After Gu Shishi finished communicating with Chen Kexin, she continued to perfect the packaging illustration work at hand.
During this time, she also communicated with Factory Manager Liu Zhichao and the entire new product business team about the positioning of the product, the color of the packaging, and the way to display the logo on the packaging.
"Boss, we might be a super dark horse in this year's domestic product market!"
After the meeting, Factory Manager Liu was excited when he saw Gu Shishi's sample image.
Although Gu Shishi was still not satisfied, she decided to slightly adjust the gentleness of her skin and the clear beauty of her eyes.
However, Factory Manager Liu felt that it was already very good.
"Yesterday, we received a batch of feedback from the black box experiment. 90% of the trial users think that our product is the best. In the sample of the same period, it even surpassed a few big European and American brands.
"After three days of trial, 70% of the people can accept the product price of 300 to 500 yuan."
Gu Shishi nodded.
500 yuan/100ml was not even the price of the upper-class product.
However, that was the case for the upper-class product. 70% of the people would definitely not be able to accept the high price. The price of the questionnaire was already a surprise.
"The data is very good. We have already considered launching this new product on Double 12. At the same time, we will enter the counters of the city's department stores. The coverage is tentatively considered to be 15%. "
There was no time for Double 11.
"Do we have advertising arrangements?"
Liu Zhichao immediately nodded. "Tomorrow, we will finalize the final version of the packaging. From next week onwards, we will gradually update the marketing posters. In November, we will launch it at the most crowded subway stations and the big screens at the stations."
Gu Shishi used a paintbrush to adjust the color. "The marketing can't be seen at the moment. Let's see how the first wave of sales goes. I don't know much, so I'll have to trouble Factory Manager Liu to check on it. "
Liu Zhichao was flattered. "No, it's my job! I will definitely do a good job with my colleagues in the marketing department. "
She was talented and had the formula. The boss was still so humble.
However, Gu Shishi really did not understand.
If she did not understand, she would not criticize, lest the more she helped, the more trouble she would cause.
"Okay, we will communicate if there are any problems."
Liu Zhichao quickly agreed.
However, after hanging up the phone, Gu Shishi felt the pressure.
Originally, she thought that skincare products were just an additional industry. Of course, it was good to make money, but it was fine if it did not.
Her mentality was very good.
But now, she felt that something was not right.
This was a gift from the big boss.
At that time, he had spent 30 million to buy the company … Although the loss did not deduct his HP, it still deducted his money!
Double Twelve … What if I make a loss?
What if they couldn't even earn back the advertising fees?
Wasn't she holding the big boss back?
Gu Shishi immediately tensed up.
On the spot, he took out the first few drafts and examined them carefully.
Just before dinner, she thought for a while.
Finally, she sneaked to the door of the study.
She carefully tiptoed through the crack in the door and peeked inside.
Huo Sishen had just finished approving a contract and placed it aside. Just as he was about to move on to the next one, he noticed a figure outside the door.
"Who?"
Ever since they got married, the wooden door of his study was often left ajar.
For a certain someone to come in and take a stroll from time to time.
But a certain someone rarely came.
"… It's me."
He didn't expect to be discovered so quickly.
Gu Shishi bit her lips and shyly stuck out her little face to please him. She smiled honestly.
Soon, he took out a silver plate from behind him.
"Are you hungry? Do you want some biscuits? "
Obviously, it was her favorite.
Huo Sishen didn't show it on his face, but he wanted to laugh in his heart.
"I'm not hungry."
Gu Shishi: "…!"
She was stuck at the end of her sentence.
Huo Sishen found it even more funny, but he pursed his thin lips and didn't say anything.
Gu Shishi's first plan had failed.
But after thinking for a while, she decided to be thick-skinned.
"Are you busy now?"
Huo Sishen raised his eyebrows.
He didn't say anything. Gu Shishi saw a stack of documents and a laptop on his desk.
She couldn't help but stick out her tongue. "I'll come back later."
Huo Sishen smiled and pushed the documents away.
"I'm not busy now."
Gu Shishi's eyes lit up for a second. She quickly passed a biscuit to him happily.
You have to be generous.
You have to be generous.
"I just have a small request."
Gu Shishi put down the plate and gestured with her little finger.
"I heard from Chuchu that she has been listening to your special assistant's business management lectures recently."
Huo Sishen looked up and reluctantly took the biscuit that he found very sweet.
"I want to go and listen to it too."
Gu Shishi heaved a sigh of relief when she saw that he took the biscuit that she fed him.
She looked at him eagerly.
"I won't cause you any trouble."
His wife went to listen to his subordinate's lectures?
Huo Sishen narrowed his eyes.
"The one with the surname Meng. He's a little handsome and looks like a supermodel."
Gu Shishi thought that he had forgotten, so she quickly added a few words.
"Chuchu said that he is very patient and talks in detail. He even answers her questions."
Very handsome?
Supermodel?
Huo Sishen's thin lips twitched.
He didn't know that his special assistant had received such a compliment.
Should he transfer this person to the branch to do business?
"Can I go tomorrow?"
Gu Shishi felt that time was tight. It might be too late for her to start learning management now.
"No."
Huo Sishen didn't even need to think.
He directly rejected her.
Gu Shishi's expression instantly collapsed and she looked at him in dismay.
Huo Sishen closed the laptop in front of him.
He crossed his arms and leaned his broad shoulders against the back of the chair behind him.
"Won't learning management waste your painting time?"
That day, when she was managing the art studio, the group of seniors from the Ink Wash Association lamented that it was a waste of talent.
Gu Shishi blinked her watery eyes and shook her head. "I practice the basics every day. But besides practice, the most important thing to create is to experience life. Learning, observing different things and people, and anything new that you see may be a source of inspiration for the future. "
When one's technique reached the peak, one had to wait for the artist's content, way of thinking, and quality of inspiration to catch up with the technique.
Vice versa, if one's content reached the peak, one had to wait for the technique to mature.
It wasn't enough if one of the two was perfect.
But no one could say which one would be the first. It was a shortcut.
"If you distract yourself, you might take some detours. In the future, it will take more time to reach a certain height, but it won't be a waste. "
Huo Sishen nodded. "What do you want to hear?"
He tapped on the table with his fingers.
"Analysis of the skincare market, marketing strategies for different positioning, and the trend of the industry in the next five years?"
Gu Shishi was stunned, but she quickly nodded in ecstasy.
"I want to hear all of it!"
Big boss, he really grew on her!
He understood her needs too well!
"Give me a minute, I'll write it down in a small notebook."
Gu Shishi stood up eagerly and rushed back to her room.
Huo Sishen's eyes suddenly softened.
While she was tutoring, it was the same on the other side.
Gu Wushuang naturally didn't know how to manage a business.
For the past 20 years, she had lived as a rich young lady.
Marrying Huo Wencheng was her goal after she became an adult.
So she put all her effort into learning musical instruments, flower arrangement, aromatherapy, and all kinds of etiquette classes.
Of course, she also knew a lot about skincare and beauty.
However, the brand, Home, was as ordinary as its name.
Before Gu Jiangxin made a fortune, its skincare products were marketed as low-end household products for the masses.
Any housewife could afford them. As long as they spent a little money, they could be cared for after tiring housework.
This was its earliest marketing concept.
This also meant that, like all other national brands, Home's products were very affordable.
Therefore, Gu Wushuang had a lot of bottles and jars at home, and she was very good at skincare. However, she really didn't know how to market Home's products.
"Miss Gu, will you be attending the strategy meeting this month?"
The current general manager of Home personally called her.
"Yes, I will."
Gu Wushuang was a top student at the Vienna Academy of Music.
Although she didn't know much, at least she had Huo Wencheng, who knew how to manage a company.
With Huo Wencheng's help, she had basically finished reading the company's information and financial reports.
The company's annual profit was 20 million.
Gu Wushuang had never been in charge of the company, but now that she looked at it, she felt that the numbers were much lower than she had expected.
"Brother Cheng, the situation doesn't seem too good?"
Huo Wencheng knew more about the industry than she did.
"In the skincare market, the market for domestic products is gradually shrinking. If we want to develop in the long run, we need to constantly introduce new formulas and spread out marketing. Therefore, Home has invested a lot in research and development and marketing in the past few years.
"In addition, we are positioned in the low-end market with small profits but quick turnover. The profit margin is not as big as that of luxury brands."
Gu Wushuang gritted her teeth when she heard this.
Previously, she only wanted to get the benefits in her hands as soon as possible. She wanted to grab a piece of the cake so that she, as an adopted daughter, wouldn't be kicked out by Gu Jiangxin with nothing.
But now, she realized that this cake that she had fought so hard for was not the diamond money tree she had imagined!
At most, it was just gilded gold!
For a moment, she couldn't help but feel a little angry.
She only had 49% of the shares, which meant that she could only get half of Home's profits, which was 10 million yuan a year.
And this time, she had gone abroad for surgery, which cost more than three million yuan altogether.
That was one-third of the company's annual profit!
Gu Wushuang felt a tightness in her chest when she did the math.
It was too little. It was even less than she had imagined!
In the past, when Gu Jiangxin was supporting their family, she and Zhang Wen spent nearly 1 million yuan on beauty salons, yoga studios, and vacations every year.
In addition, their food and clothing expenses were at least at the level of luxury. Just the new products of the various brands in a single season cost more than 2 million yuan!
How could a company like this support such expenses?
"Shuangshuang, don't be afraid. This is your first meeting in the company. No one will ask you to express your opinion. If you don't understand anything, just write it down and ask me. Just keep silent on the spot.
"Moreover, I'm afraid that those bosses have not used as many skincare products as you. They don't have as much experience as you."
Huo Wencheng had no idea what Gu Wushuang was calculating in her heart.
If he knew, he would not know whether to laugh or cry.
Net profits were not the only factor that determined a company's strength.
It could be said that those who knew the industry would not stare at the net profits.
Keeping a lot of profits was not necessarily a good thing. In order to expand into new markets, a company had to invest a corresponding amount of money.
Everyone did business not to keep more money on the books, but to occupy the market, wear down their competitors, and steal their profits.
If you don't sacrifice your child, you won't catch the wolf!
In Gu Wushuang's eyes, these net profits were all money to buy bags and clothes … Huo Wencheng probably would not have thought of it!
He did not know, so he could not enlighten her or give her advice.
During the second half of the date, Gu Wushuang seemed listless and disappointed.
He thought that she was tired. "Shall I send you home to rest?"
He was still under the watch of Huo Wencheng's mother. Every day, when he went out and returned home, there was a door lock.
Now, he had to use the excuse of meeting his business partner to sneak out for a date.
"Auntie, how have you been these few days?"
Before leaving, Huo Wencheng expressed his concern for his future mother-in-law.
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