In this chaotic battle, besides Li Zhicheng and Lin Qian, the most clear-headed person was probably Ning Weikai, a bystander.
On a sunny afternoon, he stood in front of the floor-to-ceiling glass of the office building, looking at the quiet city outside the window, deep in thought.
When he first formed an alliance with Li Zhicheng, the anti-acquisition commander's original words were, "I will be responsible for building a wall in the hearts of consumers to block foreign brands."
He didn't say what he was going to do, and Ning Weikai didn't ask. After all, the trust between them was limited. He wouldn't ask Li Zhicheng to tell him every step that was related to his life.
But now, the more he thought about it, the more interesting it was.
Wasn't it? What Li Zhicheng said was to block "foreign brands", not "DG". Now it was true. He single-handedly created a mixed market, and all foreign brands were blocked out of the hearts of consumers.
In order to kill one of them, Li Zhicheng first killed a lot of them.
Thinking of this, Ning Weikai felt a little uncomfortable.
This was because he realized that this kind of unconstrained and unexpected competitive thinking was not what he was good at. If he was the person in charge of DG, he probably wouldn't have thought of this step.
He picked up the coffee in his hand and took a sip.
In the future, when he made a comeback, Li Zhicheng would still be a strong opponent.
Or to always ally with him and mind their own business, which was better than competing?
He was deep in thought when someone knocked on the door.
"Knock knock, knock knock." It was Lydia's unique brisk rhythm.
Ning Weikai put down the coffee cup and turned around, "Come in."
Since the last time Zhu Hanyu came, Lydia accidentally broke in. Ning Weikai banned this intern secretary from coming in uninvited like before.
The room was full of sunshine. Lydia pushed the door open. A black suit with a light blue skirt showed off her long legs. She walked in with boots on. Her face without makeup was as clean as the girl next door.
Although in their relationship, Ning Weikai's attitude was always a little ambiguous. But he had to admit that every time Lydia walked into his office, his whole vision seemed to brighten up.
She blinked and looked into Ning Weikai's eyes. She suddenly smiled, "Hey, it's already past work time."
Ning Weikai also smiled. He stood beside the desk and said unhurriedly, "What? Miss, what is it that you want to send your boss for? "
Lydia snorted and said, "I'm helping you relax and relieve your stress. Tonight, a friend of mine is holding an art exhibition on Minwai Street. Do you want to go? Let me make it clear, my friend is very poor, so he can only treat us to Dan Dan noodles tonight. "
Ning Weikai pursed his lips slightly and looked at her from a few steps away.
Sometimes, he actually felt that he couldn't see through this girl. He was clearly an outstanding student of a famous school, but he liked to hang out in bars and on the streets. She was obviously carefree, but sometimes she was so smart that it made you look askance.
For example, when they first met in the bar, among so many people, this girl saw his loneliness at first glance.
For example, in the past few days, the luggage industry had been in turmoil, but it seemed to have nothing to do with him. But where did she get the impression that he needed to "relieve stress"?
He quickly connected the dots. Last night at home, the only thing Zhu Hanyu cared about was the two desserts she made: macarons and cheesecake. Which one was more to his liking?
Ning Weikai looked up at Lydia.
Their eyes met, and there seemed to be an undercurrent in them that they both understood.
"I can't go tonight," he said, "Hanyu made dinner."
Lydia didn't say anything.
Her gaze suddenly made him feel a little uncomfortable. It was very calm, very quiet, and dark, as if there was no emotion in it.
Then she shrugged as if nothing had happened. "Okay, then I'll go alone."
When it was time to get off work, Ning Weikai had already driven out of the parking lot and onto the ring road. Suddenly, he turned around at the fork in the road and drove to the company.
His car was parked far away by the roadside, and he looked at the bus stop below the company. Soon, Lydia came out. She had already taken off her suit and was wearing a pink jacket. She looked elegant and lively, and was particularly eye-catching in the crowd.
When the bus arrived, she quickly followed the crowd and rushed up. Suddenly, she twisted her foot and almost fell. Ning Weikai then realized that she was wearing a pair of very high heels today.
She usually didn't like to wear uncomfortable high heels. But every time she went out with a "friend" like him, she would always wear high heels. In her words, "You're too tall, I can't become too small when standing next to you."
Ning Weikai sat there without moving, and watched her get on the bus. The bus engine made a dull sound as it drove away. Only then did he turn around and drive in the direction of home.
He had only thought of her, whom he met at the bar, as a source of joy, as a little sister who could adjust the atmosphere, and kept her by his side.
When did he start to change?
When he shouldn't have changed the most.
At the same time, in the office building of DG China, there was a gloomy cloud.
On the top floor of the multi-purpose conference room.
Charles was holding another strategy meeting with all the senior management. After these days of painful lessons, this cheerful and optimistic Australian businessman had a lot of haze on his face. The deep bags under his eyes made him look very much like a thick and sturdy panda.
Chen Zheng sat on his left, and Lin Mochen, as a VIP and friend, sat on his right. The long conference table was silent at the moment.
Although they sat very close, Lin Mochen didn't look at Chen Zheng.
And Chen Zheng had learned his lesson this time, and didn't even look at this man who was difficult to distinguish between friend and foe.
Charles opened the strategy report in his hand and said very seriously, "After communicating with the headquarters in the United States and discussing with the managers in China, we have decided to adjust the company's strategy. For the time being, we will not do more large-scale promotion of the second and third-tier brands, and will mainly promote our first-tier brand, ZAMON. "
Everyone present, including Chen Zheng, was refreshed.
Because ZAMON was a well-known top brand in the world, even in China, there was no one who didn't know it. This brand was introduced to China by DG three years ago, and like other top brands, it was selling well. But after all, the market of luxury brands was limited, and it couldn't be the company's main source of profit.
But now Charles said that the main force was to promote ZAMON.
A strategy analyst began to play the PowerPoint to explain the strategic thinking this time.
The first thing that appeared in the middle was a line of China words: "Give him a taste of his own medicine."
It turned out that inspired by the behavior of China's businessmen disrupting the market, the strategy department of the headquarters in the United States put forward very targeted measures.
Since they used a bunch of bad brands to bury our second and third-tier brands. Then we can also use our best brand to drag out the other brands that are stuck in the mud.
How to do it specifically?
Because ZAMON was a household name in the world, and no brand in China could compare to it, or even be far behind. As long as the name of ZAMON was used, no matter what China's enterprises did, they couldn't compete.
A top-notch luxury brand was not something that could be built with money or crafty schemes!
So this time, DG China would promote ZAMON in two ways: on one hand, increase the promotion of ZAMON in China, and take over the luxury brand market; on the other hand, they would make a new corporate promotional video, focusing on ZAMON, and at the same time, package the other second and third-tier brands under them and show them all.
This was because ZAMON had already established a very solid high-end image in the hearts of consumers. With such packaged publicity, consumers would never mix DG's sub-brand with other random brands.
Of course, the investment to do this would be very, very huge, almost putting the future of DG China on the line.
Charles named this market strategy "Crush".
With ZAMON as the giant tank, they would lead many brands under them to crush China's bag market in one go.
After the meeting, Chen Zheng deliberately looked for a few foreign executives to chat, and didn't leave. When he saw Charles send Lin Mochen into the elevator and walk back to the office alone, he followed.
"Charles," he knocked on the door, "I have important information to report to you."
So far, Charles was quite satisfied with this subordinate of his from China. He nodded with a smile, "Please sit. What important information do you have to share with me? "
Chen Zheng pondered for a moment and said, "Do you know the main reason why Mr. Lin didn't take over the acquisition of Aida?"
Charles shook his head, "He only said it was a personal reason. Of course, I didn't ask because it was personal. "
Chen Zheng laughed.
"You and Mr. Lin are both people who keep a clear distinction between public and private affairs, which I admire. But … "he lowered his voice slightly," There is an old saying in China, 'all is fair in war'. The reason why Mr. Lin didn't take over Aida is that his sister Lin Qian is a senior executive in Aida. The current president of Aida, Li Zhicheng, who has caused a lot of trouble for DG China, is his future brother-in-law. "
Charles opened his mouth wide, he was very surprised, "So that's why!"
Since Chen Zheng had already revealed this secret that wasn't really a secret. Naturally, he thought that Charles would understand what he had to do. But after a while, Charles frowned and asked, "Ben, why are you telling me this?"
Chen Zheng was suddenly a little annoyed with him.
Was it on purpose? He deliberately made him say it.
Did all foreigners like to pretend to be innocent? Hypocrite.
But he had to lower his head under someone else's roof, so he still told him his plan, "What I mean is, now that we are in deep trouble with Li Zhicheng, if the relationship between Lin Qian and Lin Mochen is revealed, it will definitely be a blow to the people of Aida. We can even spread rumors that Lin Qian is a mole planted by the investment company in Aida, so she will at least be investigated by the police. Li Zhicheng will not only lose this helper, but also the people. He will suffer a double loss. Even if it doesn't cause a fatal blow to him, it will definitely be good for DG China … "
Charles was enthralled as he listened.
He seemed to be a little moved, but also a little embarrassed. But after a while, he shook his head, "No, Ben, I can't do that. It goes against my professional ethics and betrays my friendship with Jason. "
Chen Zheng was completely stunned. He didn't expect this foreigner to be so stupid.
So he blurted out, "Charles, can you be sure that Jason is not siding with his sister? You can't judge a book by its cover. Our second and third-tier brands are struggling so much, maybe Jason is behind it! "
Smearing people didn't cost anything. Moreover, Lin Mochen had always made him feel unreliable.
Who knew that this time, Charles would not believe his words even more. He even laughed, as if what he said was ridiculous.
"Oh, Ben, you are wrong," Charles said, "Jason is my most loyal friend. And you underestimate him too much. He is not just a Wall Street investment manager. He doesn't care about a small company like Aida. Someone estimated that his net worth is … "Then he said a number, a number in the hundreds of millions of US dollars.
Chen Zheng sucked in a breath of cold air and cursed in his heart.
Charles continued, "Let me tell you another secret, then you will feel relieved about Jason. A few days ago, I asked him for advice on the current market situation. But he said that he was only in charge of investment and his identity was sensitive, so it was not suitable for him to speak.
Then he couldn't refuse, so he wrote me a note, folded it and handed it to me, saying that I would open it after I asked for the opinion of the headquarters to see if we agreed.
Guess what? After I got the instruction of the 'crushing' tactic from the headquarters, I opened the note he gave me. What was written on it was the sentence that you saw today, "Give him a taste of his own medicine!"
Ben, his suggestion was actually the same as the opinion of the headquarters. At first I couldn't make up my mind, but with his suggestion, I was more determined to carry out the 'crushing' tactic.
Also, would the headquarters hurt DG China? So you can rest assured about him. "
A few minutes later, Chen Zheng excused himself from Charles's office.
Thinking about what he said about Lin Mochen's behavior, he was confused. Was Lin Mochen really so ruthless that he didn't care about his sister and stood on DG's side?
But what a coincidence, just as he was about to "tell" Charles, Lin Mochen gained Charles' trust first, so that Charles didn't want to hurt his sister at all?
Why did he feel like … he was being set up?
But he couldn't figure it out at all. Was Lin Mochen setting him up, or was he setting up Charles and DG?
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