They were overtaken again … The cruel reality was undoubtedly a blow to Qin Bao Bao's fans.
They put in all their enthusiasm to buy albums, but they still couldn't overtake her. Being overtaken wasn't the most despairing thing. They had clearly caught up, but they were overtaken again. They had a spurt of energy, but they were exhausted by the second.
From an operational point of view, Royal Entertainment was successful. It wasn't an exaggeration to say that it was the most successful operation this year.
They probably quickly came up with a countermeasure before they fought with Qin Bao Bao and used this incident to raise Xu Jiao's reputation and the company's reputation to a higher level.
According to this momentum, Xu Jiao might really be able to break into the A-list.
As a singer who pulled Qin Bao Bao down from her pedestal, how dazzling this crown was.
The corresponding investment was equally huge. It hadn't even been a week, but they had invested millions. What about later?
The operation wasn't a secret, and everyone in the industry knew about it, but the effect was really good.
Some large entertainment companies even held a meeting to analyze the success of this operation case.
"Perhaps in the beginning, Tianfang's Qin Ze and Qin Bao Bao didn't think so deeply. After all, few people would spend so much to buy albums unless they wanted to promote a newcomer. Royal Entertainment seized on this oversight and succeeded in one fell swoop, "the marketing director of an entertainment company said with assurance.
"Then why don't we look forward to Qin Bao Bao's next album?" His subordinate's tone was hesitant and doubtful.
"The same method won't work a second time. Qin Bao Bao and Qin Ze probably won't take the initiative to fight in the future, and after so many times, even a fool will know that it's fake and fake. Advertisers, investors, commercial performances … They won't care about you at all, "the marketing director said. "But this incident can give us inspiration. It's a good idea to seize the opportunity to step on Qin Bao Bao in the future. There's no hope in music, but what about movies? TV series? There might be a chance in these areas. "
Such statements and analysis were very common in the major entertainment companies.
But in this atmosphere, a group of paid posters suddenly popped up on the Internet. A kind of opinion spread wildly and then became a hubbub:
Eris's chest is padded … Bah!
Xu Jiao's sales were boosted.
Similar comments had already been around for a long time. From the first day the album was on the shelves, there were already people who questioned Xu Jiao's ability to buy the album. However, she couldn't resist the adulation of Xu Jiao's fans and water army, and was quickly drowned out by the waves of adulation.
Later, Qin Ze bought a small amount of Internet Water Army to spread comments about the album. Under the rising popularity of the album war, no one saw such articles every day. The number of times was not many, about once a day.
Therefore, when the comments of 'Xu Jiao buying albums' exploded, the netizens didn't have much disgust or doubt because it wasn't the first time such a thing had happened.
Xu Jiao made a statement on Weibo, saying that she didn't fake sales.
The public relations account of Royal Entertainment issued a statement to refute the statement of fake sales and reserved the right to pursue legal responsibility.
In the office.
Qin Bao Bao called the public relations department and said, "Let's send out the VIPs on Weibo."
After receiving the order, they immediately went to carry it out.
Qin Ze and Qin Bao were waiting for Royal Entertainment Company to make a statement. If he didn't make a statement, it would seem that they were singing a two-man show.
Let the slap in the face come more fiercely.
Qin Ze thought of the early layout and ideas of this public opinion war, and the later implementation was left to Qin Bao.
If one wanted to work in the entertainment industry and manage such a huge entertainment company, one must be proficient in public opinion warfare. This was a compulsory course for his sister.
Soon, a certain Weibo VIP posted a long article on Weibo.
"This is a very successful operation case, which makes most stagnant singers see the hope of breaking through themselves. If you want to succeed, you only need to do one thing: When Qin Bao Bao's new album hits the shelves, a wave of [Dog Heads] will be posted. Thinking that someone has finally risen, or a rare divine song has appeared, they will especially worship, buy the album, and listen to it. After listening to it, they will be stunned for a long time. That's it? Breaking Qin Bao Bao's album sales legend? 666, I just want to say: The special effects are heaven-defying, and the budget is burning. "
There was a hidden meaning in the words: Xu Jiao was trying to boost album sales.
Royal Entertainment Company definitely wouldn't let it go, and the fans would definitely spew out, so …
The flames of war spread here in an instant.
"Oh, I see. I finally believe it."
"Finally believe it? I saw through it long ago. The sales record will be refreshed just like that? Why doesn't Xu Jiao ascend to the heavens? Anyone with a discerning eye can tell which of the two albums is better and which is worse? "
"Xu Jiao's behavior is clearly playing with her fans like fools. I feel like my IQ has been stimulated like never before."
"Shameless, boosting sales, so fake."
Both sides were engaged in a war of words.
If this VIP's Weibo post was more about starting a war of words, then the other VIP who jumped out right after was the real hammer.
Not only did he post a long article, but he also attached a few pictures that revealed the truth.
"I've been paying attention to the album sales of both sides from beginning to end, and I found a very interesting thing. On the night the album hit the shelves, Qin Bao Bao's sales were leading, and Xu Jiao gradually caught up. But on the second day, Qin Bao Bao's fans showed their strength and once again led Xu Jiao's album sales. Many people might not have noticed this. Everyone can look at the first and second pictures. But soon, Xu Jiao's sales exploded, suppressing Qin Bao Bao's album. Both sides' sales suddenly exploded, but considering the number of fans, this is worth pondering. Does Xu Jiao have so many die-hard fans? Last night, Qin Bao Bao posted on Weibo asking for help. That night, her sales exploded again, and she even pulled ahead of Xu Jiao by more than 100,000 sales. There are screenshots … But this morning, Xu Jiao's album sales skyrocketed again in an unreasonable and unscientific way. Amazing, when did a certain someone become the number one sister in the music industry? Can you explain where these fans come from? Royal Entertainment must have spent a lot of money on album sales. "
As soon as this Weibo post came out, it completely pulled the neutral onlookers into the common understanding of "Xu Jiao boosting sales," and pushed her popularity to the forefront of the storm again.
The source of the picture was Qin Ze who bought it through the company's public relations department.
There were many "peelers" in the entertainment industry. With a little money, one could buy a lot of neglected news.
As a result, many online media outlets took the initiative to write articles to disclose this matter. Because of the high popularity, netizens would subconsciously click on this kind of article and earn a lot of traffic fees.
Online editors were originally animals who "acted on the news."
As a result, the truth of Royal Entertainment and Xu Jiao boosting sales became more and more popular.
After the announcement, Royal Entertainment continued to buy ghostwriters to spread righteous news, but Tianfang also bought ghostwriters to slander them. The war of words between the two sides lasted for a few days.
The direction of public opinion didn't change. Instead, it seemed like the dust had settled.
Just like when some celebrities were exposed to having an affair, even if they bought ghostwriters or confessed that they had secretly divorced, the reputation of having an affair was like a maggot in one's bones that couldn't be washed away.
As a result, ghostwriters lost their meaning.
After all, ghostwriters weren't fans. Their role was to mislead the audience. When a certain "understanding" was deeply rooted in people's hearts and became a consensus, ghostwriters were useless.
After nearly a week of war of words and ghostwriters, Royal Entertainment was powerless to reverse the situation and gave up.
The war of words gradually subsided.
The negative news of Qin Bao Bao's myth being shattered also dissipated, and the lost reputation was recovered. The price was the public relations fee, which was several million yuan.
Royal Entertainment stepped on Qin Bao Bao's reputation by promoting the album and buying ghostwriters. Qin Ze also bought ghostwriters to promote the album and exposed the other party.
The war of public opinion in the entertainment industry was generally like this.
Over the years, there had been a lot of entertainment news that had reversed the situation. For example, at the beginning, someone had attacked someone and created a wave of momentum, feeling that they would win. But the other party suddenly exposed the truth and started a war of words. Then, the situation was reversed and the defeat turned into victory. There were many, many cases.
Fame, funds, and confidence were all indispensable.
If Qin Bao Bao was still at Star Art, she would probably have to swallow this loss.
The major entertainment companies turned to studying the "war of public opinion."
"In the future, when their artists are defamed or exposed, we can refer to Tianfang's counterattack." A marketing director analyzed. "If they're defamed, they can collect evidence, hammer the other party, and have a war of words. This is a very good way to recover their image. And if they're hammered, the best way is to divert attention and secretly collect negative news about the other party. After all, there aren't many people in the entertainment industry who are clean. "
The employee asked, "Are we still learning about Royal Entertainment's operations?"
Marketing director: "…"
Royal Entertainment's expenditure was several times that of Tianfang Entertainment's because they had invested a lot of money in the album.
The company bore a part of the loss, and the other part fell on Xu Jiao's head. It wasn't that she had to lose money, but that the company's commission would increase from her future income.
This was a common tactic used by entertainment companies.
Tianfang was also like this. While making an artist popular, they also increased their leeching efforts.
Xu Jiao threw a tantrum because of this. Of course, she only dared to throw a tantrum behind closed doors and didn't dare to do it publicly.
It was customary in the entertainment industry for artists and companies to jointly admit their losses, but this was a rule set by the entertainment industry's capital. The artists themselves had no choice but to accept it.
"A commission increase of 10%. Then how much can I earn from doing one job? That's too much. "Xu Jiao waved her hand and swept the teacup onto the floor, shattering it with a" pa. "
"Keep your voice down. Hasn't it always been like this?" The manager frowned and said, "If this succeeds, won't your notice fee also increase? There's no reason for you to profit, hehehe. If you lose, pa pa pa pa. "
"But I rejected it beforehand. I didn't want to do this. If my sales aren't as good as Qin Bao Bao's, then so be it. Which singer is more popular than her now? It's the company that insists on doing this, "Xu Jiao argued.
"The company also had no choice. Qin Bao Bao took the initiative to pick a fight, but the company passively accepted it," the manager retorted.
Xu Jiao was unconvinced because she knew that as long as the company didn't pay attention, this matter wouldn't have developed to this point.
Now, not only did she not profit, but her reputation also suffered a huge blow. This would be a stain on her acting career.
When the audience mentioned her in the future, they would say, "Isn't this the Xu Jiao who boosts her sales? So shameless."
To put it bluntly, it was Royal Entertainment that couldn't afford to offend Tianfang.
A melodious ringtone drifted out, and Xu Jiao's phone on the table rang.
She picked up the phone irritably and glanced at the caller ID. Her eyes darkened slightly, but her expression was very calm as she expressionlessly said, "I'm going out to take a call. It's from home."
She had a contact name for this number. Caller: Qin Ze!
Speaking of which, Xu Jiao had put in a lot of effort to get this number. At that time, she wanted to contact Qin Ze alone and ask him to write a song in private. At that time, Qin Ze hadn't acquired Tianfang yet, but he was already famous for being a fast shooter.
Later on, the entire entertainment industry knew that Qin Ze had a hard time writing a song, so she gave up on the idea.
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