In the following week, the advertisement for Dongfeng's VR game was officially released on various major platforms, including self-media, primetime slots on satellite TV, mobile apps, and even subway TV.
In the era of information explosion, there were too many places to place advertisements. The advertising cost alone was a daunting expense for small and medium-sized enterprises.
Fortunately, Dongfeng was not short of money. It had three companies supporting it and had plenty of funds. Each company was a huge money-making machine.
The advertisement was a two-minute 3D game. The game, Prehistoric World, which was originally only a small hit in the mobile game field, was a knockoff among knockoffs. However, it had been brainwashing people all over the country in the past few days.
It used the same advertising model as "I am Zha Zha Hui": brainwashing!
The core idea of the advertisement was brainwashing. From Brain Gold to "Zha Zha Hui", to some time ago, "Start with a Kun, level up by swallowing", and now Prehistoric World.
However, the brainwashing advertisement for Prehistoric World was not promoting the game, but the VR game eye mask. Many people were unfamiliar with this thing. At most, they had a simple understanding and science through online consultation.
Although the brainwashing ability was very strong, people who were used to the bombardment of advertisements did not care too much. Some of the same industry, who did not know much, even sneered at this advertisement, thinking that it was an exaggerated gimmick created by unscrupulous developers.
How could such a thing exist? It might be possible after more than ten years of development.
However, not long after, Qin Bao Bao and Qin Ze posted an advertisement on Weibo, recommending this VR device to fans.
They posted the performance and advantages of this VR device, accompanied by Qin Bao Bao's gaming experience experience, which was a long 500 words. A detailed introduction and trial experience was something that advertisements could not do.
It was not until their Weibo advertisement came out that the VR game eye mask was really taken seriously by people.
This was the celebrity effect. No matter how loud the advertisement was outside, the brainwashing effect was achieved, but there were very few people who really experienced it and paid attention. However, if a public figure wrote a recommendation, fans would pay attention out of love for the house and its crow. Especially when the article had Qin Bao Bao's personal experience experience experience, this was much more attractive than digitalized articles and advertisements.
"Is it true? It's not an exaggerated advertisement, right?"
"Did the goddess take on an endorsement or advertisement? Don't be like that, a 'Zha Zha Hui' has already disappointed me to the core. "
"If it's real, I'll definitely buy it. I feel like I'm eating chicken."
There were also some half-baked experts who analyzed, "This kind of VR game that connects to computers has long been available overseas, but even overseas, it can't be popularized. Furthermore, it's expensive, and there are even fewer of them in the country. Look at Qin Bao Bao's Personal Experience. It's written even better than the foreign ones. It's a little fake. "
But soon after, many celebrities posted on Weibo to praise this eye-patch for the VR game. Among them were celebrities under Tianfang, as well as well-known big shots in the entertainment industry. When a few or even a dozen celebrities posted on Weibo to praise it, the nature of the situation was completely different.
The biggest advantage of being in the entertainment industry was that you never had to worry about not having enough advertising. Qin Ze sent a set of VR game blindfolds to each of his close friends for them to try out.
If they could "like" it on Weibo, he would give them the VR game blindfold.
This was a kind of marketing, but it was different from a formal advertisement. This way, they could save a lot of money. After the celebrities tried it out, they were surprised and excited, and they were willing to give Qin Ze face.
Some of the celebrities casually reposted Qin Ze and Qin Bao Bao's Weibo. The more attentive ones wrote a sentence about trying out the game or took a picture of the VR game blindfold and posted it.
It instantly became a hot topic.
As it occupied the headlines, the topic was too hot. Whether they followed it or not, more or less people heard about it. Immediately after, many voices of doubt appeared on the Internet. Several professionals in the field of virtual reality posted one after another, expressing their doubts about the authenticity of the VR game blindfold and categorizing it as "exaggerated" marketing.
"I knew it. Commercial advertisements can't be trusted."
"I was really looking forward to it …"
"It's not that I didn't believe it. It's just that it's strange which company is behind this thing. They have so many celebrities helping to promote it."
This question was quickly answered. Logging into the company's credit information website to search for "Dongfeng Technology Co., Ltd." The name of the legal person was easily found: Qin Ze.
Someone posted a screenshot on the Internet, and everyone was suddenly enlightened.
"F * ck, so it's Qin Ze. No wonder!"
"That's right. It wouldn't be strange if he could hire so many celebrities to promote it."
"What is the fast shooter trying to do? Enter the VR industry? It's a well-known pit. There's no way out of it."
"Is there anyone who dares to test it?"
"No, no, I'm afraid I'll die on the spot."
Regardless of whether people were looking forward to it or not, it was already popular enough. In terms of advertising effect alone, it was undoubtedly a success.
In terms of the public's expectations, it was a bit lacking. Not to mention the companies and industry professionals who were stuck in the industry, even the general public knew that the development of virtual reality technology was like a turtle crawling at the bottom of the sea.
No matter how good the fast shooter was, he couldn't be fast in the face of hard technology.
The first batch of VR game blindfolds produced by Dongfeng would not be sold in physical stores for the time being. This kind of non-large-scale VR game device was not a specialty of VR experience centers, so there was no point in selling it to them.
It would enter thousands of homes in the form of a "game console."
Just like the Little Tyrant game console in the past and the current PlayStation series.
It would not be sold in physical stores either. It would be sold through the official website and delivered directly to the doorstep.
For this reason, the boastful uncle specially signed a cooperation contract with a delivery company. Xu Guang had been a failure for so many years. Now that he had become a big shot, he had a burning desire for his career even though he was already in his forties. This time, when he returned to Shanghai for the holidays, he had lost more than 5 kg. His aunt was so heartbroken that she almost cried.
His body lost weight, but his wallet bulged. He was no longer wearing cheap casual clothes. Instead, he was wearing branded suits, handmade leather shoes, and an Audi R8.
A leopard cannot change its spots. Xu Guang had been itching for a fight recently. Now that he had made up for his regrets in his career, he wanted to get back his face at the gambling table.
Xu Guang's holiday was only three days. There were still a lot of things to deal with in the factory. Originally, Qin Ze defined him as the mascot of the factory. Xu Yao's team would take care of the details. But Xu Guang's diligence was beyond his expectations. It was a good thing that his uncle had the tendency to turn over a new leaf.
On the last day of the holiday, Xu Guang came to visit his sister with tonics and gifts. He had not stepped into his sister's house for many years. Firstly, he did not want to see Qin Jianzhang, that heartless old radish. Secondly, he was really embarrassed.
It happened to be the weekend. Qin Ze, Qin Bao Bao, and Wang Zijin were also there. As usual, his sister did not give his uncle a good face. She threw a tantrum at her younger brother and said that she did not want to hold a concert. She failed. She hit him and went back to her room.
She still had a concert in Beijing in mid-December. It was already in preparation.
Qin Ze gave Wang Zijin a look. Sister Ziwei tactfully followed her into the room.
First, they talked about Dongfeng's capital and stock. The VR game eye mask was only the first batch of products. The production was not large, and the stock was not large. In fact, its core technology could be used in other fields, not limited to games.
The first batch of products was a stepping stone. First, they would open the market and make a name for themselves. Qin Ze had a rough idea of how to operate in the future.
"Your promotion online is really loud. Just before I came back, I went to Guangdong to attend an exchange meeting. When people heard the name of our Dongfeng Technology, guess what happened?" Uncle beamed with joy. "Not a single person paid attention to me."
Qin Ze thought to himself, "Is there anything glorious about not paying attention to you?"
Uncle said, "When I know that it won't be long before these guys regret not sucking up to me at the exchange meeting."
Uncle had a very shallow understanding of this industry. After all, he did not know much about the new products. He only knew about them from the technical staff. After the equipment was successfully produced, the technical staff cheered and opened champagne in the office to celebrate.
The half-baked factory director was unexpectedly loved by the staff because of his forthrightness and high benefits. Before this, Dongfeng was a factory that could not make ends meet. The benefits were pitifully meager. At most, each person would get a box of apples and a box of drinks during the New Year. The dumplings for the Dragon Boat Festival did not even have egg yolk, and the mooncakes for the Mid-Autumn Festival were actually five kernel mooncakes. Now, not to mention the five insurance and one housing fund, the monthly department dinner alone was enough for everyone to go to a five-star hotel for a buffet of 400 yuan per person.
"I heard that you secretly went to Macau last month?" Qin Ze threw a cigarette to Uncle.
Xu Guang's face stiffened. He laughed dryly. "I was just playing and won more than 100,000 yuan."
How did he know?
Of course, Qin Ze knew. Not to mention that Dongfeng Technology was Xu Yao's informant, it was too easy for him to find out his uncle's whereabouts. He asked Bi Guowei's family background to look up Xu Guang's information. What kind of plane ticket he bought, where his destination was, and what time his flight was.
There was no need to bother Nan Man Pei.
Qin Ze was expressionless. "I just heard a very interesting thing from a friend. There was a boss in Zhejiang Province. At the beginning of the year, he went to Macau to gamble and lost 500 or 600 million yuan. He couldn't come up with so much money in a short time. He said that he would give him half a month to go back to the mainland to make up for it. Then he regretted it. After all, he didn't have much assets. 500 or 600 million yuan was too much. Uncle, guess what happened? "
Xu Guang's forehead was covered in cold sweat. "What happened?"
Qin Ze: "He died in an accident not long after. Don't you think it's a coincidence?"
This was what she said when chatting with Su Yu. She also heard it from Nan Man Pei.
"You can play if you want, but only in Shanghai. You can play at most twice a month, and each time can't exceed 500,000 yuan. This is the rule I set for you. If you don't listen, I won't play with you. Anyway, you don't have any shares in Dongfeng. I have the final say. "
Xu Guang nodded with a bitter face.
On the day that the VR game eye mask was officially released, there were only 2,000 units sold in the country. The sales were 6 million yuan.
The unit price was 3,000 yuan.
PS: I had something to do yesterday and went on a business trip. On the way, I used my phone to write half a chapter. I didn't have time to write until noon. I finally finished writing now. My brain is a bit messed up. The next chapter is my night code.
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