There were a few new clothing stores in Liuzhou. Almost everyone inside and outside the city knew about it.
The news spread far and wide. It was no less than half a year ago when the provincial governor of Liuzhou was arrested for corruption, or when a group of bandits who had been harming the people for more than a decade were all beheaded by the government. Within a day, everyone knew about it.
It was not entirely because the newly opened stores were cutting prices so much that it was unprecedented. The main reason was that no one had seen the overwhelming publicity on the streets and alleys of the city.
Almost everyone in Liuzhou had a copy of the leaflet that was the size of a palm.
There was more than one.
After reading through the leaflet, the literate people knew that this was a big discount for the opening of the clothing store. After half a month, they could buy ready-made clothes and cloth at a low price of 10%. They had seen shops reduce prices for promotion, but they had never seen such a ruthless reduction. What was the difference between 10% of the price and giving it away for free?
Those who could not read took the leaflet and asked others. They understood the general meaning.
After asking, they were puzzled and in disbelief.
A few days ago, the Liu family had cut prices by 10%. Many people already thought that they were taking advantage of the situation. Several stores were crowded with customers.
The prices of these newly opened shops had been reduced to only 10%. Compared to the preferential treatment offered by the Liu family, the difference was nearly ten times. It seemed to be somewhat inadequate.
They did not have to worry that the other party would cheat them. The words on the leaflet were very clear. If they wanted to play tricks like raising prices first and then lowering prices, the government would not let them go.
On the street, a woman took the leaflet from a shop assistant. After looking at it, she said in surprise, "In a few days, their clothes will be so cheap. If it's true, we have to buy a few more!"
The man next to her said in surprise, "Didn't you just buy a few a few days ago? Why are you still buying?"
The woman rolled her eyes and said, "Those are from the Liu family. How can the Liu family's things compare to the Lin family's? I've been looking forward to their store opening in Liuzhou for a long time. The prices are so cheap. It would be a waste not to buy them …"
The man hesitated for a moment and asked, "You bought so many clothes. Can you wear them all?"
"I'm a woman. What's wrong with a woman buying a few beautiful clothes?" The woman looked at him and said with dissatisfaction, "Besides, no matter how many clothes I buy, aren't they all for you to see?"
"I …"
"What about me? You're a scholar, but you don't even know how to calculate. Buying a piece of clothing from the Liu family is equivalent to buying two or ten pieces of clothing from the Lin family, but it's not even as beautiful as the Lin family. If I buy it this time, I won't have to buy it again this year. Do the math, how much money can you save?"
"I …"
"What about me? Do you not love me anymore?"
"No …"
"You didn't even buy me clothes. You really don't love me anymore. Did you fall in love with some vixen …"
"Then let's buy it …"
The man sighed. The Lin family, the Lin family, the Lin family's underwear, the Lin family's perfume and soap, the Lin family's ready-made clothes, and the money he earned from selling his paintings were all given to the Lin family …
Fortunately, although his wife spent a lot of money, she always kept her word. If she said she wouldn't buy it this year, she wouldn't buy it again this year …
However, it seemed that there were only two months left this year …
…
Before the Lin family's ready-made clothes shop opened for business, it had already attracted the attention of countless people. Regardless of how many people would patronize it, at least it was the first time in history that a few small shops could cause such a sensation.
On the first day of the shop's opening, several shop assistants and shopkeepers were anxiously waiting, but there were only a few customers.
Most of the people who came to take a look were asking if the 90% price reduction in half a month was true. Not a single person was really willing to buy.
When the Liu family cut the price by 10%, the shop's threshold was almost trampled to pieces. Now that they had the same price as the Liu family, the shop was deserted. Comparing the two, it was really sad.
"Sir, what are you looking at …" Seeing someone come in, a shop assistant hurriedly greeted him.
"I heard that your shop will reduce the price by 90% in half a month?" The man looked at the shop assistant and asked doubtfully, "Is it true?"
"Absolutely!" The shop assistant smiled and asked, "Sir, do you want to look at clothes?"
"What do you want to look at?" The man glared at him and said, "Do you think I'm stupid to spend the money of nine clothes to buy one? Why don't I come back in half a month?"
"Sir, take care." Watching the customer leave, the shop assistant's face showed a polite but not awkward smile.
"It's over …" He walked in front of a manager and said, "If they all come back in half a month, we will lose a lot …"
Although the manager was also extremely nervous, he still comforted him, "This is only the first day, you have to believe in Miss …"
The second day.
All the clothes in the shop were 20% off. There were more customers entering the shop than yesterday, but still no one was willing to buy.
The third day, the fourth day.
All the clothes and fabrics were sold at 30% off. There were more customers entering the shop, and a few people were willing to buy, but it was only a small number. Several shops added up only sold a dozen pieces.
The Liu family.
"Hahaha …" Liu Luo couldn't help but laugh. In the past few days, he had been paying attention to the situation of the Lin family's shop, so he was very clear about the situation there.
The Liu family's main business was the silk fabric business. He was very clear about the profits. Once the price was cut by more than 50%, it would be a business that would definitely lose money. The more they sold, the more they would lose. What would they earn? Their reputation?
He wanted to learn from the Liu family's methods, but he failed. He just had to wait for the Lin family to become a joke in Liuzhou.
At that time, he would like to see how that Lin Wanru could be arrogant in front of him.
Liu Luo laughed happily, but Xiu 'er was about to cry.
"What should I do …" She anxiously paced around in the yard. This was the fourth day. More and more people entered the shop, but only a few were willing to buy. If this continued, the price would continue to drop, and they would lose money!
Li Duan ran over with two candied haws in his hands. He handed one to her and said, "Sister Xiu 'er, don't worry. This candied haw is for you …"
Xiu 'er was not in the mood to eat the candied haw, so she returned it to Li Duan. Li Duan couldn't eat two, so he reached out and handed it to her again. "Aunt Lin, this is for you …"
"Thank you, Duaner." Lin Wanru didn't refuse. She took the candied haw and gently took a bite. She looked at Xiu 'er and said, "Don't worry. You'll know tomorrow …"
Li Yi knew that there was still someone who understood him.
The 60% discount was actually a critical point, and this had been proven in the future.
Not everyone had the patience to wait for half a month. The discount price seemed very tempting, but in fact, before that, all the goods would be sold out at around 50% off.
In fact, it was up to the merchants themselves to decide whether the goods were sold out or not.
At that time, the Lin family had quickly opened up the market in Liu Province. They used some marketing tactics from time to time. The Lin family ate the meat, while the Liu family and other families could only drink the soup.
When they were in Feng Province, he had already taught Miss Lin about these tactics.
If she hadn't been busy learning how to be beautiful from Ruyi, she wouldn't have had to do it herself. She could have completely destroyed the Liu family.
In comparison, the tactics he taught Xiu 'er this time were very gentle.
Two women walked out of a clothing shop in the Lin family.
The woman on the left looked back and said, "That fairy dress is so beautiful. I must buy it when it's 50% off …"
The woman on the right smiled and said, "Great, I like it too. It'll be 50% off in two days, so we can buy two different sets. We'll come again on that day …"
"Sure!"
"That's settled then!"
…
The next day, all the goods in the Lin family's clothing shops in Liu Province were sold at 40% off.
Early in the morning, when the sky was just beginning to brighten, the two women met again at the entrance of the shop.
One of them looked at the other and said, "Didn't we agree to come together the day after tomorrow?"
The other woman looked embarrassed. "I'm just here to take a look …"
The woman was silent for a moment before she asked, "Don't tell me you're going to snatch that fairy dress from me. I saw you looking at it for a long time yesterday …"
The other woman said unhappily, "What do you mean by yours? It belongs to whoever gets it first!"
…
Behind them, the crowd had already blocked the entire street.
"Open the door! It's already so late! Open the door!"
"That's right! This is how you do business!"
…
Someone could not help but step forward and knock on the door. "Open the door! Open the door!"
One of the workers yawned and opened the door a little. When he opened his eyes, he was stunned.
The next moment, he closed the door without hesitation. His face was filled with fear as he shouted, "Shopkeeper, something bad has happened. Someone wants to destroy our shop!"
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