Hua Jian's dramatic comeback almost made the industry's jaws drop.
But after careful analysis, they found that the appearance of this dark horse had been foreshadowed.
The story started a week after the twelfth of Double Twelfth.
Hua Jian's Double 12 figures were not good, but it was an unprecedented explosion.
Chen Kexin and Old Madam Chen bought a lot. Not only did they buy it for themselves, but they also gave it to all their relatives and friends.
After a week of trial, the product's reputation exploded in the upper-class circle. It quickly became a hot skincare topic in various chat groups.
In Beijing, Aunt Zhang bought it for herself. She felt that it was useful and could not help but promote it in the circle of upper-class women in Beijing.
Even the youngest daughter of the Zhang family was in the ballet troupe with her sisters — the circle of upper-class young ladies in Beijing.
These people did not rush for Double 12, nor did they care about the discount.
With the promotion, they were willing to pay at any time. If they could not find offline stores, they would buy online from the links sent by the Zhang family's mother and daughter.
Zhang Sheng, an old man in his fifties, did not feel anything about skincare products.
But he was full of pride. He felt that even if his niece did not acknowledge her mother, she still thought of him as her uncle and sent him skincare gifts from thousands of miles away.
He even used the name of the Double 12 store activity to give his wife a painting. Although he had not received the real thing, he was really touched and guilty.
"How could you be so lucky to be the 6666th item?"
Zhang Sheng reminded his happy wife with certainty.
The thinking of capitalists was definitely not like that of ordinary women.
They were too rational.
He thought that the big prize was the capitalists' stimulation of consumers and some implicit manipulation.
Yes, his straight, successful man's thinking, and even his background of growing up in Beijing's upper-class circle, as well as his sister who asked for things from him and his delicate daughter … made him think the wrong way!
He had never thought that Gu Shishi would simply repay him for the wedding gift he had given her — the bucket made of pure gold and the card worth two million.
He mistook the simple winning of the lottery for her closeness to them.
"She's been treated coldly, but she still misses you and me."
Zhang Sheng lamented to Shen Yunping.
His old face was really red.
Now, he felt even more guilty about his selfishness in focusing on work in the previous period. He blamed himself for not fulfilling his responsibility as an uncle.
"We can't let her be wronged."
Zhang Sheng couldn't take it anymore.
He felt guilty and wanted to make amends.
"As her uncle and aunt, how can we let her suffer? Let her use her own money to subsidize us? "
Shen Yunping originally thought that he was just lucky to have won the prize in 666th place.
However, after hearing her husband's words, she wasn't so sure anymore.
"Then why don't we purchase some more to support her company?"
Zhang Sheng nodded. "Let's wait until the end of Double 12. You're really too much. This kind of preferential treatment is all about making concessions. Do you have to take advantage of your niece? If you want to buy it, you should wait until the price is normal. "
It was rare for Shen Yunping to be scolded by her husband, so she did not refute.
She thought about it carefully. She had indeed let her niece suffer.
"Alright, then Old Zhang, when the prices rise again, we will buy some as year-end employee benefits. Ordinary employees would be given three sets of skincare products, while senior executives would be given three sets of family care products? Anyway, we have to purchase some benefits. I was originally planning to buy some toiletries. "
Zhang Sheng nodded.
"Keep the goodies within the family. We will only buy things from Shishi's family. We won't buy from other companies in the future."
He wanted to support his niece's career and encourage young people to start their own businesses!
As her uncle, he had to help the younger generation if he had the ability. Wasn't this the meaning of his hard work?
Hence, on the third day after Double 12, Zhang Sheng waved his hand and bought a batch of products as employee benefits for his company.
Hence, after Double 12, Flower Room welcomed another surge of sales.
Moreover, it quickly entered the Beijing market.
The employees of Zhang Sheng's transportation company felt that the products were good and promoted them to their friends. Word of mouth spread.
Soon, Liu Zhichao had no choice but to go to Beijing personally to negotiate with the department stores.
[Flower Room]'s reputation spread so quickly that even Gu Shishi herself was shocked.
And this did not include Huo Sishen's bold and unrestrained spending.
On the other hand, Jia He —
Gu Wushuang was pleasantly surprised by the success of Double 12, but she also felt a little smug.
After taking over the company for a month, she went from being silent at first to becoming more familiar with the executives and gradually having the courage to speak up.
During the strategy meeting, Gu Wushuang spoke up for the first time.
"I think Jia He still has a lot of room for improvement. There is still a gap between us and international brands. We can find a way to make up for it. What do you all think? "
She felt that the data reflected Jia He's current problems.
Gu Jiangxin had been doing cheap skincare for her whole life, but the result?
She could not catch up with others!
This meant that if she continued to maintain the status quo, she would never be able to reach the next level.
"What if Jia He launches a high-end product and enters the market? Is it possible to get a share of the high-end market? "
She knew best what a rich lady cared about.
"Many people can't understand the difference in the ingredients of skincare products. The focus is on packaging, marketing, and pricing. Boss Li, do you think what I said makes sense? "
Gu Wushuang was tactful, but she had a conclusion in her heart.
Did the limited edition bags she usually bought fit her taste?
No, because she was so rich that she did not care, she could buy them whenever she wanted.
She bought them because of the status it represented, the pleasure of shopping, and a symbol of integrating into the circle of rich friends!
It was a sense of superiority!
"The packaging of Jia He's products now is either bright red or brownish red. For girls, it's a little … unattractive."
Gu Wushuang smiled apologetically.
"I'm sorry, this is my intuition. If anyone thinks it's wrong, you can say it."
"I just want to say that even if some girls have the purchasing power, I'm afraid they won't want to buy Jia He. Because buying it will not add any value to the girls. Their taste, status, and satisfaction will not fit … "
What she said was very reasonable.
However, she did not know the importance of positioning for a company and how difficult it was to break the inherent impression of a brand in the hearts of customers.
If Da Bao launched a high-priced product similar to SKII fairy water with a price tag of two thousand yuan, would anyone buy it?
If Coconut Tree brand coconut juice became a luxury mineral water with a price tag of two hundred yuan per bottle, would anyone buy it?
Huo Wencheng was not present. Otherwise, he would most likely have stopped Gu Wushuang's suggestion.
As for the management of Jia He, ever since Gu Jiangxin stepped down as a major shareholder, three founding members had left with him.
In addition, Gu Wushuang was not magnanimous to begin with. She gradually ostracized and ignored the opinions of the only founding members of Jia He and gradually supported the newcomers to take over.
Therefore, at this meeting, no one could successfully stop her.
Therefore, within the first month of Double 12, Jia He quickly launched a luxury line and changed the packaging, pricing, and advertising slogan.
Gu Wushuang was full of confidence in her decision.
When they were on a date, she even hugged Huo Wencheng confidently, which was rare.
"Brother Cheng, you're right. I really know more about skincare products than everyone else. If I work hard, I might give you a surprise next year. "
She used to be sobbing all the time, but now she showed the rare brilliance of a strong woman.
Huo Wencheng could not help but be moved. For a moment, he was incomparably doting on her.
"You're the most capable, my Duo."
Words of love did not cost money.
Rationality did not come online.
If he had asked more, he might have stopped Jia He from collapsing.
Unfortunately, there were no ifs.
Gu Wushuang's philosophy was not wrong.
But she only knew one thing and did not know the other.
The luxury goods that the rich bought at a high price were not purely expensive.
Almost all the luxury goods had a history of more than a hundred years of brand history, the stories of generations of founders, the craftsmanship of the materials used, the effect of celebrities over the years, the infiltration of the rich circle, and the promotion of various catwalks!
Jia He, an ordinary brand, did not have any of these things.
A tall building without a foundation would eventually collapse.
It was just a matter of time.
When Gu Wushuang received the experimental sales data for the first month, she saw a temporary increase in performance.
She and the newly supported management team were overjoyed and decided to shift 50% of the original product's focus to high-end marketing. This accelerated the fatal path of no return of the transformation mistake.
During this period of time.
Unlike Gu Wushuang, who was focused on making money and was eager to get away from Gu Jiangxin's influence, Gu Shishi's focus during this period of time was all shifted to painting.
In the end, she was too embarrassed to ask the big boss back for the 'Wife Touring' painting.
When she opened her mouth, she felt a little embarrassed.
"My dear, do you love me so much that you secretly bought my painting?"
Emmm, so mushy.
Moreover, the big boss would probably feel embarrassed if he was asked, right?
There was a kind of happiness that was silently watching him treat her well.
Gu Shishi was secretly delighted. She felt that if President Huang Chuan wanted to borrow her painting, she would draw a new one.
Thus, she turned on her skill halo and drew three big paintings in one go.
The landscape "Deep in the Clouds", the figure "Laughing Maitreya", and the flowers and birds "Immortal Crane".
She had not been doing her job for a while, so this time, she had accumulated a lot of preparation. She did not spend much time thinking and just picked up the brush.
After completing the skill painting, she turned off the system halo and repeated the painting every day. For seven days in a row, she had drawn seventeen sets of the same painting.
Every night, she carefully observed the difference between the latest results and the paintings under the system's skill. She compared the slight improvement she made every day, constantly adjusted and modified them, and made new ones.
When Huang Chuan sent someone to pick up the paintings, Gu Shishi finally walked out of her bewitched state and handed in her first painting.
"There's still a gap."
Gu Shishi bit her lip.
"But it's already shrinking."
When the paintings under the system's skill were taken away, she could clearly see the obvious difference between the first day and the latest day of the many paintings she had made with her bare hands …
She was very sure that she was improving!
Even if she could not catch up with the system now, she would surpass it one day. Gu Shishi saw a moving hope!
On the other side, when Huang Chuan received the paintings sent by different artists, he was busy directing the framing and writing introductory text for the exhibition.
But when he saw Gu Shishi's new work … his presbyopic glasses almost fell off!
After looking at it for three hours, he couldn't care about anything else. With trembling hands, he was about to call Gu Shishi on WeChat.
But no one picked up —
In the villa, Gu Shishi had just finished her lunch. But because of the mouthful of fish soup, her face turned pale. She clutched her chest and felt uncomfortable. She retched.
Huo Sishen, who was eating at the same table as her, had an ugly expression on her face.
When Huang Chuan sent her a WeChat message, she was so scared that her heart almost stopped. Huo Sishen was sent to Qin Ruhai's private clinic.
Gu Shishi was in a daze while being escorted to the car. When she saw the positive test result, she was even more dumbfounded. She could not even feel the vibration of her WeChat!
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