"Hey hey hey, can you at least let me eat breakfast before going?"
"No need."
"What do you mean no need? You're not the one who's hungry. Do you want me to go there hungry? If I starve to death, will you be responsible … "
"Let's go out and eat. I'll treat you!" Ye Qing quickly interrupted.
Fang Tian smiled and sat in the BMW.
The two of them had nothing in common. Fang Tian sat in the back of the car.
After closing the door, Ye Qing started the BMW.
They came to a nearby breakfast shop and walked in.
After ordering soy milk, fried dough sticks, and bread, Fang Tian found a seat and sat down.
There were too many people in the restaurant. They had to set up a table. Beside Fang Tian sat a man in black sportswear with a laptop in front of him.
While drinking soy milk, his fingers kept clicking on the mouse.
After finishing the food in front of him, Fang Tian looked over and smiled. He was using Soft cloud Weibo.
"You're using Weibo too? It's quite trendy!" Fang Tian said.
The man smiled and nodded. "This product is really good. Soft cloud companies are really amazing!"
Fang Tian was full of pride. He asked, "How many fans do you have now?"
Speaking of this, the man smiled bitterly and said, "On the first day it opened, it increased by 300 fans. But in the past two days, it has dropped. Now there are only two left."
"At least there are two left. Don't be too disappointed. "Fang Tian comforted.
The man smiled bitterly. "Those two are my sockpuppets."
Fang Tian was speechless.
To put it bluntly, he didn't have a single fan. Too pitiful!
Fang Tian sympathized with the man. He asked, "Why are you so pitiful?"
"I don't know." The man said helplessly.
"Let me have a look." Fang Tian pulled the notebook to his side.
After looking at the Weibo post, Fang Tian asked, "Your Weibo is for business promotion?"
"Yes." The man nodded. "Our company is in the sales of sports products. I'm in charge of product promotion."
"Soft cloud Weibo has more than 10 million users, right? I was planning to promote the product on this platform. The effect should be very good, but I didn't expect it to be like this. Looks like promoting products on Weibo won't work! "
Without fans, what was the value of a Weibo post?
"It's completely feasible to promote products on Weibo!"
Fang Tian said with certainty, "But your method is wrong."
"Oh? What method? "The man felt that he had met an expert and asked sincerely.
Fang Tian looked at the screen and said, "Look at your Weibo. What are you posting? They were all advertisements. Other than advertisements, there were more advertisements. Who would follow your Weibo? Even if they did, they would immediately cancel it! "
"What else can I do if I don't sell advertisements?" The man was puzzled.
"There can be advertisements. But you can't do that. "
Fang Tian said, "All the advertisements you do are 'hard advertisements', or rather, you write 'hard articles'."
"Hard text?"
The man was stunned. He was very unfamiliar with this name. "Expert, what does that mean?"
Ye Qing sat opposite him. He was a little impatient. He looked at Fang Tian and asked, "What else do you want to eat?"
Fang Tian waved his hand and said, "No need. Pay up."
He was really a big boss. This lady was treating him to a meal. Was it natural for him to live off a woman? Even though Ye Qing was dissatisfied, he still took out his wallet.
"Sir, what should I do?" The man asked.
Fang Tian patted him on the shoulder and said, "Learn from me. I'll teach you how to live off a woman!"
Ye Qing covered his head and almost broke down. God, did this guy have any shame? Was it glorious to live off a woman? Should I let him be a professor and give lectures at universities?
Ignoring him, Ye Qing got up and went to pay the bill.
Looking at Ye Qing's expression, Fang Tian found it funny.
"Master, what do you mean?" The man was puzzled.
Fang Tian looked at the man and asked, "Let me ask you first. Do you know what 'living off a woman' means?"
The man said without hesitation, "Isn't it that kind of useless good-for-nothing? Uh? Don't tell me you want me to … "
"No."
Fang Tian interrupted, "In the IT industry, it has another meaning."
"What I mean is to let you learn how to live off a 'soft text'!"
"In short, living off a woman."
"Expert, what you said is very interesting." The man laughed and said, "Then what is a 'soft text'? What does it have to do with me promoting products?"
Fang Tian looked at the laptop screen and said slowly, "As I said just now, your advertisement is a 'hard advertisement', which is a 'hard text'. It's a hard promotion. This kind of advertisement is very disgusting."
"When you look at Weibo and see your promotion advertisements, everyone will unfollow you, right? So, when promoting products on Weibo, you must know how to write 'soft text'. "
"Then what is a soft text? To put it simply, it is to let the fans read your article and not see that you are selling advertisements. "
"Oh?" The man's eyes lit up and said, "That's a very deep feeling!"
Fang Tian was eating the steamed buns. He didn't expect to talk about soft text in a restaurant.
"With the birth of Weibo, a new profession has appeared. That is, posting on Weibo all day long. Do you like this kind of work?"
"Of course I like it! Is there really such a profession? "The man was surprised.
"Yes. It's totally possible. It's what I meant by 'writing soft text' to make a living. "Fang Tian laughed.
"Then how do you write soft text?" The man couldn't wait to ask and poured a cup of black tea for Fang Tian.
Fang Tian took a sip of tea and laughed, "Soft text, it's not complicated. It's to promote products in a subtle way. On the surface, your blog doesn't look like selling advertisements, but this kind of subtle influence has increased the netizens' awareness of the product."
"Subtle selling advertisements?" The man grasped the key word and said, "Can you give an example?"
Fang Tian touched his chin and thought for a while, then said, "You are in the business of promoting sports products, right? Let me give you an example. If you want to promote a pair of sneakers, you can write a Weibo post like this … "
The man was very focused and listened seriously like a primary school student.
Fang Tian said, "Wear your company's sneakers, then take a picture of yourself on the football field, flying up and shooting a volley. Below the picture, write 'This pose, isn't it cool?' "
The man's eyes lit up and he slapped his thigh and said, "I understand! This kind of Weibo post doesn't look like an advertisement, but the fans' attention will naturally be on that pair of sneakers. Then, the purpose of the product promotion will be achieved! "
"Yes, this is soft text!" Fang Tian snapped his fingers.
"Master, you are really awesome!" The man laughed as if he suddenly understood.
Fang Tian said, "When writing soft text, you have to pay attention to three points."
"First, you have to always put your fans first. Maintain and manage your fans well. If people are willing to follow you, then your Weibo post will be valuable."
"Second, write more nutritious and interesting things. This will attract a lot of attention from your fans. Even if they find out that you are writing soft text, they won't be too disgusted and won't unfollow you."
"Third, don't rush for instant success. Although soft text advertising can't achieve obvious results in a short period of time, on a platform like Weibo, as long as fans follow you for a long time and have a sense of trust, the promotion effect will be better!"
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