As for the reason for the name, it was because the designers, including Cong Nianwei, had broken out in their pretentious minds.
"Less is more" was the catchphrase of many designers. In the beginning, it had just been an idea that advocated simplicity and opposed excessive decoration.
However, as the history of the development of design had progressed, modern people had a deeper understanding of it.
The name of Qin Guan's new brand was a combination of the two different meanings.
Generally speaking, in this newly established clothing brand, you can find simple, streamlined, modern designs, as well as colorful and complicated, retro and luxurious clothes.
As long as you can imagine, you can find it here.
That was because QC Studio had found a large-scale shop in Wangfujing, which would be their custom shop for private design and tailoring.
The small shop, which could only satisfy the needs of Chinese people, became the dream of the designers of Qin Guan Design Studio.
Here, their designs would be categorized into product pictorials, and the final sales volume of the stores would be the final feedback of the recognition of these designers' works to the market.
Thanks to Qin Guan's influence in the fashion circle, LessLess was the first brand to have independent agents in more than a dozen cities.
On the same day in September 2005, it was officially put on the shelves of shopping malls in various cities.
The agents had set up a large number of stalls in the early stage. The ambition of Qin Guan's sales concept had taken root in everyone's heart.
On the same day, they had mobilized the local media to create a great momentum for their joint opening.
Some rich people had even booked the entire commercial exhibition wall of a shopping mall, displaying Qin Guan's most handsome photos.
From that day on, Qin Guan's three categories of clothing were fully occupied.
As for the Congratulatory Bird, Seven Wolves and Shanshan Apparel, who had been itching to take action because of Qin Guan, they also put down their last thoughts after Qin Guan's sudden opening.
Worried, they had been waiting in front of all the distributors since the day they received LessMore's opening notice.
What was the main design of the mysterious brand? What was the positioning of the product? Was there anything special about the marketing method? What were the consumer groups?
They knew nothing about all of this. In the shops that had just been opened, even the goods and decorations after the renovation were all carried out in the advertising curtains.
Mysterious and silent, this group of people who wanted to investigate had no idea where to start.
That day, at 10 am Beijing time, Qin Guan's first pair of scissors in the Wangfu store would be a national relay race.
These links were also relayed live on the large display screen connected to the computer in the shop.
All the workers were waiting for Qin Guan's next move. The store, which occupied an area of more than 800 square meters on Wangfujing Street, was luxurious in the area where every inch of land was worth its weight in gold.
The balloon arches at the entrance and the dolls outside the door only added a little more festive atmosphere to the 10-meter-long red carpet.
Qin Guan was the middleman, with the support of several domestic and foreign brands. It was like a launch of a top brand. The media were impressed by Qin Guan, who was born in the fashion circle. He was indeed better than other stars.
The other brands that were printed side by side with LESSMORE on the black background were the favorites of these celebrities.
The friends invited by Qin Guan were even more shocked.
Let's not talk about him abusing his position for personal gain. He made a group of internationally successful models wear his latest brand's clothes and pose for the show.
It was the models who had rushed over after hearing the news. Although they didn't know their names, their outfits were enough to dazzle the eyes of the reporters.
In addition, Huayi Brothers had sent Li Bingbing and Fan Pingping to attend the ceremony.
The two golden flowers of Huayi Brothers were the backbone of the few actresses in the circle.
Du Chun, Xu Zheng, and Wang Baoqiang followed closely behind. Although the combination of these male movie stars could be described as strange, no one would ignore their status in the entertainment industry.
They weren't small-time celebrities, and everyone knew their names. But for a celebrity's clothing brand's ribbon-cutting ceremony, it was too grand.
It turned out that Best Actor Qin was quite popular … Wait a minute. The flower baskets at the entrance were neatly stacked one by one as the countdown timer ticked down. The names hung on the baskets drew the attention of the reporters to the red cloth strips on the flowers.
Six directors: Zhang Yang, Ning Hao, Lu Chuan
Famous directors: Zhang Yimou, Feng Xiaogang, Zhang Jizhong, Yin Li, Hu Mei
Friends: Zhang Xueyou, Wu Junru, Zeng Zhiwei, Zhou Xun, Jiao Huang, Chen Baoguo
What kind of scene was this? It was just the opening of a clothing brand.
Wang Liying's face was as thick as Xue Wanyi's. When she left the set, she sent out invitations to the members of the crew one by one.
You must be busy with the filming. That's good. I didn't expect you to come anyway.
Favors were just a matter of flower baskets though. Since it was a publicity event, they had to make a big deal out of it.
The crew of "If You Love" was working with Qin Guan's firm on the application for next year's Academy Awards, so they could help each other out.
As for the resources of Huayi Brothers, it was obvious that Qin Guan was the biggest shareholder of the company.
As for the sixth-generation directors, they just wanted to join in the fun.
As a result, the simple ribbon-cutting ceremony was filled with models and celebrities from all walks of life who had heard the news and were looking for opportunities to work with them.
They didn't care whether they were invited or not. They just wanted to show their faces in front of the reporters.
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