Let's talk about why William Devonshire is a true genius.
Plants vs Zombies was a strategy game. It had only appeared in and around London since its release. A month ago, William Devenhill was an unknown second-year university student. However, it was precisely this ordinary person who spent half a month doing all the work of a game designer, artist, and game programmer.
After he finished, he also did the work of game tester, because from what we know, no one has found a loophole in the game.
After the game was finished, William Devonshire did all the work of sales manager and logistics manager. He handled the negotiations for the game disc himself. I heard that the engraver who engraved the game for William can't eat or sleep. He's regretting that he didn't buy the game or sign the contract when William Devonshire asked him to engrave the game disc.
He only paid William Devonshire £0.46 per disc for William Devonshire. I have reason to believe that the engraver is so heartbroken that he wants to kill himself because he didn't receive any more orders from William Devonshire after engraving 150,000 discs. He missed out on too many opportunities.
Half a month ago, William Devonshire was a poor kid. After the game was made, he didn't have the money to promote it, nor did he know any game distributors. He had to find a way to promote the game himself. How did he promote the game?
After I saw William Devonshire's marketing plan, I think universities might add a real-life teaching case to their marketing courses. As far as I know, there isn't a marketing case similar to William Devonshire's. How did he do it?
William Devonshire is very smart. He knows how to use his advantages. After he made the game, he took it to the University of London's computer science department and gave it to the gaming club alumni to try out. After he was praised by the alumni, he asked them if they would buy it if he only sold it for £5 per disc.
Are you kidding me? In the eyes of his alumni, such a relaxing strategy game that has never appeared on the market would cost at least £8 to £10.
Of course they would buy it if it was only £5. To these gaming enthusiasts, £5 can only buy 2 hamburgers. How expensive can that be? Spending £5 on a game you like is really nothing.
Then came the part where William Devonshire was really smart. He knew that he didn't have a marketing channel, no money, and no helpers. He thought of a way to get his alumni to willingly buy the game for him.
William Devonshire first registered all the copyright with the Copyright Office. He then spent £100 to register two companies, one in England and one in Ireland. He sold the rights to sell the game to his Irish company for £1 per disc. In this way, he successfully avoided the problem of not having the rights to sell the game in England.
As for why this is possible, I think anyone in England or Ireland will understand what I'm talking about. So I won't say much on this topic.
After signing the contract with the alumni of the University of London at a shipping price of 4 pounds, the alumni would sell the game to their friends and classmates for 6 pounds. It was said that on the first day, a marketing student from the University of London sold 200 game discs and earned 400 pounds in a day.
God, I also want to sell games to William Devonshire. I've been a chief editor for over 20 years and I don't even earn £400 a day. Maybe I should ask William Devonshire for advertising and editing fees.
The game first became famous in the University of London. Then, with the introduction of the University of London students, many university students around London knew about the game. With the university students spontaneously spreading the word, even middle school students and primary school students knew about it. After the teenagers knew about it, their parents and relatives also knew that there was such a fun game on the market.
In less than a month, Plants vs Zombies sold 150,000 games in London and the surrounding areas.
This kind of sales method that first became famous in the University of London, then the students spontaneously spread the word to society was too genius.
Without spending a single cent on advertising and making money as soon as it started selling, William Devonshire only spent half a day to convince the London manager of Jia Re Fu to sell game related souvenirs in Jia Re Fu. In half a month, he sold 6.45 million game related souvenirs.
Is it a genius idea to attract people from top companies like EA, Ubisoft, Baishi, and Jia Re Fu in a month? Of course it is.
When I saw William Devonshire shout out a starting price of £100 million, the shock in my heart was indescribable. I don't know if the game can really sell for £100 million, but from the estimates of many game industry agents, the game can definitely sell 7-8 million or even tens of millions of games worldwide.
If a game was selling for £8, I would definitely want to buy one and see what kind of game could make so many young people crave it.
On top of that, Homebrew had sold 430,000 games worth more than 6.25 million pounds in half a month. I didn't know if there would be a company willing to spend 100 million pounds to sell the full copyright of the game, but I wanted to tell William Devonshire to keep the game in his hands. He could earn far more than 100 million pounds. Perhaps in a few years, this game could become the best-performing and most popular game in England in the world. It could become the symbol of English games' popularity all over the world.
I want to tell William Devonshire that perhaps in the near future, Plants vs. Zombies will no longer be just your personal game. The sun flowers, pea shooters, hot peppers, and other plant images in the game will become symbols of London many years later. When people think of these plants, they will remember that they appeared in London. They can become London's new favorite, like Mickey Mouse and Donald Duck.
William Devonshire, I beg you not to sell them. Don't sell London's new favorite. Don't sell the long-awaited hope of London's citizens. It has been too long since England had an export culture that could influence the world. We need it now. It will symbolize the victory of English culture after the new millennium.
Otherwise, William Devonshire, you will become London's sinner.
William was at home listening to his mother, Lena, who was sitting on the sofa reading today's Sun to him in high spirits. When he heard the last paragraph, Eric couldn't help but curse the editor-in-chief of The Sun. Screw your London logo. Screw your London logo. Screw your London logo. Screw your London needs it. Screw your Sun newspaper. Screw your London logo. Screw your London logo. Screw your London logo.
Bastard, William knew that in a few days, there would be people jumping out to object to him selling the rights to Plants vs Zombies. There might even be London City Councilors who would jump out and make a fuss about it. What a headache!
Although he was angry, William calmed down and gave it some thought. Although The Sun had caught him off guard this time and it would have a certain impact on his game sales, it was more beneficial to William. He believed that the whole of England would know that there was a game that was going to be sold for 100 million pounds. This would make the game become famous faster.
It would put more pressure on the companies that wanted to buy the game, because there would be new competitors soon.
Moreover, after the game became famous, it wouldn't just be the game discs, T-shirts, and hats that could make money. The cartoon characters in the game might appear in amusement parks, books, movies, TV shows, and plush toys. It might really become popular all over the world like Mickey Mouse and Donald Duck.
This was all money. Yesterday, William had sold it at a price of one hundred million pounds, and he still had to take advantage of Bai Shida, who was anxious to get listed. After today, Bai Shida might be anxious. This kind of project that was destined to be popular and was closely related to Bai Shida's main business was not every year. If Bai Shida wanted to get a higher market value when it got listed in the future, it was impossible for them to give up this project.
Looks like 100 million is really the starting point. William was secretly happy. I might really become a billionaire in a few days.
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