Ever since Meton used the advertisement at the Mo Hospital Exhibition, it immediately displayed its great power. Especially after the Mo Hospital was promoted as the number one medical center in Chang 'an within a short period of time, it became even more uncontrollable.
Now, whenever a new store opened in Chang 'an, the first choice was to advertise in the Mo Magazine. Now, just the advertising business alone was enough to make the ink magazine's hands go soft, and the price was also increasing rapidly.
Even Mochi's status in the Village of Mo was gradually rising. In time, he would definitely have a seat in the Round Table Conference of the Village of Mo.
The Mo Family's Food City had already published two consecutive advertisements in the Mo Magazine, and the entire city knew about it. The date had already been set. As the opening date was pushed forward, the advertising flyers were all over Chang 'an City.
"The opening of the Mo Family's Food City?"
Wang Zhe looked at the flyers of the Mo Family's Food City that the servants had specially collected. Other than promoting the new delicacies of the Mo Family's Food City, it also emphasized the reopening of Fish Scholar's Restaurant!
"Mo Jiazi found fine salt?" Wang Zhe said angrily. The Wang Family's Salt Store only limited the amount of salt in the Mo Family's Village. The Fish Scholar's Restaurant and the Mo Family's Gourmet City opened as scheduled. Wang Zhe suspected that the Mo Family's Village had obtained the fine salt from other sources.
"Young Master, I can guarantee that the Mo Family definitely didn't buy any fine salt." Salt Store Manager Wang Dong immediately guaranteed.
The Wang Family Salt Store announced that there was a shortage of fine salt and limited the supply to other families. Although they would not cut off the salt, there would not be much left. It was impossible for them to help the Mo Family Village. Moreover, this kind of thing was extremely easy to be discovered. No one would be willing to offend the Wang Family Salt Store to help the Mo Family Village.
"However, according to my sources, the Mo Family Village has already purchased a large amount of coarse salt. I think the Mo Family Village wants to use these coarse salt to replace the fine salt." Wang Dong guessed.
"The Mo Family Village is digging their own graves! Continue to follow up on this matter. Once I confirm that Fish Scholar's Restaurant is using coarse salt, I will make sure that they are consigned to eternal damnation. "Wang Zhe sneered.
"Yes, young master!" Wang Dong replied.
Chang 'an City was both big and small. The conflict between the Mo Family and the Wang Family had already spread throughout the business circle of Chang' an City.
The Wangs cut off the fine salt of the Mo's Village. The Mo's Village withstands the pressure and allows the Mo's Gourmet City to open as scheduled. A fierce competition is about to begin.
The opening of the Mo Family's Gourmet City happened to coincide with the weekend of the Imperial College. Although there were no firecrackers in this era, Meton still put in a lot of effort. The banner of the Gourmet City was fluttering. Four lions and four dragons were dancing in the streets of Chang 'an. The advertising effect was simply too good.
"Mo Jiazi sure has a lot of ideas!" Outside the Savant's Pavilion, Wang Zhe was speechless as he looked at the lively lion dance in front of him.
He really didn't know how Mo Jiazi's brain worked. These strange advertising tactics didn't cost much, but the effect was very good. Obviously, when the shops in Chang 'an opened in the future, dragon and lion dances would be indispensable.
"No matter how good the advertising is, without fine salt, their business won't improve!" The manager of the Salt Store, Wang Dong, sneered.
As a salt merchant, he had a deep understanding of his own fine salt. It was not comparable to the coarse salt on the market. The difference between the dishes made by the same master and the dishes made by one using coarse salt and the other using fine salt was like heaven and earth.
"However, Mo Jiazi has done a good thing. When the Wang Family's Fish Restaurant opens, we can also use these advertising tactics!" Wang Zhe looked at the people coming and going into the Mo Family's Gourmet City and said jealously. In just a short period of time, there were already hundreds of people coming and going.
"No matter how many tricks Mo Jiazi has, they are all for the Young Master!" Wang Dong echoed.
The two of them echoed each other, as if Meton was already a turtle in a jar.
"Let's go and see what tricks Mo Jiazi has up his sleeves!" Wang Zhe stood up and said.
"Today, the Young Master will have to inconvenience himself to try the coarse salt dishes of Fish Scholar's Restaurant," Wang Dong said.
"Haha, how good can a dish made with coarse salt taste? If it doesn't taste good, this Young Master won't pay for it!" Wang Zhe said proudly.
The two of them swaggered into Fish Scholar's Restaurant like ordinary customers. They chose a table in the hall and ordered according to Fish Scholar's Restaurant's signature menu.
"Sir, there are so many dishes. I'm afraid the two of you won't be able to finish them!" The waiter in charge of serving them kindly reminded them.
"Don't worry about it," Wang Zhe said unhappily.
"Don't worry, just order everything. You don't have to worry about the rest!" Wang Dong said to the waiter.
"Yes sir!"
Fish Scholar's Restaurant had a rule that as long as the customer ordered, they would obey unconditionally. The waiter had no choice but to go and make the arrangements.
Fish Scholar's Restaurant was very efficient. In just a short while, all kinds of signature dishes were placed on Wang Zhe's table.
Wang Dong stretched out his chopsticks and tasted each dish. The more he ate, the more his brows furrowed.
"What's wrong?" Wang Zhe was surprised. He was waiting for Wang Dong to nitpick, but he didn't expect Wang Dong to be so quiet.
"Young Master, you will know once you try it!" Wang Dong said with an unsightly expression.
After tasting each dish, Wang Zhe finally understood Wang Dong's doubts. It wasn't that the dishes tasted bad, but they were delicious. There was no bitterness at all.
Fish Scholar's Restaurant didn't use coarse salt. The two of them looked at each other and came to a conclusion.
"My taste is very strong. Sprinkle some salt on these dishes for me!"
Wang Dong called the waiter over and pointed at the dishes. He wanted to see for himself what kind of salt the Village Mo Family used.
"Sir! The dishes in this restaurant are specially prepared by the chefs. If you add salt, I'm afraid … "The waiter said with difficulty.
"This Young Master has a strong taste! It's none of your business. Bring the salt over. I'll sprinkle it myself! "Wang Zhe said angrily when he saw that he had failed to suppress Fish Scholar's Restaurant.
Wang Zhe's actions immediately attracted the attention of all the customers. They couldn't help but look over.
"Oh! I was wondering who had a strong taste. So it's the two Young Masters! "
Meton and Xu Jie came down from the second floor. When they saw Wang Zhe and Wang Zhe, they couldn't help but mock them.
"What's wrong? You're opening a restaurant, yet you don't welcome customers? Are you trying to chase them away? "Wang Zhe said sarcastically.
"That depends on whether they're here to eat or to find trouble." Meton sneered.
"Hasn't the Mo Family always boasted of Love with Impartiality? Why are you treating us differently for a meal? "Wang Zhe said sarcastically.
"When friends come, there's good wine. When wolves come, there's a long spear. The Mo Family's Love with Impartiality isn't blind love! You can't differentiate between friend and foe! "Merton said.
Wang Zhe's face turned gloomy. Mo Jiazi actually compared him to a wolf.
"Don't the two of you have a strong taste? Every table in Fish Scholar's Restaurant has a stack of salt for the customers to taste. If the two of you really think that the taste is bland, then add the salt yourself! "Meton said coldly.
"There's salt on the table!" Wang Zhe was dumbfounded.
Wang Dong looked around and finally found a few bottles and jars on the table full of bowls and plates. Finally, he focused his gaze on a small jar filled with snow-white powder.
"This is salt?" Wang Zhe looked at the snow-white crystal in disbelief.
"This is the Mo Family's newest product – Snow Salt. It will be sold in Chang 'an City soon. When the time comes, I hope that the Wang Family's Salt Company will give us some advice!" Meton sneered.
"Snow Salt!"
Wang Dong didn't care about his reputation anymore. He directly sprinkled the snow salt on his palm and put it into his mouth. His face changed immediately. Such pure salt, even the best fine salt in Yun City would pale in comparison.
He immediately thought of the information that the Mo Family's Village had purchased a large amount of coarse salt. He didn't pay much attention to it at that time, but now it seemed that this snow salt was refined from those coarse salt.
He didn't expect that the Mo Family's Village would turn the tables on him and develop the snow salt, which made the Wang Family's Salt Company a big enemy.
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