Of course, Yang Yi's main purpose in coming to Magic City this time was to discuss The Limit Challenge with the people from Magic City TV Station. Therefore, after meeting up with Yun Yangfeng at the TV station, Yang Yi asked Yun Yangfeng's female assistant to take care of Xi Xi. Then, he and Yun Yangfeng met her best friend under Luo Xin's lead.
Luo Xin's best friend was Magic City TV Station's Deputy Director, Lady Cui Zhilin. Deputy Director Cui was about fifty years old, but she maintained herself well. Although she did not look like she was in her thirties like Luo Xin, there were no wrinkles around her eyebrows. Her face was rosy, and she looked graceful when she smiled.
Obviously, she and Luo Xin had the same hobbies and topics when it came to fashion and skincare.
However, public and private matters were private. If Yang Yi's The Limit Challenge wanted to grab the vacant prime time slot in an environment surrounded by wolves, they had to prove the value of their show to the other party. Only then would Cui Zhilin fully support The Limit Challenge's promotion in Magic City TV Station.
Just like before, Yun Yangfeng was eloquent. He came to talk about The Limit Challenge's model and selling points to Cui Zhilin. This fellow had a glib tongue, describing The Limit Challenge as interesting. Cui Zhilin sat there and listened, all her attention drawn by the proposal.
"Manager Yun, I admit that the show you're talking about is interesting and has a certain possibility of success, but I still have a question." Cui Zhilin put down the proposal in her hand and asked, "How can you ensure that Magic City TV Station and China Star Productions can both obtain good benefits for this show? After all, it's a brand new show. Saying that it's exciting is just empty words. I need to convince others, so why don't we give this opportunity to other shows? For example, Celebrity Kitchen Challenge during the daytime … "
Cui Zhilin wasn't joking. She said seriously, "I'm not afraid to tell you that the station values this show very much because it's the best daytime show. The ratings are stable and it's well received by the audience!"
"That's because our show is more interesting and exciting. Celebrity Kitchen has a lot of limitations. Its studio is set in a fixed kitchen, so it can't bring more fresh things to the audience. However, our show is different. Every episode, even when we switch missions in the middle, the location is different. We use a lot of props, such as boats, cars, mobile phones, etc. These can bring us a lot of high-quality advertisers!" Yang Yi said.
It wasn't rare to see advertisements on variety shows. Even soft advertisements and product placements were common. However, Yang Yi believed that the overwhelming product placements of his show would give the variety shows in this world a brand new concept that hadn't been invented yet.
Seeing that Cui Zhilin was vaguely moved, Yang Yi took out the trump card he had brought today from his bag. It was the photocopies of the two sponsorship contracts!
"This is the sponsorship contract for Sahara Online Mall. It's 30 million yuan, and it's only the title sponsorship for the first season. There's also the product placement contract for Microbroadcasting's mobile app. It's 10 million yuan, "Yang Yi said as he handed it to Cui Zhilin and looked at Luo Xin gratefully.
Luo Xin had instructed Yang Yi to do all these preparations. Luo Xin clearly knew what was needed to convince the people at the station!
Nowadays, the advertising fees for variety shows had not soared to the point of hundreds of millions. However, Yang Yi didn't give any discounts to his own people. This was the standard advertising fee in the industry. Moreover, it was for primetime variety shows.
Luo Xin smiled enviously and said, "That's a big deal. Yang Yi, the two sponsors you found are very generous. My show only receives 60 million yuan a year."
One had to know that Zhixin's Interview was one of the top variety shows. Its popularity and viewership ratings were high. It was only limited by interview shows. Her advertising sponsorship was still some distance away from comprehensive variety shows. However, the revenue she earned was also at the top of the pyramid.
Yang Yi was willing to let his company invest such a large sum of money in his own show. On one hand, he was confident that as long as "The Limit Challenge" was successful, the impact it would bring to Sahara and Microbroadcasting would definitely be much greater than the 40 million yuan spent on advertising in newspapers or other places!
Thinking back to the sponsors in his previous life who were willing to spend hundreds of millions or even hundreds of millions on the title sponsorship of "The Voice", weren't they doing so because they could earn more from it?
On the other hand, Yang Yi wanted to use these two sponsorships to set a benchmark for the first season of "The Limit Challenge". He couldn't let other people's advertising fees be higher than the title sponsorship fee, right?
"It's not just 40 million yuan. I'm confident that after our show is produced, there will be more companies who want us to help them with their advertising!" Yang Yi said confidently to Deputy Director Cui, "When that time comes, we'll only lament why we have so few advertising slots and why we can't earn money even though we have it!"
Of course, he wouldn't crazily place advertisements and ignore the content of the show. He would definitely prioritize the content of the show. Under the premise of ensuring that the show was exciting, he would use subtitles to advertise for the sponsors.
"Director Cui, think about it. We still have high-quality sponsors like cars, clothing, and mobile phones that haven't been confirmed yet. The benefits these can bring to us and Magic City TV Station, can they be worse than Celebrity Kitchen?" Yun Yang said to Cui Zhilin, seizing the opportunity.
Cui Zhilin flipped through the photocopied document in her hand. The 40 million yuan was enough to move her, what was more, there was an even bigger pie in it.
She smiled gently and said calmly, "Of course it's not worse than Celebrity Kitchen. I believe that after seeing this, the people in the TV station will make the right choice. Don't worry, for Luo Xin's sake, I'll fully support you. I hope to see 'The Limit Challenge' shine in Magic City TV Station!"
There was no need to elaborate on the pleasantries that followed. Cui Zhilin still had to discuss with Yang Yi the details of the profit distribution between Magic City TV Station and China Star Productions, so it wasn't convenient for Luo Xin to stay and listen. Coincidentally, Yang Yi had also handed over the full authority to Yun Yang Feng and the other professionals. He walked out with Luo Xin.
"Where's your daughter? I heard from Murphy that Little Xi Xi came along too. I haven't seen her in person yet! "Luo Xin said to Yang Yi with a smile.
"She's visiting Magic City TV Station. I want to see where she is now!" Yang Yi was also worried about his daughter. He quickly took out his phone and called the female assistant who took care of Xi Xi.
After a while, Yang Yi and Luo Xin saw the little girl outside the recording studio of a program. Xi Xi, who hadn't seen her father for two hours, couldn't wait to see him. When she saw her father, she immediately ran over excitedly and jumped into her father's arms.
"Papa!" The little girl's clear voice attracted many people's attention.
"How did you play with Auntie?" Yang Yi asked with a smile.
"We went to watch someone else shoot a TV show!" Xi Xi smiled brightly. She classified filming a variety show as shooting a TV show. "A lot of people sit together and then everyone claps! Papa, don't their hands hurt when they clap? "
Xi Xi knew that if they clapped too hard, their hands would hurt and even turn red.
Yang Yi was happy and said, "No, it's their job. They're used to it."
"Come, Xi Xi. Let me introduce you. This is Mom's good friend, Auntie Luo Xin." Yang Yi didn't neglect and quickly introduced her to Xi Xi and Luo Xin.
"Little Xi Xi, hello! Your mom often talks about you. " Luo Xin smiled and waved at Xi Xi. Luo Xin didn't know if it was to flatter her singlehood or something else. But when she saw Xi Xi, her maternal instinct was aroused and her eyes were full of love.
"Hello, Auntie …" Xi Xi greeted Luo Xin obediently.
Suddenly, the little girl who was looking at Luo Xin seemed to think of something. She turned her head and whispered in her father's ear.
"Haha, Sister Luo Xin, just now Xi Xi said that she remembered watching your program and asked me if you were the auntie on TV." Yang Yi was happy and turned to Luo Xin.
"Oh!" Xi Xi blushed embarrassedly and buried her face in her father's chest. How did her father say her secret?
The little girl was worried that she recognized the wrong person. If she did, wouldn't she be embarrassed?
"Yes, yes! Oh, what a cute little Xi Xi! Come, let Auntie hug you! "The more Luo Xin looked at Xi Xi, the more she liked her.
However, Luo Xin was still a little too thin. Yang Yi asked her to hug Xi Xi for a while, but Luo Xin couldn't hold it for a while and held Xi Xi's little hand instead. The two stood together and Luo Xin talked to Xi Xi intimately. She even smiled and took Xi Xi shopping.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
