In short, there were three reasons.
Fang Tian: "First, online stores have a cost advantage. Compared to physical stores, rent and other costs can be waived. What does this mean? The products sold online will be more competitive … "
Fang Tian looked around and his gaze fell on the high heels beside Ye Qing. "If this pair of shoes is sold for 800 yuan in a physical store, it can be sold for 500 to 600 yuan in an online store! One of the main reasons why consumers are attracted to online shopping is because they can sell better products.
Second, it's convenient. You can buy things anytime and anywhere. As long as you have a phone, you can place an order at home, in the office, on the road, or in the bathroom. You don't have to go shopping. Someone will deliver the items to your door.
Third, there are more products.
A physical store has tens of thousands of products to choose from. That's a lot, right? But let me tell you, online stores can provide more than 10 million products for you to choose from! "
Kim Woo-yeon's eyes widened. Ye Qing's eyes widened. More than 10 million products? What kind of concept was this? It was beyond imagination.
That woman didn't like shopping? Shopping, shopping, shopping, shopping, shopping, bags, shoes, clothes, and pantyhose …
A large part of the e-commerce industry was supported by women. The most typical was Weipin.
Fang Tian smiled. "Online shopping platforms will definitely make countless people crazy."
"Is it really that popular?" Kim Woo-yeon was still a little doubtful.
"Have you heard of a saying? The Jews say that the best money to earn in the world is the money of children and women." Fang Tian chuckled. "You will know in the future. Countless women will use their money to vote for it."
Kim Woo-yeon leaned back in her chair lazily. "Since you have decided, do it boldly. You don't have to tell me. I will definitely support you."
Fang Tian: "I have to tell you because it has a lot to do with you."
Kim Woo-yeon raised her eyebrows. "What do you mean?"
"I mean, let your company make a shopping website!"
"You want me to do it?" Kim Woo-yeon sat up in surprise.
"Yes. There's nothing more suitable than you. "
Kim Woo-yeon looked over and said, "Thousand Gold Mall is a physical store, not an online store. Won't there be a conflict?"
In this day and age, the Queen was really not simple to think that online stores would have an impact on physical stores.
Fang Tian: "A little, but the two don't conflict. In the long run, the two can be combined."
Kim Woo-yeon pursed her lips and thought about it …
Fang Tian: "Do you know what B2C is?"
Kim Woo-yeon nodded slightly and said, "B2C stands for Business to Customer. It means the business to the consumer."
"Yes." Fang Tian nodded. "I want you to do B2C e-commerce. Set up your own stores, sell quality products, and provide quality service."
To put it bluntly, Fang Tian was hoping that Kim Woo-yeon would take over JD!
Thousand Gold Mall had always been a high-quality brand. In the future, they would follow JD's model.
As for Alibaba's model, it was not a self-owned store, and it was difficult to manage. It was not suitable for her company.
Fang Tian had already planned all these.
Kim Woo-yeon said, "I know you want Thousand Gold Mall to follow Amazon's model. But the problem is that Siskin Group does not have internet genes. We have always been doing physical stores, and we have no experience in online shopping."
"You don't have to worry about this. Soft cloud company and I will provide the website's technology and management concept. "
Changing from physical stores to e-commerce was a major transition. Kim Woo-yeon had to think carefully.
Fang Tian said until his saliva was dry. He reached out and took the unfinished coffee from her and drank it.
Kim Woo-yeon's eyes moved, but she did not say anything.
Transitions were always difficult, especially for big companies. It was like an elephant. It was harder to turn around than other animals.
Fang Tian said, "I know what you are worried about. You are worried that if you go into e-commerce, it will affect the company's physical stores. "
"But let me tell you. Even if the physical stores are damaged, we still have to do it."
"If we hold on to our current glory, we will be in a passive position in the future. We will be defeated by our competitors."
Feng Yu thought of Kodak. During the film camera era, Kodak was a world-class giant. Their films accounted for two-thirds of the world's market share!
The world's first digital camera was invented by Kodak. But Kodak was worried that their film sales would be affected by digital cameras. That was why they did not expand their digital business.
In the end, when the digital camera era came, Kodak was in trouble!
The company's market value had dropped from 31 billion USD in February 1997 to less than 100 million USD ten years later!
At that time, Kodak realized it was too late to switch to digital cameras. Kodak went bankrupt!
This was a bloody lesson in the history of the business world.
Large enterprises would often change into large enterprises. The transformation was like the turning of an elephant, slow and sluggish, and they would be left behind by the times.
Fang Tian did not want Kodak's tragedy to happen to Siskin Group.
"Woo-yeon, I am sure that ten years later, the e-commerce revenue will exceed 300 billion USD. It will far exceed the revenue of physical stores."
300 billion USD? How could the growth be so shocking in ten years?
Kim Woo-yeon stared into Fang Tian's eyes and said, "You are so confident?"
Fang Tian patted his chest and said, "The growth of online shopping in the future will be so fast that you will not be able to imagine it."
Kim Woo-yeon bit her lower lip and made up her mind. "Okay, let's do a shopping website!"
Fang Tian was overjoyed. He had finally convinced the Queen. The crazy era of online shopping was about to begin!
Ye Qing said, "Since you are so optimistic about online shopping, why don't you do it yourself? Why do you have to drag Miss Kim into it?"
"I also want to start another shopping website. It's just that the model will be different." Fang Tian smiled.
"What model?" Ye Qing looked over curiously.
Fang Tian said, "C2C."
Kim Woo-yeon was stunned and said, "Consumer-to-consumer, will this work?"
Ye Qing said firmly, "Definitely not. If someone without a business license wants to sell things, who will buy it?"
Fang Tian chuckled and said, "It will definitely work. It's just that there are a lot of fakes!"
Ye Qing was floored. Fang Tian, you are really honest!
She stared at him. "What are you doing? Opening a website to help others sell fakes? "
Fang Tian said with a serious expression, "The e-commerce platform needs a period of cultivation. At the beginning, C2C is the best. Of course, it does not mean that the website will condone fakes. There will be a complete system to protect the interests of the consumers. Eventually, C2C will be upgraded and become a B2C model. "
Ye Qing was even more confused. She said, "You let Miss Kim do B2C e-commerce, and you will do B2C e-commerce in the future. What are you trying to do?"
"It's not the same." Fang Tian shook his head and said, "Woo-yeon is doing her own business, and I am only providing the platform."
To put it bluntly, in the future, his wife would do JD, and he would do Alibaba!
The two of them would do e-commerce and rule the world!
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
