taciturn but reassuring teammate. In the words of his "complaint" after a training warm-up match: "Oh my god! This is crazy! Seeing George running non-stop, I can't stop either! "
This was the effect that Tang En wanted. The kid could motivate his teammates to work hard together with him. This was something that even the former captain, Michael Dawson, could not do.
And what made him even happier was that Freddy Eastwood's attitude towards George seemed to be slowly improving. He no longer gave off a feeling of mutual hostility when they met. The two of them were the pillars of the team in the future. Being able to work together was a guarantee for the team to continue moving forward.
Some things were gradually changing.
The club chairman's private secretary cum receptionist, Miss Barbara Lucy, discovered that there were more reporters visiting the team than before. There were even people from other countries among them. They were all hoping to interview the club's manager, Tony Twain.
So, Evan suggested to Tang En to simply hold a small, impromptu press conference occasionally after training to inform the media of the team's recent situation. At the same time, he would call some players out to show their faces and increase their visibility. This was a good way to open up the Forest team's reputation. Tang En did not object.
The club was different from before in many ways. Allan Adams introduced some of the successful experiences of American NBA club management, such as expanding the external reception department that specialized in greeting visitors, reporters, and handling various interview requests. In the past, the Forest team only had two staff members in this department. Furthermore, they used traditional working methods that were extremely inefficient. Because of the Forest team's results, the club itself did not pay much attention to these "image projects."
Evan and Allan valued these things very much. All the offices were equipped with computers, and IT professionals were specially hired to design the company's internal network. It was a complete set of electronic office procedures. This greatly increased work efficiency. Take an example that deeply touched Nottingham Evening Post reporter Pierce Brosnan. Before Evan took over the Forest team, if the Evening Post wanted to interview a player in the team, it would take at least three days from the time the application was sent to the Nottingham Forest Football Club to the time it was approved. Back then, if Tang En had not called the Evening Post to ask for the photo himself and let the newspaper seize the opportunity to directly request an interview with him, it would have dragged on even longer — because almost no one cared about this kind of thing. Now, they could get a reply in the afternoon by fax, phone call, or even e-mail in the mailbox posted on the official website. Moreover, they would not refuse such interview requests. Of course, because the Evening Post had a close relationship with the Forest team, their interview requests would be met.
Another example was that there were four people in the public relations department who were responsible for handling the various fan letters sent to the club from all over the world. The four of them had to open every letter and then reply to it one by one. They sent various team souvenirs to promote the new Forest team. Every letter had to be answered. They could not forget any fan who wrote to express their support. This was the job requirement that Allan gave those people. If they did not do it, they would have to wait for their pay to be deducted.
If these people found a letter with a more special situation in their work, they would hand it over to the head of the public relations department. He would decide how to handle it and inform Allan at his discretion. If the team needed to cooperate, Allan would directly look for Tang En to discuss with him. Of course, such things were rare.
After Evan Doughty established his absolute leadership position in the club, he began to make drastic changes to the club's structure. Under his position, he divided the club into two major departments — the sports and sports department and the commercial and marketing department. From their names, it was clear which aspect of work these two departments were responsible for.
In addition to the title of the team's manager, Tang En also added a new official position — the general manager of the sports and sports department. Now, he could be considered a bona fide "manager." Everything in the club, from the First Team to the under-12 youth team, was under his control. He had the final say in the team's matters. He made the decision on whether to buy or sell players. When the transfer plan was set, he just had to ask Allan for money.
As for Allan Adams, he was the general manager of the commercial and marketing department. He was in charge of various matters related to the club's operation and market development, ranging from small matters such as setting the price of tickets and the development of peripheral products, to large matters such as the club's long-term investment, image promotion, commercial tours, and the selection and signing of sponsors. His task was to do everything in his power to help Evan earn money and provide sufficient funds when Tang En needed to fork out money to buy players. Of course, Tang En also had his obligations. If Allan needed the team to cooperate with him to carry out a business plan, such as an Asian tour or the team's participation in a sponsor's event, Tang En had to cooperate.
As for how these business activities would not affect the team's results, it was something that the two of them had to discuss. Their positions in the club were second only to the club chairman, Evan Doughty. They had equal power and status. This was also the reason why Evan had arranged it this way. He did not want one of them to be above the other and make decisions beyond their authority. Nottingham Forest now had a thousand things to do and needed everyone to be united. However, that lunch meeting made Evan more or less at ease. Tony and Allan got along quite well.
There were many clubs in England that, due to their long history, always appeared to be more rigid and lacked flexibility. They were gradually eliminated by the world. For example, those teams that had been glorious at the beginning of modern English football had either vanished into thin air or were in dire straits. Evan Doughty hoped to bring some positive changes to the Nottingham Forest Football Club through himself, even though his aim was not to save English football or the Nottingham Forest Football Club, but to make more money for himself.
Did he love the Forest Football Club? If he could make money for him … he loved it.
Evan Doughty's club was gradually on the right track, and Tony Twain's Forest Football Team was also taking great strides forward on the right path. It looked like their future was bright …
(To be continued, if you want to know what happened next, please log on to WWW. CMFU. com. More chapters. Support the author. Support original reading!)
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