With her father's timely psychological counseling, the fight did not leave a shadow in Xi Xi's heart. The little girl was still happily carrying her small schoolbag to kindergarten the next day. At noon, Yang Yi secretly visited his daughter and did not find anything unexpected.
The tail end of October quietly passed, and in the blink of an eye, it was November.
In the past October, Yang Yi and Murphy released two songs. The first song, "Just Happened to Meet You", got into the top ten, but it was still a breath away from the top.
But the second song, "Today You Will Marry Me", sung by Yang Yi and Murphy, was their wedding song. Fans had been looking forward to it for a few months. Once it was released, with the fresh style, sweet singing, and the theme of happiness, it suddenly became a star song on the best-selling list!
On the first day of its release, it pushed its own "Just Happened to Meet You" out of the top ten. Then, only two days later, the song actually reached the top of the best-selling list!
It was really the first place!
Murphy, after "Same Love as the Ink Road", "Coming Across the Sea to See You", "In My Voice", and "Listen to the Sea", took the fifth song to top the best-selling list!
It was not a rare thing for a song to reach the top, but this song's reaching the top still shocked the entire entertainment industry.
"Just Happened to Meet You" was the same as the previous song, "Want to Sing Me to You". Because Murphy did not actively participate in the chart-topping program and did not do much promotion, resulting in a lack of follow-up. When it failed to reach the top, the media had already asserted that it was impossible for Murphy and Yang Yi to get the first place with their "lazy" mode. No matter how good the song was, because of the lack of promotion, it was absolutely not comparable to other songs that had put a lot of effort into promotion.
Their statement was reasonable, and they did not deliberately trample on Murphy to support other singers. Their position was very objective, and their starting point was to prove that Yang Yi and Murphy's song release in this "special period" was an irrational approach.
But who knew that "Today You Will Marry Me" would explode with such power!
And it didn't just stay at the top for a while. This song actually stayed at the top for more than half a month until mid-November, when Ju Jie released his new single — of course, this happened later.
The reason why "Today You Will Marry Me" could be popular for so long was because it was popular among young people, especially those who were about to enter the wedding hall!
In a street interview on Shanghai TV station's entertainment news, many young people expressed that they wanted to use this song for their wedding.
"The lyrics of this song are so sweet! We can't imagine how romantic it would be if my wife and I sang this song at the wedding! "The young man on the street said with emotion.
However, even though the song had reached the top of the charts, Murphy had stopped all her work after her second fan meeting in mid-October. Whether it was physical or mental work, she stopped and waited at home for her delivery.
The expected delivery date was in December, and there was only about a month left. During this period, Murphy would at most go to the coffee shop with Yang Yi. She basically wouldn't go anywhere else. Now that Murphy's belly was so big, she had to be careful at all times. Even in the bedroom, because she was worried that Xi Xi's little feet would kick around after she fell asleep, Murphy moved out of the master bedroom and slept next door.
…
In addition to the song "Today You Will Marry Me" which received a lot of attention, Yang Yi's new book "Relieving Grocery Store" released on October 10th also received unprecedented praise!
Compared to "Journey by Day Night" which was slightly niche, and the dark story would make many readers feel uncomfortable, "Relieving Grocery Store" was much more gentle. Many readers didn't feel satisfied after reading it once and wanted to read it again. Only by reading it many times could they carefully sort out the time clues and character relationships in these five chapters.
How could they not introduce such a wonderful book to their friends?
Therefore, under the spontaneity of the readers, "Relieving Grocery Store" became more and more popular. Not only did many bookstores run out of stock, but on the official website of Sahara Online Mall, the book almost sold out of stock. Fortunately, Sahara Publishing House urgently printed more copies to satisfy the book fans' desire to buy.
It was also because of this that "Relieving Grocery Store" took first place on the hot new book list in October. In the beginning of November, it was still far ahead!
Under this terrifying momentum, some media outlets even reported a small farce.
Because of the popularity of this book, the mystery novel association and the online novel association, as well as a few other associations, quarreled over the ownership of this book.
The mystery novel association was the first to identify "Relieving Grocery Store" as belonging to this genre. Moreover, according to Sahara Online Mall's directory, this book also belonged to this genre. (Note 1)
"'Journey by Day Night' is also a mystery novel. Yang Yi is an outstanding young mystery novel author. This work of his, whether it's the plot or the logic of the story, has the characteristics of a mystery novel!" The association's chairman said.
"Yang Yi started off as a web novel writer. He himself said that this novel uses the elements of web novels, time travel! Moreover, this kind of mystery should belong to the fantasy genre of web novels! "The online novel association didn't want to be outdone and wanted to snatch this hot steamed bun. (Note 2)
In the end, nothing was decided. After all, no one stipulated that a novel could only belong to one genre. Therefore, both novel associations listed "Relieving Grocery Store" under their association's name. However, both sides were unwilling to admit the "rationality" of the other party!
…
Speaking of Sahara Online Mall, it had to be said that after the second round of financing, Sahara Online Mall had been brewing a new big move — a shopping carnival on Double 11!
This was something that Yang Yi and Fu Jun had mentioned long ago, and they had registered the copyright with the Copyright Bureau early on. Not only had they registered for Double 11, but they had also registered for Double 12, Double 9, Double 6, and other shopping festivals. If it wasn't for the fact that they couldn't register for traditional festivals, Sahara Online Mall would have snatched these copyrights.
With this copyright, even if Sahara Online Mall didn't hold Double 12 and only held Double 11, other online shopping platforms could only follow the trend of some holidays without any gimmicks. There was no way they could compete effectively with them.
Of course, releasing this big move was also to widen the gap between Sahara Online Mall and its competitors.
Now that Sahara Online Mall was developing rapidly, it couldn't ignore the fierce pursuit of its competitors!
After a year of "fever", the online shopping platform project had eliminated about eighty percent of its competitors. Among them, there were copycats who ran away after making a fortune and scamming investors. There were also ambitious entrepreneurs who lost so much that their pants were about to be sold.
The few remaining online shopping platforms were all very strong competitors!
There was an online shopping platform that specialized in the three northeastern provinces. With its geographical advantage, it still took a bite of Sahara Online Mall's market share in its territory!
There were also two online shopping platforms with the support of large venture capital funds that Fu Jun had previously rejected. Although their development was a step slower, they also relied on their strong funds to build their own logistics network. If Sahara Online Mall didn't move forward, it might be overtaken by others in a year or two!
Of these two, one imitated the operation model of Sahara Online Mall, and the other was the "Taobao" model in Yang Yi's previous life.
It provided a platform for individuals to open online stores!
When Yang Yi found out about it, he was shocked and paid a lot of attention to it.
However, the "Taobao" model in this world wasn't easy to do. Individual online stores weren't like in his previous life, where they sold fake and inferior goods wantonly and used people's greedy mentality to gather popularity and sales. This world paid too much attention to copyrights. This kind of online store basically had no way to survive!
Without the existence of fake and inferior goods, the value of the brand was reflected. Individual online stores' self-owned brands were too low in popularity. Unless they made innovations, they couldn't compete with well-known products.
Therefore, the "Taobao" model couldn't let this online shopping platform achieve a curve.
However, it had to be said that its existence still promoted the development of individual online stores. This online shopping platform also occupied a certain market share and became a strong competitor of Sahara Online Mall.
For this reason, Yang Yi also asked Fu Jun to adjust the strategy and support a group of excellent brands to set up their flagship stores in Sahara Online Mall. The products were divided into self-owned (similar to consignment sales) and third-party seller models.
However, it was different from a certain third party in his previous life. The warehousing and distribution of all goods were operated by Sahara Express, which had a nationwide network. Third-party sellers needed to package the goods and send them to the nearest Sahara Express warehouse. Of course, the third-party customer service and after-sales service were the responsibility of the third-party sellers.
However, unlike the online shopping platform with the C2C model, Sahara Online Mall was still a B2C model. It avoided the chaos in C2C management and guaranteed the brand value of the third-party flagship store. Yang Yi believed that Sahara Online Mall could improve management efficiency and ensure the quality of the goods. Even if it inevitably lost some market share in the future competition, the original high-quality customer source would still not be lost!
Back to the project of the 11/11 Shopping Carnival. In order to further widen the gap between them and their competitors, Sahara Online Mall drew its backbone and set up this project team. Half a year ago, it had been secretly preparing for 11/11.
After the second round of financing received a large amount of funding from Lanzhou Kai, the preparations for the 11/11 Shopping Festival had been completed, whether it was the discount, the stock of goods, or the addition of servers to prevent traffic congestion on the Internet!
In late October, a large number of fake reviewers on the Internet began to hype the concept of 11/11 Singles' Day. Among them, Yang Yi also ordered Microbroadcasting to fully cooperate.
On November 1st, Sahara Online Mall also began a comprehensive publicity campaign. The overwhelming television and print advertisements, as well as the crazy discounts, completely stirred the heartstrings of people all over the country.
In November, the most common topic between people was not "Have you eaten?" but "Do you know that the goods on Singles' Day are sold very cheaply online?"
This publicity campaign of 100 million yuan had successfully made Sahara Online Mall the center of attention of the entire country. Everyone was holding a bulging wallet and excitedly waiting for the arrival of the "unlucky day of being single"!
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