"Xi Xi's Bedtime Stories" quietly became popular in Guangzhou and gradually drove sales in the surrounding cities. Some cities even had a hard time finding the book!
However, due to the chain bookstore's information blackout, the people of Sahara Publishing House only found out that "Xi Xi's Bedtime Stories" had long been out of stock and that readers could not find a way to buy it.
"It's bad enough that those bastards didn't give us a restock notice, but even the state-run bookstores are fooling us?" Fu Jun slammed his cup on the table and asked angrily.
His subordinate reported with a bitter face, "No, the state-run bookstores are fine, but their prices are a bit high. Sales really can't increase."
This was the conclusion they reached after an overnight investigation. Most of the people who bought these fairy tale books were ordinary mothers and women who took care of household expenses. Their attitude toward buying books was the same as going to the market to buy groceries. They were greatly affected by the price!
Therefore, they would not go to the state-run bookstores, and the chain bookstores were out of stock every day …
Fu Jun had a headache, and so did the people of Sahara Publishing House.
Only now did they know that Yu Qian's column recommendation last week had brought a surge in sales of the book, but it was too late. There were only a few days left before the first month's protection period. How could they have the opportunity to create enough data for the chain bookstores and state-run bookstores to keep it on the shelves?
They missed this opportunity because the relationship between Sahara Publishing House and the chain bookstore alliance was not as good as Fu Jun imagined. They could not rely on the two books "Soldiers' Assault" and "Drawing Sword" to break the other party's blockade. Behind the scenes, there was still an invisible force suppressing the efforts of the small publishing houses …
The other party was like an iron chain connecting boats and blocking the river. If they wanted to break through, they could only burn their boats and attack with more ferocious fire!
Thinking back to the source of the craze, Fu Jun had an idea. He summoned two groups of people from Sahara Publishing House and Sahara Online Mall for a meeting.
"First of all, the customer service department will do a training. In the future, if anyone asks where they can buy our books, tell them to go to the Sahara Online Mall. It's cheap and convenient, and it can be delivered home!
"Then, advertise for me. First, go and do a survey to see which newspapers our readers read the most. Then, advertise in them. Buy an entire page and only use one couplet. The first line is: Xi Xi's bedtime story, good; the second line is: Sahara online shopping mall, cheap; the horizontal line is: For the sake of the child, worth it!"
One of his subordinates asked nervously, "Boss, isn't the cost of this advertisement a little too high? Nationwide, you can't do an advertisement without at least a few million. "
"It will be huge, but this is also a good opportunity to expand the reputation of our Sahara Online Mall! It's worth a few million! "Fu Jun waved his hand generously.
In fact, the Sahara online shopping mall had recently realized a profit, and the profit was not small. Fu Jun had the money to carry out a few big operations.
He turned his head and said to the employees of the online shopping mall, "You also have to seize the time to enrich our shopping mall's products. The few publishing houses that I asked you to talk to before, ask them to send their books to our warehouse. Also, expand your thinking. Don't just sell books, you can also sell infant-related products on the shelves. The suppliers have to control the quality …"
This time, Fu Jun decided to do whatever it took. He wanted to follow the momentum of "Xi Xi's Bedtime Story" and fight a big battle to make a comeback!
…
Yang Yi didn't care about how his books were selling at all. What he cared about was what Xi Xi would wear to the freshmen party tonight to watch Guo Ziyi's show.
"I want to wear a dress." The little girl jumped on the bed. Although she was wearing a small nightgown after taking a shower, the little girl was still looking forward to the princess dresses she liked in the closet.
"I'm not wearing a dress today. It will be a little cold outside at night." Yang Yi rummaged through the closet and took out a pair of denim suspenders that he had bought for her at Hai Hong Mall. The light blue material was soft and the texture was not as rough as the jeans that adults wore.
"What do you think of this?" Yang Yi thought that Xi Xi would wear this. A T-shirt with a layer of jeans covering her stomach like a coat would make her feel much warmer.
"This looks good too!" Xi Xi immediately changed her mind. She happily gestured on her body. "There's a pocket on my belly. I like it too!"
Blue skin and a pocket on her stomach. Yang Yi didn't know why he thought of a famous anime character.
Yes! After "Journey to the West", he would tell Xi Xi the story of the blue fatty!
Putting the blue fatty aside, Yang Yi found a T-shirt for Xi Xi that could match her jeans. The little girl jumped down from the closet and pulled out a short-sleeved T-shirt of the same style as Big Bear Cub with her father. It was her favorite!
Black short-sleeved shirt, white body, and a black collar around the neck! Although the cartoon image on it wasn't a panda, didn't this T-shirt look like Xixi's big bear (cat) baby?
"Just wear this?" Yang Yi asked, "Will it be cold?"
After all, it was autumn.
"It's not cold, it's not cold. Wear this, wear this!" The excited little girl began to take off her nightgown and put on the T-shirt of the same style as the panda.
Yang Yi had to help his daughter put on the T-shirt. It was actually a little troublesome for girls to put on clothes. He took out her thin little arms, and that was not all. He gently pulled out her long hair that was caught in the back of the shirt and combed the messy hair with a comb.
When he put on the overalls for Xi Xi, Yang Yi was surprised to find that his daughter had grown taller! The suspenders that were originally able to cover her knees now revealed her small knees.
Fortunately, the T-shirt of the same style as the panda was not bought too long ago. Otherwise, Xi Xi would not fit.
Thinking about it, Yang Yi was afraid that he would have to get rid of a batch of clothes for the little girl and then buy a batch of new clothes. The burden of raising a child was quite heavy! Fortunately, Yang Yi was not short of money now …
Yang Yi put on a pair of white socks for Xi Xi's feet, and then put on a pair of small magenta sneakers with a white star pattern. Then, he went to the mirror for the little girl to show off.
When this little girl put on the T-shirt of the same style as the panda without any pants, she could not help but want to look in the mirror.
"Do you want me to tie up your hair?" Yang Yi sat on the edge of the bed and gently stroked Xi Xi's long hair as he asked.
The little girl's hair was very good. It was black, thick, and glossy. It felt like flowing clouds sliding through his fingertips, and it was very comfortable.
"No, no." Xi Xi waved at her father, the smile on her face still not disappearing.
Xi Xi's outfit was not bad, especially the overalls. It was like a finishing touch, setting off the little girl's baby fat little face and making her look very cute.
Yang Yi dressed his daughter up meticulously, but he dressed as usual. He even wore a pair of large cold slippers, freewheeling and freewheeling.
"Big Brother Yang, we have to hurry, or it will start." Ding Xiang was anxiously waiting for them downstairs. She had changed in the shop early and did not need to put on makeup, so she naturally waited for a long time. She had always been very principled and did not want to be late.
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