Three months later.
These three months were the craziest growth of DG China's business, and also the most glorious three months in Charles and Chen Zheng's life.
They had never had such a glorious time in the past few years. So much so that Chen Zheng would often miss this period of time for many years to come. It was like a sweet poppy dream, and he wished he would never wake up from it.
At this moment, Chen Zheng was still immersed in this wonderful life.
It was night, in the six-star Nanyue Hotel in Lin City, the lights were bright, and the clothes were bright. On the background board in front, there was a huge logo of DG China, and a series of shocking numbers and achievements:
"DG China's annual sales exceeded 500 million;
ZAMON was the most influential brand in China;
Its market share exceeded 25%;
Its monthly sales growth rate was 300 … "
Today was the last day of the year, and also the day of DG China's annual celebration dinner.
In the beautiful music, under the spotlight, Charles put on his most expensive tuxedo and bow tie, and walked up to the rostrum with a smile on his face. He recounted in detail all the achievements of DG China in the past year; his humor and wisdom won him waves of laughter and applause.
Finally, he invited all the company's executives to the rostrum, and together, they gave a toast to the employees, guests, and media present. Standing next to him was the high-spirited and handsome Chen Zheng. The two held hands, and made a gesture of congratulations to the audience. Charles took the microphone and said, "I want to thank my friend and colleague Chen Zheng the most, and all the China employees. Without your support, DG China could not have achieved such results, and could not have contributed our world-class products to the Chinese consumers! "
This speech brought the atmosphere to a climax. Everyone cheered and applauded, and the executives drank the red wine in their hands in one gulp. Chen Zheng and Charles put their arms around each other's shoulders, and looked at the vast lights and faces below the rostrum, feeling an unprecedented pride and satisfaction.
He had finally led SMQ to a new peak. He thought, he finally won everything that he deserved.
How could he not make China proud by doing this? His SMQ had become a subsidiary of the world's best luggage company. They can learn the best techniques and the most advanced management processes. Given time, he would definitely be able to do better and gain more.
He would get what he wanted and stand at the peak of China's business.
The music became more passionate, and many people slid onto the dance floor: Americans, Australians, Chinese … There were beautiful young female employees who came over to invite the bosses to dance. Charles and Chen Zheng looked at each other and smiled. They each held their partner's arm and joined the dance floor. This action successfully brought the atmosphere to a climax once again.
Now they were dancing 'Cha Cha'. The two bosses danced very smoothly and unrestrainedly, attracting everyone's attention. While Chen Zheng was twisting his hips and waving his arms, he felt as if his heart was about to overflow from the enthusiastic atmosphere. That thought once again vaguely flashed through his mind. He hoped that this period of time would never end. It was as beautiful as a dream, and it would never fall.
He would never go back to that gloomy, angry, hopeless abyss.
The market would always bring us unexpected results, or even contradictory results. No master of the market could completely understand and predict the direction of the market. Because it was made up of countless consumers, and it was affected by countless factors.
For example, during this period of time, in stark contrast to the booming business of DG China, the national resistance against DG China had reached an unprecedented climax on the internet and nationwide. Many university associations jointly boycotted the DG brand; many people in the luggage industry complained on the Internet and the media, protesting against DG's competition and acquisition of them; economists published articles one after another, denouncing the malicious occupation of the Chinese luggage industry by foreign investors … Of course, Li Zhicheng and Ning Weikai added fuel to the fire.
However, it was undeniable that the more popular it was, the stronger the resistance.
The stronger the resistance, the more popular it was.
Two extreme situations appeared in the market at the same time. No one could explain exactly why. Many scholars who were dedicated to protecting national brands could only lament their inadequacy.
But almost everyone could feel that the current China luggage market was like a huge balloon, blowing bigger and bigger, and the internal undercurrent was getting more and more intense. Except for Aida Group and Ning Weikai's Sha Ying brand, which still maintained the trend of competing with DG, and the business scale was growing against the market, other luggage companies all felt the same huge pressure. It was getting harder and harder to survive, and the future was getting more and more uncertain.
And, under the temptation of DG's acquisition, and the strong call to protect national brands, they became more and more hesitant.
Of course, this included the plummeting New Bori, and its two leaders, the Zhu brothers.
This was the most ordinary night. The two brothers, Zhu Hancheng and Zhu Hanyuan, were sitting in a small conference room on the top floor of the Zhu's headquarter, having a secret discussion about the issue of SMQ's shares. Both of their expressions were solemn and focused.
The so-called dilemma was probably referring to their current situation. The last time they sold their shares in New Bori, they were scolded by their father. But what was done could not be undone. Grandpa Zhu couldn't do anything to his two sons.
Originally, they planned to wait and see, wait for the opportunity to raise the price, and sell their remaining shares to DG. They didn't want to keep New Bori.
But now, the situation was different. They didn't expect that the public opinion would be so against DG. Many media and scholars seemed to be staring at them, the entrepreneurs. Once someone sold their own brand and enterprise, they would immediately be subjected to an earth-shattering scolding.
The Zhu brothers were born in an aristocratic family, and they were people who cared a lot about their reputation. They couldn't let their reputation be damaged like this, and they couldn't let their real estate and financial companies be affected. So, the current situation had gone beyond their original expectations and control, and they couldn't sell to DG anymore.
But as DG's business got better and better, New Bori's business was gradually shrinking. They couldn't let the company rot in their hands. So, what they wanted most now was to find a Chinese buyer. As for whether the buyer would sell New Bori to a foreign company, it was not their business. If they wanted to be a national sinner, let someone else be. They only wanted money.
Now, after contacting some people, they finally found a suitable buyer.
He was a businessman from Beijing, and his family had a government background. He was also close to many state-owned enterprises in Lin City. They knew this person, and he had no contact or relationship with Ning Weikai.
So, they were relieved. Tomorrow morning, they would secretly sign the equity transfer agreement. Although the price was much lower than what they had expected. But under the current situation, it was the best choice.
But, since the other party wanted to buy shares, they naturally wanted to take advantage of the low price to get the controlling stake of New Bori. So, the other party suggested that they could help to buy the shares from the old man Zhu or Zhu Hanyu.
Of course, the Zhu brothers didn't dare to mention this to their father immediately. So, they turned their attention to Zhu Hanyu. Today, they came here to call Zhu Hanyu, who lived in seclusion, and find out what was going on.
After a little deliberation, the second brother, Zhu Hancheng, picked up his phone and dialed.
Recently, Zhu Hanyu always forgot to charge her phone, and she often didn't bring her phone with her. When the second brother called the landline at home, she had just returned home and walked barefoot to the porch.
It was seven or eight o 'clock at night. The room was dark, and there were no lights on. Only the street lights outside the window reflected the mottled shadows of the trees.
Ning Weikai obviously hadn't come back yet.
Zhu Hanyu was a little embarrassed. She sat on the sofa with her arms around her knees and pressed the hands-free button.
Zhu Hancheng's clear and gentle voice came through, "Hanyu, are you at home? Why didn't you turn on your phone? "
Zhu Hanyu paused for a moment.
Since she made the decision to entrust the equity to Ning Weikai, her two brothers were very angry. So, she hadn't contacted them for a long time.
Hearing her brother's voice, her heart softened, and all kinds of grievances came up. She answered softly, "Second brother …"
Zhu Hancheng was silent for a moment, but his voice became softer, "Big brother is here too. Hanyu, you haven't come back for dinner for many days. Do you want to come tomorrow? Big brother and I will come back. "
Zhu Hanyu bit her lower lip, and her voice was even a little shaky, "No, brother, I have to go to the volunteer club tomorrow. Next time, okay?"
"Okay." The two brothers answered in unison. At this time, the eldest brother said, "Hanyu, we care about you, do you understand?"
"… Yes."
On the other side, the Zhu brothers looked at each other, and it was the second brother who said, "Hanyu, there's something I want to discuss with you."
He gave his sister a brief account of the sale of his shares, and a brief account of what was at stake. Finally, he said, "Hanyu, you may not understand these things. New Bori is on the verge of collapse. Instead of holding it in your hands, it's better to exchange it for cash. You can reinvest in some stocks or real estate. Or you can directly buy the shares of my and my brother's companies. We will give you the lowest price. This is definitely better than holding the shares of New Bori. " Although he said this with a purpose, it was indeed a sincere and considerate way of thinking for his sister's interests.
Zhu Hanyu also understood this. She was depressed for a moment, and said, "Thank you, brother, but I have already entrusted the equity to Weikai. I need to think about this. "
On the other side, the Zhu brothers looked at each other again.
On one hand, they heard that Zhu Hanyu's tone had softened. She was not as protective of Ning Weikai as before; on the other hand, they saw that Ning Weikai was indeed the biggest obstacle now. So Zhu Hancheng opened his mouth again, and explained the stakes to her in more depth. However, Zhu Hanyu still said that she needed to think about it, and seemed very hesitant.
Finally, the eldest brother spoke.
"Hanyu, I have never wanted to say this to you. But as your brothers, we can't let you be bullied and hurt. " He said in a cold tone, "Ning Weikai has a mistress outside. I heard that he even brought her to the office, and she goes in and out every day. Why are you still thinking about him … "
"Brother!"
Zhu Hanyu suddenly said, and her voice was filled with unprecedented agitation, forcefully interrupting him.
Through the phone, the two brothers could hear her low gasps because of her agitation. She seemed to have been poked in the foot, and almost panicked, she said quickly, "Don't say anymore, I promise you I will think about it. I have something to do, bye … "
With a click, the phone was hung up.
On the other side, the Zhu brothers looked at each other. After a moment of silence, the second Zhu said, "Do you think she will sell it?"
The eldest Zhu shook his head, "I don't know. Let nature take its course. "After a pause, he said," Don't force her. "
On the other side of the phone, Zhu Hanyu almost turned off the hands-free button in disgust. Then she continued to hug her knees, looking blankly at the quiet night outside the window, and tears fell silently.
Just then, she heard the sound of slow, familiar footsteps behind her.
She turned around in disbelief and saw Ning Weikai walking out of the bedroom. She didn't know when he had returned home, and he had been sleeping in the bedroom.
At this moment, he was wearing the couple's pajamas that she had carefully picked out. His hair was a little messy, and he wasn't even wearing slippers. His handsome face was hidden in the darkness of the room, and he stood a few steps away, looking at her quietly. Only his eyes, which were usually full of smiles and light, were dark and scorching at this moment. They seemed to be filled with many complex surging emotions.
She also stared at him blankly.
"Hanyu, I didn't cheat." His voice was hoarse and light, "From now on, I will never cheat."
The same night, Li Zhicheng got off work from Aida as usual and returned to his neighborhood alone.
This was the busiest time of the day in the neighborhood. All the shops were open, and people and cars were coming in and out. Li Zhicheng, wearing a black coat, strolled slowly to the front of a restaurant.
This restaurant had good food, and he and Lin Qian used to come here for dinner.
Although he was quiet and had an imposing manner, the manager of the restaurant was familiar with him. She politely led him to a remote table and asked, "Would you like to have two dishes to go?"
Li Zhicheng nodded, "Thank you."
The manager couldn't help but ask, "Your girlfriend hasn't returned from her business trip yet?" In the past, the two of them used to eat together, a handsome man and a beautiful woman, snuggling up to each other, making others envious. At that time, this handsome elite also smiled a lot more.
When she mentioned Lin Qian, Li Zhicheng smiled a little.
"Yes, she doesn't know that she's back yet," he answered lightly.
Because it was close to the end of the year, there were already children setting off fireworks by the roadside outside the window. The clusters were dazzling. Li Zhicheng's fingers lightly clenched the teacup, watching quietly for a while. At this time, the waiter brought the packed food over. He paid the bill, took it, and walked out of the noisy restaurant alone, walking back to the lakeside villa not far away.
In the night, the shadows of the trees were dancing, and the path was deep. Li Zhicheng carried the takeout in one hand and put the other hand in his trouser pocket. When he walked to the grape trellis in the front yard, he stopped.
He didn't know when, but the grapevines had climbed all over the trellis, and the leaves were dense and green.
Li Zhicheng watched silently for a while, and a smile slowly appeared in his eyes.
Next summer, he would probably be able to eat the fruits he planted himself. He could almost imagine the scene of Lin Qian pestering him to pick grapes.
"Hey, I'm a little short. Otherwise, I wouldn't have counted on you. "
"Pick me up … a little to the left, eh? Don't touch my waist, it's itchy … "
Li Zhicheng looked down, hid his deep smile, and stepped on the steps in front of the door with his long legs. Just because he thought of her, in an instant, he also thought of many versions of her.
He thought of three months ago, when she was determined to start her own business, standing in front of him and Lin Mochen with a clear voice, "… I want to stand in front of everyone and leave a deep impression on them. I want them to never misunderstand me again. I must … let them see me. "
He also thought of her dirty and messy face when she was hit with an egg. At that time, her eyes were not panicked, nor were they afraid. Her eyes were only filled with confusion, so confusion that it made his heart tremble.
"When you launch a big counterattack, I will be back," she said.
He was so angry, yet he was so emotional.
What he said to her that day was absolutely right. He was the one who was more embarrassed.
Before, he never knew that missing someone could make a man's heart so embarrassed. Although this embarrassment was not known to anyone, occasionally in the quiet of the night, or sitting in the noisiest and most tense meeting room, he would suddenly think of her.
Yearning but not getting it, tossing and turning. It was only a very faint affection, but it always lingered in his heart, making him feel restless and suffocated, but he could not get relief and comfort from her.
However, as he had said to Lin Qian, he was a very patient man.
Now that she was going to pursue her dream and self, he was willing to let her be for the time being.
But once he returned, he would let her know how deep and muddy the water she had stirred up.
She had aroused his stronger desire to conquer and possess, but how was he going to appease her?
He opened the door, only to find that there was an extra pair of shoes on the porch. The floor lamp in the corner of the living room was on, reflecting a dim light. There was an extra person on the sofa, picking up the remote control and turning on the TV.
Of course, it was not the person he was waiting for.
Gu Yanzhi turned the TV to the Lin City Economic Channel, then turned to look at him with a smile.
A faint smile also appeared on Li Zhicheng's face, he put down the food in his hand on the table and sat down next to him.
"When did you come back?"
Gu Yanzhi's hair was still slightly wet, obviously he had just taken a shower, "This morning. I took the keys from Jiang Yuan and came straight to your place to sleep. "He slowly glanced at him," Anyway, you are now alone, and women don't care to come back. I have to lie low for a few days, hiding in Li Zhicheng's house, who 'broke up with me', is the safest way to hide. "
Li Zhicheng ignored his taunts, got up and walked to the fridge, taking out a few cans of beer. He handed him a can, opened one himself, and drank slowly.
"Is everything ready?" he asked.
Gu Yanzhi nodded, "Everything is ready. Starting tomorrow, the online advertisement will be released on a large scale. "
Li Zhicheng did not ask more, he raised his beer and lightly clinked it with him, "Thank you."
Gu Yanzhi smiled faintly, raised his head and took a big gulp. The cold liquor flowed down his throat, and he only felt refreshed.
In the cold and quiet winter night, the two men ate slowly with wine and food. When the DG advertisement was playing on the TV, Gu Yanzhi sneered and turned to look at Li Zhicheng, "You don't say, the quality of DG's products is really good, and the design is also novel and elegant. We really have to learn from them on this point. "
Li Zhicheng nodded, "Learn from the barbarians, and learn from the barbarians."
Gu Yanzhi smiled.
While the two were talking, DG's commercial had ended. All of a sudden, he heard two deep and powerful drumbeats. The sound was especially rhythmic, low and pure, as if there were no impurities at all, giving people a deafening feeling.
Li Zhicheng and Gu Yanzhi raised their heads at the same time, looking at the source of the sound, the TV. And at the same time, the LCD screen suddenly darkened, and there was a depressing silence.
Only in the middle of the screen, two beautiful silver Chinese characters slowly appeared: Glamorous.
The so-called "First show of strength" was always the unchanging truth in the advertising and marketing world.
And this advertisement clearly carried out this point incisively and vividly. At this moment, not only the two business tycoons, Li Zhicheng and Gu Yanzhi, were attracted. Chen Zheng and Charles, who were sitting in the office admiring the quarterly business report, Ning Weikai, who was standing at home watching his wife's back, Lin Mochen, who was staying in his apartment, Xu Yong, who was in the sanatorium, and many employees of Aida, SMQ, and New Bori, as well as countless ordinary citizens who were walking on the street or staying at home, all noticed this unique advertisement.
Then, in the eyes of everyone, the background sound rang, and the image lit up at the same time.
It was a train, rumbling out from the depths of the snow mountains, into the vast green fields. High mountains, flowing clouds, glittering lakes, and herds of cattle and sheep, all set off in the wind-blown fields, all flashed by.
Because the sound was especially soft, it didn't seem noisy. A beautiful girl, carrying a bag, sat by the window. Opposite, a dozen veterans with big red flowers on their chests.
Among the people in the carriage. He was the only one she noticed, and he noticed her.
He was wearing a wide-brimmed military hat, handsome and tall. He had a pair of very clear and slender eyes, which left a deep impression on people.
Soon, the train arrived at the station. She carried her bag and jumped off the train, and he also got off. They walked out of the station, one after the other, and came to the bus stop.
Then, they got on the same bus. She sat in the front, and he sat in the back.
She got off the train again, and walked into an alley, and he followed. She finally couldn't stand it anymore, and turned to stare at him, "Why are you following me?"
The veteran glanced at her, walked around her, and walked to a house. He took out the key from his pocket, pushed the door open, and didn't look at her.
The girl stood there in a daze, and after a while, she walked into a house opposite.
It turned out to be a new neighbor.
The scene changed, and it was already the next morning. The girl hung her wet bag on the high drying pole in the yard, and went into the house. At this time, a gust of wind blew, and the bag flew over the wall, and landed in the man's yard.
The man was reading in the yard, and when he looked down, he saw a red lady's bag at his feet. At this time, he gave the bag a close-up, revealing the logo: Glamorous.
Then, there was a knock on the door. "Is anyone there? How are you? My bag was blown into your yard. "
The man picked up the bag and walked to the door.
At this time, everyone thought that he would open the door and return the bag to the girl. Unexpectedly, when he passed by the big tree in the courtyard, he suddenly jumped up and climbed to the top of the tree. He hung the bag on a branch high up.
Then, he opened the door and let the girl in.
The girl saw where the bag was, and was dumbfounded, "How did it get there?"
The veteran replied calmly, "The wind was too strong."
"Then what should I do? I don't know how to climb trees. "
"I do, and I can help you. By the way, I still don't know your name. "
The wind blew, and under the lush trees, there were fallen flowers.
She was wearing a plain long dress, and he was wearing a simple shirt and trousers. The two looked at each other from a distance, separated by a tree. The picture seemed to be frozen, and in an instant, it was beautiful and eternal.
The picture was completely black again, and the romantic scene flashed by.
Then, a few lines of subtitles popped up in the middle of the screen:
Glamorous for her (a low and gentle male voice sounded: Just for her)
Women's Bag Brand
Lin City, Taiwan, Florence
At the bottom, there was a small picture of a row of women's bags, colorful and low-key.
Finally, the picture suddenly went black again, and all the subtitles disappeared. After two drumbeats, eight words popped up:
Glamorous to be continued, please look forward to it.
After the commercial, the TV began to broadcast the news again.
But the house was quiet. Gu Yanzhi smiled, and looked at the TV screen with a glass of wine. It seemed that he was carefully savoring the taste, and also seemed to be admiring it.
But Li Zhicheng put down the glass, was silent for a moment, and finally turned his head, looking at the grape trellis outside the window.
On the grape trellis, the leaves were lush, and the vines were entangled. The moonlight shone through the grape trellis, and the ground was covered with fine silvery white water. At this moment, the light seemed to shine on his heart, lingering in his bones, and indescribable.
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