The Phoenix processor was about to be released, and The Rising Sun computer was also about to be released. Before that, what needed to be done was publicity, vigorous publicity!
Gao Yun instructed the marketing team to focus on promoting the new product launch on the major clients under Soft cloud.
Soft cloud never needed to advertise in traditional media when releasing hardware products. It was all online publicity.
Soft cloud today was a software Internet empire. 97% of the netizens in China were Soft cloud users. Most of the netizens knew about this publicity.
The publicity was vast and did not need to spend a penny!
Even celebrities were not needed. Fang Tian himself was a celebrity. He had unparalleled popularity in the technology industry with tens of millions of fans!
Walking out of Gao Yun's office, Fang Tian immediately walked toward Li Qiguang's office.
Now, the hardware business of Soft cloud was in charge of Li Qiguang.
Li Qiguang, who was in his thirties, had sparse hair, was a software engineer, and was afraid of his wife. He was called Uncle Guang.
Walking into the office, Fang Tian saw two people. In addition to Uncle Guang, Lin Keqing was also there.
The two were discussing the release of the new product.
"Now, how's the production situation at The Rising Sun City?" Fang Tian stood in front of the desk and looked at Uncle Guang.
Li Qiguang smiled and said, "You can rest assured that I will handle it. The progress at The Rising Sun City is going well. The computer with the Phoenix processor has been mass-produced. "
The production process of the processor was complicated. The problem that Fang Tian had been worried about was finally solved. It was a great achievement to achieve mass production by relying on the domestic production line!
In Fang Tian's previous life, domestic companies like Huawei could design high-end processors, but the production was not in the hands of the people. It was TSMC.
Domestic companies could only produce low-end processors. Once there was a conflict, the other party would not produce for you, and you would still be strangled.
But now, The Rising Sun City's independently developed chip production equipment was the most advanced in the world. The lifeline was completely in their hands.
Fang Tian smiled and nodded. "How's the performance?"
There was a computer in front of him with the Phoenix 510 processor and the Dream Reality System 1.0.
Li Qiguang smiled and said, "It's super fast. The performance is at least twice as fast as the computer with the Intel processor!"
This was not bragging. The Dream Reality System was very good. With the better Phoenix processor, the performance was definitely better than the Intel and Microsoft computers.
Microsoft had a system, but not a processor.
Intel has processors, but not systems.
However, Soft cloud had independently developed the processor and added an operating system.
This was the result of a perfect combination of hardware and software.
The performance was strong enough, but the problem was that the brand influence of The Rising Sun City was far less than that of other big brands. Moreover, it was equipped with the Dream Reality System, a system with an imperfect application ecology.
Can it really attract consumers and office workers to buy such a machine? Is this a problem?
Lin Keqing looked over and asked, "Head, if The Rising Sun City computer wants to succeed, do we need a trump card?"
"That's right!" Fang Tian snapped his fingers. "A trump card that can topple an entire industry."
"What kind of move is it?" Lin Keqing asked quickly.
"Pa La Pa La!" Fang Tian quickly tapped on the keyboard. Suddenly, three big words appeared on the computer screen.
Cost-performance ratio
"Price-to-performance ratio?" Li Qiguang said, "Can we really change the industry by taking the price-to-performance ratio model?"
"Sure." Fang Tian's tone was very affirmative.
The price of computers in this era was too high. Ordinary consumers could not afford them at all. The cheapest computer was sold for five to six thousand yuan. Those with slightly better performance even cost more than ten thousand yuan.
In this era, the salary of a worker was about a thousand yuan a month. To buy a computer, you had to eat and drink for half a year to buy it.
Therefore, the personal computer business in this era had not yet developed.
Most people still went online in Internet cafes. Personal computers were a vast market.
Soft cloud making The Rising Sun City computer could greatly reduce the price and subvert the entire industry.
Fang Tian asked, "How much is the Wanjun Group's computer selling for now?"
This brand was equivalent to the Lenovo of this world. It could be used as a comparison.
Li Qiguang immediately went online to check. "The latest Wanjun computer, a single-core processor, costs 5,999 yuan, which is already the lowest in the industry."
It was really expensive! Such a price was more expensive than the computers of the future.
The upcoming computer of The Rising Sun City had two versions. One was a computer with a Phoenix single-core processor, and the other was a computer with a dual-core processor.
Although the single-core processor had low performance and had been eliminated in the future computers, it was the mainstream in this era.
Fang Tian thought for a moment and said, "The single-core computer is priced at 2,999 yuan. The dual-core computer is priced at 3,999 yuan! "
Li Qiguang was surprised. "Isn't this too low?"
According to this price, the dual-core computer was cheaper than the single-core computer of The Rising Sun City.
Fang Tian smiled and said, "That's why we have to lower the price to the lowest. Only in this way can we subvert the entire industry!"
In his previous life, when the mobile era came and Xiaomi was born, it took the cost-effective route of Internet marketing.
Before Xiaomi came out, the domestic smartphone prices were very high, almost the same as Apple phones.
Xiaomi lowered the price to 2000 RMB and even introduced Red Rice that was priced below 1000 RMB. In just one or two years, with this model, Xiaomi quickly became popular, established its brand, and expanded its sales.
Back in the PC era, this cost-effective Internet marketing model was also suitable.
Li Qiguang pursed his lips and made a rough estimate. "With such a low price, The Rising Sun City will lose money every time it sells."
"Losses are not a problem. In the early stage of the product promotion, losses are acceptable. As long as the market share goes up, it is worth it to lose more."
Fang Tian said, "Moreover, as long as the production goes up, the annual sales can exceed 5 million units, and we can achieve profits."
He cleared his throat. His mouth was a little dry. Lin Keqing poured him a cup of tea and handed it over.
Fang Tian drank a mouthful of tea. "Soft cloud's most profitable part is never the hardware, but the software. Even if the hardware is always losing money, the built-in applications can make up for the losses caused by the hardware business."
Listening to the analysis of the big boss, The Rising Sun City's cost-effective model was the best choice. Li Qiguang completely understood.
In addition to the cost-effective model, if he wanted The Rising Sun City's computers to become popular quickly, he also needed to do Internet marketing, limited sales online, and let the netizens rush to buy.
With The Rising Sun City's performance and price, it would definitely attract countless netizens to buy.
The best marketing in the world was not to spend a lot of money to promote, but to not spend too much promotion fee to create a sensational effect, and others would help you create hype.
This cost-effective model was not purely low price, but the real performance!
Fang Tian controlled both the world's best operating system and the world's strongest processor. Tomorrow, the Phoenix processor would be officially released.
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