Ten minutes later, in the conference room.
Ma Xiaoling and the people in charge of Soft cloud news were all present. Of course, Uncle Guang was also present. After all, he was the one who led the development of Weibo.
There were peanuts, melon seeds, and tea in front of them. The atmosphere was very relaxed.
"Team leader, Weibo is about to go live. What else do you have to say?" Li Qiguang asked Fang Tian while munching on melon seeds.
Fang Tian stood and looked at everyone. "Because I suddenly thought of a very important problem!"
"What problem?" Li Qiguang asked.
Fang Tian said slowly, "The attributes of Soft cloud Weibo. This is a very important problem. It will determine the success or failure of our product!"
Hearing this, Li Qiguang became serious and asked, "What attributes?"
Fang Tian picked up a piece of chalk, turned around, and walked to the small blackboard behind him. On it, he wrote four big red words — Media Attributes.
"Media Attributes?" "Media Attributes?" "Media Attributes?"
Lin Keqing, Li Qiguang, and Ma Xiaoling said in unison.
"Yes, Soft cloud Weibo is a media product!" Fang Tian threw down the chalk.
Li Qiguang was puzzled. "Why do you have to emphasize it like this? It's related to the success or failure of the product. Is it that serious? "
Fang Tian thought for a while and said slowly, "Everyone knows that Soft cloud's most successful and most popular product is YY, the instant messaging software.
"However, our success and failure are due to the same person. Soft cloud gives people the impression that we're too social and entertainment. It's very suspicious that we're a media product.
"Therefore, Soft cloud Weibo must emphasize that it's a media product and not a social product!"
Soft cloud today was very similar to Tencent. They both placed instant messaging at the top. However, Weibo didn't grow on the soil of social media. It was based on media.
Just by looking at Tencent's Weibo and Sina's Weibo, one would know that they were on completely different levels. Sina's Weibo emphasized its social media properties.
Most of Tencent's Weibo traffic was imported through QQ. As a result, the overall quality of Weibo was not high. Tencent's Weibo had become a dispensable product of little value!
Fang Tian definitely did not want Soft cloud's Weibo to become Tencent's Weibo. Therefore, before the product was released, he made a special effort to delete it.
Li Qiguang nodded in understanding and said, "You mean that we have to have the blood of the media flowing through our veins to make this product?"
"That's right!" Fang Tian snapped his fingers.
"What exactly do we need to do?" Li Qiguang asked.
Fang Tian thought for a while and said, "Allow netizens to use the Soft cloud pass to log in to Weibo, but don't synchronize their circle of friends with it. Encourage them to follow the Weibo accounts of celebrities, celebrities, and certification organizations …"
Fang Tian said a lot, and Li Qiguang recorded it all down.
Finally, Fang Tian's gaze shifted to Ma Xiaoling. He smiled and said, "Miss Ma, you're a media person. There are some things that I don't need to say!"
"What instructions do you have for me?" Ma Xiaoling asked.
"It's very simple!" Fang Tian smiled and said, "Soft cloud news and all other sections have to be opened on Weibo. Quickly release high-quality content to the netizens!"
Ma Xiaoling nodded, indicating that she understood. Soft cloud sports, Soft cloud entertainment, Soft cloud digital, and other channels would all be opened on Weibo …
Because the product had to be modified, the Soft cloud Weibo that was planned to be released in the morning had to be postponed to the evening.
Also on the same day, another Internet giant, Ocean waves Technology, also released a new product!
What was the most popular Internet application during this period of time? Without a doubt, it was blogs.
The most attractive part of this product was that it could allow anyone to become a media person, a publisher and disseminator of news and information.
Many celebrities and celebrities had opened their personal blogs, which also led a large number of fans to do so. Today, there was only one blog platform in the country, and that was Soft cloud.
Soft cloud websites had a surge in traffic because of this. Of course, Lu Haige was not happy to see this happen, so Ocean waves also wanted to create a blog.
Just this morning, Ocean waves blog was released!
At 9: 30 a.m., Ocean waves Technology held a grand product launch at the company's headquarters. They invited celebrities to endorse the product, and the product launch was like a concert. Only Lu Haige would do such a thing.
After all, Lu Haige was not just an IT person. He was also a celebrity who was quite famous in the country.
Ocean waves Technology headquarters, third floor studio.
This place could accommodate more than three hundred audience members. At this time, the lights were on, and there were no empty seats.
Wearing a black tuxedo, the handsome Lu Haige stood on the stage and introduced the new product, Ocean waves blog.
It was unknown if the product was that awesome, or if it was driven by the atmosphere, but the audience cheered and looked very passionate.
The product launch was also live streamed on the website. Although it was very difficult to watch videos in this era, there were still many people watching.
Soft cloud headquarters. At this time, Fang Tian was also in Lin Keqing's office, watching the product launch of Ocean waves blog.
"It's just a blog, is there a need to do this?" Fang Tian watched the live video. The company's broadband was better, so it was quite smooth.
The venue of the product launch was set up like a concert.
Lin Keqing, who was sitting at the side, smiled and said, "This is Lu Haige. He's a perfectionist."
"Boss Lin, do you think we should do this for our Weibo product launch tonight?" Fang Tian asked with a smile.
Lin Keqing said decisively, "This investment will cost at least a few million. There's no need."
"Yes, I think so too." Fang Tian said, "Why do we have to make it so grand? Look at how I launched the Soft cloud blog. It was equally sensational, and I didn't need to invest a single cent. "
Lin Keqing smiled slightly. Thinking back, it was indeed so. Fang Tian at the media exhibition was more eye-catching than Lu Haige now. Especially when he said "Web 2.0 era," the audience was shocked, and the applause lasted for a long time!
If it was just bragging, it was nothing. But Fang Tian did what he said. Now, Soft cloud's products were leading the entire new media era.
Look at Ocean waves' products, they were all copied from Soft cloud.
"Latecomers can never surpass the original. Isn't this the truth?" Lin Keqing looked at him and asked.
"Yes, to a certain extent." Fang Tian smiled and said, "But sometimes it's not always the case. Ocean waves started out in the media and information industry. They have an advantage over us when it comes to products like blogs. "
After drinking a mouthful of milk tea, Fang Tian smiled and said, "Football was invented by our country. What happened in the end?"
Lin Keqing was stunned.
"Ping-Pong was invented by the British. What happened in the end?"
Lin Keqing smiled!
Fang Tian smiled and said, "That's why, it doesn't matter who made the first internet product. What's important is who has the advantage and who runs it better."
"According to what you said, our Soft cloud blog might be overtaken by them?" Lin Keqing frowned.
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