Chapter 813
Words:1636Update:22/08/24 13:27:12
Their trip to California was different from the last time when they had to rush to his father-in-law's house. This time, Yang Yi's schedule was much more relaxed. They flew over two days in advance. Yang Yi arranged for them to go to Berkeley first. The American branch of the Backwave Technology Company was located there. As the big boss, he had to check it out since he was in the United States. Of course, he also had to meet Mao Peifu whom he had sent to the United States and entrusted with an important task.
Mao Peifu had grown rapidly in the past few years. She had already shown her ability to take charge of things in China. After selling the Chinese version of Facebook last year, she was sent by Yang Yi to the United States to set up the American branch of the Backwave Technology Company. She was to be in charge of operating the overseas version of Facebook (as mentioned earlier)!
This was a very difficult task. Everything had to start from scratch!
However, Mao Peifu did a great job. She was in charge of human resources in China. This gave her a wealth of experience in human resources. The American branch was quickly set up. The members were all recruited from California. Not only were there a large number of Chinese computer geniuses, but there were also young university students of different skin colors. They were full of vitality and had a deep understanding of different ethnic groups. They knew how to cater to their needs.
In terms of the operation of Facebook, she had a multi-pronged approach. She had a wide range of social activities among the university students, young intellectuals, and white-collar workers in the United States. She had even used the "Ice Bucket Challenge" strategy that Yang Yi had taught her. In just a few months, this social network had become popular all over the United States.
This was also why when Yang Yi's video became popular, many people reposted and commented on it on their own Facebook! This was also why in the "Undercover Tracking" program, there were scenes where the hunters used Facebook to track down those people's social networks. Of course, Germaine had also used Facebook to post photos to fight back against the hunters!
Yang Yi naturally gave Mao Peifu a generous reward for her achievements. Not only did he give her the equity reward that he had promised previously, but he also gave the shares of the American branch to Mao Peifu.
Of course, when Yang Yi met Mao Peifu this time, other than inspecting the US branch, he also had another mission for her.
"This is the era of the mobile internet. Smartphones have almost taken over the market share of feature phones. We need to take advantage of the fact that this market hasn't been fully formed and seize the instant messaging port of people's smart terminals," Yang Yi said to Mao Peifu. "I'm referring to the mobile version of SNS."
"Are we finally going to compete with SNS?" Mao Peifu wasn't shocked, but rather happy.
SNS was this world's QQ. It had already dominated the domestic instant messaging market for many years! In the domestic Internet industry, he was also a giant.
Backwave Technology Company that had only been established for less than three years was still a very weak sheep in front of SNS. Even if you compare Sahara Online Mall with SNS, the value of Sahara Online Mall that wasn't even listed yet couldn't compare to SNS that was already listed!
One had to know that SNS had spent 800 million last year to buy the domestic version of Facebook, linking it with SNS. But in the end, the limelight had been stolen by Weibo, which had become very popular this year. SNS had spent 800 million to make a splash, but to them, it didn't hurt at all.
Previously, SNS had been ambitious and wanted to swallow up Backwave. It was just that Yang Yi wasn't moved by the price they offered.
"That's right. We're going to compete with SNS. But when I said we're going to make a mobile version of SNS, I didn't mean to copy SNS 'model to make a mobile app. We need to have our own innovation and focus," Yang Yi said.
"If we copy SNS, we'll be sued for plagiarism," Mao Peifu smiled. "I understand. Then what do we need to do?"
Yang Yi started talking to Mao Peifu. "Our app's initial focus is on voice chat. It's similar to text chat. People can send voice messages to convey their message. Of course, you can also send text messages if you want to …"
Yang Yi didn't really remember how the app was initially designed. He only told Mao Peifu about the functions of the app from his memory, including the emoji packs and the emoji store. He even drew out the interface so that Mao Peifu could arrange for people to design it.
"Your app's main focus is on private communication. Compared to Microbroadcasting and SNS, it focuses more on personal privacy, right?" Mao Peifu heard Yang Yi talk about some of the functions and limitations of the friend circle. She immediately understood what was different about it.
"That's right. It focuses more on personal communication, so it requires a phone number to register." Yang Yi said. "Also, I hope that this app can be released as soon as possible. Also, to cater for the upcoming New Year, we'll add in the red packet function …"
Yang Yi had already thought of many ways to advertise the app. Not only did it include the red packet attack at the end of the year, the new red packet concept for the New Year, and the advertisement for the Spring Festival Gala. He also planned to let the people at China Star Productions add a large amount of advertisements for the app in the second season of The Limit Challenge!
Mao Peifu took notes seriously. She asked curiously, "You already have the whole idea for the app. Why do you want to make it in the American branch? The people in the country have the technology to make it too! "
"We need to avoid SNS 'eyes and ears …" Yang Yi said.
Although Backwave Technology Company couldn't compare to SNS, SNS didn't dare to underestimate the Microbroadcasting company. After the failed merger, SNS increased their surveillance of Backwave Technology Company. Yang Yi didn't even know if anyone in the company had been bribed by SNS.
But the classic tactic of corporate espionage definitely existed. Who knows, their R&D department might have accidentally hired a technician purposely sent by SNS.
Yang Yi wanted to compete with SNS. This plan had to be carried out secretly. If SNS caught wind of this, they would have set up the mobile instant messaging app early on and made preparations to snipe them. In the future, with Backwave's strength and experience in the instant messaging industry, it would be difficult for them to grab too much market share under their watch.
So this project had to be carried out overseas!
"I understand!" Mao Peifu nodded.
"Once this project is done, you'll be in charge of it when you return!" Yang Yi gave Mao Peifu an important task. "This is what you're looking forward to, a direct confrontation with SNS."
Mao Peifu's fighting spirit was ignited. She looked at Yang Yi excitedly. "Boss, what's the name of our project? Weibo? Wechat? Or Weibo? "
Mao Peifu was just guessing based on the naming pattern of Microbroadcasting. Yang Yi didn't think that she would get it right.
"Let's call it Wechat! It's in the same vein as Microbroadcasting. " Yang Yi laughed. "The English name will be Wechat. Don't forget, we'll take over the overseas market as well."
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