The big screen on the stage was playing the shortlisted advertisements.
The first was a mobile phone advertisement, "Charge for two hours, talk for five minutes!"
The mobile phones of this era were only at this level.
The second was a yogurt advertisement, "Have you drunk it today?"
The third was a jukebox advertisement, "Mom doesn't have to worry about my studies anymore!"
The fourth was an advertisement produced by Ocean Waves Company, "Want to Kiss You Every Day" toothpaste advertisement.
It had just won a music award, and now it was selected again.
The fifth was an advertisement produced by Soft cloud company, "The Best Job in the World" recruitment advertisement!
When the last one was played, the audience laughed!
"What the f * ck is this advertisement? It should be an advertisement to promote the product. How did the recruitment advertisement get selected? "
Ma Xiaoling looked at Fang Tian, "Mr. Fang, it seems that many people don't understand it?"
Fang Tian sighed, "Many people don't understand me, so I'm voodoo in this world! Ai! "
After the five short videos were played, the host appeared on the stage with a card in her hand. She smiled and said, "The winner is in my hands. Who do you think it will be?"
"Ocean waves! Ocean waves! Ocean waves … "The audience shouted, and the loudest voice was still from Hiroshima of Ocean waves Company.
"Now, let's invite the guest to read the results." The female host said and handed the card to the woman next to her.
The woman pushed her gold-rimmed glasses and looked at the card with a smile, "The most valuable advertisement is – Ocean waves Company's' Want to Kiss You Every Day 'toothpaste advertisement!"
"Congratulations, you won the award again!" The female host looked at Lu Haige who came up and smiled.
Ma Xiaoling sighed, "Ai – why didn't you see the value of our advertisement?"
Fang Tian smiled bitterly. Sun Xiaobo, who was not far away, was proud. He cast a contemptuous look and mocked, "I said that you're not as good as us. Now you know? Haha! "
Fang Tian slapped the armrest of the chair, stood up, raised his hand, and said loudly, "I object!"
His voice was so loud that it shocked the audience!
The female host looked embarrassed and didn't know what to say.
Fang Tian said quickly, "I don't want to change the result. Please allow me to say a few words on stage."
The host communicated with the staff beside him and said, "Mr. Fang, please come up."
Then, Fang Tian stepped onto the stage.
Fang Tian took the microphone from the host. He cleared his throat and said, "Ladies and gentlemen, I wonder if everyone has seen the advertising value of" The World's Best Job "?"
"You all think that it's just a job advertisement, but let me tell you, its essence is a commercial advertisement!"
Everyone was shocked and confused.
Fang Tian: "Its ability is to advertise the resort, and I personally planned it. How powerful is this advertisement? Let me give you a set of statistics.
"The resort's advertisement has attracted media from more than 200 countries all over the world. The number of newspapers and magazines is enough to form a standard football field!"
"The TV station's video reports can fill up a 5K GB hard drive and last for over 20,000 hours!"
"If the radio station's audio report was made into a video tape, it would be as long as the Yangtze River Bridge and make five rounds!"
"Wow …" The whole audience was in an uproar. Their mouths were wide open in shock!
Fang Tian smiled and said, "What's the actual effect? The resort's fame has expanded to the whole world! "
"The number of tourists has increased by 300% within a month!!!"
"We just let the customers spend 800,000 yuan, but we achieved a publicity effect that 800 million yuan couldn't achieve!"
Everyone in the audience was shocked, and they were all dumbfounded!
After a short silence, Sun Xiaobo couldn't sit still. He stood up and looked at Fang Tian and said loudly, "You're bragging. Who knows? You don't have to pay tax for bragging. You can even say that the effect is 10 billion yuan! "
Fang Tian said into the microphone, "Whether it's true or not, everyone can look at the recent financial newspapers. The data I said are all reports from authoritative media!"
Suddenly, there was a lot of discussion in the audience.
"Yeah, yeah, I've seen Forbes financial magazine. This advertisement is worth at least 2 billion yuan!"
"I've seen it too. Many media said that this is a commercial marketing miracle. 800,000 yuan created an advertising effect like a nuclear bomb explosion!"
"It's incredible. He actually came up with such an awesome idea!"
The eight judges at the judges' table looked at each other and whispered to each other.
Before this advertisement came out, no one knew about the Water Dragon Resort. But now, tens of thousands of viewers in the audience knew about it, which was enough to prove the value of this advertisement.
Now the question was, should the most valuable advertisement be awarded to Fang Tian?
However, the most valuable advertisement had been awarded to Lu Haige. Now, it seemed inappropriate to transfer the award to Fang Tian, right?
The female host communicated with the staff around her. Then, she looked at Fang Tian, "Gold will always shine. There is still a chance!"
These words were very tactful. She wouldn't revoke the results of the selection just now.
Fang Tian: "I understand!"
After that, Fang Tian looked very disappointed and walked down the stage.
The award ceremony continued. The female host, Gao Sheng, smiled and said, "Now, the ten awards have been awarded. Next, two heavyweight awards will be awarded."
"Best Creative Advertisement and Best Effect Advertisement!"
The most important thing in advertising was creativity and effect. In addition to the Golden Dolphin, these two awards were what major companies wanted the most.
"Okay, the Best Creative Advertisement Award has four nominees. Please look at the big screen!"
After the host finished speaking, the big screen began to play the short videos.
Some focused on comedy, and some focused on warmth. The four short videos were quickly played.
Ocean waves and Soft cloud companies' products were on the shortlist.
At this time, Fang Tian and Lu Haige looked a little nervous.
The host in the fiery red evening gown appeared again. She held a card in her hand and smiled, "The winner is in my hands. Let's invite President Chen from the media association to read it out!"
Then, she handed the card to an old man in a blue suit beside her.
The old man took the card and said loudly, "Best Creative Advertisement Award! The winner is — Soft cloud companies' 'The Best Job in the World'! "
Suddenly, the audience burst into enthusiastic applause.
"Mr. Fang, we won the award! We won the award!" Ma Xiaoling was very excited. She couldn't wait to rush up the stage to receive the award.
Fang Tian was also very excited. He got up and walked up the stage.
"Congratulations, congratulations!" The host handed the award to him.
Fang Tian took the award. He was very excited!
"Do you have anything to say?" the female host asked with a smile.
Fang Tian sniffled and looked at the host, saying, "You should be wearing Chanel perfume. I suddenly wanted to do an advertisement about 'knowing women by smelling'. Do you think it's a good idea?"
"Haha, everyone laughed!"
Those who knew Fang Tian's style knew that he was often unexpected.
The host chuckled and looked at him, saying, "Mr. Fang, your creative inspiration came at a whim. You really deserve to win this award. Do you have any words you want to say? "
Fang Tian looked at the audience and said, "I agree with the value. This is what I'm the happiest about winning this award. Thank you! "
With that, he walked down the stage.
"Let me see, let me see!" Ma Xiaoling reached over and took the award from Fang Tian's hand.
On the award, there were four big words — Best Creative Advertisement!
It was golden and looked especially dazzling under the lights!
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