Although the orders continued to increase every day, the growth was not as rapid as it had been a few days ago.
If this continued, the growth would soon stagnate, and it was even possible to return to the state before the advertisement was launched.
In fact, the reason for this situation was not because of Knight itself, or because the customer base was too small and the demand was saturated. It was because with the increase of orders, the delivery period was getting longer and longer. Many people could wait for half a year or a few months, but not everyone had the patience to wait for a year or two.
Seeing that this advertising campaign would lose its follow-up effect if it continued like this, it had to end prematurely. At Shendun Motor Company, the automated car production line that had been under construction for more than a month was finally completed in time at this critical moment. It was tested and successfully put into use.
Knight's production capacity soared instantly. Originally, only ten cars came off the production line every day, but now the production had increased by dozens of times, reaching more than three hundred cars. The annual production could reach 120,000 cars. The thousands of orders that had accumulated could all be completed in more than ten days. In the future, new orders only needed to wait for a few days, or even on the day itself. People who bought Knight would no longer have to wait for a long time.
As soon as the news came out, those who had already placed orders were naturally overjoyed. Those who had not placed orders due to delivery problems also placed orders. The sales of Knight soared again.
Shendun Motor Company, President's Office.
Su Wan was reporting the latest sales of Knight to Chen Mo, who rarely came out of seclusion and came to the company.
"After the completion of the production line, the delivery period for new cars has been greatly shortened. The sales of Knight have also ushered in an explosive growth. So far, the total number of orders received by the company has exceeded 10,000 units!"
Chen Mo nodded with satisfaction. It seemed that the publicity campaign, which had cost hundreds of millions of dollars, had worked well.
Before the start of the publicity campaign, the total number of orders for Knight was only 2,000 yuan. After more than ten days of publicity, the sales had soared by 8,000 units, and the turnover had increased by 40 billion yuan!
After all, the price set by Chen Mo, this "profiteer", could not be described as inflated. He was simply ripping people off!
However, from another perspective, the technological content and level of technology contained in "Knight" was definitely worth the price. Chen Mo had the ability and technology to produce ultra-high performance cars at a very low cost. This was his ability in itself. If he really sold it at the real cost and some profit, it would be ridiculous.
Of course, this was only in the United States. If it was in China, it would naturally be a different situation. However, in the short term, Chen Mo would not return to China, at least not before he found a way to completely cure his grandfather.
The order for 8,000 Knight cars brought in a profit of 40 billion RMB. Compared to this huge figure, the several hundred million USD spent on advertising was nothing. It was totally worth it!
Don't think that several hundred million USD was not a lot. This was only half a month's advertising cost in the United States. If it continued like this for a year, it would cost nearly 10 billion USD in the United States alone. It would not even reach 100 billion USD worldwide.
However, no matter how rich Chen Mo was, he could not do this. Such a high-intensity and high-density advertising bombardment could not be carried out for a long time. Otherwise, whether it was the cost or the consumer's experience, it would not be good.
This was a strong medicine. Shendun Motor Company's brand was promoted in one fell swoop. After that, it would be a long-term thing.
Seeing that this commercial that he personally participated in had achieved such good results, Chen Mo could not help but think of the planner and director of this commercial, his old classmate Enron.
"Has the 'Knight' that was used in the last shoot been repaired?"
"It's been repaired. It's now parked in the garage."
Last time, Chen Mo told her to put the car away after it was repaired. He had some use for it. Therefore, after replacing the damaged parts such as the body shell and bulletproof glass, it had been parked in the company's garage. At this time, when Chen Mo asked, Su Wan directly answered.
"Prepare a bonus for everyone in the commercial crew. Enron doesn't need it. Give this car to her. Tell her that this car is repaired and cannot be sold. I am very satisfied with her commercial. The sales of 'Knight' have increased greatly. Treat it as a red packet for her. I look forward to future cooperation."
After all, Enron was Chen Mo's old classmate. Judging from her reaction when she first met him, she obviously cared about him. Chen Mo also wanted to take care of her, but he could not be too obvious. It was better to continue pretending to be a domineering president. If he was satisfied with the commercial, he would directly give her a car!
Moreover, this commercial had greatly increased the sales of Shendun Motor Company. Giving her a car was not a big deal. Treat it as an advertising sponsorship.
The public security in America was not very good. Everyone could legally carry a gun. She was a girl in a foreign country. Such a car could also increase her safety.
Su Wan was not surprised by Chen Mo's generosity. For others, a "Knight" worth five million was unimaginable. But for Chen Mo, it was really just a matter of a few words. Just look at the Shendun Motor Company.
All the senior leaders of the company were given a Knight. Su Wan, the personal assistant of the boss, who actually had more power than the general manager, was no exception. Even Anna, who had just joined the company and had not even met Chen Mo, was given a car in the name of administrative assistant.
Su Wan remembered that day when she drove her own "Knight" to the airport to pick her up. Anna was envious and jealous all the way. When she arrived at the company and received her own car, her shocked expression made Su Wan feel funny.
"Is the treatment in our company so good? Even the assistant's car is worth five million? "
When Anna said this, Su Wan felt that her eyes were shining.
Su Wan was afraid of hurting her. She did not have the nerve to say that she lived in a huge manor with a radius of tens of square kilometers, in a castle on the top of a mountain by the sea. Otherwise, she did not know if Anna would become a red-eyed rabbit.
Although Anna was also Chen Mo's assistant, she was different from Su Wan. She was not 100% loyal to Su Wan, nor was she responsible for Chen Mo's daily life. Naturally, she had no reason to live in the castle.
In fact, Chen Mo came to the company this time because he had something else to tell her.
Chen Mo took out a portable hard drive from the space and handed it to Su Wan.
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