Chapter 873
Words:836Update:22/07/01 09:54:13
"Yeah, like The Speedy Life, the title sponsorship fee is getting higher and higher each season. The season that's airing right now seems to have 600 million," Pan Xue said.
"Yeah, the title sponsorship fee is high now, but what about the first season of The Speedy Life? Do you still remember how much the title sponsorship fee for the first season was? "
The three of them shook their heads. Lu Man then said, "It's 30 million. Although the standards from six years ago can't be compared to now, many variety shows have inflated title sponsorship fees because of The Speedy Life. But no matter how inflated it is, there's still a rule. "
"A new variety show that hasn't been aired yet or even recorded yet. Before seeing the results, no one can be sure whether it will be successful or not, how the ratings will be, and whether it will be welcomed by the audience." Lu Man explained, "For example, when The Speedy Life became popular, many similar variety shows appeared right after. There were also many other variety shows that also invited A-list celebrities to produce variety shows with different main themes. Just looking at the guest list and the show's introduction, it's quite attractive, but when it's actually aired, it's not satisfactory. "
"Yeah, previously there was a show called Solving Mystery X, and I liked all the invited celebrities. Looking at the introduction, it was also a high IQ riddle-solving variety show, so I was looking forward to it. But when it aired —" Han Leilei rolled her eyes. "I just want to say, what kind of show is that?!"
"I know about that variety show too. It was a flop." Lu Man said, "That's why, for a variety show like this that hasn't been aired yet, no one knows what the final results will be. Just looking at the guest list and the show's planning, you feel that it's not bad, but you still have to look at the results and see if the audience buys it. Because of that, the title sponsorship fee for new variety shows won't be too high. There's only one show like The Performer that had a 500 million title sponsorship fee right off the bat. "
"This is related to many factors. One is that the show is new. Currently, there are no similar shows in the country. Another is that the guest list is unprecedentedly strong. Plus, with the chaos in the film industry, whether it's the industry or the audience, they all need the power of a role model to set the industry straight. Another factor is that they met Wei Feng. Wei Feng Corporation has always been willful. As long as they like it, they've always been generous. "
Zheng Yuan and the other two nodded like three obedient students.
"But that doesn't mean that Wei Feng is a fool with a lot of money." Lu Man smiled and said, "I think the reason why Wei Feng was willing to invest so much right from the start is that he really thinks highly of The Performer. He also wants to wait until the show becomes popular before finding a suitable time to announce his investment in the title sponsorship to give Wei Feng a huge wave of publicity."
"But because of Xu Yaojie's recording, Wei Feng's title sponsorship fee was exposed in advance. Not only did it not have a positive publicity effect, but it also made people think that Wei Feng was a fool with a lot of money. They invested so much from the start, like they were a fool."
When Zheng Yuan and the other two heard this, they couldn't help but want to complain. Wasn't it you who exposed Xu Yaojie's recording?
Lu Man: "…"
What kind of expressions were the three of them wearing?
"That's why Wei Feng withdrew the title sponsorship." Han Leilei concluded the story.
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