In the evening, he was invited by the president of the Chamber of Commerce to attend the business banquet.
The Purchasing Expo had ended, and Fang Tian was the biggest buyer, so he would definitely be invited to attend.
– Triumph Hotel –
Fang Tian, Lin Keqing, Li Qiguang, and a 30-person purchasing team walked into the hall in a grand manner.
At this moment, the hall was bustling with people. More than a thousand people had gathered, and they were all bosses or executives from the business world.
Waiters with silver trays walked among the crowd and served drinks to the guests.
Fang Tian casually picked up a glass of red wine and handed it to Lin Keqing while he ordered a glass of white wine for himself.
"Hello, Mr. Fang!" "Hello, Mr. Fang!" Men in suits and business women in business suits walked over and shook hands with him.
These people were all suppliers from various manufacturers, and their products ranged from a sofa chair to a nail clipper. The products in their shop were getting more and more abundant.
Fang Tian drank a mouthful of wine and said, "I'm very happy to be able to cooperate with you."
"We're very excited to be a supplier of Thousand Gold Mall!" A toilet paper boss smiled happily.
Everyone knew that Thousand Gold Mall was a self-operated business, and they had high requirements for the quality of their products. They were very excited to be chosen by the mall and become a supplier.
Fang Tian said, "There's a white list of high-quality products in the mall. If your products don't meet the standards or have too many negative reviews, I'm sorry, but I can only remove your products. So, I hope you can check it carefully and provide the best products. "
"Don't worry, we will."
As Fang Tian and the business owners chatted happily, a woman in the distance had been paying attention to them.
She was Pan Xuexue. She held a wine glass in her hand and chatted with others, but her eyes would occasionally look over.
Fang Tian also saw her, but he ignored her.
After the banquet, Fang Tian was invited to be interviewed by Phoenix TV Station.
Lin Keqing, Li Qiguang, and the others left first and went home.
There were two people at the bar.
Fang Tian and the beautiful host of Phoenix TV Station sat opposite each other. There was a camera not far from them.
Xiaomi Bai poured Fang Tian a full glass of wine. "Mr. Fang, I'm very happy that you're willing to accept my 10-minute interview."
Fang Tian looked around. "Let's do the interview here."
This was the banquet hall. Although all the guests had left, this was not the official live broadcast room, right?
"Yes." Xiaomi Bai smiled and looked over. "I know you're very busy, so it's impossible for you to come to Phoenix TV Station for an exclusive interview. Besides, to be able to interview a big shot like you, it's a rare opportunity."
The time was short, so the host did not waste any more time and began to ask questions.
"Mr. Fang, you purchased 8 billion worth of goods in one go today. What are you thinking? Are you really confident that you can sell all these products? "Xiaomi Bai asked.
Fang Tian said, "The future of e-commerce is bright. This year, the mall's sales would exceed 30 billion! Eight billion is far from enough. "
Xiaomi Bai said, "How ambitious! Let's talk about the recent price war. You lowered the price of the microwave oven to an extremely low price, which caused a lot of dissatisfaction in the industry. What do you think? "
Fang Tian drank a mouthful of wine. "The price war of home appliances is unavoidable. Even if I didn't fight, it would have happened sooner or later. The real value of a microwave oven is only a few hundred yuan. The price reduction in the mall made its value return to normal. "
Xiaomi Bai asked curiously, "The lowest price of a microwave oven on the market is over a thousand yuan, but your Mei Jia only sells it for two to three hundred yuan. With such a low price, can you still make money?"
Fang Tian calmly replied, "There's no money to be made. Now, we lose 20 to 30 yuan on average for every microwave oven sold. "
The host was surprised. "Then why did you do it?"
A company did not think about how to expand its profits, but let it lose money. Fang Tian's business logic was really strange!
Fang Tian smiled and said, "Such a low price can reshuffle the entire industry and force the competitors away. It can also give Mei Jia more room to survive. In the price war, there are two types of manufacturers that will be affected the most. "
"Which two types?" Xiaomi Bai finally heard the big boss talk about the main points.
Fang Tian said, "First, the small and weak manufacturers with meager profits. They cut corners to control their costs and cheat the consumers. If these manufacturers collapse, it will be beneficial to the consumers. "
The host nodded. It made sense.
"Second, the foreign brands, especially the Japanese home appliances.
Because of the high production cost, they will definitely lose to the domestic appliances in the price war.
In the current home appliance market, the middle and high-end brands are basically dominated by foreign manufacturers. After a series of price wars, they will not be able to hold on and collapse!
When the foreign appliances collapse, especially the Japanese and Korean appliances, it will be our domestic appliances' turn to dominate! "
The beautiful host smiled and gave a thumbs up. "Mr. Fang, you are far-sighted!"
Fang Tian cleared his throat. "Mei Jia appliances will definitely lose money in the early stage. But as long as the sales reach a certain amount, we will be able to make a profit."
"How many sales will it be?"
Fang Tian pursed his lips and thought for a while. "About 2 million units."
"Is this target achievable?"
"The Mei Jia appliances will be shipped out more than 300,000 units this month. In the whole year, the sales will be about 3 million to 4 million units. It will not be a problem to achieve this target. "
Xiaomi Bai was puzzled when she heard what Fang Tian said. "It is also a price war. Why don't the competitors dare to lower the prices like you? But you can still make money by lowering the prices to such a low level. "
That was already two questions.
Fang Tian swirled his wine glass gently. "The reason why the Mei Jia appliances are cheap is not simply because of the price reduction. It is because of a strong cost control system!"
Xiaomi Bai saw that Fang Tian had finished the wine in his glass and immediately refilled it for him. "How do you understand this?"
Fang Tian took a sip and smiled. "The Mei Jia appliances, from the product design to the bargaining power of the components, to the big data of the internet, to the direct sales of the manufacturers, etc. This is a complete system."
The beautiful host was impressed. Fang Tian was indeed a giant in the business world. The logic behind it was not as simple as what the outsiders thought.
Xiaomi Bai looked at her watch and smiled embarrassedly. "Sorry, the interview has exceeded the time limit. For someone like you, whose every minute is gold, I have made you lose money, hehe. Thank you for accepting the interview with Phoenix TV Station! "
Fang Tian laughed. "Actually, I am usually very free. I only work for two hours a day, hehe!"
"Two hours?"
"Yes, money must be earned. Life must be easy!"
The host smiled. "I am really envious. If possible, I really want to find a boyfriend like you. "
Fang Tian smiled. "Are you kidding?"
"Really. Hehe. "The beautiful host blinked and smiled charmingly.
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