Overwhelming TV commercials, specialty stores in major cities, giant posters in shopping malls, and newspapers and media related to fashion appeared in front of ordinary people without warning.
South Korea, Japan, Hong Kong and Singapore, the former L'Oreal agents received orders to expand their headquarters in the first place.
As the final destination of their expansion in Asia, they were determined to get a huge market share in the Chinese mainland.
As a result, Qin Guan, who had only been an award-winning actor, entered the Chinese market aggressively with the L'Oreal advertisement.
When they turned on the TV, they were greeted by the introduction of L'Oréal's whitening cosmetics. A new term was naturally brought to the eyes of the Chinese compatriots.
It turned out that men also needed to pay attention to their appearance. Big pores, blackheads and oily faces were no longer a sign of masculinity. They were just skin problems.
More and more people, under the guidance of this kind of advertisement, also began to pay attention to their old coarse faces.
Maybe it was time to buy a professional facial cleanser for men. What was the point of using only soap and his wife's stuff?
The social elites at work would inadvertently leave the smell of cologne on their faces, and under the meaningful gazes of their female colleagues, they would invite them to spend some romantic time after work.
They had all seen the advertisement for men's facial cleanser, so they could empathize with men's skincare.
It turns out that if you dress yourself neatly and prettily, there will be foreign chicks throwing themselves at you. And from today onwards, the word 'shameless' is no longer exclusive to women.
The cosmetics displayed on the counters of major shopping malls could no longer meet the demand of ordinary people. As a result, more and more large supermarkets became the preferred sales channel of this cosmetics agent.
When Chinese people walked into the most ordinary local chain supermarkets, such as Carrefour and Wumart, the cosmetics section of the supermarkets was redecorated.
It was a small counter that was lighter than the ones in large shopping malls. Some household cosmetics products had already filled up the shelves of the supermarket very casually. It was obvious at a glance.
L 'Oreal walked into millions of Chinese households with the attitude of "I'm right next to you".
In order to cater to the needs of Chinese consumers, more cosmetics targeted at Asian women's skin were developed by their technical department.
Thanks to the craze, some ordinary people, who had forgotten about the handsome young man, were reminded of him once again.
"Aiya, I know this kid. Isn't he Yan Xuzhu's kid? He's so handsome!"
"Yes, I heard that he went abroad to study. Look at him! He is so handsome!"
"Oh my god, you've conquered the foreigners again. You've really made us Chinese proud. Well, auntie, do you want to buy a bottle of facial cleanser for your husband?"
Of course, I will.
Although L 'Oréal was much more expensive than the Sparrow Antelope and Dabao they were used to, it was still popular among their children.
When the brand was fully established in China, a monthly sales report was placed on the table in the headquarters of L'Oreal.
The monthly sales volume of L 'Oréal in China alone was 853 million yuan. It was such a young and new market that L' Oréal became the second place in L 'Oréal's global sales region.
Chinese people were scary, but China's huge market was even scarier.
L 'Oréal's men's products were among the top eight in terms of total sales, which shocked the executives of the brand.
"Who is in charge of this issue of L'Oreal men's global advertisement? That's a wise choice."
"It was a wise decision to choose Gong Li and Qin Guan as L'Oreal endorsers. Tell the PR team to pay more attention to local actors in China."
"Yes, that's right. Since the market is so huge, I think we can just focus on China for the spokesperson in the Asian circle …"
"Seconded!"
"Agreed!"
Thanks to the shocking sales figures, the choice of L'Oreal's Asian spokesperson was made.
As for this decision, it was naturally impossible for the other Asian actors to find out. Of course, even if they found out, they could only swallow it down. Who asked their country to have such a small population?
Unlike L'Oreal, Tiffany had cooperated with the China Jewelry Association, the China Brand Development and Promotion Organization and Daimonde, a local jewelry giant. They would open flagship stores in major cities in China and start their Asian tour in China.
The method they adopted was also quite rich and overbearing. They only opened the most luxurious shops in the most cutting-edge plaza.
The glass walls, the uniform decoration style, the huge venue, and the exquisite service all showed the determination of this top jewelry brand to enter China.
Shanghai, the Pearl of the East, had become the economic center of China in the late 1990s, so it had to be the first city to be visited by top luxury brands. As if they had discussed it beforehand, the decoration was unveiled at the same time.
Beijing, the political and cultural center of China, had a huge population base, which was one of the reasons why Tiffany chose this city.
The power of the two municipalities in Tianjin was evident. This was also a port city in the north and had a geographical location that could not be missed.
There was one in Guangzhou and one in Shenzhen. These two places, which were close to each other, were at the forefront of the rising tide of the South.
Chongqing, Shenyang, Chengdu, Hangzhou, Zhengzhou, Wuhan, Nanjing, Xi'an, Qingdao, Jinan, Harbin and Kunming had all left Tiffany's footprints.
These important provincial capitals in China welcomed the arrival of a new jewelry concept one by one.
Small fine jewelry, design jewelry and limited edition jewelry.
It turned out that this was the concept of high-end foreign jewelry design and sales.
Therefore, the jade carvers laughed, as did the traditional jade jewelry stores with their own engraving and design skills.
This was something left behind by the ancestors of China. Wasn't it just magical hands that could bring the dying back to life and turn waste into treasure?
It was old-fashioned.
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